The Effectiveness of Subliminal Advertising
Before we begin to analyze the effectiveness of subliminal advertising, we need to direct our attention to what subliminal advertising actually is. Subliminal advertising is a composition of very carefully chosen words which are designed to grab hold of our attention for an extremely short span of time. While the conscious mind is not totally focused upon the message, the subconscious mind automatically goes into a âcollect and processâ mode. It is something like the old