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Articles by Geoff Ficke

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216 articles by Geoff Ficke · showing 50

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By Geoff FickeRecently published1 topic

Sourcing and Defining Volume Pricing Is an Absolute Must for Aspiring Consumer Product Entrepreneurs

by: Geoff Ficke Sourcing and Defining Volume Pricing Is an Absolute Must for Aspiring Consumer Product Entrepreneurs I have been mentoring a young female entrepreneur for several months. She is not a client of my Consumer Product Branding and Marketing Consulting firm. This earnest lady has a very interesting concept in the Infant and Juvenile product space. Like so many aspiring first time business owners she is confused about how to best organize her enterprise and move from a hobby project to a fully commercial model.

Primary topic: Business Consulting
Business Consulting
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By Geoff FickeRecently published1 topic

Adding Features to Products Can Create Blockbuster Opportunities

by: Geoff Ficke I have written in the past about the huge commercial opportunities afforded divergent products and inventions, as opposed to convergent features added to existing products. Divergent products are truly groundbreaking, destructive, disruptive breakthroughs. However, very few truly innovative divergent technologies are invented and make it successfully into the marketplace. The original light bulb, the phonograph, the radio and the steam engine are examples of innovations that set the standards in their respective product categories and are still in use today.

Primary topic: Business Consulting
Business Consulting
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By Geoff FickeRecently published1 topic

How a Long Forgotten Shipping Magnate Removed His Name from Restaurant Menus around the World

How a Long Forgotten Shipping Magnate Removed His Name from Restaurant Menus around the World Ever enjoyed a meal of Lobster Wenberg? You will not find the dish on any fine restaurants or diner’s menu today. In fact, the dish existed as Lobster Wenberg for less than a month at Delmonico’s in the 1890’s. This epicurean delight has thrived ever since, but the name has changed, and the man who was responsible for popularizing the treat has been forgotten.

Primary topic: Business Consulting
Business Consulting
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By Geoff FickeRecently published1 topic

Successful Entrepreneurs are Doer’s - Not Dreamers Too Many Inventors Are Confused About the Difference

For many years I felt that if you scratched any American you were scratching an entrepreneur. This is the country where entrepreneurial activity is most possible and seemingly every citizen has an idea with commercial potential. Sadly, over time, I realized I was wrong. If you scratch most Americans you are most likely scratching a dreamer. The difference between a dreamer and a doer is profound. Successful entrepreneurs might have initially dreamt of success, but they will not stop there.

Primary topic: Business Consulting
Business Consulting
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By Geoff FickeRecently published1 topic

Measurement of Time Is One Of History’s Important Achievements

by: Geoff Ficke In the modern world we take for granted the availability of innumerable sources providing accurate measurements of time. Telling current time is so readily available that we have lost sight of the profound importance of knowing time, to the hour and minute. For most of human history accurately measuring time was irrelevant. There was no need for watches; clocks, clock radios or digital time reads on car dashboards. Until the flowering of the industrial age in the second half of the 19th century most people worked in small plot agriculture.

Primary topic: Business Consulting
Business Consulting
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By Geoff FickeRecently published1 topic

Why First World Entrepreneurs Are the Third Worlds Best Friend

by: Geoff Ficke Many years ago I watched a television news interviewer allow Flight Lieutenant Jerry Rawlings, the de-facto dictator of Ghana at that time, to rant about the absolute rape of his tiny, poverty stricken west African nation, by multi-national companies like Nestle. Ghana’s major export product was the cocoa bean. Nestle, Hershey and other major chocolate purveyors were Ghana’s major customers for the cocoa bean.

Primary topic: Business Consulting
Business Consulting
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By Geoff FickeRecently published1 topic

Nicholas Barbon, Insurance Pioneer

by: Geoff Ficke For most of history natural and man made disasters were treated as simple “Acts of God”. After the event, the effected populations were left to fend for themselves. They rebuilt their lives as best they could but there was no agency or provider that could be approached for assistance. Charity was virtually unknown in any organized way. Governments were distant and not in the business of administering relief funds. Thus, a commercial opportunity was noticed, addressed and successfully harvested. In 1670 there was a massive fire in London.

Primary topic: Business Consulting
Business Consulting
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By Geoff FickeRecently published1 topic

Eric Hoffer: The Obstacles We Face Daily Present Our Greatest Opportunities

by: Geoff Ficke As a young, struggling college student in the 1960’s I became entranced with the life, philosophy and writings of the great American thinker Eric Hoffer. Hoffer’s life story was almost mystical, his thinking so lucid and the concepts he presented were so fresh that I could not get enough of this great mans ideas. Only now do I fully realize how my adherence, to the thoughts of Mr. Hoffer have positively affected my professional life to this very day. Eric Hoffer was born in Germany. His family immigrated to America when he was a toddler.

Primary topic: Business Consulting
Business Consulting
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By Geoff FickeRecently published1 topic

In Defense Of Success

During a January 1980 television interview, then British Prime Minister Margaret Thatcher stated, “No one would remember the Good Samaritan if he’d only had good intentions. He had money as well”. Our current times make this keen observation particularly relevant. We continually are bombarded with facts and figures conce ing fai ess, income distribution, giving and sharing the wealth. I am a capitalist. In certain circles that assertion is met with derision, claims of selfishness and images of Dickensian hoarding. I plead guilty.

Primary topic: Business Consulting
Business Consulting
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By Geoff FickeRecently published1 topic

Energy Independence? Yes We Can!

by: Geoff Ficke My Company routinely reviews more than 600 new product ideas, concepts, prototypes and models during most years. During a soft economy, such as today’s, we see even more as people become more desperate to chase a dream. Pursuit of the “American Dream” almost always involves entrepreneurial activity. During this business cycle we have been inundated with a slew of energy related offerings.

Primary topic: Business Consulting
Business Consulting
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By Geoff FickeRecently published1 topic

How Henry Ford’s Invention Inadvertently Caused the Depression

by: Geoff Ficke In early 20th century America the vast majority of people living in rural areas eked out a living in agriculture. Farms were small, often sharecropped. The planting and harvesting was labor intensive and horses provided the only source of energy for mechanized tilling. The vagaries of weather and drought have always made farming difficult. Crops were mainly grown for consumption by the farmer’s family, with any extra produce bartered for needed goods. We are all aware of the history of Henry Ford and his invention of the production line to mass-produce Model-T’s.

Primary topic: Business Consulting
Business Consulting
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By Geoff FickeRecently published1 topic

What Is 3-F Funding and Why Do Entrepreneurs Need to Understand the Vetting Process for Securing Funding?

by: Geoff Ficke What Is 3-F Funding and Why Do Entrepreneurs Need to Understand the Vetting Process for Securing Funding? Many years ago, when I was a young, ambitious, aspiring entrepreneur I was imbued with the conceit that venture capitalists, investment banks or angel investors would fall over themselves to invest in my first project. I was passionate about my product. I quickly discovered that investors were decidedly not.

Primary topic: Business Consulting
Business Consulting
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By Geoff FickeRecently published1 topic

How To Assure Failure In a New Venture

by: Geoff Ficke One of the great benefits we enjoy about the consulting work we do is having the opportunity to review the inventiveness of hundreds of entrepreneurs each year. It truly is amazing how many of these creative talents push the envelope of novelty. There is no such reality as the oft stated: “I have seen it all”. None of us have seen it all, as the volume of freshly executed innovative products and concepts being nurtured, is never ending. And yet, so few of the projects we review ever make it past our initial critique and pre-product development criteria.

Primary topic: Business Consulting
Business Consulting
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By Geoff FickeRecently published1 topic

A Business Model That Keeps on Giving

If there were an Entrepreneur’s Hall of Fame, Wayne Huizenga would be a charter member. Most people recognize the Wayne Huizenga as being the former owner of the Florida Marlins baseball team, and the current owner of the National Football League’s Miami Dolphins. These are the types of gaudy baubles a billionaire entrepreneur collects. However, his success came from the most elemental business: trash hauling. Mr. Huizenga started as a small time cartage operator for a waste disposal firm in south Florida. He worked his way into sales and ultimately bought a small firm.

Primary topic: Business Consulting
Business Consulting
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By Geoff FickeRecently published1 topic

Making Hobbies Profitable A Boating Enthusiast Invents a Fun Job

We have all heard some version of the old saying, “find something you enjoy doing and make your living in that field”. For most people that would seem to be easier said than done. Millions of these working Jane’s and Joe’s go to employment that is not physically, psychologically or financially particularly rewarding. They toil to earn a basic living and count the days until Friday, Holidays and vacations. Clients, students and entrepreneurs often ask me how to they can find a career that is fulfilling, exciting and lucrative.

Primary topic: Business Consulting
Business Consulting
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By Geoff FickeRecently published1 topic

One Mans Junk Creates Another Mans Fortune - Similar Opportunities Exist Almost Everywhere for the Ambitious

by: Geoff Ficke One Mans Junk Creates Another Mans Fortune - Similar Opportunities Exist Almost Everywhere for the Ambitious In 1989 a Canadian college dropout named Brian Scudamore stopped at a McDonalds to grab a cheeseburger. While waiting for his food order he noticed a dented, beat up old pick-up truck inching though the parking lot. The bed of the vehicle was loaded with assorted junk. The doors of the battered, rusting vehicle were ado ed with a hand painted sign that proclaimed that the owner hauled junk for a fee.

Primary topic: Business Consulting
Business Consulting
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By Geoff FickeRecently published1 topic

Why Trade Shows Are Crucial When Introducing A New Product or Service-Make Expo’s Work for You!

by: Geoff Ficke Our consumer product marketing and product development group just returned from launching two new products at a large trade show in Bologna, Italy. This was a cosmetic-beauty product show, the largest in the world. There were over 3000 vendors displaying their wares, from the largest brands in the luxury cosmetic space to start-up ventures with virtually no sales history. The show was visited by over 100,000 buyers from 120 countries.

Primary topic: Business Consulting
Business Consulting
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By Geoff FickeRecently published1 topic

We Plan Exact Vacation Routes But Often Start a New Business with No Road Map

Seneca “The Younger”, the great ancient Roman philosopher famously observed, “If one does not know to which port one is sailing, no wind is favorable”. The intent of his words is clear. Knowing where you want to go is the essential prelude to planning how to get there. Unfortunately, many people go through life without a plan or a goal, and those people usually end up right where they start from. Most families have a set vacation time to relax and undertake various forms of leisure together.

Primary topic: Business Consulting
Business Consulting
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By Geoff FickeRecently published1 topic

Have You Been Downsized? Consider the Options for a Better Life

A friend was effectively eliminated from the traditional corporate work force in the early 1990’s. It was traumatic. He was a college graduate. He had climbed the corporate ladder, rapidly, inexorably. He enjoyed a six-figure income, a second home, club memberships, prosperous investment accounts, wonderful benefit packages, a College investment plan for his three kids, sports cars and extensive travel. He was devastated!

Primary topic: Business Consulting
Business Consulting
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By Geoff FickeRecently published1 topic

Business Should Offer More tha Just a Product They Should Try to Offer a Buying Experience

by: Geoff Ficke Business Should Offer More tha Just a Product They Should Try to Offer a Buying Experience The hugely successful entrepreneur Debbi Fields was once asked what it felt like to be a winner in the cookie business; she replied, “I never felt like I was in the cookie business. I’ve always been in the good feeling business. My job is to sell joy. My job is to sell happiness. My job is to sell an experience”. This is a mantra that all Entrepreneurs should emulate when creating their Business Model and Brand Marketing Strategies.

Primary topic: Business Consulting
Business Consulting
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By Geoff FickeRecently published1 topic

There Is Always Money to Fund Start-ups - Just Be Focused and Creative-It’s Never Easy

by: Geoff Ficke We live in perilous financial times. As the markets have imploded, home prices cratered, jobs lost and incomes uncertain many people have become very risk averse. Very understandable! Many of us are more focused on maintaining our resources than expanding them in the face of so many unknowns. The American dream to successfully start and grow a self-owned business is always going to be with us. However, in times like these, some entrepreneur’s have become less willing to take the plunge into the ownership class.

Primary topic: Business Consulting
Business Consulting
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By Geoff FickeRecently published1 topic

Time Is Never on the Entrepreneur’s Side

by: Geoff Ficke Time Is Never on the Entrepreneur’s Side In the early 1960’s, when the Rolling Stones were trying to become successful as a “blues band”, their first commercially successful recording was a ballad called “Time is on my side”. For the Rolling Stones time certainly has been on their side. For almost five decades this grizzled group has entertained audiences all over the world with their songs, videos and concerts. They are Rock and Roll's richest, most famous (or infamous) and successful group.

Primary topic: Business Consulting
Business Consulting
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By Geoff FickeRecently published1 topic

How Not to Choose a Professional Consultant

Several years ago I wrote an article entitled “How Do You Choose the Best Marketing Consultant”. The article was posted on my website - www.DuquesaMarketing.com - and on numerous print and internet links. The content was written to advise layman of the many options and obstacles that should be addressed in their search for experienced and competent consulting help. Common sense, some inside-baseball tips and guidance on avoiding shyster’s constituted the bulk of the articles copy points.

Primary topic: Business Consulting
Business Consulting
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By Geoff FickeRecently published1 topic

Brand Extension Can Be a Key to Growing and Evolving a Consumer Product Line or Service

by: Geoff Ficke Brand Extension Can Be a Key to Growing and Evolving a Consumer Product Line or Service Switzerland is the couture watch capital of the world. A visit to Geneva and its surrounding cantons exposes the traveler to the hundreds of exotic watch brands made in this famous horology center. Eponymous watch stores, displays, advertisements and billboards and jewelry stores are ubiquitous. Each brand prides itself on the customization, detail, amazing complications and old world craftsmanship that is present in each artisanal timepiece produced.

Primary topic: Business Consulting
Business Consulting
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By Geoff FickeRecently published1 topic

Sales Talent Is Available And Affordable - Fear of Selling Should Not Impede Entrepreneurs and Inventors

During my many years of reviewing and analyzing inventions, new products and service offerings I have been amazed by the innate fear of selling expressed by so many otherwise capable entrepreneurs. There exists a palpable fear of selling that mimics vertigo, arachnophobia or a fear of snakes. This fear should never stop a project from successfully entering the marketplace. Ponder the daily aspects of life virtually all of us experience. We seek out, and interview, for jobs. We seek out, then court, and marry our mate.

Primary topic: Business Consulting
Business Consulting
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By Geoff FickeRecently published1 topic

The Simple Wisdom We Learn from Studying Ancient Greek Rhetorical Form Chiasmus

by: Geoff Ficke The Simple Wisdom We Learn from Studying Ancient Greek Rhetorical Form Chiasmus The ancient Greeks perfected and gifted to us the unique rhetorical form known as chiasmus. Simply stated, chiasmus is a figure of speech in which two phrases are inverted to display a parallelism. There are many examples of this device that have become famous and have entered everyday usage. One of my favorites is attributed to Ben Franklin, America’s first great Entrepreneur, Innovator and a Founding Father of the country; “By failing to prepare, you are preparing to fail”.

Primary topic: Business Consulting
Business Consulting
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By Geoff FickeRecently published1 topic

Where Does the Money Come From?

Fact: In 2005 over 500,000 new business incorporations were organized in the United States. Fact: Of these 500,000 new businesses less than 1,000 received venture capital funding. There are vastly more entrepreneurs seeking start-up funding than there are available funding sources and investment pools. This is a fact. And yet, 499,000 incorporations occurred in 2005 without the cover of an investment funding commitment. Many of these new businesses will fail.

Primary topic: Business Consulting
Business Consulting
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By Geoff FickeRecently published1 topic

The Invention of the Wheelbarrow Made the Great Castles and Cathedrals Possible

by:Geoff Ficke Virtually every modern household has a basic wheelbarrow stored away. The use of the wheelbarrow is ubiquitous in construction and basic home chores. The design, form and function of the wheelbarrow has not appreciable changed for 700 years. And yet, this simple tool is one of history’s great advances in creating labor productivity. No one knows who invented the wheelbarrow. The Chinese used crude, primitive sorts of wheeled carts, similar to the modern unit, as early as the 1st century.

Primary topic: Business Consulting
Business Consulting
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By Geoff FickeRecently published1 topic

The Entrepreneurial Spirit Burns Brighter Than Ever

During a recent quick business trip to New York City a normal, everyday travel occurrence ignited a recurring observatio I enjoy more and more frequently. The Entrepreneurial Spirit is booming in America! While sitting in a dank Yellow Cab, crawling in the normal snail paced city traffic, I struck up a conversation with my driver. His name was Aquil and he was a native of Pakistan. After the normal chatter I asked Aquil how long he had been driving. “Three years,” he said, “but I am really not here to drive, I am setting up an import/export business”.

Primary topic: Business Consulting
Business Consulting
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By Geoff FickeRecently published1 topic

Keep Business Operations and Logistics Simple, Streamlined and Agile

Most of the entrepreneurs we interview in our consulting business have a very unrealistic conception of what excites and disappoints investors. The dream of many inexperienced inventors seeking to fund their opportunity is to build a substantial infrastructure. Their business plan identifies the need for factory space, equipment, staff, and many other fixed costs. Investors want to see a plan that maximizes return on investment. High fixed costs are the enemy of a great profit margin.

Primary topic: Business Consulting
Business Consulting
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By Geoff FickeRecently published1 topic

A Novel Way to Get An Innovative Product to Market

by: Geoff Ficke This week I had the opportunity to launch a new product at the Juvenile Products Manufacturers Association’s annual trade show in Orlando. This is an annual fair that brings together the manufacturers of all size to present and introduce new wares for the youth market. As in all industries, the competition is fierce, the innovations many and the marketing strategies are endlessly varied. During lulls in the actio I walked the floor and did a bit of networking.

Primary topic: Business Consulting
Business Consulting
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By Geoff FickeRecently published1 topic

Patents, Trademarks, Copyrights, Trade Secrets Protect Your Invention!

Patent numbers are issued sequentially, beginning with the number one. Patent number one was issued to Samuel Hopkins on July 31, 1790. It took 75 years for the United States Patent and Trademark Office (USPTO) to issue patent number 1,000,000. Patent number 7,000,000 was issued February 14, 2006. It took only seven years for the USPTO to move from issuance of patent number 6,000,000 to 7,000,000. What does this mean? Simply, there is more creativity now that at any time in history. The old saw that “there is nothing new” is completely wrong.

Primary topic: Business Consulting
Business Consulting
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By Geoff FickeRecently published1 topic

Customizing Products and Services Presents Entrepreneurs a Great Way to Bootstrap a Business

by: Geoff Ficke Customizing Products and Services Presents Entrepreneurs a Great Way to Bootstrap a Business We live in a world where mass production and scalability have enabled consumers around the world the opportunity to enjoy a wider range of Consumer Products and Services than ever before. Large scale production drives down prices. Items that were once luxuries are now within reach of masses of consumers on every continent.

Primary topic: Business Consulting
Business Consulting
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By Geoff FickeRecently published1 topic

Thomas Jefferson Is Rightly Remembered As a Great Founding Father

His Contributions as a Practical Inventor Should Be Equally Revered Every school child is imbued with a history of the American Revolution that glorifies the great accomplishments, political, military and social, of the famous founding fathers. We learn that George Washington; the Father of the United States was a great military leader, farmer, politician and stoic face of the revolutionary movement. Benjamin Franklin was an inventor, publisher, diplomat, self-made millionaire and audaciously wise man.

Primary topic: Business Consulting
Business Consulting
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By Geoff FickeRecently published1 topic

“Fortune Is Not on the Side of the Faint-Hearted”: Sophocles, 5th Century B.C. Greek Philosopher

by: Geoff Ficke What was true when written in Sophocles revered 5th Century B.C. text Phaedra, is ever-more true in the 21st century. Other than the lightning struck few who win a lottery prize, fortune, and success in life is not given easily, and certainly not to the faint hearted. The opportunity to succeed in any endeavor is available to all fortunate enough to live in free societies, but in reality this blessed gift is seized by few.

Primary topic: Business Consulting
Business Consulting
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By Geoff FickeRecently published1 topic

How Lack of Foresight Doomed An Early Auto Manufacturing Pioneer

Whatever happened to the Stanley Steamer automobile? From the production of Stanley’s first model in 1897, the Company outsold every other firm that produced internal combustion powered vehicles until the brands demise in 1924. The Steamers were safe, durable and easily maintained. So what killed the Stanley Steamer? The Stanley Automobile Company was founded by twin brothers Francis and Freelan Stanley. The cars gained fame when a model set the world land speed record in 1906, covering one mile in 28.2 seconds.

Primary topic: Business Consulting
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By Geoff FickeRecently published1 topic

Ancient Egyptian Lessons Learned Then Forgotten

by: Geoff Ficke Any visitor to modern Egypt, or viewer of a travelogue on this amazing country is awed by the antiquities visible everywhere. The Sphinx, hundreds of pyramids and mausoleums, temples and statuary are testament to the brilliance of this 4000 year old culture. These relics have survived the ravages of time, weather, wars and invasions. Almost entirely forgotten, however, is the ancient Egyptian fetish for personal health and cleanliness.

Primary topic: Business Consulting
Business Consulting
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By Geoff FickeRecently published1 topic

Is it Possible for Anyone to Be A Successful Entrepreneur?

This is a question that has no absolute answer. In many aspects of life an entrepreneurial spirit is useful. For our purposes, we will stick to the commercial and business areas and narrow the field of possible answers within this scope. I believe that theoretically any person can be a successful entrepreneur. Unfortunately, this is far from true in the real world. Most people do not have the mix of drive, ambition, passion, fearlessness and creativity requisite in most successful entrepreneurs. Look at the lifestyle and career choices made by the vast majority of people.

Primary topic: Business Consulting
Business Consulting
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By Geoff FickeRecently published1 topic

If When - Two Often Crippling Words

by: Geoff Ficke Words matter. How we express ourselves is the most important indicator of the type of person we are and the type of life we lead. In my work as a marketing consultant I have the opportunity to meet hundreds of people each year. They are usually attempting to bring a product, service or idea to the commercial marketplace. I rarely physically meet them, most contacts being made by mail, phone or e-mail.

Primary topic: Business Consulting
Business Consulting
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By Geoff FickeRecently published1 topic

An Example of Remora Marketing That Launched the National Chain Drug Store Boom

by: Geoff Ficke An Example of Remora Marketing That Launched ther National Chain Drug Store Boom Before the middle of the 20th century there were no national chain drug stores. The neighborhood pharmacy was typically owned by a local druggist. There were multi-door local groups of stores in some big cities. For the most part these pharmacies filled physician’s scripts; operated a soda fountain and carried only a minimum inventory of basic over-the-counter Health Aid products. The multi-aisled, heavily stocked, promotional stores we know today were still in the future.

Primary topic: Business Consulting
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Why Don’t Business Schools Produce more Entrepreneurs?

by: Geoff Ficke Why Don’t Business Schools Produce more Entrepreneurs? For most of my life I have been a serial Entrepreneur. Even as a kid growing up I knew I wanted to control my own destiny. In order to be free and self-supporting I was constantly seeking opportunity in every way possible. This ambition has lead to a lifetime of interesting challenges, ups and downs, adventure, travel and an array of experiences that I could never have experienced if I had gone the corporate job route. I am always amazed that more people, especially in America, do not take the Entrepreneurial path.r

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By Geoff FickeRecently published1 topic

Aztec Technology That Still Sweetens Our Taste-Buds and Outlasted the Conquistador’s

by: Geoff Ficke Any reflective student of history is often amazed at the products and processes invented and discovered in the ancient world that we take for granted today. Paint, gunpowder, weaponry, cement, the arch, beer, silk, papyrus, champagne, and so many others remain at the center of modern society and commerce in one form or another. Two of the most interesting ancient inventions are among the most popular consumer products of modern times, chewing gum and chocolate. Chocolate was first harvested and converted into a consumable drink by the Aztec’s in Mexico.

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A Simple Lesson from Aristotle On the Value of Finishing What You Start

by: Geoff Ficke The greatest Greek philosopher, Aristotle, is widely studied and discussed to this very day for his keen observations on the human condition. For almost 2400-years Aristotle’s numerous writings, philosophical tracts and pithy comments on men and their relations toward each other and their environment have been dissected for the many layers of meaning that can be conjured from attempting to decipher his reasoning and logic. He enchants us still.

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America’s Great Advantage Creating Divergent Industries

The American economy is the growth engine of the industrial world and will continue to be so, as long a steady stream of innovative, divergent products is successfully created. The history of capitalism is replete with cycles of unique, needed product and technology advances that exponentially expand the economic base and evolve into completely new industry categories. No country comes close to America in dynamism, creativity and energy in pursuing cutting edge new growth opportunities. Why is this so?

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