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Articles by ling wong

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53 articles by ling wong · showing 50

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By ling wongRecently published1 topic

6 Keys To Carving Out “Leadership” Positioning in the Marketplace

A “thought leadership” status is great for business and marketing. It positions you as an authority, and gives you an edge when it comes to scoring publicity opportunities, or charging a premium for your services. Good news is, being a “thought leader” is not just the playing field for the “bigwigs.” The world is a big place. There is enough for us to carve out a little piece of our pie, and claim our expert status without being the Coca-Cola, Wal-mart or Nike in our industry. Let’s start with a bike ride…rnï¿¼r

Primary topic: Attitude and Perspective

Attitude and Perspective

1,257 views

By ling wongRecently published1 topic

The Predicament of Entrepreneurial Boredom

There Is Nothing Wrong With You, Except…YOU ARE BORED! Yeah, I know, if you are anything like me, you are screaming, “That’s not me!” You have this list to build, that website to upgrade and those programs to launch. Oh, and the kids to chase. You don’t even have a moment to pop a zit, let alone sitting around toiling your thumbs wondering what to do or hmmm, feeling bored. But what if, all the things that are keeping you busy are the source of your boredom?

Primary topic: Attitude and Perspective

Attitude and Perspective

1,332 views

By ling wongRecently published1 topic

The Intuitive-Brainiac Secret to Making Better & Faster Decisions

Indecisions are open loops, which means they are energy-suckers. They distract us from other things that may be more important. We can all be more effective if we make better decisions, faster. Some get caught in indecision when they feel they don’t have enough information. Or they overload themselves with data and facts that got them stuck in overthinking, or analysis-paralysis.

Primary topic: Attitude and Perspective

Attitude and Perspective

1,199 views

By ling wongRecently published1 topic

6 Ingredients for an About Page that Connects & Converts

Your website’s About Page can be very powerful in building trust, credibility and connection with your audience. Unfortunately, many people aren’t giving it the attention it deserves. As a result, most About Pages are sitting around collecting dust, instead of taking a website visitor closer to becoming a client. I get it, writing the About Page is often tricky… It’s about you, and it’s NOT about you. You’ve to communicate your experience, skills and credentials, without making it dry and boring like a crusty ol’ resume (reminder: boring doesn’t sell.)r

Primary topic: Attitude and Perspective

Attitude and Perspective

1,082 views

By ling wongRecently published1 topic

How To Overcome Fears in Selling

Many people are reluctant to go into selling their products, programs or services because of fears. If we can look under the hood of what’s under those fears, the awareness will help us get pass them so we can do what we need to do. What kind of selling works? Genuine selling. The kind that you don’t hide behind scripts and templates. The kind that you put yourself forward and connect with your potential clients. But our fears are making us hide… instead of making the connection so critical to getting “yes” from potential clients.

Primary topic: Attitude and Perspective

Attitude and Perspective

1,610 views

By ling wongRecently published1 topic

How To Design a Marketing Plan that Works for YOU

A coaching client was nearing the end of her intensive program. We were at the stage to design a marketing plan for the next 6 months so she can cut the busywork and do what truly matters. She is an experienced coach using a particular method. However, she has been “selling” the method in a very generalized manner without much focus. As a result, she had only been doing some workshops here and there for anyone and everyone who walked into the door, and never been able to funnel many of the participants into private clients and charge a premium for her services.

Primary topic: Attitude and Perspective

Attitude and Perspective

1,183 views

By ling wongRecently published1 topic

Stand Out, Be Awesome - How to Break the "Rules" Without Being Stupid

Even though I have a thing about bashing the assembly-line style some people were led to implement what they learn from business trainings, I do acknowledge the value of programs, blueprints and systems. But I have also experienced – first hand and through my clients’ jou eys – how cookie-cutter strategies and tactics can stifle our creativity and derail us from fully expressing our individuality, value and purpose through our businesses.

Primary topic: Attitude and Perspective

Attitude and Perspective

1,559 views

By ling wongRecently published1 topic

Is This Why Your Copy Lacks Persuasive Power?

A few days after we moved into the new house, when the chores that kept us on our toes eased up, I had a moment to freak out. I didn’t know what to do with myself in this new place… I didn’t have a routine, and barely knew what is where. Work grinded to a halt – I could hardly focus. For a recovering Type-A overachiever, not getting stuff done can be nightmarish. FEARS and DOUBTS set in, and I started “white-knuckling” through my business and marketing activities. Forcing myself to sit at the computer and keep typing was doing more harm than good.

Primary topic: Attitude and Perspective

Attitude and Perspective

1,162 views

By ling wongRecently published1 topic

3 Steps to Get Over "Blogger's Block" - How to Generate Blog Topics that Convert

Blogging for business growth is not just a writing exercise in which you cough up 500 words and call it a day. When you have clear understanding of what matters to you, your niche and your business, you can use this 3-step process to generate article ideas, so you won’t be staring at a blinking cursor on a blank screen again: 1. Write down the various aspects of _____ (business, relationship, career etc.) that your ideal clients care about.

Primary topic: Attitude and Perspective

Attitude and Perspective

1,263 views

By ling wongRecently published1 topic

Tired of Doing Busywork and Getting Patchy Results?

You have invested thousands of dollars in programs and trainings. You are working your butt off on your business day in and day out. You follow the instructions to a T. You do everything by the book. Sometimes you make a few sales, get a few clients… sometimes you don’t. There seems to be no rhyme or reason. You can’t figure out why, and it is frustrating the hell out of you because society has trained us to operate on the binary system of “do something –> see outcome.”

Primary topic: Attitude and Perspective

Attitude and Perspective

1,267 views3.7/5 (3)

By ling wongRecently published1 topic

7 Steps to Writing SEO-Friendly Content (for us mere mortals)

ï¿¼rnWhat comes to mind when you hear “SEO?” Most would answer KEYWORDS! SEO and keyword is often nerve inducing for us content creators who don’t have “SEO” or “keyword” in their job titles. Good news! Keyword is only one piece of the SEO puzzle. You don’t need to be a whiz in the ever-changing Google algorithm or re-researching a mile-long long-tail keyword spreadsheet every month to win the organic traffic game.r

Primary topic: Attitude and Perspective

Attitude and Perspective

1,328 views

By ling wongRecently published1 topic

My Unsubscribe Rate Dropped By 50% - Here Is Why...

Long story short - my kid gave me the Frozen Treatment. Here is the long story: This personal experience has a few poignant lessons that I hope, will open up space for you.

Primary topic: Attitude and Perspective

Attitude and Perspective

1,213 views

By ling wongRecently published1 topic

Is "Technology" Keeping You Stuck in Your Business? Here's How To Get Unstuck:

Sometimes technology can do more harm than good…rn… because many people are putting the cart in front of the horse: • They worry about what bells and whistles to put on a yet-to-be-built website before they define their message and niche • They pull their hair out about the nuts and bolts of autoresponder before they start their lead generation effort and having a list to mail to • They drive themselves up the wall about shopping cart set up before they decide what products to creater

Primary topic: Attitude and Perspective

Attitude and Perspective

1,234 views

By ling wongRecently published1 topic

Mindset Secret to Content that Connects & Converts

Writing is a final expression of our WHY, of what we stand for, of what we want to be known for. So we can turn the Truth inside of us into communication others can relate and resonate. Content that converts is supported by the energy and inevitability of authentically voicing our beliefs and convictions. To achieve that, we have to be brutally honest and transparent, with ourselves and with our readers. To create content that connects, we need to own our vulnerability.r

Primary topic: Attitude and Perspective

Attitude and Perspective

1,339 views

By ling wongRecently published1 topic

3 Mistakes Coaches Make When Designing Their Signature Programs

Having a signature program doesn't mean you'll build a successful coaching business. But not having one means you don't have something to sell and when you don't have something to sell, you don't have a business. If you're ready to have a coaching business that is fulfilling and satisfying, you'd probably want to have a signature program that’s a reflection of who you are, encompassing your value, conviction and superpowers. You want a program you can call your own, and can be proud of.r

Primary topic: Attitude and Perspective

Attitude and Perspective

1,280 views

By ling wongRecently published1 topic

The Secret to Effective Email Marketing

Here’s the ONE word to follow for effective email marketing: ï¿¼rnRESPECT 1. Respect Your Subscribers’ Inboxr They signed up to get your freebie doesn’t mean you’ve earned your place in their inbox. Besides making good on your promise and sending the freebie, set an expectation on what they’ll get from you going forward – and deliver on it. What kind of content can they expect? How often? How’s your content valuable and relevant to them? Why would they want your content?r

Primary topic: Attitude and Perspective

Attitude and Perspective

1,240 views

By ling wongRecently published1 topic

How To Use Video To Boost Facebook Reach

It’s not news that many have been complaining about how the new Facebook algorithm is screwing them up… bringing their reach down to single digit. Here is the thing – you can complain, or you can research, experiment and figure out what you can do about it. Don’t fall into the victim mentality trap because everyone is writing and bitching about it. If you can’t weather a Facebook algorithm update, you are probably building your business & marketing on quicksand and need to reconsider your strategy.

Primary topic: Attitude and Perspective

Attitude and Perspective

1,327 views

By ling wongRecently published1 topic

How To Make Selling (and life!) Easier

ï¿¼How you BE in your business can make a big difference to how fulfilled you are in your business, and how many clients you get. I urge you to ask these questions – because they get you to consider human behavior andalignment – stuff you have to work with because trying to change them is an uphill battle you can’t win: What/Who do your ideal clients want their [coach/mentor consultant/etc.] to BE? What personality trait, value or approach inspire and motivate them so they take action and get results?

Primary topic: Attitude and Perspective

Attitude and Perspective

1,234 views

By ling wongRecently published1 topic

Are You a Reluctant Wanderlust in Business?

Are you a multi-talented, multi-passionate person who finds it hard to “commit” to doing “just one thing”? Sometimes I feel like a loser when I couldn’t just “stick with it” when something ceases to give me a deep sense of excitement and purpose. Some may call it ADD. Do you identify with being a “wanderlust” in life – not only having a desire to travel physically but also (and more importantly) to embark on a personal journey that involves experiencing all parts of SELF and all aspects of LIFE?

Primary topic: Attitude and Perspective

Attitude and Perspective

1,157 views

By ling wongRecently published1 topic

Have You Ever Felt Like Throwing Your Hands In the Air and Walk Away?

Have you ever felt like you want to throw your hands up in the air and walk away? … or, stared at a long-ass to-do list but have NO idea what to DO? … or, just wanted to shut it all down and take a perma-vacation… from everything? Last week, I froze. My worst business nightmare came true. I created an offer, put the word out, but felt disconnected from it and couldn’t get myself to promote it anymore. I cooked up a list-building project, got the word out to a few partners and then lost steam. I tried to write a blog post, gibberish came out.r

Primary topic: Attitude and Perspective

Attitude and Perspective

1,228 views

By ling wongRecently published1 topic

Your Copy Doesn't Have to Pop & Sizzle

Many trainings on email marketing, copywriting or persuasion promise to teach you how to write emails, copy or marketing materials that “pop, sizzle and whistle.” Sounds good on paper – who doesn’t want some attention? But wait… Those trainings try to convince you that your copy needs to perform some stunt in order to stand out; that your copy needs to scream for attention in order to be effective. Who says so? Who’s preconception is that? Attention can be good, or it can be bad.

Primary topic: Attitude and Perspective

Attitude and Perspective

1,371 views

By ling wongRecently published1 topic

3 Misconceptions About Niche and How To Reframe Them

The common perception of “niche” lacks the fluidity and adaptability essential for long-term fulfillment through business. With the premise of niche being an anchor to our community through our business, let’s reframe our perception of “niching” from some disconnected marketing exercise to a continuation of how you express YOU through business and marketing: Reframe #1 Niche is NOT something you pick from a “niche menu” just because someone says it’s viable or lucrative. Niche is NOT determined by exte al factors alone.r

Primary topic: Attitude and Perspective

Attitude and Perspective

1,368 views

By ling wongRecently published1 topic

Overwhelmed? Feeling Everything is "Out Of Control"?

Have you ever felt like everything is spinning out of control and you are so overwhelmed that you have NO idea what to do? Here are a few tips on how to put yourself back onto the driver’s seat. The first thing is to assume personal responsibility that we can take back control. When we feel like everything is out of control, we are relinquishing our personal power to exte al circumstances and taking on a victim mentality.

Primary topic: Attitude and Perspective

Attitude and Perspective

1,318 views

By ling wongRecently published1 topic

How to Craft an Intriguing Elevator Pitch or Byline

The typical elevator pitch goes like so: I help the blah blah blah do the blah blah blah… YAWN! Does that sound like yours? Are you excited about sharing your elevator speech, or do you drag your feet in those networking events hoping you’d never have to whip it out? After spending 6 weeks agonizing over an elevator pitch, how many times have you actually used it? Is whatever script you landed on so freakin’ boring and formulaic that you’d rather dress like captain underpants than recite your elevator pitch that makes you sound like everybody else?r

Primary topic: Attitude and Perspective

Attitude and Perspective

1,618 views

By ling wongRecently published1 topic

Is “Niche” a Conspiracy Perpetuated By Us Business Coaches??!

Short answer is, Yes, and No. No – because “niche” is somewhat an intellectual construct that helps us wrap our head around the marketing thing, and it is very useful. It gives us a starting point, a home base and a framework to do our research, communicate* our message and create our offerings. (* communicate, not create – that’s why it should not be the driving force in my opinion. More on that soon.)

Primary topic: Attitude and Perspective

Attitude and Perspective

1,212 views

By ling wongRecently published1 topic

The Secret to Sales Persuasion with Zero Manipulation

When one assumes an identity, one takes actions to realize or match that identity. As human beings, we are wired to avoid cognitive dissonance. When we take on an identity, we make sure our actions and results match that. You can use this psychology to create marketing communications that connect, resonate & convert. Without being a tad manipulative. You don’t have to do anything weird or sleazy… I won’t make you do some dubious NLP tricks. I’m talking about HONEST MARKETING.r

Primary topic: Attitude and Perspective

Attitude and Perspective

1,094 views

By ling wongRecently published1 topic

FOMO - Killer of Effective Marketing Communication

No matter how awesome your stuff is, it does you no good if you can’t communicate to the relevant people about it. When you get down to the purpose of communication, it’s to GET YOUR POINT THROUGH. Which means, if you get too convoluted in your communication you’re going to lose your audience's attention. When your audience gets lost, you don’t get your point through and they don’t understand you have good stuff for them. You don't get to sell your stuff, and that's not good for business. I see a lot of “verbal diarrhea” in most marketing communications – online and offline.r

Primary topic: Attitude and Perspective

Attitude and Perspective

1,262 views

By ling wongRecently published1 topic

Feeling Overwhelmed? Do this:

In this age of information overload and instant gratification, it’s not uncommon that we feel overwhelmed. We wake up to 52 emails in our inbox, each demanding our attention or action. What to do? First step is kind of counterintuitive. Instead of trying hard to multi-task and check everything off the list – which actually scatters your attention and make your less effective – put a stop to everything and get clear on what’s important for you.

Primary topic: Attitude and Perspective

Attitude and Perspective

1,280 views

By ling wongRecently published1 topic

Honest Marketing :: The Key to Connect, Resonate & Convert

My client N. came to me feeling “at the end of the rope” with her biz. After just ONE session, she had her second best day in sales and opportunities popping up left, right and center. What could have changed in just one session? We haven’t even gotten to the “strategies and tactics” piece yet. It’s how she SHOWS UP when executing her strategies and tactics that made all the difference in the world. It’s not only what comes out of her mouth, but HOW it comes out. It’s the energy, conviction and enthusiasm behind her communications that drew customers and partners to her.r

Primary topic: Attitude and Perspective

Attitude and Perspective

1,374 views

By ling wongRecently published1 topic

Where To Guest Post? 3 Criteria to Pitch the Right Blogs

As an introvert with a flashier personality in words than in person, I found writing to be much more in line with my strength and personality than going to networking whatever 8 days a week, or “scoping” 3x a day. Since most of us don’t have a big content marketing budget, we have to maximize our efforts and here’s why: Most sites require original content that has not been published, which means for the time spent on creating content, we need to make sure we get the biggest bang for the buck. We need to be strategic when selecting what sites to write for.

Primary topic: Attitude and Perspective

Attitude and Perspective

1,269 views

By ling wongRecently published1 topic

7 Sales Page Elements that Connect, Resonate & Convert

Despite the numerous "sales page templates" want us to believe, there's no one-size-fits-all way to write a sales page. To get people to buy from you, your sales page needs to build trust. You want your readers to feel connected to you and resonate with your message. To do so, it's essential that your unique message and personality come through, and that you tailor the content to your "relationship" with the target audience. 1. Start with a POV

Primary topic: Attitude and Perspective

Attitude and Perspective

1,237 views

By ling wongRecently published1 topic

A Challenge Every Coach Faces… and what to do about it

As coaches and mentors, how much are we "diagnosing" our clients' problems through the lens of the tools/skills we possess? And by doing so, while we are offering a solution, are we in a way limiting our clients’ possibilities? When I was working on my Sacred Money Archetype Coach Training, I interpreted many things that came up for my clients through the lens of money mindset. When I was getting my Fear Releasing Method certification, seemingly every problem's root cause was fear.

Primary topic: Attitude and Perspective

Attitude and Perspective

1,064 views

By ling wongRecently published1 topic

Your Process Is Key To Your Unique Positioning. Here's How to MAKE YOUR PROCESS YOUR MESSAGE:

You've probably heard the marketing analogy of "Pain Island, Pleasure Island and the Boat" - or some versions of it, if you've been around the programs & trainings block a few times. I've had quite a few conversations with folks about this, and they got really confused about how to tell potential clients what they do without "talking about the boat." They felt they had to bottle up about what they love doing most, and instead of sharing their passion, they're forced to regurgitate canned "benefits and results" marketing copy. What you (and those biz coaches) haven’t heard is…r

Primary topic: Attitude and Perspective

Attitude and Perspective

1,332 views

By ling wongRecently published1 topic

The Key To Designing a Signature Program that Sells

There's ONE word to keep in mind, if you want to design a signature offer or program that your potential clients can't wait to purchase from you. If your offer is not ______________ to the people you are marketing to, they won’t care no matter how awesome your service is. If your offer is not ______________ to YOU, your selling and marketing is going to suck. How excited would you be about your business if you’re just punching the clock? Can you guess what that ONE word is? I’ll tell you in a bit… Let’s look at your market… Your offer has to be relevant to them.r

Primary topic: Attitude and Perspective

Attitude and Perspective

1,377 views

By ling wongRecently published1 topic

4 Components of Conversion-Focused Blog Posts

If you are using your blog to support sales and marketing, you can't afford to throw spaghetti on the wall and hope that something will stick. Here are 4 things to cover (not necessarily in one single post :)) for sales- and conversion-focused content: 1. Cultivate Personal and Emotional Connectionr Unless you are Walmart of your industry, you want to be competing on more that price & features.r

Primary topic: Attitude and Perspective

Attitude and Perspective

1,281 views

By ling wongRecently published1 topic

Why Being Apologetic is Crimping Your Growth & Creativity

Being apologetic and making ourselves wrong doesn't help us step up to live our awesomeness. Drawing conclusions about our wrongness closes the door to unseen opportunities. Unfortunately, we’ve been conditioned into being apologetic… I hear it so often when people tell me what’s happening in their businesses: An owner of a wellness center with a loyal local clientele sounded apologetic about how she’s not doing the “Facebook thing” like those Internet marketers. I asked her, what if she doesn’t have to do everything those Facebook gurus are telling you to do?r

Primary topic: Attitude and Perspective

Attitude and Perspective

1,129 views

By ling wongRecently published1 topic

"Marketing Automation" Blindspots to Avoid

Be honest... Have you been sucked into the rabbit hole of “marketing automation” confusion and the promise of “passive income” when you’ve all the ducks lined up in some distant future, yet got derailed from focusing on what truly matter to you and your business right here right now? Have you got fed the kool-aid of “making money while you sleep” before you've the clarity to guide the decision, design a brand-aligned user journey and set the foundation to allow for meaningful and successful automation?r

Primary topic: Attitude and Perspective

Attitude and Perspective

1,341 views

By ling wongRecently published1 topic

What You Can Learn From Angry Misfit Geek on Unique Positioning and Conversion

Remember that inner geek you tried so hard to leave at home when you were in high school? Or that angry misfit in you that was dying to come out but got stuffed back into the box every time you tried to blend in? They may not be good for high school survival, but turns out there may be a thing or two we can learn from them to stand out and get more clients: 1. Channel Your Geek for Client Care & Acquisitionr The cool ones pretend they don’t care. They pretend they’ve so many friends that they don’t give a crap about anyone.r

Primary topic: Attitude and Perspective

Attitude and Perspective

1,229 views

By ling wongRecently published1 topic

The REAL Reason You’ve Been “Throwing It In” Without Getting Paid For It

Have you been performing certain tasks for clients (often just “throwing it in”) and delivering phenomenal results, yet haven’t made it “official” that you’re offering it as a standalone service so you can be compensated for it fairly and squarely? You probably have a dozen reasons why you aren’t doing it (yet.) At least half of which seem VERY convincing. I’m going to go out on a limb and bet there’s a 95% chance that those “reasons” are just excuses so you don’t have to OWN IT. Because when you do, you really have to STEP UP and do it like you mean it.r

Primary topic: Attitude and Perspective

Attitude and Perspective

1,233 views

By ling wongRecently published1 topic

Why Time Management Tools and Productivity Hacks May Not Make You More Effective

I have bones with the gurus talking about “success habits” and such. It’s a personal thing, and here is why. I am never a morning person, and I have two kids 2.5 and 5.5. Whenever the gurus say – for the first 90 minutes in the morning, keep everyone out so you can meditate, exercise, make green juice, journal till you turn blue and set intention for your day – I laugh. Reality is, my kids wake up at some ungodly hour like 5.30am and no, I don’t have it in me to drag my ass up at 4am to meditate. If they find me anywhere other than my pillow, I would not have a moment of peace.

Primary topic: Attitude and Perspective

Attitude and Perspective

1,218 views

By ling wongRecently published1 topic

Is Your Signature Coaching Program Missing THIS Ingredient?

Have you been jamming content into your program just because you’re afraid that just you being YOU is not “good enough”? Have you been structuring your delivery format even though it doesn’t put you in the flow, just because others are doing it that way? Have you been talking about your offering in a way that feels icky just because you were told you’ve to “sell” that way? In a sea of “should’s” and “how-to’s”… have you lost sight of the most critical ingredient in a fulfilling and profitable signature program? YOU.r

Primary topic: Attitude and Perspective

Attitude and Perspective

1,463 views

By ling wongRecently published1 topic

3 Marketing Strategies for Deep Transformational Work

If you’re like many of my super intuitive clients who deliver results that are more experiential than “intellectual” (you know who you are!)… It may be hard to put your process into words (and you probably resist writing sales copy) because “on paper” it doesn’t differ much from your competition. You just KNOW when they actually do the work with YOU, they get results like gangbuster. Period.r

Primary topic: Attitude and Perspective

Attitude and Perspective

1,868 views

By ling wongRecently published1 topic

"You Are Not Special!" - and It's Good For Marketing

I am a huge fan of claiming our superpowers and marketing our uniqueness as individuals, so we can fully express our value and passion in our business, while standing out from competition. However, there is ONE thing about us not being totally “unique” can work in favor of our marketing. And that is, we are human beings marketing to other human beings who share the same underlying psychological triggers and drivers. (Even if you service pets, it’s a human that is paying you.)

Primary topic: Attitude and Perspective

Attitude and Perspective

1,123 views

By ling wongRecently published1 topic

3 Marketing Mistakes Coaches Make

The coaches, consultants and service professionals I work with are a special breed. They are multi-passionate, multi-talented, and have a creative streak in them that makes stuffing themselves into the “usual” marketing box not only frustrating but also the cause of patchy results. They face a unique set of challenges, which leads to 3 common mistakes they tend to make in marketing their businesses – whether they are just starting out, or have been in business for a while but just can’t seem to hit the bull’s eye. Mistake #1 – Lack Cohesive Message

Primary topic: Attitude and Perspective

Attitude and Perspective

1,207 views

By ling wongRecently published1 topic

Musings-by-the-Sea

As part of our relocation from Santa Monica to SF Bay Area, we took the boys on a road trip up the Pacific Coast. During our stay at Carmel-by-the-Sea, I sent the boys to the Monterey Aquarium and went on an 8-mile walking meditation/exploration along the shoreline… Are You “White-Knuckling” about the Wrong Things? Even though it’s peak tourist season, I managed to get off the beaten path and found a stretch of desolate beach with no one in sight (but a 4-bar LTE reception!!)

Primary topic: Attitude and Perspective

Attitude and Perspective

1,164 views

By ling wongRecently published1 topic

Lessons From a Surprisingly Effective Email Newsletter

Last week I sent out a newsletter of a very personal and vulnerable nature. I wrote it not because some email marketing best practice says so. I wrote it because I HAD to. Life is too short to have a message bottled up inside. In fact, I might have broken every single “rule”… No “5 simple ways” or “7 easy steps.” Screw SEO. Not particularly actionable. Definitely quite a bit about “me” and not a whole lot about “you.” Not exactly uplifting and definitely not kumbaya easy reading. Imagine my surprise when I looked at the metrics a few days later: 3 people unsubscribed. THREE.r

Primary topic: Attitude and Perspective

Attitude and Perspective

1,109 views

By ling wongRecently published1 topic

How to Write Blog Posts that Convert

When I first started blogging, I did a lot of research and invested in quite a few trainings. Most touched upon how to come up with topics to write about. Many covered how to re-appropriate content so it looks like you are “everywhere.” A few shared deeper tactics on promotion and syndication. Another handful delved into using content to launch/promote products and programs. But soo I realized all those strategies and tactics were only half the story…r

Primary topic: Attitude and Perspective

Attitude and Perspective

1,172 views

By ling wongRecently published1 topic

Powerful Copywriting with Purposeful Storytelling + Responsible Vulnerability

Your content (be it video, audio, blog post, sales page or the next new thing) is the key to building an equity of trust and relationship with your community of clients and customers that will lead to conversion and loyalty. You’ve probably heard a whole lot about “storytelling” and “vulnerability” these days. Yep, these are great ways to build trust and relationship with your audience. Sadly, IMHO, it’s been abused. When there’s some training that gives people “templates” to “do vulnerability” – you know someone has jumped the shark.r

Primary topic: Attitude and Perspective

Attitude and Perspective

1,460 views

By ling wongRecently published1 topic

4 Steps to Writing Content that Makes "Selling" a Breeze (even if you offer woo-woo stuff)

If your business offerings fall in areas that are considered “vague”, “out-there” or “woo-woo”, you probably find yourself banging your head against the wall every time you go through some marketing training and were told to “list out the benefits” that are concrete, solve an urgent problem, or just plain “sellable.” Or maybe you have gotten dinged too many times during those 5-minutes-of-fame coaching calls and sent back to the drawing board to twist yourself into the “come up with something the sells” box. What if... you can get your clients to buy whatever YOU want to offer?r

Primary topic: Attitude and Perspective

Attitude and Perspective

1,218 views

By ling wongRecently published1 topic

Key to Being Efficient in Business

Productivity hacks? Nope. Time management apps? Nope. Hiring and delegation? Nope. The core of being efficient and effective in your business starts with YOU. Your strength, your superpowers. Being efficient and effective is not about having a cookie-cutter blueprint or a me-too tactic. You need the right strategies and customized plan to give you the biggest bang for you time- and energy-bucks. The best way to make your business run efficiently is to tap into your strength, and design structures and systems to maximize the income-producing potential of your strong suits.rnï¿¼r

Primary topic: Attitude and Perspective

Attitude and Perspective

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