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150 articles by Lisa Mininni · showing 50

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By Lisa MininniRecently published1 topic

Is Your Business Model Seaworthy?

It is more imperative than ever to build a business model that remains buoyant in today’s marketplace. To keep your business sailing, your business model should describe the rationale of how you will create, capture and deliver value. As you review or build your business model, consider these approaches: Identify your Ideal Client It wasn’t that long ago that ABC, NBC and CBS were the only options for watching television. Channels are growing and there will be a day where the choices are even broader.

Primary topic: Business Coach and Business Coaching
Business Coach and Business Coaching
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By Lisa MininniRecently published1 topic

One Simple Step to Open Your Mind to Possibilities

Last week at my entrepreneurial boot camp, my clients learned how their invisible constraints can get in the way of developing a successful business as well as mindset systems and tools to clear those barriers. Invisible constraints are those self-limiting or self-sabotaging beliefs that we have developed over time based on our experiences yet we continue the same approach wondering why we keep running up against the same problems.r

Primary topic: Business Coach and Business Coaching
Business Coach and Business Coaching
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By Lisa MininniRecently published1 topic

Internet Marketing Strategy: Top Three E-zine Marketing Mistakes to Avoid if You Want to Get More Clients

There are many online marketing strategies and E-zines can be your ticket to attracting more clients. An E-zine or E-newsletter is simply an online magazine or newsletter. But there’s more than just putting words to an email and pressing the “send” button.

Primary topic: Business Coach and Business Coaching
Business Coach and Business Coaching
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By Lisa MininniRecently published1 topic

5 Simple Fundamental Elements of Social Online Marketing

Social media marketing is a process of creating relationships and is a compelling strategy that gets you links, attention, and traffic. Once you’ve determined your goals and targeted audience, how you execute your strategy makes the difference between social media success or social media flop. Whether you are new to social online marketing or a pro, there are five simple fundamental elements of social online marketing to remember. Listenr With the overwhelming chatter of the internet, it’s easy to get distracted but a good social media profile requests and listens to feedback.

Primary topic: Business Coach and Business Coaching
Business Coach and Business Coaching
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By Lisa MininniRecently published1 topic

Get More Leads When You Speak

Picture this: You just made the decision to add speaking to your marketing mix so you get in front of your ideal prospects. You land your first gig. You are thrilled because you have your first real shot at getting in front of a room filled with your ideal prospects. So, you work for hours getting your speech down cold. You spend a lot of effort working out your presentation. You deliver your speech and are quite pleased with your presentation. You’re relieved to finish your talk, the audience claps, and some people take your card. Then you wait. And wait. And wait.

Primary topic: Business Coach and Business Coaching
Business Coach and Business Coaching
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By Lisa MininniRecently published1 topic

If Nothing Changes, Nothing Changes

While driving down the freeway gazing at the car in front, I noticed its bumper sticker: “If nothing changes, nothing changes.” It’s true, if we continue to think and behave in the same way, we will continue to get the same results. Scientific research shows that when you carry out certain actions repetitively, neural pathways are created in the brain, making the habit automatic. We create these habits over time and one day come to a conclusion that maybe the habit is not going to get us our desired outcome. Habits can be triggers that foster undesired behavior.

Primary topic: Business Coach and Business Coaching
Business Coach and Business Coaching
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By Lisa MininniRecently published1 topic

This Might be the Reason You're not Achieving Your Goals

Approximately 80 percent of people never set goals for themselves. Even more surprising, of the 20 percent of the population that does set goals, roughly 70 percent fail to achieve the goals they have set for themselves. Yet, most business professionals claim to understand the importance of goal setting. It may not be surprising to you that even when you do set goals, you may stop at some point during the year from reviewing them. You might start off the year with an intention to meet them, but find yourself at the end of the year falling short.

Primary topic: Business Coach and Business Coaching
Business Coach and Business Coaching
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By Lisa MininniRecently published1 topic

With Every End, There is a New Beginning

For millions of graduating students, this time of year brings an end to familiar surroundings and leads to brand new beginnings in just a few short months. This transition period is not unlike a new entrepreneur starting up a business or a seasoned business owner trying new projects, a new niche, or implementing a new business model. In all of these situations, creativity is the key in sustaining success.

Primary topic: Business Coach and Business Coaching
Business Coach and Business Coaching
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By Lisa MininniRecently published1 topic

6 Intentional Steps to Effective Business Goal Setting

Six months into your fiscal year is a half way point for many small business owners to assess their performance compared to the goals and objectives that they set at the beginning of the year. This intermediate assessment acts as a pivotal point in time to determine whether or not your plans should be adjusted. For many entrepreneurs, it is difficult to make these assessments because they haven’t set objectives that are specific, measurable or time sensitive. Yet, these areas are critical for effective business goal setting, motivation, and evaluation.

Primary topic: Business Coach and Business Coaching
Business Coach and Business Coaching
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By Lisa MininniRecently published1 topic

Get Clear About Your Clients: 3 Influential Factors Every Small Business Owner Must Know

One of the biggest challenges for today’s small business owner is that there is a volume of information that’s out there and your prospective clients are bombarded with that information every day. Today’s small business owner needs to be more laser focused than ever to target their market effectively. Experts estimate that only 4% of your prospects are willing to buy your product or service right now.

Primary topic: Business Coach and Business Coaching
Business Coach and Business Coaching
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By Lisa MininniRecently published1 topic

The Secret to A Breakthrough Year

When building your business, the fastest way to grow it is to focus your energy on activities that attract clients and bring in cash flow. Yet, you may often find yourself choosing a certain activity instead of the results-oriented activities you should be working on. Although you may have the desire to achieve a certain targets, what’s often missing is an underlying motivation to get some of those activities completed.

Primary topic: Business Coach and Business Coaching
Business Coach and Business Coaching
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By Lisa MininniRecently published1 topic

How to Get Started in Blogging To Get More Clients

You know you would like to do it, but you don’t know how. You want to get started, but think it’s too complicated. You wonder if the time you invest in it, is really worth it. What is it? Blogging. Blogging is a type of article marketing and is often written more informally. Blogs can be created on sites, such as http://www.blogger.com or http://www.wordpress.com or integrated into your website.r

Primary topic: Business Coach and Business Coaching
Business Coach and Business Coaching
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By Lisa MininniRecently published1 topic

One K.I.T. System Does Not Fit All

Have you ever attended a meeting, bonded with someone you could refer business to but didn’t have a need for their services? Then, you found yourself on their list receiving weekly information from them that provided no value to you. One of the major mistakes businesses make is create an e-newsletter and call it their keep-in-touch system. They attend networking events and erroneously use that list for everyone they meet. They think they are growing their list and wonder why people are unsubscribing.

Primary topic: Business Coach and Business Coaching
Business Coach and Business Coaching
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By Lisa MininniRecently published1 topic

How to Turn a Breakdown into a Breakthrough

No matter how beautifully executed a plan, there are bound to be things that just don’t happen quite how you envisioned. Not so long ago, I implemented a brand new webinar. A few hours prior to the webinar, we discovered the technology was not going to work as planned. Just prior to the scheduled time, the webinar had to be cancelled because the system wasn’t working. On one hand, as a systems guru, that was a hard pill to swallow. On the other hand, I had to just laugh at the irony of it all.

Primary topic: Business Coach and Business Coaching
Business Coach and Business Coaching
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By Lisa MininniRecently published1 topic

How Do You Handle Unresponsive Prospects Who Request Information But Never Respond Back?

It can be frustrating when you invest your time and energy on potential clients who have requested information but haven’t responded back. You’ve heard that expression, if you do what you’ve always done, you’ll always get what you always got. This request-response-wait model is time consuming and an unproductive use of time. It is important to change the cycle you’ve created. Many business owners (new and seasoned) fall into the trap of responding to information requests and never hear back.

Primary topic: Business Coach and Business Coaching
Business Coach and Business Coaching
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By Lisa MininniRecently published1 topic

How Does a New Business Pay for Start Up Expenses?

With an estimated 495,000 new businesses starting up each month, new entrepreneurs are searching for financing answers. The key to financing a start-up business is to first understand your business start-up expenses and cash flow cycle. Start-up costs include capital expenditures (hard costs) and working capital (soft costs).

Primary topic: Business Coach and Business Coaching
Business Coach and Business Coaching
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By Lisa MininniRecently published1 topic

Lead Your Team to Victory with This Catchy Strategy

In baseball, there are special rules called ground rules. Ground rules are particular to each park in which the game is played. In baseball, each park is different relative to its positioning of fences, dugouts, railings, and other infrastructures. So rules are defined to handle situations where the play ball or the players interact with these objects. The same is true for business. There are key advantages to setting ground rules. As an entrepreneur, ground rules increase your productivity and enhance your team’s interactions.

Primary topic: Business Coach and Business Coaching
Business Coach and Business Coaching
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By Lisa MininniRecently published1 topic

How to Create Multiple Income Streams

Successful business owners understand one very important thing: multiple income streams are not a luxury, they are a necessity. [Tweet This.] When I had a chat with a client who has very profitable business, we evaluated his profitability factors. He realized that the majority of his income was tied to just one organization. There is a big risk factor with one main source of income tied to one organization. With technology, creating multiple income streams is easier than ever. Here are three questions to help you create multiple income streams:

Primary topic: Business Coach and Business Coaching
Business Coach and Business Coaching
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By Lisa MininniRecently published1 topic

An Important Lesson on Attracting Clients

So I had a learning moment last week. As you may know, I have hosted monthly teleseminars on various business growth topics for years now. Recently, when I surveyed my community they expressed interest in more webinars instead of teleseminars. In response to that survey, we set up the webinar system using brand new technology. With the help of referral partners, we beautifully executed a thought-out marketing strategy generating lots of excitement for the very first complimentary webinar. Presentation …checkr Timing…checkr Reminders…check

Primary topic: Business Coach and Business Coaching
Business Coach and Business Coaching
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By Lisa MininniRecently published1 topic

How is Your Lead Generation System Working for You?

The goal of any business owner is to grow a profitable business. In order to do this efficiently, you need to build systems. It’s not a collection of systems you need to build, but systems that work together. One such system is a Lead Generation System. While Lead Generation has been around for years, there are new approaches using the tools of the internet to automatically bring in pre-qualified prospects. While it is critical for every business to have a Lead Generation System, the magic comes from how you use it in conjunction with your other strategies and systems.

Primary topic: Business Coach and Business Coaching
Business Coach and Business Coaching
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By Lisa MininniRecently published1 topic

Are You Treating Your Business Like A Hobby?

It is estimated that over 395,000 new businesses each month are started in the U.S. alone. For many new business owners they enter entrepreneurship with the intention of making money. They even take the necessary steps to make it into a business, including filing all of the necessary paperwork, getting a website up and running, and even printing business cards. They attend networking and begin to market their business.

Primary topic: Business Coach and Business Coaching
Business Coach and Business Coaching
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By Lisa MininniRecently published1 topic

Are you Sabotaging Important Contacts From Reaching You On LinkedIn?

One of the internal systems my Entrepreneurial Edge System Clients learn is to connect their online and offline strategies. After they attend a face-to-face networking event, they will go online and connect with people they have just met. It’s a great way to bridge offline networking and online connections. It also gives them a second touch point so they continue cultivating that relationship with someone they just met in person.

Primary topic: Business Coach and Business Coaching
Business Coach and Business Coaching
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By Lisa MininniRecently published1 topic

Use the START Method to Make 2013 Your Best Year Ever

Do you begin the year with good intentions, then fade away because you got sidetracked? You’re not alone. According to a Franklin Covey Survey of 15,000 customers, one third will break their resolutions by the end of January. Nearly 40% surveyed attributed breaking their resolutions to having too many other things to do and 33% simply aren’t committed. It’s not too late to do something different and get the New Year off to a running start. Use this simple START Method to get some real traction: Start Before the Launch Dater

Primary topic: Business Coach and Business Coaching
Business Coach and Business Coaching
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By Lisa MininniRecently published1 topic

How to Get Unstuck in Business

We all get stuck at some point unsure about what choice to make. It might be from a plan that is not working as anticipated or of an underlying fear of the unknown keeping us from making the decision. When confused, we become mentally paralyzed. We often look at this or that causing a rise in anxiety, fear or frustration. We get stuck because we’re looking at only two options: this or that.

Primary topic: Business Coach and Business Coaching
Business Coach and Business Coaching
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By Lisa MininniRecently published1 topic

Navigating a Bad Review

It’s that time of year again for your annual performance review but the timing couldn’t be worse. You just lost one of the biggest clients the firm had to the tune of $1 million in sales annually. Although you had your performance review meeting scheduled with the boss a week ago, you just ...

Primary topic: Business Coach and Business Coaching
Business Coach and Business Coaching
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By Lisa MininniRecently published1 topic

The Social Media Scene Is Not Far Off From Traditional Networking

If you have been on the receiving end of someone wanting to connect with you on social media just because they wanted to get introduced to someone you were connected with, you might have a jaded sense of the social online networking scene. Unfortunately, if you use this as an excuse not to integrate social media into your business, you’ll be the one losing out on opportunities to grow your relationships and your business. First, forgive those who tried (and continue to try) outdated techniques on you to buy their product the first time they meet you.

Primary topic: Business Coach and Business Coaching
Business Coach and Business Coaching
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By Lisa MininniRecently published1 topic

4 Tips to Cope With Overwhelm

In a world of get-it-done, stay-connected, and do-it-now, it’s easy to get on a treadmill of life. Regardless of your plan, you may find unexpected demands pulling you in many directions. For whatever reason, you may feel like you need to put in more hours. At some point, you begin to feel overwhelmed. I’ve not only been there, I’ve gotten what I believe to be messages along the way that serve as reminders to slow down, such as the computers going down and even health challenges. Can you relate?r

Primary topic: Business Coach and Business Coaching
Business Coach and Business Coaching
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By Lisa MininniRecently published1 topic

The Best Kept Secret Factor to Closing A Sale

It is said that we are all selling something. We may be selling an idea, a product, or a service. The question is: What are the underlying factors causing people to buy? This is where a lot of people will point to a host of tools and fancy techniques. Yet, there is an easy almost simplistic factor that nobody has addressed. That is, until now. The most important factor lies in the combination of behavioral traits. Your traits (or hardwiring) affects everything in your business: how you communicate, network, create relationships, market your business, and make decisions.

Primary topic: Business Coach and Business Coaching
Business Coach and Business Coaching
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By Lisa MininniRecently published1 topic

Consistency is Key to Getting More Clients

When it comes to getting more clients, consistency is key. When your marketing, messaging and branding are consistent, it demonstrates that you are focused. This focus will attract clients because they see that they can depend on you to provide consistent value. There are three important reasons to make sure your messages are consistent. These reasons include: 1. Cultivating Client Relationshipsr

Primary topic: Business Coach and Business Coaching
Business Coach and Business Coaching
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By Lisa MininniRecently published1 topic

How Autoresponders Can Help You Keep Up and Keep In Touch With Your Prospects

If you’re trying to respond to every single customer by yourself or not keeping in touch with your prospects, you may want to review your internal processes to include autoresponders. An autoresponder is a type of program that automatically answers emails that are sent to it. At some point when using email, you have received an autoresponder when an email you sent could not be delivered. You likely received a bounced message that your email “could not be delivered because”.

Primary topic: Business Coach and Business Coaching
Business Coach and Business Coaching
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By Lisa MininniRecently published1 topic

Back to the Basics: 3 Simple Tips to Keep Your Employees Motivated

According to the National Institute for Occupational Safety and Health, American companies spend $300 billion every year on stress-related work issues like reduced productivity, absenteeism, health insurance costs, direct medical expenses and employee turnover. With everyone doing more with less, how do you keep employees motivated? Try these tips:

Primary topic: Business Coach and Business Coaching
Business Coach and Business Coaching
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By Lisa MininniRecently published1 topic

What Exte al Thinkers Need to Know About Internal Thinkers

Have you ever thought you closed on a sale only to have it fall apart? Maybe you interacted with others on a project and wondered how the communication could break down so quickly? In either case, you’re left with a big question mark above your head speculating on what went wrong. The biggest mistake many business owners and professionals make is delivering information the way they want to receive it versus the way the other person wants to receive it.

Primary topic: Business Coach and Business Coaching
Business Coach and Business Coaching
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By Lisa MininniRecently published1 topic

Just the Other Side of Effort

Quote: 80% of success is about showing up. A similar saying was first printed in the New York Times and often attributed to American director, Woody Allen. If you remain focused and show up consistently, success follows. Why, then, do so many small business owners have trouble showing up, fail to step out of comfort zones and take simple actions? When one of my clients was wavering on whether or not to show up for a monthly training call, he admitted he didn’t “feel” like dialing in. No matter how simple it was, he was hesitating.

Primary topic: Business Coach and Business Coaching
Business Coach and Business Coaching
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By Lisa MininniRecently published1 topic

Everything I Learned About Methodical Decision Makers, I Learned From My Mom

Whatever you’re selling, you must reach out to a decision maker. All kinds of selling techniques are used, but the bottom line is decision makers are people. They have identifiable needs, preferences, and even motivations for what they buy. They have goals, dreams and hopes. That couldn’t be truer when I recently took my mom out to look for a dress. Let me start by saying that my mother has impeccable taste. She puts great thought into her buying decisions. This particular dress had to be the perfect dress. Why? It is for her very first granddaughter’s wedding in August.

Primary topic: Business Coach and Business Coaching
Business Coach and Business Coaching
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By Lisa MininniRecently published1 topic

Sure Fire Steps to Profitability

“Any successful relationship, whether personal or business, is unique to every pair of individuals and evolves over time. It starts out tentative, fragile, full of unfulfilled possibilities and expectations. It grows stronger with experience and familiarity. It matures into trust and commitment. As it deepens, it evolves through three phases: visibility, credibility, and profitability” states Dr. Ivan Misner along with David Alexander & Brian Hilliard in the New York Times Best Selling book, Networking Like a Pro Turning Contacts into Connections.

Primary topic: Business Coach and Business Coaching
Business Coach and Business Coaching
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By Lisa MininniRecently published1 topic

Systems Thinking Drives Small Business Success

Imagine for a moment that you’re sitting in a meeting and you look down at your cell phone to discover that several people just signed up for a workshop you’re hosting four weeks from today. Each person that signed up immediately received an automated message from you with details on the workshop and automatically directed them to a page with downloads to the course materials and additional information. At the same time, your social media status was updated and your weekly electronic newsletter complete with information-rich content is sent to your list of 5,000 prospects and customers.

Primary topic: Business Coach and Business Coaching
Business Coach and Business Coaching
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By Lisa MininniRecently published1 topic

A Hidden Key to Growth

The path to growth is often not a course in adding or obtaining something, but of removal or letting go. We’re bombarded every day to produce, expand and accumulate more. All of this has its place; however, it’s opposite - learning to let go - is a hidden key to growing personally and professionally.

Primary topic: Business Coach and Business Coaching
Business Coach and Business Coaching
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By Lisa MininniRecently published1 topic

4 Tips to Keep Your Commitments for Good

Have you ever made a commitment that didn’t stick? Perhaps you resolved to begin a new exercise regime but stopped it after week one. You may have even resolved to draw in more clients, but didn’t invest in yourself to learn about the latest marketing or networking techniques. Maybe you even resolved to consciously live in harmony with your business and personal goals, but slid back into the same old way of doing things.

Primary topic: Business Coach and Business Coaching
Business Coach and Business Coaching
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By Lisa MininniRecently published1 topic

Leverage Tips You Can Take to the Bank!

Have you ever asked yourself, “How can I get my business to the next level?” This is a common questio I receive and recently answered on a Q&A call for my Success Circle members. One of the important elements to get your business to the next level is that your business cannot be dependent on any one person, including you. If you currently do everything yourself, there is no leverage. Moving your business to the next level will be impossible. An important question in growing your business is to ask, “Where is there leverage?”

Primary topic: Business Coach and Business Coaching
Business Coach and Business Coaching
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By Lisa MininniRecently published1 topic

Living in the Moment

How often have you driven to the mall, work, or back home without really thinking about it or eaten a meal and not really savored it? Days can pass by while our minds are elsewhere, common in ambitious go-getter business owners who are often thinking about the next step. Yet, life unfolds in the here and now but we allow it to slip away worrying instead about the future and rehashing the past.

Primary topic: Business Coach and Business Coaching
Business Coach and Business Coaching
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By Lisa MininniRecently published1 topic

How to Make a Great Impression in the First Five Seconds

On average you have a total of five seconds to make a good impression when you meet individuals. Consider how quickly that five seconds goes by especially when you’re talking to a new prospect, on an interview, or meeting your date for the first time! Talk about pressure! Would having a deeper insight into how people tick help you to cultivate that relationship even in the first five seconds? You bet it would! You might even be surprised to learn that spotting how a person wants to receive their information is a teachable skill. I teach it to my clients.

Primary topic: Business Coach and Business Coaching
Business Coach and Business Coaching
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By Lisa MininniRecently published1 topic

Formalize Your Referral System to Increase Your Profits

There’s nothing worse than waking up in the morning realizing you created a successful business but it is taking over your life. You get caught up in the excitement of launching your latest project or marketing tactic only to realize you have to keep it going consistently for it to attract clients. That’s where having a formalized referral system and automation comes in handy. One of my colleagues, has an effective and formalized way of staying top of mind with her referral sources.

Primary topic: Business Coach and Business Coaching
Business Coach and Business Coaching
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By Lisa MininniRecently published1 topic

How to Hire Awesomeness: The Right Person for the Right Job the First Time

As your business moves from the start up to the second stage, you will find your business can only grow if you leverage yourself. That means you may need to add to your team. Yet, hiring someone is one of the more tricky aspects of running a business. According to Forbes magazine, almost 46% of new hires fail within just 18 months. While there is no perfect way to select a new member, many business owners make hiring decisions based on their gut feel. Your team is too important an investment to take that kind of hit-or-miss approach.

Primary topic: Business Coach and Business Coaching
Business Coach and Business Coaching
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