Articles
Browse every published article connected to Kathy Jo Slusher-Haas, with exact attribution and full-archive search.
Articles
Browse every published article connected to Kathy Jo Slusher-Haas, or search within this exact expert archive.
When coaches resist to niche, they resist success. Most coaches who struggle do so because they have no defined niche. They fear they will limit themselves if they do. They don't want to be confined to one type of coaching. Many coaches wait for a niche to find them, wanting to see what comes their way. Or, they want to help everyone in the world, so why cut people out? I'll tell you why.
Marketing takes place in the mind. The state of your business is a direct reflection of the thoughts and feelings you have around marketing. Intention-Based Marketing is an innovative marketing model based on 7 principles that guide your intentions, knowing your desired results already exists. This lets of a lot of fear, avoidance, and “ickiness” associated with marketing. These 7 principles align your focus and attention with your intention, allowing you to market from a higher consciousness. 1. Energyr Your thoughts create energy.
As coaches, you have a wealth of content at your fingertips. Developing great content is easy. However, getting that information to your prospects in a way they will immediately understand the value of what you offer may not be so easy. Here are 10 tips to remember when developing your content no matter what form that content takes. 1. Know your audience & their needs. What is the problem you are solving for your audience? What are their needs and what do they want to learn?
Have you ever felt like this? Writing is one of the best marketing venues for coaches. However, it’s not always the easiest. So, here’s a list of tips for non-writers interested in using writing as a form of marketing. Writing is one of the most effective ways to share value with your target audience. You can do so through blogging, article marketing, e-books, special reports, white papers, social media, web copy, etc.
How many times have you had a conversation with a prospect when nothing panned out? How many people have gone to your website and left without signing up for your ezine? What about a speech, workshop, or 1 on 1 that was a dead end? What would it be worth to discover 5 secrets you can implement immediately to achieve the results you want faster and easier than ever before? Here are 5 basic secrets that will do just that! Secret 1: Are You Talking to Me? Develop a clear message that speaks directly to where your prospects are at right now.
There are a lot of great coaching institutions out there. And when it comes to training outstanding coaches, they are spot on. They know their stuff.
In all the years I have been working with coaches, I’m amazed at how many of them believe it’s too hard to coach, have a business and be continually developing new material and they question whether they have what it takes to be successful. It breaks my heart because most of these folks are needlessly headed towards overwhelm, disappointment & burnout. And the worst part? It doesn’t have to happen. If you want to avoid their fate, and I know you do, here are 3 stunningly simple ways to avoid overwhelm, disappointment and burnout in your coaching business.
Speaking is one of the best ways to gain clients for service professionals. It quickly establishes a relationship, gives the audience a real-life taste of you and your services, and it allows them to feel as though they know you. Yet even though this is such a powerful way to gain clients, so many approach with no strategy to actually gain those clients. Below are 5 client-gaining ingredients for your speeches. 1. What’s Next Strategyr
Is Your Marketing Turning You into a Thought Leader? A thought leader is someone who is recognized as a foremost authority in their selected area of specialty. You can become a thought leader in your area of specialty through your marketing in 6 easy steps. 1. Know Your Voicer You have to know what you want to say and have the voice to say it loud and proud. Your Platform and your brand give you your voice. Your Platform is why you do what you do and why should anyone care. And your brand is the promise of the experience you offer. Determine what your Voice is – then go to step 2.
Turn Prospects into Clients with a Follow-up Strategy How important is having a follow-up plan in your marketing efforts? Well, would you tell a knock-knock joke like this? Knock, knock. Who’s there?rn… Uh, who’s there?rn… Hello? Anyone there?
Speaking is one of the most powerful ways for coaches to get clients. It puts you directly in front of the people you are looking for. It creates trust - you wouldn't be up there if you didn't know what you were doing. It also gives your target audience a chance to know you and your style. But if not done properly, speaking can also leave a bad taste in your audience's mouth.
You hear the stories about coaches earning 6-figure. You have the passion; you are an amazing coach deeply committed to the success of your clients; you are completely dedicated to making your business work. But ...you are still struggling. Don't worry, there is hope.
I have been a coach for some years now, and have mentored other coaches along the way. Just about everyday I talk with a coach who is on the verge of losing their business because they can’t seem to attract enough clients. It breaks my heart because the world needs coaches. It needs you! Well, I’m here to tell you it doesn’t have to be that way. If you would like to avoid their fate here are the 3 most catastrophic marketing mistakes coaches make and how YOU can avoid them.
When it comes to marketing your business, you will often hear you need to identify your prospects pain. As coaches, we are trained to see “pains” and “problems” as “challenges” and “opportunities.” The idea of pain seems very negative and we shy away from it. But, how does that relate to marketing? Marketing is about sharing your message. The formula for a core marketing message is: Your target audience + the pain / problem or solution they are currently seeking + the benefits you offer + your proof or unique selling proposition.
“Expert? I’m no expert. Yes I’ve had training and have been doing this for a while, but I’m not an expert.” Stop right there! Many coaches have complete confidence in their coaching abilities, yet they still are unable to see themselves as experts. They say “there are others who have been doing this longer and are probably better tha I am.” And they are baffled with the fact that they talk to a lot of people, giving lots of one-on-ones and still struggle to get people to sign up.
When I first started my coaching business I was like many of you. I struggled to get that next client. I labored to get in front of the right people. I networked like a fool, determined I was going to make this work. Then, I have a big “duh!” moment. I discovered 4 no-brainer secrets that transformed my life and my business. After implementing these secrets my business has taken of. I am no longer worried about getting that next client, I am always talking to the right people and I don’t waste my time networking with the wrong people.
You’ve all heard it before. Narrow down, focus, Niche! Yet, most coaches resist this like the plague. Why? Well, I’ve heard things from they are afraid to leave people out, to they don’t want to get stuck working with one type of person, to they don’t want to limit themselves. The irony is, the more focused you are, the more doors open for you, the more your message is actually heard, and the more visible you become to everyone! Here are the 10 reasons why you should niche right now! 10. Market Place Demands Expertsr
What is the 5 letter word dreaded by service-based professionals world-wide? Niche! We hear it everywhere. Narrow down. Niche. But why should we? Narrowing down your niche is a vital piece to marketing. One of the biggest reasons why people resists is they don’t want to turn anyone away. A niche is only a marketing tool, it doesn’t exclude anyone. In fact, it will attract more people to you than without it.