What is the Economic Halo Effect?
Churches wonder: Are we relevant to the community, are we making a difference, how can we have a bigger impact? On February 1st in the Philadelphia Inquirer, there was a fascinating article about "the economic halo effect." In a research study, 12 congregations were measured by 54 separate different criteria of valuation. Astoundingly, the combined total of all 12 congregations was a value of more than $50.5 million to their surrounding neighborhoods.