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Articles by Jan Marie Dore

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60 articles by Jan Marie Dore · showing 10

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By Jan Marie DoreRecently published1 topic

Who Am I Now?

Typically, at the start of a new year, many of us feel the urge to set new goals. The slate feels as if it has been wiped clean with the sweep of the clock into a new year, and we are inspired to imagine we can accomplish great things. This upcoming year, why not try a new way of 'going goalless'. Focus on who you are becoming rather than any tangible, specific goals. Make a plan to develop qualities of your SELF that will shift you into a new space and direction in your life and your business.

Primary topic: Small Business Marketing
Small Business Marketing
1,085 views
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By Jan Marie DoreRecently published1 topic

How to Attract All the Clients You Can Handle

Ongoing marketing is an important aspect of any business. If you can 'systematize' your marketing, this will leverage your time more effectively, so that you can focus on what you do best, and still get the word out. There is a myth among self-employed professionals that if you are really good at what you do, clients will automatically contact you. It's just not so! Ongoing marketing is an important aspect of any business. If you can 'systematize' your marketing, this will leverage your time more effectively, so that you can focus on what you do best, and still get the word out.

Primary topic: Small Business Marketing
Small Business Marketing
1,006 views3/5 (1)
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By Jan Marie DoreRecently published1 topic

Position Yourself As An Expert to Increase Income

It's a fact that experts can command higher fees in their field than generalists. Specialized knowledge or services are more highly valued than general information. It takes time and planning to position yourself as an expert or specialist in your field, but it's well worth the effort to make this approach a part of your long-term marketing strategy. The media will call you, associations will ask you to speak at their events, and you will start to stand out, get noticed, and get hired. Here are seven advantages of declaring expert status in your micro-niche:

Primary topic: Small Business Marketing
Small Business Marketing
957 views
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By Jan Marie DoreRecently published1 topic

To Have More, You Need to Be More

A client came to me recently saying that she had several big goals she wanted to achieve in a short period of time - including increasing her income substantially. We brainstormed several ideas and worked out a strategy she could begin to implement right away to attract more clients and ramp up her income. Her strategy included actions such as: • contacting former clients with a special offer • giving a talk or a teleseminar once a week • offering regular workshops • creating a workbook and audio program so she could earn passive incomer

Primary topic: Small Business Marketing
Small Business Marketing
1,022 views
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By Jan Marie DoreRecently published1 topic

Are You Hiding Out Or Shining Your Light?

In these times when business may be slow and people don't seem to be spending as much, it's easy to hide out and lay low thinking you'll just wait till it all ends. You may think that's a good strategy. I know I considered it. But, if you have a purpose in life and a passion for helping people, then what is called for in these times is just the opposite of what you might be doing. Are you hearing the call to step into your brilliance, or are you standing on the sidelines hoping this will all go away?

Primary topic: Small Business Marketing
Small Business Marketing
1,251 views
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By Jan Marie DoreRecently published1 topic

Specialize, Simplify and Systematize to Grow Your Business and Income the Easy Way

I was teaching a marketing class recently to a group of coaches and consultants and said to the participants that you need to do just three things to grow your business: specialize, simplify and systematize. Here are my tips on these three steps that you can implement right away in your business to increase your profits while working fewer hours. Step 1: Specialize People look for the best in a field when they need advice and solutions. If you strive to be the best you can be in your area of specialty, so you’ll stand out as the top service provider in your marketplace.

Primary topic: Small Business Marketing
Small Business Marketing
1,160 views
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By Jan Marie DoreRecently published1 topic

Moving the Free Line: How Much Information Do You Give Away for Free?

Do you know how much information you should give away for free as a marketing strategy to attract more clients, and how much you should keep for you paid products and programs? This question came up recently with one of the participants in my program for creating information products. How much is too much to give away?

Primary topic: Small Business Marketing
Small Business Marketing
1,054 views
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By Jan Marie DoreRecently published1 topic

Three Powerful Reasons to Create a Unique Personal Brand

Personal Branding is vital to your success in the new Creative Economy. Personal branding will bring you more recognition and respect . . . and more income. When lots of people know who you are and what message you stand for, you are in a much better position to be more fulfilled and more profitable in your small business. Here are three powerful things a unique, strong personal brand will do for you: 1. Define the impression you want others to remember about you.

Primary topic: Small Business Marketing
Small Business Marketing
1,102 views
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By Jan Marie DoreRecently published1 topic

Are You Taking Your Place in the World?

I work with women to fulfill their purpose and potential through entrepreneurship. Yet many of these women lose sight of why they went business in the first place, and start to lose their passion and enthusiasm over time. One client I'll call Sharon, came to be because she was at her wits end drowning in paperwork, emails, and to-do lists. She felt drained, overworked, and uninspired. She was in a place of not remembering why she had started her business in the first place or what she felt called to do.

Primary topic: Small Business Marketing
Small Business Marketing
1,124 views
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