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Articles by Kathleen Gage

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479 articles by Kathleen Gage · showing 50

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By Kathleen GageRecently published1 topic

Smart Experts Level the Playing Field With Their Competition by Writing a Book

As an expert, you likely experience lots of competition. You may be the best. You may have been in your industry the longest. You might have the most expensive education. On some level, none of that matters. What matters is the market’s perception of who you are. rnï Are you the “go to” expert? rnï Are you the expert that can help them solve their problems? rnï Are you the expert who is the “real deal?”

Primary topic: Internet Marketing

Internet Marketing

1,300 views

By Kathleen GageRecently published1 topic

A very underutilized strategy to build your online credibility

I don't know of anyone doing online marketing and selling online who isn't looking for ways to establish their credibility with potential clients and customers. With all the fluff and hype, it is more important than ever to position your expertise. One of the most effective methods for you to enhance your credibility and trust with prospective clients is with strong testimonials. Everything you do will be enhanced by utilizing effective testimonials.

Primary topic: Internet Marketing

Internet Marketing

1,191 views

By Kathleen GageRecently published1 topic

How’s your back-end?

One of my favorite shows is – America’s Got Talent. I really enjoy watching raw talent come up from the ranks. There’s great talent and there’s… well, let’s just say, less than great. Week after week acts are eliminated until one stands victorious as the winner. The mere fact that a singer, dancer, magician, or any act makes it to the top ten is against the odds. Even if elimination happens along the way contestants build a fan base due to all the visibility. What I find most amazing is how often the opportunity to build an online fan base is missed due to a few missed steps.

Primary topic: Internet Marketing

Internet Marketing

1,272 views

By Kathleen GageRecently published1 topic

Is Writing a Book in Your Future?

The ability to gain and maintain market share can be increasingly challenging for many professionals. There are numerous reasons for this; competition, the cost of doing business, being viewed as an expert and knowing how to stand apart from the crowd.

Primary topic: Internet Marketing

Internet Marketing

1,958 views2/5 (1)

By Kathleen GageRecently published1 topic

How to Determine Your Life’s Work

Our experiences are what move us into our life’s work. The choice is whether to respond to whatever life throws at us in a proactive way and keep moving forward, or stay stuck and flounder about. There are people fulfilling their life’s work each and every day. Some are visible in the marketplace and others have a more low-key presence. Whether you what to become highly visible or create a small jewel of a business, there are strategies in this book for you. But it also takes a commitment to implementing them on a consistent basis to have the greatest impact.

Primary topic: Internet Marketing

Internet Marketing

1,422 views

By Kathleen GageRecently published1 topic

A Huge Misconception about Online Marketing

Many people hold the belief that sales and marketing has to be pushy. Nothing could be further from the truth. Sales and marketing is about making people aware of what you offer and creating the opportunity for people to make a decision based on their wants and needs. If you believe in what you do, you owe it to your market to let them know what you offer. To not do this is a disservice to your market. Primary reasons people won't succeed at marketing: • Fear of the unknow • Not knowing what to do • Not knowing who their target market is

Primary topic: Internet Marketing

Internet Marketing

1,410 views

By Kathleen GageRecently published1 topic

Creating Multiple Streams of Income

One of the areas I specialize in is the creation and development of information products. If they don't know it when they first come to me, within a short period of time my clients learn the importance of packaging their knowledge into information products.

Primary topic: Internet Marketing

Internet Marketing

1,253 views3/5 (1)

By Kathleen GageRecently published1 topic

Promotions of a Podcast Episode is an Ongoing Process

Are you looking for ways to increase you reach through the power of podcast appearances? Maybe you have a show and you are looking to increase eyes and ears you reach with your message. When you consider the amount of time it takes to produce an episode, to not be proactive in promotions is counterproductive. Regardless of whether you are the host or guest, be proactive in your marketing. Production Considerations The process for bringing a show to listeners and viewers is as follows:r

Primary topic: Internet Marketing

Internet Marketing

874 views

By Kathleen GageRecently published1 topic

Video for Marketing and Credibility

Has the thought of being in the movies ever appealed to you? Dreamed of having your own television show? Want to be seen by hundreds, thousands, and even millions of viewers? If you said yes, then video is for you. Video is one of the hottest marketing tools around. Not only is it great for promotions, but when done right, viewers really feel that they’ve gotten to know you, and that translates to great marketing.

Primary topic: Internet Marketing

Internet Marketing

1,738 views

By Kathleen GageRecently published1 topic

Podcasting Is a GREAT Way to Gain Visibility

You’ve got the book. You’ve got the speech. You’ve got the expertise, but very few people know you exist. It takes more than simply having the “thing” to be successful. You also need the visibility. Years ago there wasn’t much competition online Seems like whatever an expert introduced to market was a novelty and people ate it up. It was also much easier to stand out because of the fact there were very few people vying for people’s attention.

Primary topic: Internet Marketing

Internet Marketing

979 views

By Kathleen GageRecently published1 topic

The truth about obesity and the real cost to you

It never ceases to amaze me how much control over one’s health most people GIVE up. In reality, you have more control over your health than you may realize. In a recent conversation with a nutritionist, the discussion of overweight and obesity issues in the adult population turned into a discussion about our youth. Sadly, due to the increase in obesity in children, they are at a huge disadvantage with their health from an early age. Overweight kids become overweight adultsrnr

Primary topic: Internet Marketing

Internet Marketing

1,079 views

By Kathleen GageRecently published1 topic

Plants Rather Than Pills… How Going Plant Based is a Smart Choice

Many of the very diseases and disorders that are either preventable, even reversible, by a 100% whole food plant based diet are being exploited by big pharma, advertisers and others who would much rather profit from people not tapping into an actual solution, but rather put a band-aide over the problem with medication. If you watch television, try this out for size. Have a notepad close by and write down every time you see an ad for meds. And then notice how many side effects are listed.

Primary topic: Internet Marketing

Internet Marketing

1,160 views

By Kathleen GageRecently published1 topic

Experts Who Speak on the Platform Achieve More…. Or Do They?

Have you ever wondered how two people can start a business right around the same time and one skyrockets to success while the other one struggles, barely able to make ends meet? While one is enjoying all the perks that come with high visibility the other is saying, “It’s not fair. She/he is no more intelligent, gifted or talented than me.” If you look at virtually any industry where experts are rocking it, it’s likely they are using one secret weapon that isn’t so secret. They are not hiding out AND they are eager to share their message on the platform.

Primary topic: Internet Marketing

Internet Marketing

1,087 views

By Kathleen GageRecently published1 topic

Competition into Collaboration - A Formula for Success

It’s one thing to know our own strengths and weaknesses in business. It is also important to know the same about your competitors. Unfortunately, many entrepreneurs don’t take the time to find out about their competitors until it is too late. Knowing your competitors’ strengths and weaknesses puts you in a better position to compete by marketing more effectively, and helps you find potential partnerships.

Primary topic: Internet Marketing

Internet Marketing

1,256 views

By Kathleen GageRecently published1 topic

Conscious eating the Plant Based Way

One of the greatest benefits of transitioning from the SAD – Standard American Diet to a intentional plant-based eating protocol is the consciousness that comes with making this type of change. Keep in mind, this is NOT about being on a diet. Plant based eating is about a way of life that goes beyond a “quick fix” diet. Plant-based eating is a lifestyle choice. We are a society obsessed with dieting. As author Lana Nelson writes, Our Obsession with Dieting is Killing Us. Conscious Eatingrnr

Primary topic: Internet Marketing

Internet Marketing

769 views

By Kathleen GageRecently published1 topic

The Ethics of A Plant Based Diet

September 16, 2018. This is the day my life changed forever. It’s the day I chose to stop consuming animal and dairy products. Initially, it was going to be for a seven-day period. Seven days turned into two weeks. Two weeks turned into a month. A month turned into six. At this point, I don’t see myself ever going back to the way I was eating which included animal products, dairy and processed junk food.

Primary topic: Internet Marketing

Internet Marketing

890 views

By Kathleen GageRecently published1 topic

A major insight for traditional and online professional speakers

Recently I was reviewing transcripts from a training program I facilitated with a colleague on how to become a successful professional speaker – a six figure a year speaker. I had to smile when I read our recommendations. Not only are they spot on, they hold as true today as the day we hosted the training. Some things never change. Granted, I didn’t always know the things I know about professional speaking. Actually, prior to 1994, I knew none of what I know about the profession.

Primary topic: Internet Marketing

Internet Marketing

1,428 views2.5/5 (2)

By Kathleen GageRecently published1 topic

There’s more to selling books than marketing alone

Are you proud of what you write? Will the message in your books make a difference to the reader? Do you KNOW your life purpose is to write? If you answered yes to these questions the next question that begs to be answered is, "Are you learning as much as you can to create book launch campaigns?" Notice I didn't ask, "Are you learning to market?"

Primary topic: Internet Marketing

Internet Marketing

1,246 views

By Kathleen GageRecently published1 topic

Fear, Pain and Suffering Due to Consuming Meat

It does not take much at all to see the pain and suffering in the world today. Whether it be the anguish and fear over COVID-19, the civil unrest around the globe or the military being called in to build a chain-link fence to “protect” the White House and the current administration, there is more turbulence today than any other time in recent history. The domino effect has far reaching impact. The fear, anger and uncertainty may appear to be random, yet, when we take a deeper look, we can trace it back to various causes.

Primary topic: Internet Marketing

Internet Marketing

1,000 views

By Kathleen GageRecently published1 topic

Avoid Common Pitfalls When Building Your Online Business

Without a clear understanding of your market and what you have to offer you may make some of the common mistakes inherent to running a business You may spend time targeting the wrong market for your overall objectives. You may come across as only interested in the sale rather than someone who is interested in the customer’s needs. You may not be prepared when opportunity presents itself. You might appear desperate by not being willing to let go of a potential or existing client when the fit is incompatible.

Primary topic: Internet Marketing

Internet Marketing

1,291 views

By Kathleen GageRecently published1 topic

Sales - You’ve got it bass ackward

“I’ll invest in sales training as soon as I make the money to do so.” I can’t even begin to count the number of times people have said this, all the while struggling to make sales. For some reason, they believe that they are going to figure out what the problem is with their sales results when they’ve been dealing with the problem for a long time. Chances are the problem is not knowing how to have a sales conversation. When sales are slow, people give a few standard reasons: 1. Slow economy 2. This is a tough industry 3. People are tight with their money right now.

Primary topic: Internet Marketing

Internet Marketing

1,354 views

By Kathleen GageRecently published1 topic

3 Extremely Low-Cost Marketing Strategies for Speakers, Trainers, Authors and Consultants

Are you looking for cost-effective marketing strategies? Look no further. The following three strategies have proven extremely effective for countless businesses and they can for you. 1) Press Releases Very effective method of gaining visibility and credibility when published. You must have a well written release pertinent to the media source you are sending it to. You can distribute press releases both online and off.

Primary topic: Internet Marketing

Internet Marketing

1,273 views

By Kathleen GageRecently published1 topic

Are you pushing enough with your online marketing?

Anyone who has been marketing online for any period of times knows you have to use many different methods to achieve a solid outcome. Most everything will fall into two primary categories; push marketing and pull marketing.

Primary topic: Internet Marketing

Internet Marketing

1,514 views

By Kathleen GageRecently published1 topic

5 Ways to Effectively Market Your Book

One of the most important activities an author needs to engage in is marketing your book. Yet, many leave it to chance and sales suffer as a result. When you sell books, you open up lots of opportunity. When my book, Power Up For Profits; The Smart Woman’s Guide to Online Marketing was released, I had been laying the marketing foundation months before the book was available on Amazon. Because of a very focused marketing campaign, I sold thousands of copies in a short period. On the back end, I made a lot of money AND had incredible opportunities open for consulting and speaking gigs.r

Primary topic: Internet Marketing

Internet Marketing

1,594 views5/5 (1)

By Kathleen GageRecently published1 topic

Every Business Is a Sales and Marketing Business

No matter what your industry, who your market is, or what product you offer, your business is a sales and marketing business. Unfortunately a lot of entrepreneurs don’t understand this, and even if they do, they resist it. “I feel like I’m prostituting myself,” was the start of one conversation I had recently with a struggling energy worker. She truly believed that if she marketed her services she was somehow selling her soul to the devil. “No wonder you’re struggling!” I responded. When I told her that marketing was simply ensuring that potential clients knew she existed, she relaxed.

Primary topic: Internet Marketing

Internet Marketing

1,062 views

By Kathleen GageRecently published1 topic

A Pandemic Beyond COVID-19 - Plant Based Eating is a Solution

It’s a fact… life as we knew it has changed forever. So much of what we took for granted is now a fading memory. Simple things like a hug or handshake used to be encouraged. There are studies about the health benefits of hugs, now they are restricted throughout the world. We’ve been given “life-saving” guidelines to live by. Guidelines intended to keep us as safe as possible. You would have to live under a rock to not have heard the guidelines.

Primary topic: Internet Marketing

Internet Marketing

945 views

By Kathleen GageRecently published1 topic

The quickest route to manifesting your book to #1 on Amazon

I consider myself to be very grounded in logic. As well, I understand the principles and energy around the law of attraction. As such, on Facebook I belong to business groups, spiritual groups, groups that talk about manifesting and health and well-being groups. Often, in the spiritual groups there are discussions about how to manifest one’s dreams. This is a topic that always seems to spark a lot of interest. It’s as if people are waiting for some untold secret on how we manifest what we want.r

Primary topic: Internet Marketing

Internet Marketing

1,450 views

By Kathleen GageRecently published1 topic

Stroke Forward Author, Marcia Moran, sees value in Plant-Based Eating

Can food cause strokes? According to many leading authorities the answer is a resounding YES! Are all strokes caused by what we eat? Absolutely not! However, the more you adhere to a plant-based diet, the more you minimize your risk of food induced strokes. According to Parkwood Heights Senior Living blog, there are five foods that cause the type of damage that can lead to a stroke.

Primary topic: Internet Marketing

Internet Marketing

827 views

By Kathleen GageRecently published1 topic

A Champion's Path to Achievement

By Kathleen Gage and Lori Giovannoni We design our life with specific goals, plans and actions for achievement. Yet, in a moment all can change. We are then left to ponder the question, “Have you chosen your life path, or has it chosen you?” Even with the best laid plans there comes a time ...By Kathleen Gage and Lori Giovannoni We design our life with specific goals, plans and actions for achievement. Yet, in a moment all can change. We are then left to ponder the question, “Have you chosen your life path, or has it chosen you?”

Primary topic: Internet Marketing

Internet Marketing

1,133 views

By Kathleen GageRecently published1 topic

Are media releases worth the effort?

When it comes to media releases, also known as press releases, there are mixed feelings as to whether or not they are worth the effort. If done right, they can be well worth the effort. However, they can also be a complete waste of time for many people. To assure the greatest result for your efforts there are some essential ingrediants to a well-written release.

Primary topic: Internet Marketing

Internet Marketing

1,181 views

By Kathleen GageRecently published1 topic

Plant Based Eating Can Literally Change Your Life

Who do you want to be? Really be? What’s the life you want to create? If you put health into the equation, are you doing all you can to be as healthy as possible? If you didn’t put your health into the mix, how long can you keep doing what you’re doing without hitting a wall? Discover Who You Are Meant to Be Our life is about discovering who we are meant to be. Our greatest gift is to live fully, with vibrancy, health and clarity.

Primary topic: Internet Marketing

Internet Marketing

969 views5/5 (1)

By Kathleen GageRecently published1 topic

Testimonials Add to Your Credibility with Information Products

One of the most effective methods for you to enhance your credibility and trust with prospective clients is with strong testimonies. The place to strategically utilize testimonials are sales pages and landing pages. Authentic client testimonials are a powerful marketing tool. There are numerous benefits in using positive client feedback including:r • You will establish your credibility quickly.r • You can set yourself apart from your competition.r • You can quickly and easily show results other clients obtained when they worked with you.r •

Primary topic: Internet Marketing

Internet Marketing

1,366 views

By Kathleen GageRecently published1 topic

Blab... Fad or Fabulous?

The first I heard of Blab.im was when my buddy, Brian G. Johnson posted on Facebook he was hosting a Blab. Shortly thereafter, Joel Comm was promoting his Blab. Before I knew it, many of my friends and colleagues were Blabbing and having a great time doing so. My initial thought was, "Oh no! Not another BSO - bright shiny object." With all the new distractions on social media, I truly thought this was just one more to add to the bone yard of soon to be forgotten ways to mindlessly fill time online.

Primary topic: Internet Marketing

Internet Marketing

1,490 views

By Kathleen GageRecently published1 topic

NO! You are not entitled

I love business and I love what I do. What I don’t love, and truthfully, don’t even like, are the people who really don’t get what running a successful business is all about. Sure, they may think they do, but when they are asked to do something that is inconvenient, they throw up their arms and say, “This isn’t fair. It shouldn’t be this hard.” The fact is, business is hard. And sometimes downright difficult. We applaud those who are succeeding, often saying how lucky they are. Others go on to say, “I would do anything to have what you have.”

Primary topic: Internet Marketing

Internet Marketing

2,079 views

By Kathleen GageRecently published1 topic

Top 7 Reasons to Attend Live Events

I just returned from a live event in Miami. What a great experience. Not only did I get energized by all the great information, I was one of the trainers AND I’m on fire with a renewed sense of why I’m in business. If you’ve ever wondered if attending live events is worth it, I can assure you, when you pick the right events there’s no better use of your time.

Primary topic: Internet Marketing

Internet Marketing

726 views

By Kathleen GageRecently published1 topic

21 Days Plant-Based Is a Game Changer

Recently, I hosted a 21 Day Plant Based Eating Challenge. The purpose of the challenge was to eat 100% whole food, plant-based as much as possible over the next 21 days. When you commit to this 100%, you will be amazed at the results. For those new to eating plant based, this is a great way to lay a foundation for success. Be sure to join the Plant Based Eating for Health Facebook Group. This is a very supportive group of plant-based enthusiasts at all ends of the spectrum. There are those who are brand new to this way of eating and those who have been eating plant based for years.

Primary topic: Internet Marketing

Internet Marketing

1,260 views

By Kathleen GageRecently published1 topic

Get the Most from Your Show Investment

Business expos can be an excellent marketing investment and an outstanding way to build your business. On the other hand, if not treated as an integral part of your marketing strategy, they can become a huge waste of time, money and energy. To gain the most from your investment develop a plan ...Business expos can be an excellent marketing investment and an outstanding way to build your business. On the other hand, if not treated as an integral part of your marketing strategy, they can become a huge waste of time, money and energy.

Primary topic: Internet Marketing

Internet Marketing

1,027 views

By Kathleen GageRecently published1 topic

5 Ways to Be A More Productive Writer

As a writer, one of the most important things you can do is write. Yet, many people complain that they just don’t have time to write. A closer look at how they are using their day may explain why. It’s likely they are not setting writing as a priority and/or they are wasting precious time in various social networks reading useless posts, watching videos “that will only take a few minutes” or any number of activities that take up precious writing time.

Primary topic: Internet Marketing

Internet Marketing

1,314 views5/5 (1)

By Kathleen GageRecently published1 topic

Is Your Website Visitor Ready?

Far too often people say, “My business is not working.” Yet when they are given the solution for what to do, they don’t take advantage of it. For example, there was one Shark Tank participant I had a phone conversation with after he appeared on the show. He was frustrated that he didn’t get the funding he had hoped for, and his site wasn’t selling much at all. Within seconds I identified a few glaring problems with his site.

Primary topic: Internet Marketing

Internet Marketing

1,371 views

By Kathleen GageRecently published1 topic

Your Business as a Vehicle to Positive Change

Not long ago there wasn’t a whole heck of a lot going on in our area that was newsworthy – in the sense of negative newsworthy. Oh no! What was the media to do? Not to worry. They had it figured out. They hashed up a shooting from 30 years ago and put the story smack dab on the front page of the newspaper. When I saw “Shooting at college football game,” my gut level reaction and thought was, “Oh no! Not again.” I thought it was a recent happening, but nope, it was from 30 years ago.r

Primary topic: Internet Marketing

Internet Marketing

1,776 views

By Kathleen GageRecently published1 topic

Making Podcast Interviews Work to the Maximum

Do podcast interviews work? Well, yes and no. Yes, if you have a clear reason for the interviews, you’ve set up your online foundation and you have a way for people to stay in touch. No, if all you do is look for interview opportunities but have no back-end plan. What do I mean by this? Simply put, plan for your success. Over the past few months I’ve been going deep into the whole food, plant-based eating lifestyle. So much in fact, I’ve utilized my online marketing, product creation and social media knowledge as I grow my market reach.

Primary topic: Internet Marketing

Internet Marketing

942 views

By Kathleen GageRecently published1 topic

What “authorpreneurs” need to know about media interviews

If you’re an expert who has written a book or you are an “authorpreneur”, one of the most important things you can do is secure media interviews. When you’re on radio, television, podcast shows or in print, your credibility shoots up. Interviews are a great way to reach potential readers and ultimately, more clients. It’s important to stay extremely organized in the process. Not only do you want to keep very close track of who you’ve contacted, you want to make sure you don’t double book interviews.r

Primary topic: Internet Marketing

Internet Marketing

1,304 views

By Kathleen GageRecently published1 topic

Qualities and Attributes of a Best Selling Author

Whether you plan to create a bestselling book or via the Internet or you plan to go the traditional route with a major publishers, it will ultimately be up to you how you create, handle and release your freshly written masterpiece. Many new authors are under the mistaken impression that they don't have to participate in the marketing and promotions of their book.

Primary topic: Internet Marketing

Internet Marketing

1,277 views3/5 (2)

By Kathleen GageRecently published1 topic

Is Your Website Visitor Ready?

Far too often people say, “My business is not working.” Yet when they are given the solution for what to do, they don’t take advantage of it. For example, there was one Shark Tank participant I had a phone conversation with after he appeared on the show. He was frustrated that he didn’t get the funding he had hoped for, and his site wasn’t selling much at all. Within seconds I identified a few glaring problems with his site.

Primary topic: Internet Marketing

Internet Marketing

1,722 views

By Kathleen GageRecently published1 topic

Success is not always convenient

In a recent conversation with a colleague of mine the topic of business integrity came up. Actually, I’ve had this type of conversation many times during the nearly 20 years I’ve been in business. It seems in some circles the word integrity means something completely different than in other circles. Let’s start with the Webster’s Dictionary definition. : the quality of being honest and fairrn: the state of being complete or wholernr

Primary topic: Internet Marketing

Internet Marketing

1,536 views

By Kathleen GageRecently published1 topic

5 Ways Solo-Entrepreneurs Sabotage Their Success

Ask most solo-entrepreneurs why they are in business and they will tell you it’s to make a difference AND make money. Yet, the majority make the road to success much more difficult than it needs to be. In essence, they are sabotaging their success by what they do and by what they don’t do. Let’s begin by defining just what a solo-entrepreneur is. A solo-entrepreneur can be a speaker, author, consultant, coach or business advisor.

Primary topic: Internet Marketing

Internet Marketing

1,308 views

By Kathleen GageRecently published1 topic

Health, Energy and Optimal Weight on a Plant Based Diet

Plant-based eating is becoming more popular by the day. According to international food and restaurant consultants Baum & Whiteman, plant-based dining was the number one dining trend for 2018. In the article, Plant Based Food is Declared 2018 Top Dining Trend, a study by Mintel revealed amazing insights. • 31% of Americans choose to have meat-free days.r • 35% of Americans get most of their protein from sources other than red meat.r • 66% of people who eat non-meat protein believe these are healthier than red meat.r

Primary topic: Internet Marketing

Internet Marketing

1,017 views5/5 (1)

By Kathleen GageRecently published1 topic

#1 Way to build market reach, position expertise and generate great revenues is with speaking

If you love to speak on the platform, you’re really good and you have outstanding material, getting paid to speak is a great way to make a living. The dream of many experts is to have a full calendar of paid speaking engagements. Nice dream and yet, for some, it is far more profitable to create complimentary speaking opportunities to “showcase” their expertise. How can this be? After all, if you get paid right out of the gate, it’s like a bird in the hand being worth more than two in the bush.

Primary topic: Internet Marketing

Internet Marketing

1,332 views

By Kathleen GageRecently published1 topic

The Relocation Market Could Be a Goldmine for Your Business

When I moved from Utah to Oregon nearly seven years ago I had the opportunity to experience marketing from a powerful perspective: a consumer in need of numerous products and services. As I settled in, I realized what an incredible opportunity this is for countless businesses to increase revenues by tapping into the relocation market. Sadly, not many companies take full advantage of what could literally be a goldmine to their business.

Primary topic: Internet Marketing

Internet Marketing

1,165 views

By Kathleen GageRecently published1 topic

Ethical bribes create trust, value and leads

If you’re like most experts, you’re looking for ways to reach more of your market in order to build trust, create value and ultimately do business. One of the best ways to do this is to give potential customers and clients a “taste” of what you do by way of samples. Someone who perfected this model is Debbie Fields. As the story goes, when she first came up with the idea for a business Debbie tried to sell her cookies. Not many people were interested. Rather than give up, she put a “sample” plate together, going door to door, offering free cookies to whomever was willing to take some.

Primary topic: Internet Marketing

Internet Marketing

1,302 views

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