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Articles by Kathleen Gage

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479 articles by Kathleen Gage · showing 50

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By Kathleen GageRecently published1 topic

The Difference Between Internal vs. External Marketing

In virtually any book about marketing, you typically learn about promotions and advertising. The fact is, marketing goes way beyond the typical to include: • Internal marketing • External marketing • Online marketing • Offline marketing • Push/pull marketing • Energy marketing, which includes your intention and using the Law of Attraction and visualization All are necessary components of a wildly successful marketing program. Internal Marketingr

Primary topic: Internet Marketing
Internet Marketing
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By Kathleen GageRecently published1 topic

Being a Bestselling Author has Ample Benefits

As with anything you do in your business, becoming a bestselling author is not an end in and of itself; it is simply a means to an end. It's not the bestseller status that is going to bring you more business and more money; it's what you do with the status that will make all of the difference. There are lots of benefits to being an author; more so when you are an online bestseller. An author can sell their books back of the room when doing a speaking engagement. When you have several books to sell, you can bundle those books together and have the potential to make great money this way.

Primary topic: Internet Marketing
Internet Marketing
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By Kathleen GageRecently published1 topic

Our Life Purpose - Design or Default?

For years I held back, thinking success was for others but not for me. It wasn’t until I was willing to step out in a big way that things began to change. And change they did! I went from struggling day-in and day-out to having an abundance of money, business, and impact.

Primary topic: Internet Marketing
Internet Marketing
1,507 views5/5 (1)
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By Kathleen GageRecently published1 topic

Using Mini Courses to Sell More Books

Looking for a great way to position your expertise in order to sell more books? An extremely effective way to do this is develop an online mini course that directly ties into the topic of your book. The fact is mini courses are simple to create and are viewed as very high value to the recipient. Each lesson is delivered at regular intervals; daily, weekly or monthly. The simplest way to create a course is take content directly out of your book.

Primary topic: Internet Marketing
Internet Marketing
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By Kathleen GageRecently published1 topic

The Power of Radio to Increase Your Influence

You’ve finally done it. You’ve written the book. You’ve created the information product. You’ve developed the workshop. You’ve also developed a nice promotional plan with radio being a primary way you’ll make your market aware of what you offer. The challenge you feel is knowing how to get, and optimize, the interviews. Here are a few key things that must be considered. You will gain more traction from any airtime you secure when you have a strong online presence.

Primary topic: Internet Marketing
Internet Marketing
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By Kathleen GageRecently published1 topic

Using Attraction Principles to Build Your Business

Trends come and go. One day something’s hot, the next it’s not. Lately there’s been talk by millions of people about the law of attraction; think about what you want and it will manifest. Every month millions of dollars are spent on books, CDs, seminars, trainings and coaching sessions teaching the law of attraction or some version of it.

Primary topic: Internet Marketing
Internet Marketing
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By Kathleen GageRecently published1 topic

Authors: Book Endorsements Sell Books

Book endorsements sell books. Some of the best ways to get endorsements are: • At the beginning and end of your book.r • When you do a launch and people opt into your list for a bonus gift, you can add a request or two to the series of AR's (auto-responder messages).r • After the fact with a simple email message. Without a doubt, endorsements do sell books. Think of your own book buying process. Chances are you heard about a book that struck your interest, but weren't quite sure if you really wanted “one more book” to add to your personal library.

Primary topic: Internet Marketing
Internet Marketing
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By Kathleen GageRecently published1 topic

Blogging for the Non Blogger

If you are new to blogging chances are you may be unsure of what the best and most effective approach to gaining maximum benefit from time and effort invested. A primary goal for blogging should be to gain visibility, credibility and market reach for your efforts. The following are some easy to apply strategies that will get you well on your way to becoming a competent blogger. Determine Your Purposer The first thing you need to do is determine what is the purpose of your blog. Are you blogging for fun or is this a viable part of your overall branding and marketing strategy?

Primary topic: Internet Marketing
Internet Marketing
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By Kathleen GageRecently published1 topic

Now is the time to package your information into products and services

One of the most important aspects of running a business, any business, is keeping your customer in mind. As obvious as these sounds, not everyone does it. A business cannot sustain itself without keeping the customer/client in the forefront. One way to fully serve your customers is with information products.

Primary topic: Internet Marketing
Internet Marketing
1,282 views2/5 (1)
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By Kathleen GageRecently published1 topic

One of the Best Ways to Create an Incredible Cash Infusion for Your Business By Kathleen Gage

"Business is slow!" "The economy is terrible." "The political structure is creating a fear of spending." Which one of these "stories" have you told yourself? Have you noticed that some people are doing great while others continue to tell themselves how bad business is? It's based on the stories. Stories either move us forward or stop us dead in our tracks.

Primary topic: Internet Marketing
Internet Marketing
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By Kathleen GageRecently published1 topic

Health, Energy and Optimal Weight on a Plant Based Diet

Plant-based eating is becoming more popular by the day. According to international food and restaurant consultants Baum & Whiteman, plant-based dining was the number one dining trend for 2018. In the article, Plant Based Food is Declared 2018 Top Dining Trend, a study by Mintel revealed amazing insights. https://veganuary.com/blog/plant-based-food-2018-trend • 31% of Americans choose to have meat-free days.r • 35% of Americans get most of their protein from sources other than red meat.r • 66% of people who eat non-meat protein believe these are healthier than red meat.r

Primary topic: Internet Marketing
Internet Marketing
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By Kathleen GageRecently published1 topic

Teleseminars - A Formula to Find Experts to Be Your Featured Guest

If there's one thing I encourage you to do before you begin offering teleseminars it's to clearly define your expertise and your market. Why? Because the more you know what your market wants and what you are qualified to offer the better. You are in an improved position to provide solutions through your teleseminars that are specific to your market's needs.

Primary topic: Internet Marketing
Internet Marketing
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By Kathleen GageRecently published1 topic

Plant Based Eating… A fresh start

The title for this article actually has more than one meaning. First, when you eat plant based, it tends to be very fresh. Secondly, for many people who go plant based, it is a fresh start on their health. In reality, being plant based is being vegan. However, some vegans are not 100% plant based. Yes, it can be a bit confusing but the bottom line is vegans and plant based eaters do NOT eat any animal products including dairy, eggs or any other products of animal origin, in addition to not eating meat like the vegetarians.

Primary topic: Internet Marketing
Internet Marketing
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By Kathleen GageRecently published1 topic

Eat To Live: A Must Read For Plant Based Eating

When I began exploring ways to minimize inflammation, I did what many people do; I hit the Internet. Google became my best friend. It didn’t take long to realize the answer to my dilemma was a whole food, plant-based diet. What I quickly discovered was the plethora of books, videos, blog posts and interviews on the topic. What I also discovered in fast order, were those who had been around the plant-based playground for decades.

Primary topic: Internet Marketing
Internet Marketing
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By Kathleen GageRecently published1 topic

Surrender to Know Deep Fulfillment

Several decades ago, I began studying goal setting as if my life depended on it. I was committed to learning anything and everything I could about how to set goals and "have it all". I was certain that having it all would bring me a very deep level of happiness. My motivation was the fact that in my twenties I had reached a point where my greatest goal was to merely get through another day.

Primary topic: Internet Marketing
Internet Marketing
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By Kathleen GageRecently published1 topic

Why resolutions set you up for failure

Traditionally, this is the time of year lots of people reflect on the resolutions they set at the beginning of the year. Realizing many of their “this time I will do it” resolutions resulted in giving up, they are preparing for the next round of resolutions. Often, they will set the same ones in the coming year as they did the previous year. The most common being:r • Lose weight • Eat healthy • Exercise • Quit smoking • Get out of debt • Drink less (or quit all together) • Get in a relationship • Get out of a relationship • Quit their job • Find a new jobrnr

Primary topic: Internet Marketing
Internet Marketing
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By Kathleen GageRecently published1 topic

The Major Barrier to Getting Your Book Published

Whatever your perspective, your opinion or your belief, the Internet provides a platform to express it. Barriers to entry for getting your material published is practically nonexistent. The greatest barrier to entry is not getting started. Simple as that. The great news is this: the minute you post something, your writing, video or audio file is published. The bad news is this: the minute you post something, your writing, video or audio file is published. Good or bad, your information can be published with very limited effort.r

Primary topic: Internet Marketing
Internet Marketing
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By Kathleen GageRecently published1 topic

Milk DOESN’T Do a Body Good… Why Giving Up Dairy is A Great Defense Against COVID

“Milk and other dairy products are the top source of saturated fat in the American diet, contributing to heart disease, type 2 diabetes, and Alzheimer’s disease. Studies have also linked dairy to an increased riskof breast, ovarian, and prostate cancers.” https://www.pcrm.org/good-nutrition/nutrition-information/health-concerns-about-dairy This is shocking. Especially in light of the fact that many people grew up with slogans such as, “Milk does a body good,” or “You Scream. I Scream. We All Scream for Ice Cream!”

Primary topic: Internet Marketing
Internet Marketing
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By Kathleen GageRecently published1 topic

Using Your Kindle Book To Gain Market Reach

Looking for a new way to get in front of potential book buyers? Try your hand at publishing a Kindle book. It's one of the easiest ways to get your material published...fast! I couldn't believe how simple the process was from the very first attempt. What's great is you don't need an ISBN to publish your Kindle version book. You can publish just about anything including: • eBooks • Reports • Articles • Blogs • Books • Transcripts The fact is, if you can write it you can publish in Kindle.

Primary topic: Internet Marketing
Internet Marketing
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By Kathleen GageRecently published1 topic

Is This Preventing You From Selling Books?

Most authors dream of selling lots of books, but often fall short of this goal for one simple reason; fear! Although the fear may not be overt it shows up in many different ways. One would be the resistance to market and the other not pursuing speaking opportunities where you can sell back of the room. Considering my primary market are authors, coaches and consultants who write nonfiction books such as self help, spirituality, business topics and personal development this is who I am addressing in this article to.

Primary topic: Internet Marketing
Internet Marketing
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By Kathleen GageRecently published1 topic

Plant Based Eating… Something Lost or Something Gained?

Whenever we make a big change, human nature is to think about what we give up. To succeed at virtually anything, it’s important to think it terms of what we gain. Take plant-based eating. The first response you will likely get from others when you tell them you are plant based is this; “How can you give up meat and cheese? And cheese. Oh cheese. I could never give cheese up!”

Primary topic: Internet Marketing
Internet Marketing
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By Kathleen GageRecently published1 topic

Is Blogging Necessary?

Although some people view blogging as a novelty or a “someday I’ll get around to it” most companies will find great benefit by adding blogs and blogging to their overall marketing strategy. When done correctly, blogging can have an incredible impact on your market position. ...Although some people view blogging as a novelty or a “someday I’ll get around to it” most companies will find great benefit by adding blogs and blogging to their overall marketing strategy. When done correctly, blogging can have an incredible impact on your market position.

Primary topic: Internet Marketing
Internet Marketing
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By Kathleen GageRecently published1 topic

3 Simple Steps to Making Money Online

If I could sum up making money online in 3 steps here are what they would be: 1.Know your market 2.Build a responsive opt in list 3.Create information product. Step One will be covered in this article. This is a biggie. Anyone who is making money online has done this. And... they periodically evaluate where they are at. What is it? You have to know who your market is and is not. You have to know who you want to do business with and who wants to do business with you. And you must continually evaluate who your market is and is not.

Primary topic: Internet Marketing
Internet Marketing
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By Kathleen GageRecently published1 topic

Authors: Simple ways to generate multiple streams of revenue from nonfiction books

As an author, it’s likely you not only want to write, you also want to make money from your writing. If you simply want to write and have no interest in generating revenues, this post is likely not for you. However, if you want to make a living from your writing, read on. The first thing to do is realize there are many ways for an author to make money from their writings. Book sales are obviously one way, but not the only way. You also have opportunities through speaking engagements, consulting, coaching and information products.

Primary topic: Internet Marketing
Internet Marketing
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By Kathleen GageRecently published1 topic

Animal Enthusiasts Turn Their Passion Into Businesses With Blog Paws

Not long ago I had the distinct pleasure of presenting at the Blog Paws 2015 Conference – the only conference of its type in the world. BlogPaws is the Professional Pet Blogger Network that provides a range of marketing program opportunities, along with growth and development benefits to help animal bloggers define and achieve their goals.r

Primary topic: Internet Marketing
Internet Marketing
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By Kathleen GageRecently published1 topic

Is your business sustainable?

One of the most rewarding elements of having an online business is the opportunity to communicate with men and women around the globe. There are a number of ways this can be done: Simple email messages Ezines Teleseminars Blogging Social marketing Information products – one of my personal favorites Information products serve a number of purposes with some of the greatest benefits being building credibility, expert status, and revenues.

Primary topic: Internet Marketing
Internet Marketing
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By Kathleen GageRecently published1 topic

Online Best Seller EBook - The Dos and Don’ts of Launching

An online best seller book (eBook) is a bit different from your traditional book, especially when it comes to the actual launching and marketing of your creation. An eBook's success depends heavily on how you present in on the Internet, where it will have to compete with hundreds or even thousands of books talking about the same thing. When you are ready to launch your eBook make sure to keep these dos and don'ts in mind during the launch to help you make the most out of the process. Don't launch a book fresh from your desk; have a cooling off periodrnr

Primary topic: Internet Marketing
Internet Marketing
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By Kathleen GageRecently published1 topic

Own who you are as an author and speaker to sell more books

One of the best ways to sell books (and lots of them) is with live presentations. Selling from the platform is a powerful way to move lots of books. However, it takes more than simply telling audience members to buy your book. Watch any author who does this well and it is truly “poetry in motion”. To an outsider it may look like someone who sells with ease was born with this talent. Nothing could be further from the truth.

Primary topic: Internet Marketing
Internet Marketing
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By Kathleen GageRecently published1 topic

Online bestsellers; utilizing Internet systems

If you're like most authors you have a very important message you desire to share with as many people around the globe as possible. With the information contained on these pages you are in a better position to achieve your goal. You will learn what you can do to reach large numbers of potential book buyers. I have been an author for many years and I can assure you, hands down, a well planned and well executed online promotional campaign can open up incredible opportunities both in the short term and the long term.

Primary topic: Internet Marketing
Internet Marketing
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By Kathleen GageRecently published1 topic

Is Climate Change Impacted by a Plant-Based Diet?

According to Strava, a social network for athletes, most annual commitments begin to crumble by the second Friday in January. For 2020, that’s January 10th. Year after year, people commit to resolutions with the solemn vow that this year it will be different than in the past, but one more time, most people give up sooner than later. Why is this? For one thing, when we set goals, if we don’t have a big enough why, it doesn’t take much to forget our reason for making the commitment in the first place.

Primary topic: Internet Marketing
Internet Marketing
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By Kathleen GageRecently published1 topic

Plant Based Eating is Great for Stabilizing Blood Pressure

According to the CDC (Center for Disease Control) about 75 million American adults (29%) have high blood pressure—that’s 1 in every 3 American adults. And according to many experts, the numbers are on the rise. Virtually anyone, including children, can develop high blood pressure. Conversely, many cases of high blood pressure can be minimized and even eliminated through lifestyle changes. Risks of High Blood Pressure High blood pressure greatly increases the risk for heart disease and stroke, the first and third leading causes of death in the United States.

Primary topic: Internet Marketing
Internet Marketing
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By Kathleen GageRecently published1 topic

Skyrocket Your Blogging Results

It’s likely that one of your resolutions for the coming year is to gain more visibility. You’re committed to be seen in a big way in 2015. Your intentions are sincere, but chances are within a very short period of time you will get caught up and fall behind. To avoid this happening to you, the best thing you can do is pace yourself, not try to do too much in an incredibly short period of time to avoid setting yourself up for failure even before you begin. On the flip side, you need to take massive action to get great results.

Primary topic: Internet Marketing
Internet Marketing
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By Kathleen GageRecently published1 topic

Commitment Equates to Visibility

Ask a room full of entrepreneurs what their greatest challenge is and, more times than not, the answer is, “Finding clients.” Actually, it’s not so much finding clients as it is finding the right clients. Imagine if you didn’t have to search out clients because they found you because you are incredibly visible. The more visible you are, the more likely you will be found. Yet, for many entrepreneurs, they seem to do all they can to avoid being found.

Primary topic: Internet Marketing
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By Kathleen GageRecently published1 topic

Poop Your Way to Health on a Plant Based Diet

Today we are going to talk about something most people dare not discuss; POOP! Yep! I said it. Poop. Although something we all do, we either joke about it or don’t discuss it at all. Bad pops are no laughing matter. Actually, they can be a sign of very bad health. Regular bowel movements are a sign of a healthy gut. Constipation is a sign that something is wrong. Yet, many people have come to accept constipation as normal. Nothing could be further from the truth.

Primary topic: Internet Marketing
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By Kathleen GageRecently published1 topic

3 Ways To Generate Revenue with Your eBooks

When it comes to writing a book, there are those who write simply for the pleasure of writing, those who write to make money and those who write for both the pleasure and profit. It may seem like all authors want to make a profit, but this is not always the case. However, for the purpose of this article, let’s assume your reasons for writing include making a profit. In this case, there are plenty of ways to increase your revenue-generating opportunities. Three primary ways to generate revenue are:r • Direct sales • Affiliate sales • Back-end sales Direct Salesr

Primary topic: Internet Marketing
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By Kathleen GageRecently published1 topic

Your Law Of Attraction Movie Script

Many people believe Law of Attraction (LOA) information is a recent discovery. When one first happens upon LOA this IS true; they've had a breakthrough that allows for a different view of life. Perhaps they discovered LOA by way of a conversation, movie, book, seminar or article. Those who are open to the information find their life takes on a new dimension; one they had no idea existed. Yet, there are plenty of people who have known about LOA for years. Men and women who have studied the principles for decades.

Primary topic: Internet Marketing
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By Kathleen GageRecently published1 topic

Create a Targeted, Problem-Solving Ethical Bribe To Build Your List

Most people have heard they should build an opt-in list. This is true. But it’s not just any list. Your greatest results come from building a targeted and responsive list. You will be in a better position to put sales on autopilot when you do. The best way to build your list is have a stellar gift you offer in exchange for someone’s name and email address. Mind you, it’s not any gift you need to offer. It must be enticing to the end user. It must solve a problem for them.

Primary topic: Internet Marketing
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By Kathleen GageRecently published1 topic

Vegan and Plant Based Are Apples to Oranges (sometimes)

Someone who is not familiar with what it means to be vegan may assume all vegans eat super healthy. This is not always the case. There is plenty of evidence that you can be vegan and still eat foods that are processed, filled with sugar, salt and oil. On the other hand, whole food, plant-based eaters who subscribe to the no S.O.S. protocol tend to eat very healthy. (S.O.S. Salt, Oil, Sugar)

Primary topic: Internet Marketing
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By Kathleen GageRecently published1 topic

Turn a $20 Book Into Thousands of Dollars in Revenue

A great way for an author to expand their market reach is to do what is called “repurposing” the content of your book. You can turn the content of your book into a number of different products and services. The book is the beginning of what could be a very profitable journey. Simply put, repurposing is where you create a main product and you use that product many times in multiple formats. A few of the primary benefits of repurposing are more targeted traffic; increased revenues; better SEO; increased visibility; and increased credibility.

Primary topic: Internet Marketing
Internet Marketing
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By Kathleen GageRecently published1 topic

An Often Overlooked Step in Information Product Development

Many experts enhance their product offerings with high quality services. Regardless of what you make available to your market, you need to take one very important step. Before you invest time, money or effort into product development make sure you understand the needs of your market. You must have enough information to address these needs. The more you know the more focused you will be on what solutions you create by way of products and services.

Primary topic: Internet Marketing
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By Kathleen GageRecently published1 topic

The Truth About Carbs on a Plant Based Diet

“You’re eating too many carbs. You need more protein. You won’t be able to sustain yourself,” come the warnings from the uninformed. Often the warnings come from friends and family who are overweight, unhealthy, dealing with various all-too-common diseases. Those who consume foods that are incredibly unhealthy but for some reason, consider themselves to be authorities on healthy eating. The topic of carbs Carbs. Dreaded carbs. The way many people talk about carbs, you’d think that they are the worst thing on the planet.

Primary topic: Internet Marketing
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By Kathleen GageRecently published1 topic

3 Phases of a Successful “Get Your Book to #1 on Amazon” Book Launch

Considered the Holy Grail of online book stores, Amazon is definitely a force to be reckoned with. Most authors dream of watching their book hit #1 on Amazon, but many are not quite sure what they need to do to make this happen. Some leave it to chance. Others mistakenly think sending a message or two to their subscribers along with a few social media posts will do the trick, while others rely on the old model of an Amazon launch; get a ton of experts who give a bonus away and everyone promotes the book on the same day.r

Primary topic: Internet Marketing
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By Kathleen GageRecently published1 topic

Reduce Inflammation with a Plant Based Diet

Change won’t happen without change. Simple truth, but one many people lose sight of. Health issues abound, getting worse by the day. Obesity is on the rise, limiting the day-to-day activities of those who are bound by unhealthy weight. Disease is out of control with more people being diagnosed with preventable conditions such as diabetes, some cancers, heart conditions and inflammation. Yet, there are men and women every day who are making a change in what they eat to make a change in the way they live resulting in a better quality of life. The change? Plant Based Eating.

Primary topic: Internet Marketing
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By Kathleen GageRecently published1 topic

How I fell in love with cooking plant based meals

Something really bizarre happened to me as a result of going whole food, plant based. Beyond all the obvious benefits such as increased energy, 35 pound weight release after a few months into the lifestyle (without dieting), focus, clarity and mood balance, I actually fell in love with cooking. Yep! Fell in love.

Primary topic: Internet Marketing
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Avoid drowning in poor health… go Plant Based

If you saw a child fall in a pool of water, you wouldn’t hesitate to do everything in your power to pull the child to safety. Makes sense. Get them out of harm’s way. So why is it, when it comes to one’s health, most people don’t do everything in their power to bring themselves to safety? A shocking fact is that as a society, we are very, very sick. Yet, we seem to ignore the fact that much of our illnesses and disease is self-induced.

Primary topic: Internet Marketing
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By Kathleen GageRecently published1 topic

Reduce Inflammation with a Plant Based Diet

Change won’t happen without change. Simple truth, but one many people lose sight of. Health issues abound, getting worse by the day. Obesity is on the rise, limiting the day-to-day activities of those who are bound by unhealthy weight. Disease is out of control with more people being diagnosed with preventable conditions such as diabetes, some cancers, heart conditions and inflammation. Yet, there are men and women every day who are making a change in what they eat to make a change in the way they live resulting in a better quality of life. The change? Plant Based Eating.

Primary topic: Internet Marketing
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By Kathleen GageRecently published1 topic

Authors: Is it worth putting time and money into media releases?

As an author, you’re likely looking for as much visibility for you and your book(s) as possible. There are countless ways to achieve your outcome. One is with press releases aka media releases. Yet, many authors never consider adding media releases into their marketing mix. If you’re not using the power of media releases in your marketing, you may be missing lots of opportunity. Paid vs FREE There are many ways to get traction for your efforts. There are free services you can distribute to, but their reach may be minimal.

Primary topic: Internet Marketing
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By Kathleen GageRecently published1 topic

The six figure speaker mindset

Get on the platform. Give an incredible presentation. Make a boatload of money selling your products and services on the back-end. Can it really be this simple? Actually yes…when you know what you’re doing and you have the correct mindset. Experts around the globe are making incredible livings by getting in front of audiences who are eager to hear what they have to say and learn from them. But it takes more than simply getting on the platform to realize how profitable speaking can actually be.

Primary topic: Internet Marketing
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By Kathleen GageRecently published1 topic

What is my calling?

It’s not uncommon to look at someone who seems to have it all together and compare our insides with their outsides. Dig deeper and you may be surprised that even the most successful people deal with fear, doubt and uncertainty. The difference though, is they have a different way of handling situations. Successful people can also have these universal questions come up:r • Who am I?r • Why am I here for?r • What should I really be doing with my life? Sure, not everyone goes through this, but it is a lot more common than most people realize.

Primary topic: Internet Marketing
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By Kathleen GageRecently published1 topic

Podcast Interviews for Experts

As an expert, you are in a great position to reach people with your message by being a featured guest on podcast shows. But it takes more than simply talking about “you” that makes for an outstanding experience for the host and viewers and listeners. Create value by sharing more than “buy my thing.”

Primary topic: Internet Marketing
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