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Articles by Ken Sundheim
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154 articles by Ken Sundheim · showing 4
Browse every published article connected to Ken Sundheim, or search within this exact expert archive.
How to Become Indispensable as a Marketing Employee
There is much more to marketing than just branding. Branding is the fun part of marketing, as it is usually pure imagination. As humans we both like to give input and like to shy away from extensive learning of new, complex and seemingly uninteresting topics, and branding can seem like an easy cheat there. After all, the Budweiser frogs were all imagination and they brought in revenue that is hard to imagine as a real, quantifiable number.
Primary topic: Career Development
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Read article5 Sales Tips For Any Level of Business Development Pro
1. Wearing Your Heart on Your Sleeve – As a sales representative, it is imperative that you never act desperate or over confident upon making a sale. Undoubtedly, human emotions that are inherent in all of us make this rule much harder to practice than it is to preach, though there is a direct relationship between emotions shown other than pure professionalism by the sales rep., and the leverage gained by the buyer during pending negotiations.
Primary topic: Career Development
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Read article7 Tips For Recent Grads When Working With Recruiters
After graduating college or right before getting their diploma many entry-level job seekers are exposed to recruiters for the first time. One of the main reasons for this is that many career centers are not too keen on headhunters primarily due to the fact that some recruitment professionals act in a manner that is perceived not to be in the best interest of the college graduate.
Primary topic: Career Development
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