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479 articles by Kathleen Gage · showing 50

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By Kathleen GageRecently published1 topic

3 Reasons You May Be Losing Business ... Without Knowing Why

Unbeknownst to you, you may be losing business for a very simple reason. Not to your competitors, but due to your own inability to see how your actions, or lack thereof, may be negatively impacting how people view you. The fact is, many people rely on word of mouth marketing and many miss opportunities because they fail to see that “how they do anything is how they do everything.”r

Primary topic: Internet Marketing
Internet Marketing
1,696 views
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By Kathleen GageRecently published1 topic

Read this before offering ANY bonus gift to those who buy your products

“Buy my book and get a bunch of cool bonuses worth over $4,000!” This was a recent post in a Facebook group I belong to. I have no idea what the title of the book is, nor whether or not the bonuses have anything to do with the subject matter of the book. I was somewhat amused by the post and yet, felt a twang of “ain’t it a shame” for the new author who posted this. Obviously, some “expert” told her that if she got a bunch of people to each contribute a bonus to those who purchased the book, not only would her sales skyrocket, she would also become an Amazon.com bestselling author.r

Primary topic: Internet Marketing
Internet Marketing
1,529 views
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By Kathleen GageRecently published1 topic

Do you have the “wait to be inspired” syndrome?

Confession: I’m woo-woo. I admit it. Over the last nearly forty years I’ve read hundreds of spiritual books, attended enlightenment retreats, studied under amazing teachers with an incredibly high level of awareness and traveled the world in search of “enlightenment.” At age thirty I headed to India in search of deep inner-knowing, but somehow ended up on the West Bank of Israel for six months. I suppose I should have paid more attention during Geography 101 in high school, but I digress.

Primary topic: Internet Marketing
Internet Marketing
2,017 views
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By Kathleen GageRecently published1 topic

Do you have the “wait to be inspired” syndrome?

Confession: I’m woo-woo. I admit it. Over the last nearly forty years I’ve read hundreds of spiritual books, attended enlightenment retreats, studied under amazing teachers with an incredibly high level of awareness and traveled the world in search of “enlightenment.” At age thirty I headed to India in search of deep inner-knowing, but somehow ended up on the West Bank of Israel for six months. I suppose I should have paid more attention during Geography 101 in high school, but I digress.

Primary topic: Internet Marketing
Internet Marketing
1,998 views
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By Kathleen GageRecently published1 topic

5,000 experts on the platform to share their message

5,000 experts on the platform in 2016! That’s my goal and my vision…to help 5,000 experts get their message out in one of the most powerful ways possible. I plan to do this in a number of ways; through webinars, teleseminars, training programs, workshops, masterminds and one-on-one mentoring. Why 5,000? Why not! The fact is, one expert can have a major impact on dozens, hundreds, thousands, even tens of thousands of people with their message. With the resources available online, such as social media, they often can reach hundreds of thousands and in some cases, millions of people.

Primary topic: Internet Marketing
Internet Marketing
1,782 views
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By Kathleen GageRecently published1 topic

What does your “digital footprint” say about you?

A couple of days ago I read a post on Facebook about a woman who wrote a book on a topic I have great interest in. Being that it was a third party endorsement, I was even more eager to buy the book than if the author had touted the benefits of her own book. Since there was no link in the post for me to read more about the book, I did what the majority of people would be inclined to do… I hopped over to Amazon.com. I have to admit, I was frustrated (and disappointed) I could not find the book. Worse yet, there was no trace of the author on Amazon.

Primary topic: Internet Marketing
Internet Marketing
1,267 views
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By Kathleen GageRecently published1 topic

Make this your most profitable year ever

With a new year upon us, now is a great time to put pen to paper and map out your coming year. Rather than kick back as the year comes to an end, this is the time to plan for a banner 2016. Rather than take a haphazard approach to what you are doing, determine what you really want to see unfold in the coming year. Granted, we can’t plan for everything, yet we can plan for a lot. As the saying goes, “Failing to plan is planning to fail.” Alan Lakein.

Primary topic: Internet Marketing
Internet Marketing
1,361 views
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By Kathleen GageRecently published1 topic

Is your attention span less than a goldfish?

My emails aren’t getting opened… much less read! This is an all too common issue for anyone trying to promote and sell via email marketing. People just aren’t responding to email marketing the way they once did. There are many reasons for the lackluster results… • People are on overload with the amount of information vying for their attention.r • There are many more distractions than in the past.r • People’s brains have literally been rewired due to technology.r • Email deliverability is much less reliable than in the past.

Primary topic: Internet Marketing
Internet Marketing
750 views
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By Kathleen GageRecently published1 topic

Your success is directly proportionate to your ability to be incredibly honest with yourself

A few weeks ago I completed my first ever marathon. Crossing the finish line at the 26.2 mile marker was my gift to myself for my 61st birthday. It’s likely I hold the distinction of being the last to cross the finish line for the 2015 Eugene Marathon and yet, as many of my friends and colleagues have said, “You finished.” The challenge with believing finishing is as good as it gets is that I’m fooling myself to believe I did my best. Looking back I know I could have done a heck of a lot better. Here’s why…

Primary topic: Internet Marketing
Internet Marketing
1,188 views
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By Kathleen GageRecently published1 topic

Productive…or not… it’s your choice

Seems lots of people are “doing it differently” in 2015. No resolutions, no goals, no pen to paper with “this is what I am going to do.” There’s a trend underfoot of simply going with the flow. Not that there is anything wrong with going with the flow… people have been doing this since the beginning of time. But there is something to be said with writing down what we want.

Primary topic: Internet Marketing
Internet Marketing
1,331 views
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By Kathleen GageRecently published1 topic

An incredible way to grow your business

Over the past couple of weeks I’ve hosted open Q&A calls where I hop on the phone and those who join in can ask me as many questions as they have in the time allotted. I’ve been offering these with no opt-in and no replay. It’s amazing how many people are showing up live. I suppose it’s because I am emphasizing no replay. The calls are being very well received. Lots of great questions and interaction. Yesterday’s call was one of the best.r

Primary topic: Internet Marketing
Internet Marketing
1,376 views
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By Kathleen GageRecently published1 topic

The Online Journey Must be Planned to Be Profitable

Many people dream of making six and seven figures a year online. They’ve heard outlandish results experts in any number of industries have gotten and hope to achieve the same. Is it really possible to build a successful and profitable online business? Absolutely. But before you can generate fabulous revenues from the comfort of your home, or virtually anywhere in the world, you have to build a solid foundation to support this growth.r

Primary topic: Internet Marketing
Internet Marketing
1,343 views
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By Kathleen GageRecently published1 topic

Self-Published Books Can Create Multiple Streams of Revenue - But Readers Need to Know they Exist

In the past becoming a self-published author was a very different experience from what it is today. There were many obstacles that are no longer limitations for today’s self-published authors. Not only was the process much more cumbersome than it is today, there was no such thing as Kindle, Nook or Apple iBooks. An author was limited to publishing physical books. Add to that minimum purchase requirements with offset printing of thousands of books, and often it was a recipe for disaster for many aspiring authors.

Primary topic: Internet Marketing
Internet Marketing
1,357 views
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By Kathleen GageRecently published1 topic

Ready to Create Information Products?

I just finished interviewing an expert who works with experts who want to dominate their market. I asked Greg, “What’s one thing you can recommend to any entrepreneur who wants to build their business?” “When you’re an expert, do all you can to gain celebrity status within your market,” he replied. “Okay. That’s great, but how does an expert do that?” I prodded. “By creating signature products and getting lots of media, both traditional and online, as possible,” he calmly responded.r

Primary topic: Internet Marketing
Internet Marketing
1,186 views
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By Kathleen GageRecently published1 topic

Getting Published has Few Barriers to Entry

Whatever your perspective, your opinion or your belief, the Internet provides a platform to express it. Barriers to entry for getting your material published is practically nonexistent. The great news is this: the minute you post something, your writing, video or audio file is published. The bad news is this: the minute you post something, your writing, video or audio file is published. Good or bad, your information can be published with very limited effort.

Primary topic: Internet Marketing
Internet Marketing
1,348 views
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By Kathleen GageRecently published1 topic

Gain Clarity in your Business

Many people seem to wander hopelessly around trying to gain clarity on their life (and business) purpose. Your business is a powerful vehicle to impact countless individuals in an amazing way. But before you can impact you must be clear. So how do you gain clarity? 1. Have the willingness to see things differently. As has been said in so many ways, “If we do the same thing over and over we get the same result.” 2. Get out in nature. It’s amazing how connecting with nature can give us incredible clarity.r

Primary topic: Internet Marketing
Internet Marketing
1,625 views
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By Kathleen GageRecently published1 topic

Do You Have IAD - Internet Addiction Disorder?

Opportunity for content creators has never been as great as it is today. The potential, moving forward, is unlimited. Profit margins are incredibly high, market reach beyond anything we’ve ever seen and new markets emerging every day. That’s the great news. The bad news is this; with so many choices of what to do, many people are far less productive than in the past. Although days are full of activity, with much of it online, the quality of the activity for many people is sorely lacking.

Primary topic: Internet Marketing
Internet Marketing
1,804 views4/5 (1)
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By Kathleen GageRecently published1 topic

Video for Marketing and Credibility

Has the thought of being in the movies ever appealed to you? Dreamed of having your own television show? Want to be seen by hundreds, thousands, and even millions of viewers? If you said yes, then video is for you. Video is one of the hottest marketing tools around. Not only is it great for promotions, but when done right, viewers really feel that they’ve gotten to know you, and that translates to great marketing.

Primary topic: Internet Marketing
Internet Marketing
1,364 views
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By Kathleen GageRecently published1 topic

Turning our situations from frightening to enlightening

No matter where you turn, fear seems to be a topic of conversation for so many. Turn on the news, read the newspaper, watch television…it’s there. Truth be told, there is a major shift underway. This shift can be frightening to some, enlightening for others. The fear comes from the outward evidence that life is falling apart. The fear comes from the uncertainty of personal and professional finances. The fear comes from the unknown. Yet, isn’t it true that each day is an unknown? With this uncertainty we can live in the space of fear or one we can choose to live in the space of trust.

Primary topic: Internet Marketing
Internet Marketing
1,710 views
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By Kathleen GageRecently published1 topic

Top Internet Marketers Share How to Build a Six and Seven Figure Businesses

The terrain of business, especially on the Internet, is changing faster than ever before. If you’re not up to speed on what’s going on, constantly learning and working with mentors who can show you to what is possible, you are likely to get left behind. Recently I had the opportunity to share time with some of the most amazing people in the world of Internet Marketing. Although some I have known for quite some time, there is nothing to compare to meeting face to face. Among the people I shared time with were Mark Hendricks, Dr.

Primary topic: Internet Marketing
Internet Marketing
2,017 views
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By Kathleen GageRecently published1 topic

To decide or not decide - This is the Law of Attraction

Lately I have been reading and hearing a great deal on the power of decision and the power of indecision. Some people would argue that indecision carries no power with it. Actually, indecision carries a lot of power. The power to immobilize. The power to diminish confidence. The power enhance the "what if" fear so many subscribe to. The power of letting our life pass before our very eyes. Indecision can be something as simple as turning to the person next to you in a restaurant to find out what they are ordering before you make your choice.

Primary topic: Internet Marketing
Internet Marketing
2,099 views3/5 (1)
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By Kathleen GageRecently published1 topic

Three Things that Define a Best Seller

Being a best selling author has been made a lot easier with the advent of the Internet, a place where book enthusiasts from all over the world can converge and hunt for their favorite titles. The Internet's open accessibility, however, does not mean every writer that goes online marketing route will be successful. There are certain factors that come into play when it comes to writing and selling an online best seller: Substancer

Primary topic: Internet Marketing
Internet Marketing
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By Kathleen GageRecently published1 topic

The Relocation Market Could Be a Goldmine for Your Business

When I moved from Utah to Oregon nearly seven years ago I had the opportunity to experience marketing from a powerful perspective: a consumer in need of numerous products and services. As I settled in, I realized what an incredible opportunity this is for countless businesses to increase revenues by tapping into the relocation market. Sadly, not many companies take full advantage of what could literally be a goldmine to their business.

Primary topic: Internet Marketing
Internet Marketing
1,315 views
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By Kathleen GageRecently published1 topic

The quiet voice speaks loudly - when you listen

Have you ever wondered how important that little voice inside is? The one that seems to give great guidance and insights...when we listen. Sure, there is the voice that tells us things are terrible. The one that creates doubt, fear, indecision and uncertainty. It seems lots of people are choosing to listen to this voice. I call it the ugly voice. The voice I am referring to is the quiet voice. The one when we listen to gives us the insights we absolutely benefit from. It is often so quiet we don't hear. That is until we get very still, very quiet ourselves.

Primary topic: Internet Marketing
Internet Marketing
1,885 views
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By Kathleen GageRecently published1 topic

The Power and Profit of Teleseminars

Teleseminars, also known as teleconferences and teleclasses, are fast becoming one of the most valuable strategies you can use to increase your market position, your opt-in subscriber list and your profit margins. You can quickly become known as an expert in both your industry and your market through the power of teleconferences. Teleseminars are likely to be one of your most profitable revenue strategies available due to the relatively low cost to develop and market them. Why Host A Teleconference?

Primary topic: Internet Marketing
Internet Marketing
3,413 views
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By Kathleen GageRecently published1 topic

The Only Option is to Succeed

With the end of the year fast approaching, now is a great time to take stock of 2004. It is likely that your company set specific goals at the beginning of the year. As you review the past year, the question that must be asked is, "Have I achieved my goals? Has my company achieved the outcomes we set?" If your answer is yes, congratulations! If not, what stopped you? There are always unplanned occurrences that prevent us from accomplishing all the goals we set. However, our roadblocks are often as simple as getting caught up in the day to day activities of running our business.

Primary topic: Internet Marketing
Internet Marketing
1,259 views
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By Kathleen GageRecently published1 topic

The Old Model vs. The New Model of Online Book Marketing

Recently I surveyed a group of several hundred authors. "What's your greatest challenge with marketing and selling your book(s)?" was the only question asked. The results were as follows: 38% knowledge 33% time 17% money 7% fear 5% other It’s not surprising knowledge ranked the highest with time a close second. When most authors dream of their book being read by people around the globe, they often forget one small detail; they have to do most of the marketing.

Primary topic: Internet Marketing
Internet Marketing
1,626 views
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By Kathleen GageRecently published1 topic

Teleseminars - Using Your Sig File in Forums For Visibility

More every day experts are finding forums a great way to promote their teleseminars. I am a proponent of participating in only a few forums you can post to on a regular basis rather than dozens you have no time for. A great way to increase your telseminar visibility is to effectively use your sig file (SF or signature file) at the end of your postings. Depending on the type of forum, you may be able to use the same SF for each one or you may want to write unique sig files for each.

Primary topic: Internet Marketing
Internet Marketing
1,575 views
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By Kathleen GageRecently published1 topic

Teleseminars - Optimize Your Conversion Rate From Visitors to Opt Ins

When it comes to promoting a teleseminar this is usually done by getting potential buyers to a landing page. The goal for most landing pages is to convert lookers into either subscribers or buyers. The fact is, most people who "land" on one of your pages leave very quickly. The reasons for this vary; no clear message, no benefits listed, too many fonts, poorly positioned opt in box, no clear call to action and very unprofessional look. To know what is happening with page visitors review your website stats. You do this with your web log files. Here's how it's likely to break down.

Primary topic: Internet Marketing
Internet Marketing
1,817 views
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By Kathleen GageRecently published1 topic

Teleseminars - One of the Most Important Forum Marketing Tips

Without a doubt, forums are a great way to promote teleseminars. When you belong to a handful of forums that are very targeted and consistent with your market with daily posting you can gain some great visibility. However, it goes beyond simply posting as a way to promote your event. The number one rule for posts that are being used as a covert marketing strategy is to add very high value with your input. Your posts should not be blatant advertisements unless that is the format of the forum (which is rare).

Primary topic: Internet Marketing
Internet Marketing
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By Kathleen GageRecently published1 topic

Teleseminars - Make Lots of Money With One Simple Strategy

What it takes to succeed and make a great living with teleseminars is to repurpose your content in order to extend the revenue potential. It's one thing to offer a teleseminar and something completely different to know how to monetize the content in many ways. The fact is repurposing teleseminar content can boost your business, your revenues and your expert status due to having more information out to market. You can turn the call content into reports, articles, ebooks, tweets, blog posts and white papers to name just a few things.

Primary topic: Internet Marketing
Internet Marketing
1,637 views
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By Kathleen GageRecently published1 topic

Teleseminars - Gain Massive Visibility With Forum Involvement

Regardless of your niche, posting on forums can be an excellent way to gain visibility for your teleseminars. It doesn't matter what market your teleseminar is for there's a forum for you! If you're willing to find those forums and follow the following steps you will be amazed at the results. Based on your teleseminar genre, you need to find forums which have people who would be interested in your topic. Visit blog directories such as Technorati or Blog Catalog and do a search on key words. Develop a list of potential forums.

Primary topic: Internet Marketing
Internet Marketing
1,481 views
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By Kathleen GageRecently published1 topic

Teleseminars - do you know which to offer your market?

Many people utilize teleseminars to market their products and services as well as sell on the backend. By far, teleseminars are one of the greatest tools available to accomplish both. Unfortunately, many people set about to launch a teleseminar without a solid plan in place. One of the first considerations (beyond who your market is) would be to determine what type of teleseminar to offer.

Primary topic: Internet Marketing
Internet Marketing
3,114 views
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By Kathleen GageRecently published1 topic

Teleseminars - A Simple Formula For Developing Engaging Content Teleseminars - A Simple Formula For Developing Engaging Content

A huge part of your success with teleseminars is to create great call content. This should not to be taken lightly. Regardless of whether you offer a free or fee event is irrelevant. The quality of your content, in both free and fee teleseminars, is essential to building a loyal customer/client base. You need to develop extremely valuable content without cramming too much into one session. It's easy to overload your listeners. Your participants will gain more from their time invested if you go deep into each point on a topic rather than brushing over several topics.

Primary topic: Internet Marketing
Internet Marketing
6,334 views
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By Kathleen GageRecently published1 topic

Surefire ways for articles to build your online position

Something I specialize in is teaching clients and prospective clients how to gain visibility and credibility on the Internet by way of no-cost and low cost strategies. When done right the visibility can lead to increased revenues. One of the most effective methods to accomplish this is through online distribution of articles specific to one’s market. At the end of the article is an offer for a high value information product such as an eBook, white paper, report or tips list. There is no cost or obligation to download the information product other than leaving a name and email address.

Primary topic: Internet Marketing
Internet Marketing
1,174 views
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By Kathleen GageRecently published1 topic

Social Networks... are they for you?

If you’ve been on the Internet for even a short period of time you have likely heard that Social Networking is the latest and greatest hot thing on the Internet. In many ways it is. However, as much as Social Networking can help you build your business, it can be a huge waste of time. You will hear mixed reviews of whether or not Social Networking and Social Networks are worthwhile. The fact is, hundreds of millions of people use Social Networks. Social networks can be used both personally and professionally.

Primary topic: Internet Marketing
Internet Marketing
1,334 views
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By Kathleen GageRecently published1 topic

Slideshare, social media, social networks, social media marketing

With all the choices of social networks and social media marketing you might wonder where your time is best utilized. The standard locations are: Facebook LinkedIn Twitter YouTube Google+ One social network proving to be incredibly valuable is SlideShare. Although I’ve known about SlideShare for quite some time, it’s been only in the last month I’ve actively utilized this great resource.

Primary topic: Internet Marketing
Internet Marketing
1,279 views
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By Kathleen GageRecently published1 topic

Recession proof your business with teleseminars

Why is it that some people are thriving during these uncertain economic times, while others are struggling? Chances are those that are doing well have diversified their revenue streams; especially on the Internet. It’s amazing how many ways there are to legitimately make money on the Internet. You can sell eBooks, eReports, coaching service, teleseminars and more. One of my favorite (and most profitable) are teleseminars. Teleseminars are basically training sessions that are delivered over the telephone or through a webcast.

Primary topic: Internet Marketing
Internet Marketing
1,417 views
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By Kathleen GageRecently published1 topic

Outsourcing Is A Key Strategy In Building A Six-Figure Online Business

Far too often solopreneurs try to do everything themselves. There is a train of thought that if you do all the work yourself you are saving money. The fact is you may be costing yourself and your business if you try to be a "Jack/Jill of all trades". Granted, when we first start out, it may be necessary to do many tasks that at some point we will be able to afford to outsource.

Primary topic: Internet Marketing
Internet Marketing
1,241 views
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By Kathleen GageRecently published1 topic

Online visibility rules

“Business is slow. The economy makes it hard to generate revenue. There’s too much competition.” Comments like these are made each and every day. And yet, there are those who will tell you it has never been easier to build a successful business than today. So what’s the distinction? Perception, focus and visibility. Yes. Visibility. The easiest way to build your business is to build your visibility. It makes little difference what industry you are in – visibility reigns.

Primary topic: Internet Marketing
Internet Marketing
1,488 views
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By Kathleen GageRecently published1 topic

Online book campaigns – friend or foe?

Over the last few years countless number of authors have utilized the power of the Internet to market and sell their books. The question that begs to be answered is, "Are online book launches a viable way to market your book?" Absolutely! However, you will find criticism from some who believe this is not a valid way of selling books while others feel this is an incredibly effective way to promote, sell and profit from your book.

Primary topic: Internet Marketing
Internet Marketing
1,151 views
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By Kathleen GageRecently published1 topic

Niche Markets and Market Segmentation - Why Are They Important To Your Online Success?

Niche Markets Narrow markets are often referred to as Niche Markets – A narrowly defined group of potential customers/clients. A niche market usually evolves based on market demand for a product or services. Niche markets can arise based on changes in society, technology or general environment. Product and service development to a niche market is the process of finding and serving pockets of customers in a profitable way by designing custom made products and services for the specified market. Niche Markets can be very profitable, even though they may be small.

Primary topic: Internet Marketing
Internet Marketing
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By Kathleen GageRecently published1 topic

Most online job and business opportunities are bogus!

"Currently there's a 54-to-1 scam ratio among work-at-home job leads on the Internet," said Staffcentrix co-founder, Christine Durst, who screens up to 5,000 online job offers every week and rates them on her Web site. "That means that for every 55 [work-at-home] job leads that you find on the Internet, 54 of them are going to be outright scams or downright suspicious," warns Durst.

Primary topic: Internet Marketing
Internet Marketing
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By Kathleen GageRecently published1 topic

Money comes to you when you do this one thing!

"Money comes to your when you find a solution for your client's problems. The bigger the problem, the more money you will attract. It's as simple as that," Stephen Pierce. Think about the last product or service you purchased because you had a problem. It is likely you were willing to pay more if you believed that the purchase would solve your problem in a timely fashion. A great example for me is with our dog Aries. We have lots of pets and love each and every one of them. Our four legged companions bring great joy to us.

Primary topic: Internet Marketing
Internet Marketing
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By Kathleen GageRecently published1 topic

Miss This in Your Marketing and You May Destroy Your Business!

It never ceases to amaze me when I hear about or experience a company that forgets the basics of Marketing 101. Lots of companies use all the latest and greatest marketing strategies to attract business, yet forget one of the most effective forms of marketing; stellar customer service. It seems more and more companies are overlooking this type of marketing. Or, they think that offering so/so customer service is good enough. That may be fine for an average business, selling an average product or service, to people who don’t care about anything but the cheapest price and the greatest bargain.

Primary topic: Internet Marketing
Internet Marketing
1,454 views
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By Kathleen GageRecently published1 topic

Media Is Great Fodder for Low Cost Report Topics

Low cost reports have become a very popular way to not only get information to one's market, but to also generate handsome revenues. But where can you find great ideas for your report topics? The answer is a close as your doorstep, television and computer. There is so much information available reported daily in the news. For example, when there was a lot going on with mortgage rates, foreclosures and refinancing, this would have been a prime time for someone in the mortgage or real estate industry to produce reports. Possible titles: • Buying your first home in a downtu economyr

Primary topic: Internet Marketing
Internet Marketing
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By Kathleen GageRecently published1 topic

Making Sales Stick; A Simple Strategy Guaranteed to Increase Your Success

One of the greatest concerns for those who do sell online is how to make sales stick and minimize refunds. Selling someone a product or service is one thing. Making it stick is something else. If you've been doing business online for any length of time, you know that making your sales stick and minimizing refunds is essential to your success and your profit margin. Some experts have very few refund requests, while others have a high number. Years ago I heard a very, very well known expert say, "If you're not getting a lot of refunds, you're not selling hard enough."

Primary topic: Internet Marketing
Internet Marketing
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