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479 articles by Kathleen Gage · showing 50

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By Kathleen GageRecently published1 topic

The Value of Push/Pull Marketing In Growing Your Six-Figure Business

Push/Pull marketing is exactly as it sounds. At times you are “pushing” information out to your market and at other times you are implementing strategies to “pull” consumers to you. Regardless of whether you are selling someone else’s products and services (affiliate sales) or your own, if you do not implement a complete marketing strategy that includes the Push/Pull philosophy, you are likely defeating your purpose.

Primary topic: Internet Marketing
Internet Marketing
1,619 views
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By Kathleen GageRecently published1 topic

Can a Plant Based Diet Alleviate Food Addictions?

“I couldn’t possibly go plant based. I’m so addicted to sugar and meat it’s impossible to give these things up.” Food addictions are real, as are many other types of addictions. As with most addictions, it takes discipline to get through to the other side of the behavior. When I made the decision to quit drinking 35 years ago, it was not an easy decision. Yet, as I looked at the chaos drinking caused me, the short-term pain had to be better than the life I was living. I was addicted to not only the alcohol, but the resulting chaos drinking contributed to.

Primary topic: Internet Marketing
Internet Marketing
914 views
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By Kathleen GageRecently published1 topic

You have to be honest with yourself to grow your business

Today I received a message from a new client who hired me to help her get on track with growing her service based business. Her greatest challenge is knowing how to streamline her efforts to accomplish more in a shorter period of time. Like many people, she is busy all day long, but not necessarily productive. There’s a saying, “In order for things to change, I must change.” A primary reason people hire a coach is to change the way they are doing things to be much more productive. If you hire a coach and continue to do things the same way you’re wasting your time and money.r

Primary topic: Internet Marketing
Internet Marketing
1,418 views
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By Kathleen GageRecently published1 topic

#1 Rule of Affiliate Marketing and Sales

Recently someone asked me what I think the #1 rule of affiliate marketing is. Actually, there’s more than one top rule, but here’s top of the list. #1 RULE: Pay your affiliates what you owe them when you owe them. Nothing can sour an affiliate relationship faster than you owing someone money or not paying them when you agreed to. Another rule: Pay them what they really earned. The best thing to do to avoid any confusion is to assure ahead of time the affiliate knows when you pay, how you pay and if you hold back any money in case of refunds.

Primary topic: Internet Marketing
Internet Marketing
1,349 views
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By Kathleen GageRecently published1 topic

Isn’t This Supposed to Be Easy? The truth about online business success.

There has been so much hype about how easy things should be and that all we need do is visualize what we want and presto! it appears. Although I am a firm believe in the Law of Attraction, there have been major misunderstandings of what the law is about. It is about visualization, focus, and commitment. A great many people take initiative regarding visualization, but one needs focus and commitment to see the law through to its rewards.

Primary topic: Internet Marketing
Internet Marketing
1,930 views
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By Kathleen GageRecently published1 topic

5 Mistakes Authors Make When Doing an Online Book Launch

One of the best ways to sell lots of books from the comfort of your home is to do an online book launch campaign. When done right you can sell hundreds, even thousands of books in a very short period of time. However, one launch is not the end all be all to a successful book. It is the start of other great opportunities. Your job is to continue to promote your book and other products and services you have available. However, before you can do that you need to always provide incredibly high value to your market.

Primary topic: Internet Marketing
Internet Marketing
1,403 views3/5 (2)
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By Kathleen GageRecently published1 topic

It's about pushing the limits

Life is about pushing limits. At least for some of us. In my world, if you’re not pushing limits you’re not seeing what you’re really made of. If you’re not seeing what you’re made of how will you know what you’re capable of? When I push the limits I tend to feel incredibly alive. Something that helps me in my own “limit pushing” is to set intentions on the outcomes I seek.

Primary topic: Internet Marketing
Internet Marketing
1,748 views
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By Kathleen GageRecently published1 topic

Obesity and COVID-19 Risks

Let’s not beat around the bush; obesity has so many health challenges that to pretend it is does not increase the risk of likely hospitalization, and even death, when testing positive with COVID-19 is downright foolish. In a word.. it’s deadly. http://plantbasedeatingforhealth.libsyn.com/008-obesity-and-covid-19-risks There is evidence surfacing that the health issues that are a direct result of obesity are the underlying causes for those who die from COVID-19. Underlying causes like heart disease, diabetes and high blood pressure are more common among those who carry excess weight.

Primary topic: Internet Marketing
Internet Marketing
1,059 views
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By Kathleen GageRecently published1 topic

Are you really who you say you are?

For years I “pounded the pavement” looking for opportunity. I tried just about everything; except one thing; being myself. What I discovered was this; as long as I tried to be someone other than who I am, my success was always an arms distance away. Are you trying to be someone you’re not? Or are you putting your unique self out to the world? Here’s a great example of someone (actually a whole family) who is being themselves. One of my favorite shows is Pit Bulls & Parolees hosted by Tia Torres. I’ll be the first to admit this show is not for everyone.

Primary topic: Internet Marketing
Internet Marketing
1,654 views
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By Kathleen GageRecently published1 topic

Are You Losing Money By Doing Your Own Work?

According to the U.S. Small Business Administration (SBA), the average small business owner spends up to 40% of his or her time on routine administrative tasks. Constantly working on non revenue-producing tasks that could be more productively and cost-effectively performed by a highly skilled, ...According to the U.S. Small Business Administration (SBA), the average small business owner spends up to 40% of his or her time on routine administrative tasks.

Primary topic: Internet Marketing
Internet Marketing
857 views
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By Kathleen GageRecently published1 topic

Market Positioning And How It Effects Your Online Business

Market Positioning is about being first in your customer’s mind; top of the mind awareness. When customers, clients and potential clients think of products or services like yours, you want to be the one who comes to mind and the one they will do business with. Positioning drives the market value of your business, and effective marketing is what gives you great position. In order to gain excellent position you must be aware of who your market is and is not, what sets you apart from the competition and what the needs of your market are.

Primary topic: Internet Marketing
Internet Marketing
1,113 views
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By Kathleen GageRecently published1 topic

Proper Lead Time is Essential for a Successful Book Launch

Many authors make two common mistakes when it comes to marketing their books. One, they don't do any marketing. They seem to think the book will sell itself. Two, they don't give enough lead time for marketing before the book is published. A week or two to prepare for a book launch is hardly sufficient. There are dozens upon dozens of ways to market your book. You can do offline and online marketing. I have done both and I find online to be an incredible vehicle to gain massive visibility for a book.

Primary topic: Internet Marketing
Internet Marketing
1,469 views1.5/5 (4)
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By Kathleen GageRecently published1 topic

Simple quiz reveals who is cut out for Internet marketing

Not everyone is suited to Internet marketing. There are a number of reasons for this. Many will not succeed due to their unwillingness to face reality. The reality is it takes time, knowledge and effort to succeed in the world of online marketing. Regardless of what you are marketing there are principles of success that apply. For some reason many people fail to realize building a business online is exactly that; building a business. Wonder if you have what it takes? Take this simple quiz to find out.

Primary topic: Internet Marketing
Internet Marketing
1,497 views
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By Kathleen GageRecently published1 topic

Can you run a successful online business without this?

Most people have heard, "The gold is in the list." This is very true. The gold - your revenues - IS in the power of your list. It goes beyond the size of your list; it has to do with how responsive your subscribers are. Can someone run an online business and make money without a list? It has been done, but not often AND ... the results are minimal and much more of a struggle to achieve if one does not have their own, responsive opt-in subscriber list. Why create more work for yourself than necessary? Begin now to do what you can to build your list.

Primary topic: Internet Marketing
Internet Marketing
1,244 views
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By Kathleen GageRecently published1 topic

12 Simple Ways to Sell More Books

Most authors want to sell books, but many never will. At least not more than a handful. The #1 way to sell books is to get yours to stand out from the millions of others that are out there. Below are 10 very easy to implement "stand out" ideas. 1. Article marketingr One of the oldest online marketing strategies is still one of the most effective. Writing articles that tie into the theme of your book should be very easy. After all, you are a writer. Even if you don't have a lot of time on your hands you can take portions of a chapter and create several articles.

Primary topic: Internet Marketing
Internet Marketing
1,356 views
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By Kathleen GageRecently published1 topic

Is your business sustainable?

One of the most rewarding elements of having an online business is the opportunity to communicate with men and women around the globe. There are a number of ways this can be done: • Simple email messages • Ezines • Teleseminars • Blogging • Social marketing • Information products – one of my personal favoritesr Information products serve a number of purposes with some of the greatest benefits being building credibility, expert status, and revenues.

Primary topic: Internet Marketing
Internet Marketing
1,282 views3/5 (1)
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By Kathleen GageRecently published1 topic

Plant Based Eating Reduces Effects of Rheumatoid Arthritis (RA)

I’ve recently been binge watching a series created and produced by Dolly Parton; Heartstrings. A feel-good series, Heartstrings always leaves me feeling warm and fuzzy. One episode features Kathleen Turner playing Miss Mary Shaw, a woman living in the backwoods in an old cabin who can tell the future with the use of a small bag of bones. “Bones” as she is affectionately called in the mini-movie, Kathleen Turner is almost unrecognizable from her appearance in movies like Body Heat. The reason? She is living with the effects of Rheumatoid Arthritis (RA), including severe pain.

Primary topic: Internet Marketing
Internet Marketing
1,098 views
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By Kathleen GageRecently published1 topic

10 Simple, Yet Effective, Strategies to Get Powerhouse Testimonials

It’s likely you’re looking for effective ways to increase your revenues. One of the simplest is with testimonials. A testimonial is simply a third party endorsement of your products and services. Having someone put their stamp of approval on what you do is more powerful than you talking about how wonderful your products and services are. Endorsements are actually quite simple to secure. Below are a few ideas on how to get lots of great testimonials.r

Primary topic: Internet Marketing
Internet Marketing
1,543 views
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By Kathleen GageRecently published1 topic

Authors...How to Use Visibility to Generate Revenues

Are you a nonfiction author who uses your writing to fuel revenues? Do you want to use books to generate interest in your other services and products such as information products, consulting, coaching and/or speaking? Whether you’re a seasoned author, or first time author, books are a great way to build a loyal following, drive traffic to your various offerings and generate revenues.

Primary topic: Internet Marketing
Internet Marketing
1,346 views
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By Kathleen GageRecently published1 topic

Are you still singing “The Economy is Slow” Blues?

Over the last few days I have had several conversations with friends and clients about their businesses. Many are thrilled with the fact business is picking up while others immediately go into, “The economy is still slow. That’s why my business isn’t picking up.” For some, The Economy is Slow song may be one they have been singing for so long they don’t even realize how often they might be affirming this way of thinking.

Primary topic: Internet Marketing
Internet Marketing
1,477 views2/5 (1)
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By Kathleen GageRecently published1 topic

Your wasting money on information products if you're doing this…

Countless dollars are wasted every day on information products. People may as well flush their money down the toilet. You might be wondering why someone who makes their living selling information products would say this. Here's why. More people than not buy product after product in hopes that the "next one" will be the magic bullet. They may have the best intentions when they hit the "buy now" button, but in quick order they get sidetracked, bored or realize it actually takes time, effort and work to get a result.

Primary topic: Internet Marketing
Internet Marketing
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By Kathleen GageRecently published1 topic

6 Steps to Save Money in Your Online Business by Outsourcing

Far too often solopreneurs try to do everything themselves in their business. There is a misguided train of thought that if you do all the work yourself you are saving money. The fact is you may be costing yourself and your business if you try to be a "Jack/Jill of all trades". Granted, when we first start out, it may be necessary to do many tasks that at some point we will be able to afford to outsource.

Primary topic: Internet Marketing
Internet Marketing
1,135 views
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By Kathleen GageRecently published1 topic

How To Make Money Writing Free Articles

I work with many speakers, authors, trainers and consultants who want to gain visibility on the Internet and within their market. Many have heard they can achieve this outcome by submitting articles to various online directories and Ezines. Although this is true, there are pros and cons to using ...I work with many speakers, authors, trainers and consultants who want to gain visibility on the Internet and within their market. Many have heard they can achieve this outcome by submitting articles to various online directories and Ezines.

Primary topic: Internet Marketing
Internet Marketing
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By Kathleen GageRecently published1 topic

Why Blog Tours are Great for Book Promotions

If you’re like most authors you have set a goal of selling more books in the coming year. In theory setting goals regarding selling books is great. In reality many authors who have the best intentions soon give up on their goal for any number of reasons. A primary reason is not knowing where to start. It’s not for lack of what to do. Quite the contrary, it’s due to so many choices. One of my favorites is a well planned and executed blog tour. A simple definition of a blog tour is a virtual tour where you stop at (visit) a number of blogs and post relevant information.

Primary topic: Internet Marketing
Internet Marketing
1,194 views5/5 (1)
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By Kathleen GageRecently published1 topic

Viral Marketing; Indie Writers', Singers' and Artists' Best Friend

When I first began marketing, there was no such thing as viral marketing, social media marketing or the Internet, as we know it today. Getting the word out about your products and services was costly and, oftentimes, not very effective. Authors, artists, indie songwriters and the like often went unnoticed, simply because they didn’t have the knowledge or financial resources to do effective marketing campaigns.r

Primary topic: Internet Marketing
Internet Marketing
1,323 views
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By Kathleen GageRecently published1 topic

Article Writing To Optimize Your Online Visibility

Many people are trying to get in on the “writing and distributing articles online” bandwagon. Although an incredibly effective online marketing strategy, when done incorrectly it can be a complete waste of time. I have been advocating article writing and distribution for years. I ...Many people are trying to get in on the “writing and distributing articles online” bandwagon. Although an incredibly effective online marketing strategy, when done incorrectly it can be a complete waste of time.

Primary topic: Internet Marketing
Internet Marketing
765 views
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By Kathleen GageRecently published1 topic

Pull marketing - attraction marketing at its best

One of the primary reasons most entrepreneurs won’t achieve the highest level of success in their business is their lack of effective marketing. One of the most important types of marketing you need to learn is pull marketing. As the name implies, pull marketing is persuading consumers to visit your various online locations to get them to either buy something or subscribe to your opt-in list. It is about generating traffic to your website, blog, and landing pages.

Primary topic: Internet Marketing
Internet Marketing
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By Kathleen GageRecently published1 topic

Strengthen Your Immune System with Plant Based Diets

There is so much information floating around about COVID-19 and how many people are being infected that one is left to wonder what the good news is. There is actually great news if we are open to it. Now is the time to reboot your system in order to strengthen your immune system. Simple ways to do this is with what you consume in your diet and your mind. It’s essential that you are aware of what (and who) you are surrounding yourself with. Watch what you put in your body and your mind.

Primary topic: Internet Marketing
Internet Marketing
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By Kathleen GageRecently published1 topic

If one more person tells me I'm so lucky...

A little more than six months ago, I was training for a marathon as a power walker. During one of my longer workout sessions, I hit a pothole and instantly broke my ankle. I was literally stopped in my tracks. Knowing I would be laid up for a few weeks, I took the first few days to relax and enjoy lounging on the couch. This was a great opportunity to review my business to determine if it was structured as soundly as I believed it to be.

Primary topic: Internet Marketing
Internet Marketing
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By Kathleen GageRecently published1 topic

Clean Eating the Whole-Food, Plant Based Way

Clean eating… the latest buzz phrase in the world of eating. While the term “clean eating” is one of the hottest buzz phrases in the past few years, it can often be confusing to the end user of exactly what this term means. At its core, clean eating simply means choosing foods that are closest to nature as possible. In other words, minimal processing. In the world of whole food, plant-based eating, the foods are void of any and all animal products including meats, fish, chicken and dairy. This leaves beans, legumes, fruits and vegetables at the core. This is as clean as it gets.

Primary topic: Internet Marketing
Internet Marketing
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By Kathleen GageRecently published1 topic

Here’s what article marketing can do for you

Recently one of my premier clients was invited to write a monthly article for a highly visible online magazine specific to her market. The magazine is extremely well known, has a huge readership and is definitely a feather in my client’s cap. These type of opportunities are huge and can open up a lot more opportunity. I consistently hear from men and women about how they would love this kind of opportunity but don’t do anything to create the opportunity.

Primary topic: Internet Marketing
Internet Marketing
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By Kathleen GageRecently published1 topic

Are you willing to hustle your way to success?

In a recent post on Facebook, the question “How do you feel about the term ‘hustle?'” was posed. Although we’ve somehow been led to believe hustle is a bad thing, in reality it’s a part of life in all we do. Whether it’s our finances, health, relationships, business, you have to hustle. Otherwise you’re living a lukewarm life. If you’re not willing to hustle, you likely won’t achieve much of what you say you want. It’s More than a Vision Board

Primary topic: Internet Marketing
Internet Marketing
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By Kathleen GageRecently published1 topic

You're not succeeding with Internet marketing because of this!

In the years I have been involved in Internet Marketing, there is one activity a great many people avoid; building their opt in subscriber list. This is a huge mistake and likely the primary reason the majority of people who attempt to utilize the power of the Internet to market their businesses fail. It doesn’t have to be this way. The cornerstone of virtually any successful entrepreneur using the Internet to market their products and services is a responsive opt in subscriber list. Notice I didn't say Internet marketing guru, but rather entrepreneur.

Primary topic: Internet Marketing
Internet Marketing
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By Kathleen GageRecently published1 topic

Spice Up Your Plant Based Eating

It’s one thing to eat plant-based and another to have lots of variety in the flavors of the foods you enjoy. It may seem like there’s not a lot of variety in the flavor of your meals, yet, with the right ingredients you can really spice things up. Here are just a few choices to spice things up. - Italian Seasoning is a mixture of oregano, basil, rosemary, thyme, and garlicrn- Garlic Powder is a must!rn- Onion Powder is another necessityrn- Paprika (and Smoked Paprika) is made from dried fruits of the chili pepper familyr

Primary topic: Internet Marketing
Internet Marketing
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By Kathleen GageRecently published1 topic

Chuck Carroll’s Releases 270 Pounds with a Plant-Based Lifestyle

How does one go from making daily (sometimes twice daily) trips to Taco Bell for the “usual” $20 order of tacos, chips, burritos and whatever else is in the bag, reach 420 pounds on the scale, expand to a 66 inch waist, frustrated with how life turned out to becoming a trim and fit weight (270 pounds lighter), being recognized as one of the most popular podcast hosts on the topic of plant based lifestyle as well as an in-demand podcast guest on other lifestyle and plant based/vegan shows, with no end in sight. An impossibility to some. A reality to Chuck Carroll.

Primary topic: Internet Marketing
Internet Marketing
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By Kathleen GageRecently published1 topic

How to Secure Lots of Great Book Reviews

Most authors know if they are serious about positioning their books in the marketplace they need to have them posted on Amazon. In order to get the most opportunity from Amazon you need to optimize your page. Some of the essentials are a detailed book description, ISBN number, page count, cover image, look inside feature and reviews. You have control over submitting most of the information but you don’t always have control over how many, if any, reviews you receive. However, there are a few simple ways to boost your reviews.

Primary topic: Internet Marketing
Internet Marketing
1,308 views5/5 (1)
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By Kathleen GageRecently published1 topic

How is it that Maya Angelou and SARK wrote so many books?

What would Maya Angelou do? What would SARK do? They would write. That's what they do. (Well, that's what Maya DID) SARK still writes. Is it luck that SARK is a best-selling author & artist, with over 17 titles in print and well over 2 million books sold? Is it luck that Maya Angelou wrote several works that equaled millions of books being sold? I think not. What I know to be true is this; accomplishing anything takes time, commitment, effort and discipline. What Choice are You Making?

Primary topic: Internet Marketing
Internet Marketing
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By Kathleen GageRecently published1 topic

Know What Keeps Your Customers Awake at Night

One of the most important steps you need to take in your business in order to fully serve your market is knowing your customers problems, concerns and worries. You must be able to answer this question, “What keeps my customers awake at night?” In addition, you must understand their dreams and goals. Knowing what worries your customers is essential in providing them with solutions. What are their most challenging problems? What drives them? What are their dreams and goals? And most important, what keeps them awake at night?

Primary topic: Internet Marketing
Internet Marketing
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By Kathleen GageRecently published1 topic

Get You Noticed by the Media by Newsjacking Your Book

The first time I heard the term Newsjacking I was a bit taken back. Newsjacking? What the heck is that? It brought up images of criminal activity. But upon a bit of research, I realized that Newsjacking is a powerhouse way to get noticed by the media AND potential clients. According to the official site for Newsjacking it is the art and science of injecting your ideas into a breaking news story and generating tons of media coverage and social media engagement.

Primary topic: Internet Marketing
Internet Marketing
1,156 views
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By Kathleen GageRecently published1 topic

Every Business Is a Sales and Marketing Business

No matter what your industry, who your market is, or what product you offer, your business is a sales and marketing business. Unfortunately a lot of entrepreneurs don’t understand this, and even if they do, they resist it. “I feel like I’m prostituting myself,” was the start of one conversation I had recently with a struggling energy worker. She truly believed that if she marketed her services she was somehow selling her soul to the devil. “No wonder you’re struggling!” I responded. When I told her that marketing was simply ensuring that potential clients knew she existed, she relaxed.

Primary topic: Internet Marketing
Internet Marketing
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By Kathleen GageRecently published1 topic

How to Build A Six-Figure Opt-In Subscriber List

You have likely heard, "The Gold is in the List." This is a very true statement. One of the greatest mistakes I see many professionals make who want to make a great living online is not having a clear focus on building an opt-in subscriber list. It never ceases to amaze me how often people will hear that they need to build their list and yet, they put it off and take little, if any, action to build a highly responsive list. Where to startrnr

Primary topic: Internet Marketing
Internet Marketing
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By Kathleen GageRecently published1 topic

Virtual Book Tours - Insider Secrets to Making Them Work

Book tours have been around for a long, long time. Before the days of virtual book tours, when tours were publisher-sponsored, covering several cities, book tours were very cost prohibitive. Fast forward to today. Nowadays, most authors are responsible for their own book tours. This means they have to plan, pay for and promote their own tours. Thus the reason very few indie authors do in-person book store tours. The choice for most authors is the virtual tour.

Primary topic: Internet Marketing
Internet Marketing
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By Kathleen GageRecently published1 topic

Create a Targeted, Problem-Solving Ethical Bribe To Build Your List

Most people have heard they should build an opt-in list. This is true. But it’s not just any list. Your greatest results come from building a targeted and responsive list. You will be in a better position to put sales on autopilot when you do. The best way to build your list is have a stellar gift you offer in exchange for someone’s name and email address. Mind you, it’s not any gift you need to offer. It must be enticing to the end user. It must solve a problem for them.

Primary topic: Internet Marketing
Internet Marketing
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By Kathleen GageRecently published1 topic

Create the Life You Love with the I AM You Affirm

Whatever follows “I AM” comes looking for you. I AM happy. I AM healthy. I AM prosperous. I AM creative. I AM abundant. I AM healthy. I AM generous. I AM kind. I AM loving to animals. I AM connected to Source. Who must I be to live the life I dream of? What must I do to live the life I claim I want? What am I willing to do to be the person I know I can be? Life is more about what I think, believe and do then it is what happens. Plant Based Eating for Health Compassion to animals, care of my health, love of the planet. I AM Plant Basedrnr

Primary topic: Internet Marketing
Internet Marketing
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By Kathleen GageRecently published1 topic

Your Unique Selling Proposition - Why It Is Essential To Grow a Six Figure Online Business

To attract customers you must show them you have a competitive advantage. No matter what the competitive advantage is, the customer must believe you to be different in some way compared to your competitors and/or have the solution they seek. Otherwise, why would they do business with you? It is your job to communicate the difference to your customers and potential customers. It is important for them to know the difference.

Primary topic: Internet Marketing
Internet Marketing
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By Kathleen GageRecently published1 topic

Why Some People Avoid Marketing Like the Plague

Have you ever cringed at the thought marketing? You're not alone. Many people avoid marketing like the plague and their business success reflects this fact. The truth is, marketing is just about everything we do. From blogging, article writing, talking to others at a live event, posting on our Facebook wall, tweeting, creating a short video for YouTube and even talking to a neighbor about what we do. Another truth is it is much simpler than many people realize, but because of various fears many entrepreneurs don't reach their fullest business potential.

Primary topic: Internet Marketing
Internet Marketing
1,343 views3/5 (1)
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By Kathleen GageRecently published1 topic

From $10 in my pocket to this...

“Stop. Let’s go in here,” I turned to Wayne, as we drove down auto row just outside of Sacramento, California. After abruptly leaving a town in Nevada, I was starting my life over. With a little over 100 people in the off-the-beaten path town and having experienced my fair share of trouble, I was literally being forced to leave because of my bad choices and actions. Actually, I was 86’d from the town. You’ve likely heard of being 86’d from a bar. Well, I was such a master at mess ups that I got 86’d from the entire town.

Primary topic: Internet Marketing
Internet Marketing
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