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Articles by Karon Thackston

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81 articles by Karon Thackston · showing 50

Browse every published article connected to Karon Thackston, or search within this exact expert archive.

By Karon ThackstonAug 29, 20121 topic

Matt Cutts Reveals Google's Updated SEO Copywriting Strategy

By Karon Thackston I've been suspicious for years now. Just from paying attention to the sites that come up in the search engine results pages (SERPs), I've seen differences. What I was finding was that the top sites didn't always have the exact keyphrase multiple times in their copy. It appeared that (with all Google's updates over time) we've moved away from strictly using the keyphrase as-is and more toward using the individual words within the keyphrases as we write. I su

Primary topic: Internet Marketing

Internet Marketing

992 views

By Karon ThackstonFeb 17, 20121 topic

Mastering the Art of Writing Sexy Bullet Lists

From short ecommerce product descriptions to enormously long sales letters; ask any copywriter and they'll quickly tell you that bullet points are one of the most valuable tools in their skill set. Why? Because they almost always get read. Most people (and many professional copywriters), however, struggle with writing captivating bullet points. Follow along and I'll show you one quick process for cranking out an endless list of persuasive bullets that will help your copy conv

Primary topic: Writing Tools

1,004 views

By Karon ThackstonJan 23, 20121 topic

Using Personas to Draw in More Customers

By Karon Thackston Whatâs the golden rule of copywriting? Know thy target audience. Why? Because you canât effectively write and/or persuade people that you know nothing about. In order to convince customers that you are the obvious choice to solve their problem, you have to know: â¢ Who they arernâ¢ What their problem isrnâ¢ Why itâs a problemrnâ¢ What they want done about itrnâ¢ How much they can spend to solve itrnâ¢ Their preferred communication stylernâ¢ Who

Primary topic: Marketing Strategy

Marketing Strategy

876 views

By Karon ThackstonJan 9, 20121 topic

How to Optimize Copy When You Can't Use Keywords

By Karon Thackston What's the first thing you think of when writing with keywords? Probably one of the first is that keywords and phrases are descriptive of the products and/or services you're writing about. But, what happens in those circumstances where you can't (or don't really want to) use your chosen keyphrases descriptively? Is Your Product/Service Really Cheap? One of the primary things that causes this dilemma is the word "cheap." There's a big difference between some

Primary topic: Internet Marketing

Internet Marketing

923 views

By Karon ThackstonAug 25, 20111 topic

How to Optimize Copy When You Can't Use Keywords

By Karon Thackston What's the first thing you think of when writing with keywords? Probably one of the first is that keywords and phrases are descriptive of the products and/or services you're writing about. But, what happens in those circumstances where you can't (or don't really want to) use your chosen keyphrases descriptively? Is Your Product/Service Really Cheap? One of the primary things that causes this dilemma is the word "cheap." There's a big difference between some

Primary topic: Internet Marketing

Internet Marketing

935 views

By Karon ThackstonFeb 4, 20111 topic

Case In Point: Developing An Ezine Built To Last

Â© 2003nhttp://www.creatingezines.com nnJill Whalen is well known for her search engine optimization talents. Sheâs equally well known for her ezine, High Rankings Advisor. From its inception in 2000 until today, she has built an exceptionally loyal subscriber base of over 15,000 that would literally follow her to the ends of the âNet and back. How did she do it? Weâre about to find out!nnKARON: Hi Jillâ¦ thanks for your time.nnJILL: No problem, Karon.nnKARON: Let me s

Primary topic: Sales Training

1,469 views3/5 (1)

By Karon ThackstonFeb 4, 20111 topic

Is It Time For A Copy Facelift?

Â© 2003nhttp://www.copywritingcourse.comnnI just had to laugh! During a recent conversation about how often you should change your copy, I had one person tell me âWell, if there were any *good* copywriters out there, theyâd be able to write it once, and it would work forever!â Oh really? Actually, nothing could be further from the truth.nnIt is extremely rare for advertising copy to last for extended periods of time. Changing your copy is a given, the reason being that

Primary topic: Sales Training

1,355 views3/5 (1)

By Karon ThackstonJan 10, 20111 topic

Case In Point: Designing A Site That Demands High Traffic

by Karon Thackston ?2002 http://www.ktamarketing.com nnMarnie Pehrson may not be well known for driving traffic to Web sites, but she should be! Her ability to get literally hundreds of thousands of page views a month is simple astounding! (NOTE: I said âpage views,?not âhits.?BIG difference!) I had to ask her to reveal her secrets so that we all could learn how to create a Web site that simply demands high traffic.nnKARON: Hi Marnie. I really appreciate you taking the ti

Primary topic: Success Coaching

Success Coaching

2,460 views3.5/5 (4)

By Karon ThackstonJan 10, 20111 topic

Is Your Ad Killing Your Brand?

by Karon Thackston ?2002 http://www.copywritingcourse.comnnItâs funny to me how companies spend thousands of dollars to develop a brand only to wreck it when they create their advertising campaigns. They pour over colors, fonts, logo designs, Web site creation, USPs, and target audience analyses. But then, when itâs time to bring their message to the public, it all falls apart.nnCase in point: a local technical college in my town has recently begun to run a television cam

Primary topic: Success Coaching

Success Coaching

2,436 views3.8/5 (4)

By Karon ThackstonOct 13, 20081 topic

How Poor Usability Can Kill Your Copy and Conversions

By Karon Thackston nnIt's funny how we, as website owners, don't always think like our visitors. A course of action that might seem perfectly obvious to us may stop our visitors right in the middle of their buying process. Take, for instance, e-commerce–type copy. Do you realize that what happens after your customers read your copy could make or break your sale? I'm not talking about shopping cart abandonment. I'm talking about good communication that keeps the buying c

Primary topic: Marketing Strategy

Marketing Strategy

1,122 views

By Karon ThackstonOct 1, 20081 topic

Understanding & Communicating with Your Customers

It happens all too frequently with novice copywriters. In fact, many pros also make the same mistake. Telling your site visitors what you want them to know instead of what they want to hear is never a good idea. And, the fact that this happens so regularly truly confuses me because every day - all day long - we tailor our communication to those around us. For some unknown reason, we start telling instead of sharing when we write copy.nnIn order to convey our marketing message

Primary topic: Marketing Strategy

Marketing Strategy

1,091 views

By Karon ThackstonFeb 27, 20071 topic

Stop the Slaughter of Innocent Copy!

by Karon Thackston Â© 2007, All Rights ReservednnIt's one of the worst things to ever happen in the search engine copywriting field: the discovery of keyword density. I won't venture off into a discussion about whether keyword density is still a valid measure of search engine optimized (SEO) copywriting success. I will say, however, that the mere introduction of this concept led to the mutilation and destruction of innocent copy all across the globe. Without any regard to flo

Primary topic: Sales Training

1,051 views

By Karon ThackstonOct 27, 20061 topic

Opening Sentences That Close the Sale

It's one of the best pieces of copywriting advice I've ever been given. "As often as possible, start your paragraphs with sentences that hook readers and drive them deeper into the copy." Why? Because - after the headline - the first sentence in any paragraph is what gets read most often. After that point, customers usually skip to the next section unless they feel compelled to keep reading. That means your job, as the copywriter, is to entice them into each segment, so they

Primary topic: Sales Training

1,684 views

By Karon ThackstonOct 16, 20061 topic

Will Longer Keyphrases Hinder the Effectiveness of Your Copy?

Karon Thackston Â© 2006, All Rights ReservednnThe length of search phrases continues to grow. Back when the Internet was just an upstart, single keywords were the only thing you needed. But in recent years we've seen the number of words used in search phrases triple and quadruple. Rather than a single keyword, searchers who live in countries where English is the primary language are now using three- and four-word phrases as a standard, according to Web analytics company, OneS

Primary topic: Writing Tools

1,106 views

By Karon ThackstonMay 22, 20061 topic

Making It Easy for Customers To Choose You

Karon Thackston Â© 2006, All Rights ReservednnIsn't it frustrating? All you need is a new computer desk (or whatever you may be currently shopping for), but you can't make a decision you're comfortable with. It shouldn't be this hard, should it? What's holding you back? Probably lack of information.nnHere's something every web site owner should know. When visitors come to your site, they are looking for a reason to buy from you. Think that's stating the obvious? You'd be surp

Primary topic: Writing Tools

1,150 views

By Karon ThackstonMay 4, 20061 topic

Keyword Use That Goes Beyond the Search Engines

by Karon Thackston Â© 2006, All Rights ReservednnIt seems to be a single-sided debate. When you mention keyword use, all thoughts normally go to the search engines. Copywriting, however, is more about your human visitors than it is the engines. In fact, even the mainstay of SEO copywriting (keywords) is based on a need to spur visitors along as they work through the information on your site. If you want truly effective SEO copy, you'll take time to learn that keyword use goes

Primary topic: Business Opportunities

Business Opportunities

1,189 views

By Karon ThackstonApr 24, 20061 topic

One Product, Three Customers, Three Different Ways To Write

by Karon Thackston Â© 2006nnMy soapbox is just about worn out. I've been preaching the necessity of knowing your target audience for at least 10 years. "You can't write effectively to someone you don't know," is how my spiel would normally go. When one day someone asked me to show him what I was talking about. "I'm writing copy for computers," he said. "Everybody needs and can use a computer. How could a general product like that possibly have different target audiences?" I'l

Primary topic: Sales Training

1,197 views

By Karon ThackstonMar 10, 20061 topic

Copywriting Makeover: The Value of Being Crystal Clear: Part 2 of 2

by Karon Thackston Â© 2006nhttp://www.copywritingcourse.comnnIn Part 1 of this series (http://www.marketingwords.com/articles/copywriting_makeover_providerwatch.html), you were introduced to Provider Watch, a company whose site copy was a bit confusing. (You can see the original copy here: http://www.copywritingcourse.com/providerwatch-original.pdf.) While they had a wonderful understanding of their target audience and they had absolutely made an emotional connection, the cop

Primary topic: Sales Training

1,190 views

By Karon ThackstonMar 10, 20061 topic

Copywriting Makeover: The Value of Being Crystal Clear: Part 1 of 2

by Karon Thackston Â© 2006nhttp://www.copywritingcourse.comnnSometimes, despite our best efforts, the message we most want our customers to hear gets lost in a sea of superlatives. The marketer within us takes over and - before we know it - the core focus of the Web page, brochure or flyer becomes blurred. Let me assure you of one thingâ¦ if your prospects can't determine - with crystal clarity - what you do and how you can benefit them, all your copywriting efforts will be

Primary topic: Sales Training

1,159 views

By Karon ThackstonOct 5, 20051 topic

How To Write Persuasive Subject Lines

by Karon Thackston Â© 2005nhttp://www.copywritingcourse.com nnThree seconds and 40 characters. That's all you usually have to work with when trying to get and hold the attention of someone reading email. And, with user behavior changing so much in response to overwhelming amounts of spam, the attention spans of email readers are getting shorter. Needless to say, it's vital to make the most of your introduction via the email subject line.nnEmail marketing powerhouse DoubleClic

Primary topic: Sales Training

1,398 views

By Karon ThackstonSep 11, 20051 topic

SEO Copywriting Makeover: Finding the Right Trigger

Karon Thackston Â© 2005nhttp://www.copywritingcourse.com nnYou've got a great product or service. Now, how do you make buyers sit up and take notice? How do you get them excited about what you're offering? You have to pull the trigger.nnThere is at least one trigger for every product or service on the market today. Finding it is the hard part. Once you determine what will set your customers in motion, you've won half the battle. This was the case with ForecastWatch.com. nnWit

Primary topic: Sales Training

1,260 views

By Karon ThackstonAug 27, 20051 topic

Common Mistakes That Can Kill Your Web Copy

Karon Thackston Â© 2005nhttp://www.copywritingcourse.com nnSometimes learning what not to do is as important as learning what to do. Copywriting is no exception. I oftentimes see copy that is well written, but obviously created by an amateur. How do I know? One or more of the following five mistakes was made and that killed the copyâ¦ dead.nnOnce you understand why these mistakes are, in fact, mistakes, you can easily avoid them. It isn't like they are complicated concepts.

Primary topic: Sales Training

1,165 views

By Karon ThackstonAug 9, 20051 topic

Limited Time Only (Shh! It's A Secret)

Karon Thackston Â© 2005nhttp://www.copywritingcourse.com nnUnder normal circumstances, you'd shout it from the rooftops. After all, when you have something urgent to say, you want others to know about it, right? But when it comes to âlimited time onlyâ offers, lately I've noticed a disturbing trend. Copywriters seem to actually be hiding the phrase! Let me give you some examples.nnI received a fabulous email from a ladies clothing site at which I like to shop. It was for

Primary topic: Sales Training

1,478 views4/5 (1)

By Karon ThackstonAug 3, 20051 topic

Your Site Map: Spider Food or Just A Light Snack?

Karon Thackston Â© 2005nhttp://www.copywritingcourse.com nnMechanical spiders have to eat. In fact, they usually have bigger appetites than the real-life spiders you squish under your shoe. What spiders am I talking about? The automated programs sent out by search engines to review and index websites. These "spiders" (sometimes called "bots") are looking for a reason to list your site within the database of their particular search engine. It's hard work roaming around the 'Ne

Primary topic: Sales Training

1,264 views3/5 (1)

By Karon ThackstonJul 23, 20051 topic

Enough With the Upsells Already!

Karon Thackston Â© 2005nhttp://www.learn-copywriting.com nnIt happened twice during the same week. All I wanted to do was make a purchase, and they were making every effort to keep me from it (or so it seemed). Why would a business who wanted me to buy from them so badly put enough roadblocks in my path to make me want to click off the site and go someplace else?nnThe roadblocks that almost kept me from purchasing were repeated upsells. You know the kind. You go to a site and

Primary topic: Sales Training

1,149 views

By Karon ThackstonMay 30, 20051 topic

Subtle Emotion - The Key To Copy That Works

Karon Thackston Â© 2005nhttp://www.marketingwords.com nnSay the word "emotion" to a man, and he'll immediately jump out of his seat and run from the room! Utter the word "emotion" to a woman, and she begins to conjure up thoughts of romantic, long talks centered around feelings. However, speak the word "emotion" to a copywriter and s/he should see dollar signs. Why? Because a good command of subtle emotion is the key to copy that works.nnThe Difference Between Subtle and Obvi

Primary topic: Sales Training

1,420 views

By Karon ThackstonMay 21, 20051 topic

Copywriting Makeover: Search Engine-Friendly Can Also Mean Visitor-Friendly

by Karon Thackston Â© 2005nhttp://www.copywritingcourse.comnnWhen it comes to search engine optimization, copywriting plays a big role. You want to have excellent copy that appeals to both your visitors and the engines in order to create pages that will rank highly. However, sometimes there can be potential problems with fitting copy into certain types of sites. Due to space constraints, page layout requirements or other issues, some site owners hesitate to include SEO copy t

Primary topic: Sales Training

1,248 views

By Karon ThackstonMay 3, 20051 topic

Review: The Step-by-Step Copywriting Course

Jill Whalen Â© 2005nnhttp://www.highrankings.com/copywritingcourse nI've spent the past couple of weeks reading Karon Thackston's copywriting course, and boy-oh-boy is it a winner! Karon spent five long months putting down on virtual paper everything that she's learned in her 20+ years as a veteran copywriter. In fact, she told me that the hardest part was consciously making note of what comes naturally to her when she writes. I understand that perfectly, as that's the same t

Primary topic: Sales Training

1,574 views

By Karon ThackstonApr 29, 20051 topic

Features vs. Benefits vs. End Results

by Karon Thackston Â© 2005nhttp://www.copywritingcourse.com nnIf you've been in the copywriting realm for very long at all, you've heard the phrase "features vs. benefits." It's a fundamental copywriting principle and driving force behind much of what we, as copywriters, create. But there's also another aspect to this equation. nnWhat happens after customers buy your product or service? Once they've used what you have to offer, what will be different in their lives? What will

Primary topic: Sales Training

1,400 views

By Karon ThackstonMar 18, 20051 topic

Writing To Overpower Your Competition

Â© 2005nhttp://www.learn-copywriting.com nn"We don't have any competition. We're a truly a one-of-a-kind company." I've heard that line from clients for years. I wish it were true, but it's simply not. In fact, it wouldnât matter if you held a monopoly on your particular product or service; you'd still have competition. How? Because your competition doesn't come from a singular source. nnThere may be no other businesses that sell the product or service you sell, but you sti

Primary topic: Sales Training

1,233 views

By Karon ThackstonMar 1, 20051 topic

Five Sections of Your Copy Guaranteed To Get Read

Â© 2005nhttp://www.copywritingcourse.com nnOnly about 20% of your copy is going to get read. The rest will simply be scanned. I'm sure you've heard the statistic before. It's nothing new. While it might sound frightening or frustrating, it's a fact of copywriting life. So what do you do next? Give up? What difference does it make if only about 20% will be read anyway? nnIt makes a world of difference. Especially if you understand that there are some sections of your copy that

Primary topic: Sales Training

1,282 views4/5 (1)

By Karon ThackstonFeb 10, 20051 topic

Increasing Conversions Through Action-Oriented Copywriting

Â© 2005nhttp://www.copywritingcourse.comnnI do site reviews. Needless to say, I see a lot of Web copy. One thing that always befuddles me is the lack of focus many site pages have. It's as if the writer assumes the site visitor will read the copy and automatically know what to do next. The fact is you have to know what action you want visitors to take before you get them to take that action. That means knowing what the preferred action you want visitors to take is, before you

Primary topic: Sales Training

1,350 views

By Karon ThackstonJan 22, 20051 topic

SEO Copywriting Makeover: Good Rankings but No Sales Part 1 of 2

Karon Thackston Â© 2004-2005nhttp://www.copywritingcourse.com nnIt's been a myth for as long as the Internet has been in existence. Get good rankings and your site will be successful. I hate to be the bearer of bad news, but that has never been the case. What you get when you achieve good search engine rankings is a lot of traffic. That *can* be a wonderful thing, but it by no means guarantees even one sale.nnYou see, search engine rankings are not responsible for making sale

Primary topic: Sales Training

1,280 views

By Karon ThackstonDec 8, 20041 topic

âSuper Verbsâ Really Move Your Copy

Â© 2004nhttp://www.learn-copywriting.comnnRun or hustle? Eat or devour? Move or scurry? You can boost the power of your copy by boosting the quality of verbs you use. Verbs show action, and the way you describe that action can have a dramatic bearing on your readers. Why would you want to fill your copy with complacent words when you can conjure emotions and visual imagery in the hearts and minds of your readers? Sure, "run" and "hustle" both indicate that someone is moving f

Primary topic: Sales Training

1,434 views

By Karon ThackstonNov 20, 20041 topic

Does Your Copy Look "Fake" To the Search Engines?

Â© 2004nhttp://www.copywritingcourse.com/keyword nnFrom the early days of search engine optimization, keywords and content have always been vital to achieving your goals. Starting back in the days when we used to shove every slightly relevant keyword into our Meta tags, it has been obvious that search engines love text. The more advanced the engines have gotten over the years, the more complex and sophisticated many writers have gotten with their search engine copywriting.nnS

Primary topic: Sales Training

1,295 views

By Karon ThackstonNov 10, 20041 topic

How To Write Little Tiny AdWords Ads That Bring Giant-Sized Profits

Â© 2004nhttp://www.copywritingcourse.comnnIt seems to be a phenomenon. You try Google AdWords Select, your ad gets âdisapprovedâ by the powers that be at Google, you count your losses and give up. It doesnât have to be that way. There are two primary factors to succeeding at Google AdWords. The first is getting the right keywords. The second is writing little tiny ads. Neither is all that easy, but they can both be done.nnMark Twain said it best. âIf I would have had

Primary topic: Sales Training

1,366 views4/5 (1)

By Karon ThackstonOct 5, 20041 topic

âSuper Adjectivesâ Boost the Power of Your Copy

Â© 2004nhttp://www.learn-copywriting.comnnPretty or elegant? Good or scrumptious? Nice or delightful? There is power in the adjectives you choose. Just like Clark Kent and Superman or Bruce Wayne and Batman, some adjectives are plain, ordinary, everyday words. Others are alter-ego Super Adjectives that leap into your customersâ minds in a single bound. Adjectives are boring, but Super Adjectives impress, inspire, and convince your customers more effectively.nnLook at these

Primary topic: Sales Training

3,035 views

By Karon ThackstonSep 25, 20041 topic

Progressive Headlines Guide Customers To Buy

Â© 2004nhttp://www.learn-copywriting.comnnHeadlines are, without a doubt, one of the most important elements in copywriting. As has been said countless times before, if you don't get your readersâ attention with the headline, the chance of them reading your copy is virtually none. But headlines (and sub-headlines) play a vital part in the copywriting process for other reasons, too.nnWhether we, as copywriters, like it or not, the fact is most people will not read all the co

Primary topic: Sales Training

1,298 views

By Karon ThackstonSep 8, 20041 topic

Are Keywords Destroying the Flow of Your SEO Copy?

Â© 2004, All Rights Reservednhttp://www.copywritingcourse.com/keywordnnWith all the shuffling thatâs been seen in the search engine world within the last year, the issue of obvious optimizing has become a hot button. The current line of thinking is that most engines (especially Google) are on the lookout for sites that purposely make an effort to optimize their pages in order to get high rankings. While this theory has not been proven, I agree that obvious optimization is n

Primary topic: Sales Training

1,242 views

By Karon ThackstonAug 21, 20041 topic

Calls-To-Action: Making Them Fit Makes All the Difference

Â© 2004nhttp://www.learn-copywriting.com nnIt was going so well, so what happened? Many copywriters get off to a wonderful start: The headline is compelling, the body copy is benefit-filled, but then comes the call-to-action and the whole thing falls apart. Why? It could be a dozen different reasons, but one of the most common Iâve seen is that the call-to-action doesnât fit the target audience.nnCall-to-action statements (those final words that inspire your customers to

Primary topic: Sales Training

1,280 views

By Karon ThackstonJul 30, 20041 topic

Copywriting Makeover: Making An Emotional Connection - Part 2 of 2

Â© 2004nhttp://www.copywritingcourse.comnnIn part one of this article series we began looking at the Cruise Vacation Center site: a travel site whose copy was sorely lacking in emotional appeal and visual imagry. (You can see the previous version of the copy here: http://www.copywritingcourse.com/CruiseVacationCenter-Original.pdf.) In the conclusion, youâll see how all the rewrite turned out and how exciting the end results have been. nnThe RewritennIt took me a while to ge

Primary topic: Sales Training

1,329 views

By Karon ThackstonJul 30, 20041 topic

Copywriting Makeover: Making An Emotional Connection - Part 1 of 2

Â© 2004nhttp://www.copywritingcourse.comnnOne statistic shows that over 80% of all buying decisions are emotional. That means your copywriting should be, too. This is something I firmly believe in and have preached for most of my copywriting career. However, all too often, I find people skipping the vital step of making an emotional connection with their customers. That can be a tragic, and costly, mistake. nnThatâs why I was excited when I had the opportunity to rewrite th

Primary topic: Sales Training

1,452 views

By Karon ThackstonJul 12, 20041 topic

The Mystery of the Magical Keyword Density Formula

Â© 2004nhttp://www.copywritingcourse.com/keywordnnKeyword density. When it comes to SEO copywriting, this has to be one of the most talked about subjects. Why? Because keywords are the very foundation of search engine copywriting. Without keywords we wouldnât even have SEO copywriting. Because keywords (or more accurately, keyphrases) play such an important role in search engine copywriting, it might make sense that there are certain rules and regulations - certain formulas

Primary topic: Sales Training

2,332 views

By Karon ThackstonJun 25, 20041 topic

Copywriting and Your Five Senses

Â© 2004nhttp://www.copywritingcourse.comnnIn its most basic form, copywriting is, among other things, the art of conveying a message in writing for the purpose of persuading someone to do something. This is especially true when writing descriptive copy. Why? Because your customerâs five senses donât work on paperâ¦ they only work in person. Thatâs why we, as copywriters, have to create a sensory experience for our customers through our words. nnHave you ever stopped to

Primary topic: Sales Training

1,275 views

By Karon ThackstonJun 8, 20041 topic

Segmenting Your Target Audience Through Your Copywriting

Â© 2004nhttp://www.copywritingcourse.comnnAsk any copywriter what the first commandment of copywriting is and theyâll quickly tell you âKnow Thy Target Audience.â In order to write effectively you have to know this one group of people and know them well. I guess thatâs why many people get so frustrated when it seems they have more than one preferred customer base. One of the most frequent questions I get asked is, âWhat if I have more than one target audience?â In

Primary topic: Sales Training

1,320 views3/5 (1)

By Karon ThackstonMay 18, 20041 topic

Optimizing Online Catalog Copy for the Search Engines

Â© 2004nhttp://www.marketingwords.com nnIt only makes sense. You have an e-commerce catalog site. You want lots of visitors to come to your site and buy. The best (and most cost-effective) way to do that is with great search engine placement. However, search engines are text machines, and most catalogs donât have a lot of text, so herein lies the problem.nnThe obvious answer is that you need more copy on each page. However, the pictures of your products are just as importan

Primary topic: Sales Training

1,054 views

By Karon ThackstonMay 18, 20041 topic

Optimizing Online Catalog Copy for the Search Engines

Â© 2004nhttp://www.marketingwords.com nnIt only makes sense. You have an e-commerce catalog site. You want lots of visitors to come to your site and buy. The best (and most cost-effective) way to do that is with great search engine placement. However, search engines are text machines, and most catalogs donât have a lot of text, so herein lies the problem.nnThe obvious answer is that you need more copy on each page. However, the pictures of your products are just as importan

Primary topic: Sales Training

1,106 views

By Karon ThackstonMay 18, 20041 topic

Optimizing Online Catalog Copy for the Search Engines

Â© 2004nhttp://www.marketingwords.com nnIt only makes sense. You have an e-commerce catalog site. You want lots of visitors to come to your site and buy. The best (and most cost-effective) way to do that is with great search engine placement. However, search engines are text machines, and most catalogs donât have a lot of text, so herein lies the problem.nnThe obvious answer is that you need more copy on each page. However, the pictures of your products are just as importan

Primary topic: Sales Training

1,004 views

By Karon ThackstonMay 18, 20041 topic

Optimizing Online Catalog Copy for the Search Engines

Â© 2004nhttp://www.marketingwords.com nnIt only makes sense. You have an e-commerce catalog site. You want lots of visitors to come to your site and buy. The best (and most cost-effective) way to do that is with great search engine placement. However, search engines are text machines, and most catalogs donât have a lot of text, so herein lies the problem.nnThe obvious answer is that you need more copy on each page. However, the pictures of your products are just as importan

Primary topic: Sales Training

1,232 views

By Karon ThackstonMay 15, 20041 topic

Copywriting Is Not One-Size-Fits-All

Â© 2004nhttp://www.copywritingcourse.com nnI was in shock. Honestly, I shook my head when I read his email. I meant no disrespect; I just couldnât believe he really felt that way.nnâKaron, I want you to write the sales letter for my site. How much will it cost me?â read his note. After looking at his home page and evaluating his target audience, I didnât feel a sales letter would be the best type of copy for his site. When I sent him my suggestion he replied with some

Primary topic: Sales Training

1,020 views

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