Articles

Articles by Kathleen Gage

Browse every published article connected to Kathleen Gage, with exact attribution and full-archive search.

articles: 479
shown per page: 50
search signals: Topic + expert

Articles

479 articles by Kathleen Gage · showing 29

Browse every published article connected to Kathleen Gage, or search within this exact expert archive.

By Kathleen GageRecently published1 topic

Increase Profits with a Good Market Analysis

To know what solutions to offer your market you must know your market. Understanding the demographics of your market is essential to all you do. The best way to know who your market is, is to do a demographics analysis. The demographics of your market are their geographic location, age, gender, family status, income, buying behavior, buying preferences, etc. Analyzing the demographics of your market helps you understand their behavior. Here are some essential questions for gathering demographics: What is their age group? What is their gender?r

Primary topic: Internet Marketing

Internet Marketing

1,132 views4/5 (1)

By Kathleen GageRecently published1 topic

Identify Your Expertise for Market Influence

The best way to influence people’s buying choices is to offer something they can only get if they work with you or buy your product or those you recommend. What is your expertise? What sets you apart from others? And why should prospects choose you over your competition? This is a portion of what will define your unique selling proposition (USP).

Primary topic: Internet Marketing

Internet Marketing

1,165 views2.5/5 (2)

By Kathleen GageRecently published1 topic

I Would Give Anything To ...

A couple days ago I was listening to a CD by one of the most successful speakers in the industry. He has been around for many years and is considered one of the greats. He is also considered to be somewhat off the beaten path. As much as he is admired and respected by many, he is judged by just as many. The segment I found most intriguing was one about how others often say to him, “I would give anything to be a successful speaker and author just like you.” His response is, “No you wouldn’t.

Primary topic: Internet Marketing

Internet Marketing

1,276 views

By Kathleen GageRecently published1 topic

How Much More of this Economy Can We Take?

Have you heard people talk about how slow business is right now? Read virtually any newspaper, watch newscasts, listen to commentaries and you likely have been exposed the “business is slow” conversations. Millions of people are holding daily conversations about how slow things are. On the other hand, there are those who are experiencing more business growth now than ever. Their conversations are not of how slow things are. Rather, about how much opportunity there is. How can this be? After all, the media is telling us we need to worry.

Primary topic: Internet Marketing

Internet Marketing

1,962 views5/5 (1)

By Kathleen GageRecently published1 topic

Habits, life choices, decision,health,personal growth,personal development,spirituality

Ask many people to define the word habit and they give a negative definition. There is plenty of evidence that a habit can be bad; the habit of smoking, overeating, drinking, watching television and on and on. On the flip side, there are beneficial habits. The habit of exercising, eating healthy, meditating, saving money, or anything else that is part of living a life with passion. We were not born with our current habits. We conditioned ourselves to consistently do what are now bad habits and good habits. Often when a person wants to change a bad habit they think in terms of elimination.

Primary topic: Internet Marketing

Internet Marketing

1,293 views

By Kathleen GageRecently published1 topic

Every Business Is a Sales and Marketing Business

No matter what your industry, who your market is, or what product you offer, your business is a sales and marketing business. Unfortunately a lot of entrepreneurs don’t understand this, and even if they do, they resist it. “I feel like I’m prostituting myself,” was the start of one conversation I had recently with a struggling energy worker. She truly believed that if she marketed her services she was somehow selling her soul to the devil. “No wonder you’re struggling!” I responded. When I told her that marketing was simply ensuring that potential clients knew she existed, she relaxed.

Primary topic: Internet Marketing

Internet Marketing

830 views

By Kathleen GageRecently published1 topic

Do These Three Things and You Will Drive Qualified Traffic to Your Website

Companies large and small are constantly seeking creative, high return strategies to increase visibility on the Internet. The quest for a high ranking position seems to be a never ending process. With most people there seems to be an endless search for the one answer on how to drive traffic to their website and turn those visitors into buyers. There are countless methods to increase your visibility and revenues. Some are tremendously effective while others are a complete waste of time and money.

Primary topic: Internet Marketing

Internet Marketing

1,238 views

By Kathleen GageRecently published1 topic

Demographics Analysis for Online Marketing

Knowing your market is essential to your business success. Understanding demographics enables you to do incredibly targeted marketing. The demographics of your market are their geographic location, age, gender, family status, income, buying behavior, buying preferences, etc. Analyzing the demographics of your market helps you understand their behavior. Here are some essential questions for gathering demographics: What is their age group? What is their gender? What is their family structure (number of children, extended family, etc.)?r

Primary topic: Internet Marketing

Internet Marketing

1,273 views

By Kathleen GageRecently published1 topic

Create Your Vision of Success

Most marketing strategies are about being in motion. Have a plan, be proactive, and take the necessary action steps. Although being proactive is a necessary aspect of marketing, an often overlooked and yet equally important part is your company’s internal perception. Many companies put a lot of effort into all the external aspects of what they do, yet completely overlook what is happening due to internal perception. Internal perception includes your thoughts and beliefs; the internal dialogues and thought processes you have regarding your business, your industry and your customers/clients.

Primary topic: Internet Marketing

Internet Marketing

1,418 views

By Kathleen GageRecently published1 topic

Confessions of a Facebook Reject!

Yes, it’s true…I’ve joined the ranks of Facebook rejects. Amazingly, I still don’t know why this happened. There could be any number of reasons from too many friends, too many messages, too many invitations or being perceived as a spammer. Regardless of the reason, the fact remains; I have to wait for the blessings from the Facebook Powers that Be to have my member in good standing status reinstated. Now mind you, this is not an isolated situation.

Primary topic: Internet Marketing

Internet Marketing

1,771 views

By Kathleen GageRecently published1 topic

Collaboration Rather Than Competition – The Need for Wise Partnerships is Higher than Ever

I have owned and operated my business for nearly 15 years. Although the reasons for being in business have remained consistent, the method in running and building my business has drastically changed. The greatest change came with the onslaught of the Internet. Another huge change came with 9/11. Business as many of us knew it changed forever. Unfortunately, many people dug their heels in after 9/11 and waited for things to go back to the way they were. It didn’t take long for many of the heel diggers to go out of business. Some of us realized things were never going to be the same.

Primary topic: Internet Marketing

Internet Marketing

1,393 views

By Kathleen GageRecently published1 topic

Being nice is keeping you broke

How often do you have someone who sends you an email with, “I have a couple of quick questions.” As you read their questions you quickly realize it will require a fair amount of time to respond to all of them. Wanting to be polite, the temptation is for you to respond. It’s not that you shouldn’t respond, but you need to know where to draw the line. One or two questions is fine, but beyond that, you are giving away your services.

Primary topic: Internet Marketing

Internet Marketing

1,741 views

By Kathleen GageRecently published1 topic

Authors! There’s Power and Profit when you get FREE Publicity

One of the greatest ways to promote a book is with free publicity. It is not difficult to secure publicity if you know what you are doing. With all that is available on the Internet it’s even easier than ever. The fact is, many times your potential readers will pay attention to free publicity more than they do with paid advertising…especially when it comes to promoting a book. There are ample opportunities to get publicity if you keep your eyes and ears open. Some authors make a feeble or one-time attempt at gaining publicity and if they don’t immediately get massive coverage they give up.

Primary topic: Internet Marketing

Internet Marketing

1,223 views

By Kathleen GageRecently published1 topic

Authors! There’s Power and Profit when you get FREE Publicity

One of the greatest ways to promote a book is with free publicity. It is not difficult to secure publicity if you know what you are doing. With all that is available on the Internet it’s even easier than ever. The fact is, many times your potential readers will pay attention to free publicity more than they do with paid advertising…especially when it comes to promoting a book. There are ample opportunities to get publicity if you keep your eyes and ears open. Some authors make a feeble or one-time attempt at gaining publicity and if they don’t immediately get massive coverage they give up.

Primary topic: Internet Marketing

Internet Marketing

1,190 views

By Kathleen GageRecently published1 topic

Article Writing to Optimize Your Online Visibility

Many people are trying to get in on the “writing and distributing articles online” bandwagon. Although an incredibly effective online marketing strategy, when done incorrectly it can be a complete waste of time. I have been advocating article writing and distribution for years. I have built incredible online visibility because of it. And, I have made more money than most from my strategic use of articles as part of my overall online marketing strategy.

Primary topic: Internet Marketing

Internet Marketing

1,153 views

By Kathleen GageRecently published1 topic

Are You Letting Sales Slip Away?

As might be expected, this is the time of year many companies set goals and outcomes for the coming year. Most likely these goals include increasing the client base and revenues while increasing profit margins. The sad truth is these are probably the same goals that are set every year and the strategies for achieving the outcomes are probably the same also. Why not use a smarter strategy? Cultivate relationships with your current client base. Make keeping in touch with your current clients a priority rather than always trying to only increase the number of clients.

Primary topic: Internet Marketing

Internet Marketing

1,308 views

By Kathleen GageRecently published1 topic

Are You Guilty of Annoying Others via Social Networks?

The saga of my recent Facebook ousting continues. Not only have I not been able to get back on FB, I still have no idea as to why I got “excommunicated” in the first place. However, I have found the experience to be one of introspection. As a matter of fact, many people, myself included, are evaluating our past, current and future involvement on social networks in general. Take Twitter. With the ability to automate the Direct Message feature, the number of emails clogging inboxes everywhere with useless messages has gotten way out of control.

Primary topic: Internet Marketing

Internet Marketing

1,696 views

By Kathleen GageRecently published1 topic

An Often Overlooked Step in Information Product Development

Many experts enhance their product offerings with high quality services. Regardless of what you make available to your market, you need to take one very important step. Before you invest time, money or effort into product development make sure you understand the needs of your market. You must have enough information to address these needs. The more you know the more focused you will be on what solutions you create by way of products and services. Pay attention to what your customers/clients are asking for.

Primary topic: Internet Marketing

Internet Marketing

1,128 views

By Kathleen GageRecently published1 topic

A Powerful, Profit-Generating Strategy Any Business Can Use

Teleconferences, also known as teleseminars, are fast becoming one of the most valuable strategies you can use to increase your market position, your lead generation list and your profit margins. You can quickly become known as an expert in both your field and market through the power of teleconferences. Why Host A Teleconference? Consultants, coaches, speakers and trainers can literally make tens of thousands - even hundreds of thousands – of high profit margin dollars without ever having to leave home. Vendors can easily educate their client base through the proper use of teleconferences.

Primary topic: Internet Marketing

Internet Marketing

1,128 views

By Kathleen GageRecently published1 topic

A Hidden Reason You May Not be Generating Revenues Online

“I’m not making any money!” comes the frustrated battle cry. “It’s easy for you, but I have not figured out how to make this thing work!” Recently, lots of people who have been trying to make money online are likely chanting these statements. Yet others are chanting, “Great times! Great times! Great times!” Which begs the question, “Why are some people making money online while others are not?” There are so many factors involved as to why one does and one does not make money by way of the Internet that to pinpoint it in this article may not be feasible.

Primary topic: Internet Marketing

Internet Marketing

1,321 views

By Kathleen GageRecently published1 topic

5 Proven Steps to Stick to Your Resolutions

According to Statistic Brain only 8% of the 45% of those in the United States who set New Year’s Resolutions will achieve them. Most give up on their resolutions within the first 30 days. Why is this? It’s simple. We forget about our big why. Is there something you absolutely want to accomplish this year Write a book, hold a live (very profitable) event, get back in your skinny jeans, rekindle the romance in a relationship, increase your revenues by 25%?

Primary topic: Internet Marketing

Internet Marketing

1,225 views

By Kathleen GageRecently published1 topic

4 Signs You Are Holding Yourself Back

In the time I’ve been in business and coaching others there are four phrases I’ve heard over and over that, quite seriously, are holding people back. 1. I don’t know what to do. Okay, so you don’t know what to do. What are you going to do about it? The difference between those who succeed and those who want to succeed is this; the ones who will succeed are going to figure out what to do. They quit repeating the mantra, “I don’t know what to do. I don’t know what to do” as if their life depended on it.

Primary topic: Internet Marketing

Internet Marketing

1,471 views

By Kathleen GageRecently published1 topic

21 days to a life full of gratitude

“As human beings we don’t lack for things. We lack an appreciation of things. For instance, how often do we notice, much less appreciate, the natural beauty that is there to be seen in our life – a bird singing high atop a telephone pole, a flower growing through the crack in a concrete sidewalk, or the leaves of a tree glistening in the sunlight as we sit in the gridlock of an overcrowded freeway. “In every moment of every day the Good, True and Beautiful is Present, but we are looking elsewhere – we are looking for something we don’t have rather than appreciating What Is.

Primary topic: Internet Marketing

Internet Marketing

1,272 views

By Kathleen GageRecently published1 topic

You Better Learn to Handle the Pressure Long Before You Become Famous

I work with speakers and authors who, more times than not, have the dream of “making it big.” Making it big means different things to different people, but for most it means having a national, or international, audience, being a featured guest on major radio, television or podcast shows, being invited to be on telesummits with other well-known experts and making lots of money in the process. Before someone begins their journey to fame and fortune they often dream of what it will be like to “make it.”r

Primary topic: Internet Marketing

Internet Marketing

1,197 views

By Kathleen GageRecently published1 topic

Integrity is a highly overused word for many entrepreneurs

In a recent conversation with a colleague of mine the topic of business integrity came up. Actually, I’ve had this type of conversation many times during the nearly 20 years I’ve been in business. It seems in some circles the word integrity means something completely different than in other circles. Let’s start with the Webster’s Dictionary definition.rn: the quality of being honest and fairrn: the state of being complete or whole Full Definition of INTEGRITY 1: firm adherence to a code of especially moral or artistic values : incorruptibilityr

Primary topic: Internet Marketing

Internet Marketing

1,567 views

By Kathleen GageRecently published1 topic

Whatever You Believe to Be True… You Are Right!

Have you heard people talk about how slow business is right now? Read virtually any newspaper, watch newscasts, listen to commentaries and you’ve likely been exposed to the “business is slow” conversations. Millions of people are holding daily conversations about how slow things are. On the other hand, there are those who are experiencing more business growth now than ever. Their conversations are not of how slow things are. Rather, about how much opportunity there is.

Primary topic: Internet Marketing

Internet Marketing

1,653 views

By Kathleen GageRecently published1 topic

Pull marketing - attraction marketing at its best

One of the primary reasons most entrepreneurs won’t achieve the highest level of success in their business is their lack of effective marketing. One of the most important types of marketing you need to learn is pull marketing. As the name implies, pull marketing is persuading consumers to visit your various online locations to get them to either buy something or subscribe to your opt-in list. It is about generating traffic to your website, blog, and landing pages.

Primary topic: Internet Marketing

Internet Marketing

1,466 views

By Kathleen GageRecently published1 topic

Being nice is keeping you broke

How often do you have someone who sends you an email with, “I have a couple of quick questions.” As you read their questions you quickly realize it will require a fair amount of time to respond to all of them. Wanting to be polite, the temptation is for you to respond. It’s not that you shouldn’t respond, but you need to know where to draw the line. One or two questions is fine, but beyond that, you are giving away your services.

Primary topic: Internet Marketing

Internet Marketing

1,533 views

By Kathleen GageRecently published1 topic

Internet marketing - Why do people refuse to listen to the truth?

If there's one thing that pushes my buttons more than just about anything it's the people who absolutely refuse to listen to what the truth is about Internet marketing and making money on the Internet. No matter how many times they hear the truth, read it or watch it on a video, for some reason they seem to think it doesn't apply to them. What's the truth? It's this.... you have put effort into your success. There's no other way to put it. You have to work at it.

Primary topic: Internet Marketing

Internet Marketing

1,625 views4.5/5 (2)

Back to top ↑