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Articles by Kimberly Grass

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15 articles by Kimberly Grass · showing 15

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By Kimberly GrassRecently published1 topic

How to Find Clients

These are tough times we are seeing for business. The economy is at an all time low and many people are beginning to feel the pinch. Is there any hope at all for the little guy to get by in these hard times? I say absolutely yes! I know it’s a major cliché, but the old saying holds so much truth. “When the going gets tough, the tough get going.” What this really means is that when times are hard, you need to try harder. It’s easy to be successful when times are easy. In terms of getting clients, there are a number of cost effective ways you can improve your chances.

Primary topic: Marketing Strategy
Marketing Strategy
991 views
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By Kimberly GrassRecently published1 topic

The Do’s and Don’ts of Social Networking

Having an online presence is one of the most important things a business can have these days. Without some sort of online fingerprint, a business is just not working in the 21st century. One of the best ways to have this presence is through social networking. There are many social networking sites, but all of them have similarities. There are definite do’s and don’ts that should be followed by a business professional when social networking. Here are some of the things that you should do as soon as you start your business profile. Do:

Primary topic: Marketing Strategy
Marketing Strategy
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By Kimberly GrassRecently published1 topic

10 Things You Should Think About When Setting Goals

Do you set goals for your business? This is a question that you should take very seriously. Goal setting helps a business owner accomplish two specific things. The first thing that it does is it breaks down a huge task into smaller bite sized pieces. Let’s face it, running a business is hard. We all want to get rich and big. We want our business to grow at a fast pace and we want to enjoy the ride all the way to the top. Well, this is easier said than done, and there are about a million little steps that need to be reached before we reach the “top”.

Primary topic: Marketing Strategy
Marketing Strategy
1,313 views
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By Kimberly GrassRecently published1 topic

Work & Life Balance

Do you understand the importance of moderation? Moderation is an important part of life and without it we can become obsessed with something that was initially harmless. These things can take over parts of our lives that should be reserved. Things like family dinners and spending quality time with your spouse or children can quickly take a back seat to work.

Primary topic: Marketing Strategy
Marketing Strategy
985 views5/5 (1)
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By Kimberly GrassRecently published1 topic

Search Engine Optimization 101

There is a lot to search engine optimization, so I am going to cover some basics and leave it at that. First let’s go over some key parts to SEO. Keywords are words that people use on the search engines to find your website. These keywords can help determine your rank on the search engines. This is why keyword research is a great way to assess which ones to use and which ones would be too difficult to rank with. There are some great tools out there for this research. One of the best to use is Google AdWords Keyword Tool, if you are looking for a free resource.

Primary topic: Marketing Strategy
Marketing Strategy
1,101 views
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By Kimberly GrassRecently published1 topic

Writing a Great Bio

A bio can be used on your website, social networking profiles and many other online avenues. It’s there to let other people know more about you and what you are good at. It also tells people important information like what you do for a living. A bio does a very important job, and can help us out professionally. A bio unfortunately also sticks out like a sore thumb when it is too short and inadequate. The other side of this is if it is too long. You don’t want your audience to get bored and stop reading.

Primary topic: Marketing Strategy
Marketing Strategy
1,590 views5/5 (1)
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By Kimberly GrassRecently published1 topic

What Is a High Maintenance Client?

What is a high maintenance client? Is it someone who makes unreasonable requests or demands? Is it someone who doesn’t respect your time or your efforts? How about someone who tells you what they want and then complains after you give it to them. They sometimes will say that they wanted something completely different and accuse you of not following instructions. A high maintenance client can be all of these things and more. The real question is how do you deal with them?

Primary topic: Marketing Strategy
Marketing Strategy
3,462 views2/5 (1)
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By Kimberly GrassRecently published1 topic

What is the Know, Like, Trust Factor?

Hiring someone to do a service for you can be a scary proposition. The fact is that you just don't know if you're going to be wasting your money or not. Wasting money is of course the worst thing a company can do and should be avoided at all costs. Many people think that all they need to do to get their business started is to have a website and pass out business cards. What will this really mean to someone who is considering hiring you? To answer this question, you need to look at the situation from their prospective. Someone hands you a business card that reads "Joe's Plumbing" on it.

Primary topic: Marketing Strategy
Marketing Strategy
1,189 views
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By Kimberly GrassRecently published1 topic

How to Have an Active Business Approach

For a while after I first started running our company, I had a much different attitude regarding the way a company should be run. I had what I like to call, a passive approach. Our business is a "Virtual Assistance" company. We help other businesses expand by taking on their extra workloads. We do this off site and over the internet, hence the term Virtual Assistant. Anyway, we used a very passive approach in running our business. We relied heavily on job boards, where people would post requests for assistance.

Primary topic: Marketing Strategy
Marketing Strategy
1,034 views
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By Kimberly GrassRecently published1 topic

LinkedIn: Professional Social Networking

A great place to social network is LinkedIn, as they have 101 million members nationwide. This speaks volumes for the impact of being on this social networking site. There is a lot that can be done with your profile on this site to maximize the potential of your exposure. First you want to make sure that your profile is 100% complete. In order to make your profile 100% complete, you need to do the following things: • Add a photo so that people can meet you virtually and put a face with a name • Have a descriptive title that thoroughly explains what you are an expert in

Primary topic: Marketing Strategy
Marketing Strategy
1,096 views
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By Kimberly GrassRecently published1 topic

Why a Business Backup Plan is Crucial

You have worked very hard to get your business where it is today. It took time, sweat and tears but you are now holding your own. You’re not just treading water anymore, your swimming! If this is you, congratulations!! After all the hard work you put in, wouldn’t it be a shame if some unforeseen event kept you from running your business even temporarily? Even a short and brief emergency that caused you to stop working for a week could destroy everything you worked for. The best way to avoid this nightmare situation is to have a business backup plan.

Primary topic: Marketing Strategy
Marketing Strategy
1,266 views
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By Kimberly GrassRecently published1 topic

Article Marketing and How it Can Help Your SEO

There are several critical components to article marketing. Here is a general outline of what they are and what they should contain: ï Title: This is the title of your article. This is very important as it is the first thing that people look at when they consider reading the article. If at all possible, this is good place to put some of your keywords in here. You want the title to be catchy to encourage your ideal client to read it.

Primary topic: Marketing Strategy
Marketing Strategy
1,024 views
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By Kimberly GrassRecently published1 topic

Your 60 Second Speech

So here’s a situation for you. You’re shopping at the grocery store for company that’s visiting your house that night; you have a million things going through your head. Someone you haven’t seen in years says hello to you and asks how you are. The subject turns to what you’re doing for a living. What do you tell them? Do you fumble all over your words or do you paint them a perfect picture of your company?

Primary topic: Marketing Strategy
Marketing Strategy
2,954 views5/5 (1)
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