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Browse every published article connected to Kathy Williamson, with exact attribution and full-archive search.
Articles
Browse every published article connected to Kathy Williamson, or search within this exact expert archive.
Self-help entrepreneurs need copywriting that relates to their prospects at a deeper level. The sales letter is not all about selling your product or service. The main purpose is to begin to establish a relationship. In the self-help arena, you need to build the relationship first.
Life Coaches are sprouting up all over the Internet as this industry explodes. So how do you set yourself apart from other coaches? Although we may not be in “competition” per se, we still need to make ourselves distinct from each other. What is unique about you as a coach? · Is it the style in which you coach?rn· Do you have personal experience in the problems you now solve?rn· Is your solution unique?rn· Do you have a “step-by-step” system you offer?rn· Is your approach to a problem taken from a different slant?rn· Is your solution endorsed by well-known people or celebrities?r
Life coaches and personal development entrepreneurs have a desire to help hurting people. In fact, most of us think our solutions can be used to solve numerous problems. And that’s where our problem comes in. We try to help too many people and aren’t able to connect with “everybody in the world.” The result? Not enough leads . . . resulting in not enough income . . . resulting in added stress in our lives. We may even feel like quitting. But we can’t, because we know we hold the answer that will help many hurting people.
If you’re a self-help entrepreneur or a life coach, it’s important to address the emotional blockages of your prospects in order to persuade them to purchase your product or service. Today’s social media allows people to open up quicker and easier through the written word. People get to know you on a deeper level through social media interaction, and when they come to your website, they expect that interaction to continue. One way to do this on your website is through your sales letter.
Internet copywriting for life coaches and self-help entrepreneurs is not just about promoting the benefits of your product or services. Unless you deal with both sides of the coin, you’re losing money. How many times have you read a sales letter and said to yourself, “yeah, right – I’ll never be able to get those kind of results!” And you know what? You won’t! And neither will your prospects obtain the kind of results you promote about your product or service ... unless you deal with the opposite side of the coin – their personal restraints.
Are you an alcoholic? Do you cringe at that thought? Do you have all the pat answers as to why your drinking is okay? Are you secretly avoiding admitting that you might be an alcoholic? Do you tell yourself that you an stop anytime you want? What happens when you ignore your drinking habits? Actually, you’re ignoring the things that trigger you to drink. And ignoring problems just makes them worse. You end up in a downward spiral, ignoring all the signs of trouble. That’s t
Drug abuse - if you knew what your life would end up looking like as a drug addict, I’m sure you’d never start. So here are some of the traps I’ve seen. Trap #1 – You’re hooked before you know it. Some drugs instantly hook you, while others slowly pull you in. You want to fit in. You want to be accepted by your new friends. So you take the drugs when they’re offered. After all, doing it just once won’t hurt! How could having all these good feelings be so bad? Trap #2 – You
Addiction Recovery – whether it be sexual, drugs, alcohol, gambling or others – many programs encourage the addict to turn to the god of their choice to help them. But the question is, which god? And does it matter? Tiger Woods recently cited that he was raised in Buddhism and desires to look to spiritualality to help keep his life balanced. Buddhism teaches that attachment, greed and desire are the root of all suffering, and that letting go of those things is the key to a p
Rehab is usually a very intense focus to get you out of your addiction and into a stable environment. Stable as far as getting you off your drug of choice, and getting you to the point where you don’t want to relapse. Then what? If you’ve identified God as your “higher power,” then you’re on the right track. But what does God want you to do with your life? Has He given up on you? No! You may be thinking of all the bad things God wants you to quit. And, yes, He does want yo
Alcoholism seems difficult to overcome by yourself. So you might have started attending an AA or 12 Step group in an effort to get help. You might have even gone through rehab and are now in a support group to maintain your sobriety. Many times people are mandated to attend an AA group by the court as part of their sentencing for a criminal act. It’s great when you first go to the groups because you find out that you’re not alone in your problem. You find others who have the
Addiction recovery is a scary process. You’ve got to face those feelings of anxiety and fear that cause you to abuse your addiction. They keep you stuck in recovery. So how can you handle your fears? First, you’ve got to identify what you are fearful about. Here are some examples: - I’m afraid I won’t be able to handle the emotional pain - I’m afraid I’ll make a promise not to do my addiction, and fail again - I’m afraid life will be boring if I don’t do my addiction - I’m
Alcoholism sneaks up on many people. That’s why there’s so much denial. It’s a slow road to getting to the point of finally admitting one is an alcoholic. And what exactly determines whether one is an alcoholic and under its control? 3 Questions To Determine If You’re An Alcoholic Can you stop drinking right now and not drink any more? Do you hide your drinking and keep it a secret? Do you drink instead of taking responsibility for your life? 7 Things You Can Do To Take The
Addiction has such a death-grip on so many people. Whether you consider your addiction minor or realize it has major control over your life and you desire to quit but just can’t seem to, here are some tips to surviving stopping your addiction. But first, let me tell you that I’ve walked this road so I know what I’m talking about. After a ten-year long struggle to finally stop my addiction, the keys finally fell into place and I was permanently set free. Second, even though
Substance Abuse starts out being a great trip. But, as you’ve probably found out, the highs you receive after the first few times diminish. Now it takes more and more of the addiction of your choice to “try” to get that same high. Addicts have lost many important relationships. Many have burned the bridges to the most important people in their life. And they didn’t want to. It’s just that their addiction has control over them and they feel hopeless and helpless. It doesn’t
Are you an addict? Do you feel like your life is in the pits because of your addiction? Do you feel so low in life that you don’t think you’ll ever get out of the dark hole you’re in? Do you think that being an addict is the worst thing in your life? Well, it may be, but only if that’s where you stay and you don’t do whatever is necessary to change. The process of getting out of your addiction, when you learn the right motivation and what the true underlying causes are, wil
Rehab for alcoholism and drug abuse uses a variety of methods to get you to a point of being stable and being able to handle your addiction. But, don’t you want to get completely away from your addiction? Is this even possible? The typical rehab program is to get a person through detox. Then educate the person. Then teach them coping skills to handle their desire to drink or use drugs. Often, too much time is spent on trying to figure out what got the person started abusing
Alcoholics – you’ve heard people say that you have to reach bottom before you can change your life. Well, that’s not true. You can begin to change today. But the real questions is – what are you going to change? You see, there’s more going on in your life that’s causing you to drink than what you’re probably aware of. Yes, you may have a feeling that you’re drinking to escape certain things. But do you know what those things are? I mean very specifically? Not just feelings o
Addiction Recovery spans a broad arena of problems, many are identified as diseases or disorders. The American Psychiatric Association continuously tries to add more and more types of behavior into their little classifications. So what you are labeled may change its name in the near future. “Big Changes Proposed In Psychiatric Diagnosis” is the news for today according to the Associated Press. The industry is attempting to change the “labels” of people’s problems into a vari
Drug abuse is rampant and the drug of choice is changing. The onslaught of abuse of prescription drugs is being done by teens and young adults by the thousands, if not millions. So, can this new drug of choice be stopped? Besides taking prescription pills out of medicine cabinets of parents and grandparents, how do you stop the sales from the street venders? Is it the supplier whom we need to stop – or the buyer? Well, there’s the law of supply and demand. Reduce the demand
What type of person grabs your attention and motivates you? Usually it’s a person who is very passionate about what he or she is doing. She’s on fire and her excitement floods the room she is in. When she talks something inside you gets stirred - the desire also to be passionate about something. Anything! You don’t want to leave her presence because you hope that some of that passion will rub off on you. When you find yourself stuck in a boring situation (whether it’s your j
I bet you’re like me - you want results now, without having to put in the effort and time to make things change. We want to pray a prayer and have instant results. Kind of like microwave Christianity! But God isn’t our sugardaddy. He wants to build character in us so that once things do change we can handle the new lifestyle and be better equipped to fulfill His plan for our lives. And building character takes disciplines and time. But what disciplines do we need to work on
Whether you’re stuck in alcoholism or drug addiction, there is a way to permanently overcome your addiction. I know you’ve tried and tried to stop, but end up relapsing again and again. What will it take to finally get you over your addiction and into the abundant life? Here are three biblical principles to help you get out of whatever personal problems you’re going through and on the road to achieving the life of your dreams. Have you noticed that almost all of our problem