Can any book become a bestseller?
Find joint venture (JV) partners with big mailing lists, slap an email message together, have all JV partners send it out on the same date and presto! You are a bestselling author. Garbage! That's exactly what the previous statement is. It's garbage. As someone who has been involved in dozens upon dozens of online book launches I have heard every description of what an online launch is and is not. Sadly, many people are completely in the dark when it comes to what creating and implementing a successful launch is all about.