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Browse every published article connected to Jan Marie Dore, with exact attribution and full-archive search.
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Women entrepreneurs work with me as their business coach to learn easy marketing systems to grow their small business. Over the years, I have identified the seven strategies that work best to market your small business: 1. Choose a narrow niche to dominate Your marketing efforts are ...
The Marketing Funnel is a basic marketing concept that can have a huge impact on your profitability and the success of your business. It makes it easier for prospects to make the decision to buy so your business becomes more profitable and you don't have to work so hard to make sales. A basic marketing concept that can have a huge impact on your profitability and the success of your business is 'The Marketing Funnel'.
Here is a simple exercise to get you started on the path to running your business and living your life focused on your top priorities. Do you feel you have clarity about what's most important to you? Most people don't - often because they just don't spend time thinking about what matters most. Here is a simple exercise to get you started on the path to running your business and living your life focused on your top priorities.
If you're in business today, it's all about relationships. I have noticed that the more I focus on adding value and deepening relationships with potential and existing clients, the more effortlessly my business grows. I'd like to share a few tips with you that I've learned about developing relationships through web-based marketing.
In these times of tight budgets, many of my clients are looking for low cost and no cost marketing strategies to promote their services and make more money. We still need to get the word out about our business and continue to be visible, and there are many ways to do this even on a limited ...
One of the keys to living a life of passion and purpose is discovering your unique brilliance and living it. The following are some of the most thought provoking questions I ask my clients to consider. One of the keys to living a life of passion and purpose is discovering your unique brilliance and living it. Many of us have wondered 'what is the meaning of my life' and 'what am I here to do'.
An email newsletter is one of the best ways to market your professional services using the Internet. It's a great low-cost way to keep in touch with prospects and clients who want to create or expand a relationship with you. Here are six secrets to ensure the success of your email newsletter. 1. Have a compelling subject line for your email message to encourage subscribers to open and read your newsletter.r
There has never been better time to write an eBook. Ebooks and other “How-To” Manuals are the hottest thing selling on the internet right now. There is a phenomenal global potential to distribute information products using the Internet. Writing about what you know and publishing it in eBooks ...
There is so much information available to us now that we often get overwhelmed and have trouble making decisions - even small decisions. We have lost the art of trusting our intuition to guide us in making good decisions quickly. Intuition is a living force which serves as a communication ...
We are all born with intuitive abilities, which can be improved with attention and practice. Here are some steps you can take to make friends with your intuition, learn its language, and deepen your relationship with your wise inner self. There is so much information available to us now that we often get overwhelmed and have trouble making decisions - even small decisions. We have lost the art of trusting our intuition to guide us in making good decisions quickly.
One of the planning tools I use for my business is the SWOT analysis. It’s a great tool to be familiar with, and it has many applications. SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats. Here are some tips on how you might use it for your small business.r
Conducting teleseminars, or group learning conference calls, is a very effective strategy to promote your small business or professional practice and create additional streams of income. Teleseminars offer a very versatile and efficient way to deliver your services and build your business. I have been leading teleseminars for many years as part of my service offerings in my coaching business. I use them to attract new prospects, collaborate with colleagues and partners, and increase my income.
Exceptional achievers make sure their surroundings reflect their commitment to perform at their best. Decide how to change your space so you feel more inspired, and watch your productivity and satisfaction levels soar. The environments we surround ourselves with are often overlooked as a potential nurturance for both our work and our daily lives. Our surroundings shape the way we think and feel. Exceptional achievers make sure their surroundings reflect their commitment to perform at their best.
Promoting your small business can at times be very expensive. There are many techniques, however, that cost you little or no money - only your time. These strategies can be immensely satisfying too as you start to see instant results for your marketing efforts. The response from your prospects and clients will let you know which of the following free and low-cost ideas is right for your business: 1. Make customer service a priorityr
Some of the work I do with my clients involves mapping out their strategy to add information products to their existing services. If you provide professional services, did you know that it may be hard for you to achieve the kind of financial freedom you might want without having passive income in your business plan? I have some tips for you today about how you can map out your strategy for a more leveraged business model. I have learned some very good strategies to build a profitable business that I’d like to share with you.
Is your website bringing you all the sales and opportunities you want? Over the years as I have studied marketing best practices and mentored thousands of women entrepreneurs in marketing and growing their business, I have observed what works and what doesn't work in creating effective ...
Are you missing out on one of the most powerful strategies for attracting more clients? Writing articles on the web is one of the best ways to attract attention to your business and establish yourself as an expert. Here are four great ways you can use your articles to drive traffic to your website.r
Attracting clients can be effortless when you focus on your strengths rather than trying to improve your areas of weakness. There might be something you are already doing that comes easily to you, something you might take for granted, but which could be the best way for you to connect with potential clients. If you spend more time doing that, rather than trying to do all the various marketing activities that are possible, over time you'll achieve success. Here are some ideas for growing your client base if you're in the early stages of your business:
I'm a big believe in mastermind programs and success teams. A business mastermind team is a group of entrepreneurs who get together to support each other in growing their business, in moving through stuck places, and in brainstorming ideas for new opportunities.
If you're not using the internet to market your professional services, you're missing out on expanded opportunities. Using the internet to promote your business will help you make the most out of your marketing efforts. Here are several very basic online marketing strategies to establish a presence online that will expand your reach to the global marketplace and grow your business substantially.r
You might be just one fundamental element away from building the business and income you dream about. Web 2.0 has changed the playing field for marketing online and many old tactics that used to work well are no longer working effectively. Many professionals in private practice are struggling to grow a successful business. They are smart and dedicated people. Often the problem is that they don't know enough basic business and marketing skills.
Conventional wisdom tells us to think big. Having coached hundreds of small business owners, I find the ones that have the greatest success tend to think small. What do I mean by 'thinking small'? I mean choosing a narrow micro-niche where they can stand out and get noticed. A niche where they get to do what they do best every single day - and nothing else. A specialty they can excel at because no one else offers the unique approach or specialized expertise that they do.
Writing articles is one of the best ways to market your professional services. Listing your articles online at article directories and article banks will drive traffic back to your website. Writing articles is one of the best ways to market your professional services. Listing your articles online at article directories and article banks will drive traffic back to your website. Here are twelve simple tips to get your started writing articles: 1) Treat Article Writing as a Creative Processr
A large subscriber list can keep your business consistently full with clients. Six key ways to promote your ezine and build your subscriber base. If you publish a regular newsletter, you know that it's a great way to keep in touch and develop relationships with clients and prospects. My clients tell me that once they have started sending out an ezine, one of their biggest challenges is how to grow their list. A large list can keep your business consistently full with clients. Here are six key ways to promote your ezine and build your subscriber base: 1. Send a Sample Copyr
Have you started a newsletter or ezine? By sending out valuable tips and articles on a regular basis, you get the chance to demonstrate your expertise and build relationships with prospects and clients. You may have heard that your name and marketing message need to be seen or heard by ...
One of the questions I’m often asked by my clients is how to fill their workshops, seminars and teleseminars with more people. I taught a class on this topic recently to my Marketing Mastery members. I have noticed that too many women struggle with empty seminar rooms and low attendance at their workshops. And that’s a shame, because they have a wonderful message they want to share with more people.
If you are a service provider charging by the hour for your services, you may be trapped in a cycle of under-ea ing. Charging an hourly or even monthly rate for your time puts a ceiling on the amount of income you can earn. Your profits are limited to how much time you have available to ...
Marketing in this day and age needs to be a two-way communication. In a professional service business, it may make more sense to focus on the four C's of marketing rather than the more traditional four P's. They are much more customer oriented – and you need to think like your clients to do your best marketing.
Personal Branding can be the most powerful tool for success in your self-marketing toolkit. Here are three key things you need to develop a strong personal brand. The internet has sparked a trend called 'Personal Branding'. Branding identifies and differentiates you, your business, and your products and services so you stand out from the crowd, get noticed - and get hired.
Chances are that you've attended a teleseminar lately. Why not create your own? Teleseminar events are very easy to produce because all you have to do is send an email to your list and invite them to participate. These seminars by phone are easy to do and can be very profitable. Wouldn't it be great to offer your clients a teleseminar where they can learn your latest ideas, strategies, and expert information? I regularly do teleseminars for free so that I can build rapport, offer value, and maintain good relationships with my clients.
Everywhere you turn there is a new technology to learn. Web logs (called blogs for short) are among the latest developments that have become very popular in the past few years. Blogs are the biggest outbreak of information since the internet began. According to Business Week “Blogs are a ...
Over the past thirteen years, I have worked with hundreds of women entrepreneurs as their business coach. I've noticed that many women small business owners experience the same challenges in growing and running their businesses, such as feeling overwhelmed and isolated, having difficulty keeping ...
Do you have a big vision for your business? It's a good idea at least once a year to set aside time to connect with your vision for your business and your life. An activity I do with friends and colleagues at the beginning of every year is to make a collage of my new vision for the year. It helps me tap into my intuition and get in touch with what's most important to me. I keep this visual collage of those things that are most important to me where I can see it all year to keep me focused on my goals. Here's how you can do the same: Set aside a day to dream bigr
Eighty-five percent (85%) of all new businesses fail within the first 5 years. Why? Because most entrepreneurs fail to plan, focus, delegate, and create systems. As a result, they suffer from overwhelm, fatigue, burn out, and lack of sustainable income. Over the past ten years, I have coached and mentored hundreds of women entrepreneurs to help them attract more clients, build profitable businesses, and develop a quality lifestyle they desire.
How can you make more money and have more time off? My seven step success plan to enjoy your business more, work less, and boost your bottom line gives you a clear path to follow to get you on the road to financial independence. Practice the following seven steps every day, and you'll be well on your way to perpetual prosperity and true enjoyment in your business. Trading hours for dollars in your professional service business will never bring you wealth or freedom. How can you make more money and have more time off?
In these times of tight budgets, many of my clients are looking for low cost and no cost marketing strategies to promote their services and make more money. We still need to get the word out about our business and continue to be visible, and there are many ways to do this even on a limited budget. Here are four no cost ideas to promote your services and increase your income:r
If you would like to write to promote your business and are perhaps stuck for inspiration and ideas, here are some tips to get you started. Writing can be a very effective tool for attracting clients and opportunities and growing your business.r
Trading hours for dollars in your professional service business will never bring you wealth or freedom. How can you make more money and have more time off? My seven step success plan to enjoy your business more, work less, and boost your bottom line gives you a clear path to follow to get you ...
I was at my regular Friday morning yoga class recently and had a flash of inspiration about applying practices from yoga into business. I’ve been taking yoga classes for many, many years – long before it was as popular as it is today. I’m a certified yoga teacher and have taught yoga for several years. I’m also a certified business coach and professional accountant. So I thought – what better than to mix the concepts of yoga and business together?
Of all the issues that can sabotage your success, lack of focus is near the top of the list. In order to be really successful, you may have to have to whittle down and sharpen your focus so you can give more effort to fewer things. Here are some tips to help you focus on fewer things to be more productive.r
Personal Branding is about honing your skills, narrowing your focus, and getting clear on what you're passionate about. Here are seven powerful benefits of creating a strong personal brand. Personal Branding can be a powerful tool for success. If you are marketing yourself or your professional services, a strong personal brand will draw people and opportunities to you like a magnet. Personal Branding is about honing your skills, narrowing your focus, and getting clear on what you're passionate about.
Visualizing your goals and desires is a very powerful way to attract what you want into your life more quickly. Before visualizing, the first thing you need to do is to make a decision about what you really want. You need to get crystal clear on exactly what you want to experience or have in your life six months, one year, and three years from now. You need to set some goals, write them down, and add dates for when you want to achieve them.
Here are seven key marketing strategies that work best for women entrepreneurs to market yourself and your services. Take action on any one of these items, and watch your business start to grow. Women entrepreneurs work with me as their business coach to learn easy marketing systems to grow their small business. Over the years, I have identified the seven strategies that work best to market your small business: 1. Choose a narrow niche to dominater
What I have noticed with many of the service professionals I coach is that when I start working with them, they have only one source of income - and it usually means they are giving up all of their time to bring in the amount of money they want to make. They are stuck in an old business model that no longer works!
There are seven things you need to do to shift from ideas into action. These are my tips on how to nurture your creative ideas into reality. Can you relate to this? Do you ever get thinking about new ideas for your business, then get so caught up in talking about those new ideas and researching them that you get totally overwhelmed and never take action? Analysis paralysis! I have often suffered from this. Started my day feeling energetic and creative and full of vitality, and got so mired in detail that all of the joy and enthusiasm leaves me. Then, nothing happens.
If you are an independent professional or small business owner providing services, here is a simple four step sales process you can use to close more sales and expand your business. If you are an independent professional or small business owner providing services, here is a simple four step sales process you can use to close more sales and expand your business. 1. Generate Leads
If you're not using the internet to market your professional services, you're missing out on expanded opportunities. Using the internet to promote your business will help you make the most out of your marketing efforts. Here are several very basic online marketing strategies to establish a ...
I've noticed that many women small business owners experience the same challenges in growing and running their businesses, such as feeling overwhelmed and isolated, having difficulty keeping focused, not enrolling enough support, and not planning for growth. Here's a summary of my best advice for any woman running a small business - my top seven tips for women entrepreneurs:r
One of the keys to living a life of passion and purpose is discovering your unique brilliance and living it. Many of us have wondered 'what is the meaning of my life' and 'what am I here to do'. One of the skills I have developed as a business coach is to ask provocative questions that ...
Narrowing your niche means positioning yourself more closely to the people or companies who could most benefit from your services. Choosing your niche market has many benefits... For far too many years in my business, I struggled with narrowing my specialty and choosing a niche. I believed that fine tuning my niche would keep away much needed business and clients. I have found the opposite to be true. Now my niche has become more like a beacon that attracts just the right clients without as much effort on my part.