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Articles by Lisa Manyon

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55 articles by Lisa Manyon · showing 5

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By Lisa ManyonRecently published1 topic

How to Choose Business Success Instead of Failure

Do you think that business success is truly a choice? I believe that it is. Anyone who has ever started a business knows there is work involved. It takes a clear vision, strategic planning, marketing and more to be successful. The two traits of successful businesses that I see most often (regardless of the type of business) are consistency and communication. To truly choose success, you must incorporate both into your overall strategy.

Primary topic: Writing Tools
Writing Tools
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By Lisa ManyonRecently published1 topic

5 Tips For Successful Online Press Releases

It’s no secret that I strongly believe copy (the written part of any marketing material) is the secret to sales success. There are specific formulas that apply to all marketing efforts and they can roll over into publicity, too. At the same time there is a fine line between promotional copywriting and writing for press releases or news releases.

Primary topic: Writing Tools
Writing Tools
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By Lisa ManyonRecently published1 topic

7 Ways to Leverage Your Business Via the Internet

Increase Your Search Engine Rankings Organically ~ The landscape of internet marketing is changing. It takes more than a brochure website (a site that merely tells what you do) to capture new customers. People expect more and they deserve more. It’s up to you to clearly educate potential customers and hand them the “what’s in it for me?” in a well packaged website with compelling copy. The fact still remains that utilizing the internet to your advantage can increase your profits.

Primary topic: Writing Tools
Writing Tools
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By Lisa ManyonRecently published1 topic

Crafting Copy That Compels Your Customers to Act

What are you asking? One of the best pieces of advice I can offer when creating copy is to always include an offer, otherwise known as a call to action. What do you want your customers to do? Don't assume they'll come to your website or storefront just because you've told them you're there. Results driven advertising, marketing and promotions take more planning and effort than an "If I build it they will come" approach.

Primary topic: Writing Tools
Writing Tools
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