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Articles by Michele PW Pariza Wacek

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71 articles by Michele PW Pariza Wacek · showing 50

Browse every published article connected to Michele PW Pariza Wacek, or search within this exact expert archive.

By Michele PW Pariza WacekRecently published1 topic

3 Keys to Building a Successful Online Biz

After building a successful online business myself, not to mention being a part of my clients' online businesses, I've found there are 3 main keys you need to have in place to enjoy a solid successful Internet business. Although it's not easy to build a successful anything, these 3 keys will go a long way to putting the foundation together for a successful online business. Ready to get started? 1. Send warm leads to your web site.

Primary topic: Marketing Strategy

Marketing Strategy

712 views2/5 (1)

By Michele PW Pariza WacekRecently published1 topic

3 Steps to IMPLEMENTING Your 2012 Marketing Plan

You just put the finishing touches on your kick-butt marketing plan that's going to skyrocket your business. Hooray! Only problem is that kick-butt marketing plan isn't going to do a thing for your business unless you actually put it into action. And that, alas, is where most marketing plans end up -- a really good idea that never got implemented. So, how do you stop that from happening? Here are 3 steps to help you move from thinking to doing.

Primary topic: Marketing Strategy

Marketing Strategy

807 views

By Michele PW Pariza WacekRecently published1 topic

Quiz: Which Social Networking Platform is Right for You? Part 1

Facebook, Twitter, Linked In, Google+ -- oh my! If all the different social networking platforms are making your head spin, this quick quiz should help you get a handle on which social networking platform is right for you. Now while the quiz itself (including the personality types in the answers) are all in jest, there IS a method to my madness. Mainly, know that social networking platforms DO start to take on their own personality as they mature and become more popular. And this is important because it leads to some interesting results:

Primary topic: Marketing Strategy

Marketing Strategy

858 views

By Michele PW Pariza WacekRecently published1 topic

3 Tips to Creating a Free Gift Your Ideal Clients Actually Want

If you're like many entrepreneurs, concern (or even distress) about the size of your email list is a major issue. And for good reason. Your email list -- which is a list of folks that have given you permission to email or otherwise contact them -- is the foundation of business success. Those are the people who are interested in building a relationship with you and eventually may turn into a customer of yours. The more people on that list, the easier it is to build a profitable, sustainable business.

Primary topic: Marketing Strategy

Marketing Strategy

987 views5/5 (1)

By Michele PW Pariza WacekRecently published1 topic

3 Secrets to Succeeding Online with Your Business

Succeeding online is easy, right? Just throw up a sales page, drop in some "buy now" links and sit back and watch your bank account grow. Well, if you've been in business any length of time, you already know it doesn't work like that. (No matter what "promises" or "hype" you might have seen.) It's never that easy. But there's no question it IS possible. (My client list is proof of that.) So how DO you succeed online? Well let me share 3 secrets to get you started. 1. Know what you're highest payoff activities are.

Primary topic: Marketing Strategy

Marketing Strategy

656 views

By Michele PW Pariza WacekRecently published1 topic

Is There a 2x4 in Your Future? 3 Signs that the Universe Is Getting Tired of Waiting For You To Step Into Your Greatness

Ah yes, the 2x4. The Universe's version of tough love. In case you aren't familiar with the concept of the 2x4, let me explain. The 2x4 happens when all the gentle nudges and taps are being ignored, and the Universe decides ste er measures are necessary.

Primary topic: Marketing Strategy

Marketing Strategy

598 views2/5 (1)

By Michele PW Pariza WacekRecently published1 topic

Social Networking -- How Your Social Networking Habits Determines Your Business Success or Failure

The first time I heard the saying "How you do one thing is how you do everything" I didn't get it. (Actually I think my exact response was: "Yeah, yeah, yeah.") However, as I continued to work on myself and my business over the years, this statement has finally sunk in. And now I see how it relates to pretty much everything in my life. (After all, the state of your business is just a representative of what's going on in your head at any given moment.) So, what does any of this have to do with social networking?

Primary topic: Marketing Strategy

Marketing Strategy

564 views3/5 (1)

By Michele PW Pariza WacekRecently published1 topic

3 Secrets on Getting the Most Out of Attending Events

You've got your suitcases packed, your airline booked and you're on your way to a live event. But you’re a little nervous. You've already spent a bunch of money, you're about to spend a bunch more on hotels and food, not to mention the time away from your business and life. Will this turn into a good investment (i.e.

Primary topic: Marketing Strategy

Marketing Strategy

736 views

By Michele PW Pariza WacekRecently published1 topic

3 Mistakes Conscious Entrepreneurs Make When Launching a Product or Program

Of all the marketing tools out there (and make no mistake about it, product launches are a TOOL -- nothing more, nothing less) product launches have got to be the most frustrating, misused and misunderstood tool. There is nothing that will bring an entrepreneur to their knees faster than a busted launch. Worse, even if the launch ISN'T a failure, it's still the cause of more worry, anxiety and sleepless nights than any other marketing tactic I've ever seen (and trust me, I've seen a lot).

Primary topic: Marketing Strategy

Marketing Strategy

777 views4/5 (1)

By Michele PW Pariza WacekRecently published1 topic

The Dirty Little Secret Behind Adding Info-Products to Your Service Business

You may have heard adding information products (or info-products) to your service business is a smart business decision. And indeed it is. There are many benefits to selling information products as part of your business. However, there is a dirty little secret around selling info-products. The dreaded refunds. You see, when what you're mainly selling services, you rarely run into refund situations. You may run into other challenges with getting paid but not refunds.

Primary topic: Marketing Strategy

Marketing Strategy

577 views

By Michele PW Pariza WacekRecently published1 topic

Is Your Timing Keeping You From Being Successful In Your Business? Part 3

Last couple of issues I talked about how either moving too fast or too slow can sabotage your success. (You can read part 1 and 2 here: http://www.michelepw.com/blog ) Today I'm going to talk about a place where entrepreneurs typically move too fast -- launching their product. I know. You just finished your product or program and you can't wait to start selling it. In fact, if you could, you'd start selling it yesterday! And it's agonizing waiting to launch your product. You want to be making money NOW, not waiting for weeks or months before you actually see any income.

Primary topic: Marketing Strategy

Marketing Strategy

810 views3.5/5 (4)

By Michele PW Pariza WacekRecently published1 topic

The Secret to Writing Memorable Sales Copy

Want to know the secret to creating MEMORABLE promotional copy? Sales copy that actually stays with your customers long after they've finished reading it? Then master the art of using words to create pictures in your customers' heads. If you can describe your products or services in such a way that it forms images in your customers' heads, well, then you've just created something that will last long after the marketing is over.

Primary topic: Marketing Strategy

Marketing Strategy

784 views

By Michele PW Pariza WacekRecently published1 topic

How to Screw Yourself Up on Social Networking in No Time Flat

Have you heard any of these? * A guy who works part time for the Eagles Football team updates his status report by saying something to the effect that the Eagles suck due to a trade they made. The Eagles fire him. * A woman gets a job offer from Cisco. She tweets "Got a job offer from Cisco. Now have to decide between a fatty paycheck versus a long commute and hating my job." One of Cisco channel partners sees it on Twitter and comments. I didn't hear how it turned out but I'm fairly certain Cisco rescinded the job offer.

Primary topic: Marketing Strategy

Marketing Strategy

807 views3/5 (1)

By Michele PW Pariza WacekRecently published1 topic

Stuck in the "entrepreneurial lows?" 3 Truths to Help You Navigate Through It

We all talk about the entrepreneurial journey -- how when you embark, the highs will be some of the best highs of your life … but there will be some lows too. The reality is that just as the highs you can reach running your own biz are some of the highest you'll experience, very few things may beat how low the lows can go. And when you hit rock bottom, you can REALLY hit rock bottom. Because the truth of the matter is you can't have the highs without the lows. They're a part of the journey and they also make the highs soooo much more sweeter.

Primary topic: Marketing Strategy

Marketing Strategy

677 views

By Michele PW Pariza WacekRecently published1 topic

3 Tips to Bringing Feminine Energy into Masculine Business Models

Your biggest strength is also your biggest weakness. And that's not only true of people, but also of things created by people.

Primary topic: Marketing Strategy

Marketing Strategy

902 views

By Michele PW Pariza WacekRecently published1 topic

3 Little-Known Biz Benefits to Writing & Publishing a Book

There's a lot of excellent reasons to take the time to write and publish a book. Having authored a book gives you instant credibility as an expert, which immediately sets you apart from everyone else in your field, helps fill your pipeline with perfect clients and gives you a reason to raise your rates. Plus books make great giveaways and client gifts, which is another fabulous way to use them.

Primary topic: Marketing Strategy

Marketing Strategy

843 views

By Michele PW Pariza WacekRecently published1 topic

Cinnamon Rolls, Breast Cancer and Your Business -- How Doing Good Can Grow Your Business

It can make good marketing sense to partner with a nonprofit or cause. Consider what my marathon friends did when they were raising money to participate in the 3-Day Walk (you walk 60 miles in 3 days to promote breast cancer awareness and raise money for research). They approached a local restaurant called Backbu er, which was famous for their cinnamon rolls. For a week, every time someone bought a cinnamon roll, they donated $1 to my friends for their walk.

Primary topic: Marketing Strategy

Marketing Strategy

776 views

By Michele PW Pariza WacekRecently published1 topic

3 Marketing Habits You MUST Cultivate for Biz Success

If you're like many entrepreneurs, marketing is not one of your fave activities. (In fact, I would bet the only thing you detest more than marketing is sales.) The problem is if you aren't regularly marketing your business, your cash flow is also not that regular (and there's nothing worse than a feast-or-famine business model). So what can you do? Well, the easiest fix is to start marketing regularly. And the easiest way to start doing THAT is to make marketing a habit. To help you get started I've given you 3 marketing habits that are essential to business success:

Primary topic: Marketing Strategy

Marketing Strategy

619 views

By Michele PW Pariza WacekRecently published1 topic

3 Quick and Easy Ways to Add Multiple Streams of Income to Your Business

It's never a good thing when you rely on one stream of income. That stream dries up and you're, ahem, up that creek without a paddle. That's why having multiple streams of income is so valuable. One stream dries up, you've got a few other ones to depend on. (On another note, have you noticed how money is often referred to in water terms? Cash FLOW, multiple STREAMS of income or just income STREAMS. Just something to think about.) But talking about getting multiple income streams and actually implementing them in your business are two entirely different things.

Primary topic: Marketing Strategy

Marketing Strategy

1,068 views3/5 (1)

By Michele PW Pariza WacekRecently published1 topic

3 Simple Steps to Marketing Even If You Hate Marketing

Of all the things entrepreneurs struggle with, this one is probably the most difficult and most dangerous. Why? Because it directly impacts the success of your business. I know I'm not revealing any big eye-opening secret when I tell you that if you don't regularly and consistently market your business, your business won't grow. I know you know this. But none of that helps you when you hate marketing. (In fact, it probably makes you feel even worse, doesn't it?) So what did you do? Here are 3 steps to get you started (hint -- these work even if you love marketing):

Primary topic: Marketing Strategy

Marketing Strategy

818 views

By Michele PW Pariza WacekRecently published1 topic

Are Sponsorships Right For You?

Although the whole notion of sponsorships has been around for years, it's only recently been gaining popularity in the online entrepreneurial community. Which leads me to 2 very important questions -- 1. Should you as a business become a sponsor? 2. Should you offer sponsorship opportunities? Let's look at the pros and cons of each and see if your business is missing out because you haven't fully considered sponsorships. First, let's look if you should become a sponsor.

Primary topic: Marketing Strategy

Marketing Strategy

918 views3/5 (1)

By Michele PW Pariza WacekRecently published1 topic

3 Ways to Overcome Marketing Overwhelm

If you're like many entrepreneurs, the thought of marketing makes you slightly sick to your stomach. And it's more than a simple like or dislike of marketing; it's the idea of trying to fit it into your to-do list. You already have a million things going on, how can you possibly fit marketing in too? So, instead, you end up not doing anything...until you run out of work that is. Then you desperately race around, trying to cram as much marketing as possible into as short amount of time as possible to try and ramp up your business. Business picks up, you stop marketing again.

Primary topic: Marketing Strategy

Marketing Strategy

706 views

By Michele PW Pariza WacekRecently published1 topic

3 Things I Did Right to Start Seeing Consistent Business Growth, Income and Success!

Last year I hit a big financial milestone in my business. Now, I'm not telling you this to brag. I'm telling you this because I want this for you, and I believe you can do it too. Look, I made every mistake in the book (and probably even a few that aren't in the book). I also probably started my business exactly the way you did -- as a solopreneur.

Primary topic: Marketing Strategy

Marketing Strategy

586 views3.5/5 (2)

By Michele PW Pariza WacekRecently published1 topic

Spiders or Peeps? Why Writing for SEO Can Hurt Your Website Rankings

In my copywriting trainings, this topic invariably comes up. And usually it's because I'm questioning my students' choice of words on their websites or other online promotional copy. "I chose that word because it's a good SEO keyword," they say. Ah. It may be a good SEO keyword but it's certainly not a good people word.

Primary topic: Marketing Strategy

Marketing Strategy

1,053 views

By Michele PW Pariza WacekRecently published1 topic

Results! 7 Reasons Why You Absolutely Must Get Creative With Your Marketing RIGHT NOW

1. It's not your grandfather's communications model. Communications has drastically changed since, say, the 1970s when advertising was in its heyday (actually most of the 1900s, but the 1970s is a good representative year). Target markets are fragmented, customers have more demands on their time and they've learned to shut out the majority of advertising messages out there. The old ways of marketing based on advertising don't work the way they used to. To succeed in the new communications model, you need every advantage you can find. And that includes harnessing your creativity.

Primary topic: Marketing Strategy

Marketing Strategy

596 views

By Michele PW Pariza WacekRecently published1 topic

3 Tips to Internet Marketing Even if It’s Not Your Cup of Tea

On the surface, starting an internet-based business may seem like a dream come true. A business owner can start a business out of her home, selling her products and services everywhere and anywhere in the world without big marketing budgets or lots of advertising. However, once she puts up her first web site, that dream often comes crashing down – it’s not nearly as easy as it first looks. So, she does her research. She starts learning everything she can about Internet Marketing.

Primary topic: Marketing Strategy

Marketing Strategy

857 views

By Michele PW Pariza WacekRecently published1 topic

3 Keys To Attracting Leads, Clients and Sales to You Effortlessly

It sounds magical, doesn't it? Attracting leads, clients and sales to you effortlessly. In fact, it almost doesn't sound possible. But the truth is, it IS possible, even if it isn't magic. It's all about good, solid marketing principles. And if you follow the below 3 keys, you'll be well on your way to experiencing that for yourself in your business. 1. Create a powerful message that appeals to your ideal clients. This could also be thought of as your Unique Selling Proposition (or USP).

Primary topic: Marketing Strategy

Marketing Strategy

713 views

By Michele PW Pariza WacekRecently published1 topic

When Bad Things Happen to Good Business Owners and Entrepreneurs

It's an unfortunate fact of life (and business). Out of the blue you get a nasty email from someone. Sometimes it's about an article you've written. Sometimes it's accompanied by a refund request. Sometimes it doesn't seem like it's tied to anything at all. Or maybe you discover someone writing malicious things about you on a blog or a forum. Or maybe some other negative things suddenly start getting tweeted or posted to Facebook about you, your products or your business. Stuff happens.

Primary topic: Marketing Strategy

Marketing Strategy

832 views3/5 (1)

By Michele PW Pariza WacekRecently published1 topic

3 Tips On Engaging Your Ideal Prospects Using Copy

You've done all this work to get people to visit your website, only to have nothing happen. No sign ups for your newsletter, no inquiries about your products and services, no sales, no nothing. So what's the problem? Chances are it has something to do with your copy not engaging your ideal prospects so they want to become your customers and clients. What can you do to fix that? Well, the simple answer is your copy needs to connect on a deeper level to what your ideal clients find important. The difficult answer is how exactly do you do that. Below are 3 tips to get you started:

Primary topic: Marketing Strategy

Marketing Strategy

706 views

By Michele PW Pariza WacekRecently published1 topic

Are You Working Yourself Out of Your Business?

I admit it. I'm a recovering workaholic/perfectionist, not to mention having delusions of superhero syndrome. I know I'll never be cured. But I can at least work on controlling it. I also know I'm not alone. Plenty of entrepreneurs and small business owners suffer from this same condition. (In fact, it's so prevalent I'm thinking about starting a recovery group for this.) Do you suffer from workaholic/perfectionism/superhero syndrome? Take this short quiz to find out. 1. You think working all the time, including nights and weekends, is a sign of: A. Success B. Insanityr

Primary topic: Marketing Strategy

Marketing Strategy

679 views2/5 (1)

By Michele PW Pariza WacekRecently published1 topic

Which Event is Right For You? 3 Questions to Help You Choose the Perfect Event

If it hasn't hit you yet, it will soon -- there are an awful lot of live events happening in the online world. Now there's an excellent reason for this -- hosting your own event can be a huge business booster, so many entrepreneurs find themselves giving the whole event-hosting a whirl. However, for the attendee, it can be downright overwhelming to decide which events are worth the time/money/aggravation to attend.

Primary topic: Marketing Strategy

Marketing Strategy

627 views2/5 (1)

By Michele PW Pariza WacekRecently published1 topic

3 Biz/Marketing Lessons to Learn From Attending an NFL Game

Over the years I've attended my share of live sporting events, but I must say there's a lot to like about live NFL games. In fact, I'd like to share 3 of those lessons below that you too can use to build your business. 1. Know what business you're REALLY in. Think the NFL is just about football? Think again. The NFL is in the entertainment business and yes the NFL is well aware of that.

Primary topic: Marketing Strategy

Marketing Strategy

816 views

By Michele PW Pariza WacekRecently published1 topic

Are You (and Your Biz) Being Sabotaged By Your Subconscious? 2 Ways to Test Yourself

The first time I heard that your subconscious could be sabotaging you, 2 things went through my mind. The first was relief -- OH maybe this isn't completely my fault after all. The second was confusion -- what the heck does this even mean? All I want is more clients, and I'm doing all this work to get more clients -- how can my subconscious mind be stopping me from getting more clients when my actions are all about getting more clients?

Primary topic: Marketing Strategy

Marketing Strategy

642 views

By Michele PW Pariza WacekRecently published1 topic

Ask Ms. Social Networking Manners

I'm a professional athlete who sometimes gets bored off the field. There's only so much television you can watch, so that's why I like to hop on Twitter. I especially like to do this when I'm really angry about something. But I've discovered I get a big backlash when I do this. I've blamed the Mad Twitter Hacker, but the problem is no one believes there is a Mad Twitter Hacker and they still get mad at me. I don't get it -- nobody is really reading Twitter anyway, right? Any professional athlete, any city Dear Any Athlete,

Primary topic: Marketing Strategy

Marketing Strategy

907 views

By Michele PW Pariza WacekRecently published1 topic

3 Reasons Why EVERY Entrepreneur Should Learn a Few Coaching Skills

As an entrepreneur who specializes in a done-for-you service (it doesn't get any more done-for-you then handing clients a piece of copy plus the exact strategy for how to use it to get the best results in their business) you would think I would be the last person who would need to coach someone around mindset shifts or through their blocks. Alas that is not the case. You would be surprised at how many times I've been hired (and fully paid) for copy the clients have loved but never used.

Primary topic: Marketing Strategy

Marketing Strategy

789 views

By Michele PW Pariza WacekRecently published1 topic

5 Things I Did Right to Start Seeing Consistent Business Growth, Income and Success!

I was very excited about how I ended 2010. I finally hit a financial milestone. However, I wasn't an ove ight success. I started this process in 2005 to transform my business from a one-woman freelance copywriter to president of a copywriting and marketing company. I'm going through all the things I did so you can duplicate my success. Below are 5 things that worked for me: 1. Started attending events. Now, I'm not talking about becoming an event junkie. But I do believe going to events is key to taking your business to the next level.

Primary topic: Marketing Strategy

Marketing Strategy

530 views

By Michele PW Pariza WacekRecently published1 topic

The Value of Being "Second" -- 3 Reasons Why Your Biz Might be Better Off Not Being First

There's a lot of value around being first in your business. The first person to come up with a hot product or service tends to reap a huge amount of rewards in the process. However, being first isn't always all that and a bag of chips. In fact, there are times when being second to the party puts you in a better position than being first. Below are 3 reasons to celebrate being second:

Primary topic: Marketing Strategy

Marketing Strategy

815 views

By Michele PW Pariza WacekRecently published1 topic

3 Steps to Starting the New Year on The Right Foot for Your Business

There's no better time to take stock of your business than the time between the end of one year and the beginning of the next. It's "out with the old, in with the new" and that includes out with anything that isn't serving you or your business at the highest level, and in with what you want your business to look like. To help you get on track for the fresh New Year and all it's possibilities, I thought I'd share 3 simple steps to get you and your business started on the right foot.

Primary topic: Marketing Strategy

Marketing Strategy

949 views

By Michele PW Pariza WacekRecently published1 topic

3 Mistakes Entrepreneurs Make When They Start to Sell Information Products

Recently, I wrote about the big mistakes entrepreneurs make when they create information products. Unfortunately, there are more mistakes to avoid when starting to sell them! Here are the biggest 3: 1. Your expectations are out of whack with reality. I once had a self development consultant tell me he wanted to sell a million dollars of his $497 product in one year. So I ran the numbers for him on what he would have to do to get that. He got very, very quiet. Look, I'm all about thinking big. I've thought big my entire life.

Primary topic: Marketing Strategy

Marketing Strategy

593 views3/5 (1)

By Michele PW Pariza WacekRecently published1 topic

Publicity -- What Do You Do When PR Goes Horribly Wrong?

Have you ever had done something you thought was a really good idea at the time and then it completely backfires on you? Well, it happened to my good friend Nancy Marmolejo, Viva Visibility. If you don't know Nancy yet, you really need to. She is a social media rock star. However, sometimes even rock stars have days where the guitar is out of tune and the speakers catch fire and explode on stage. Here's the story in a nutshell. As you all know, social networking is pretty darn new and Twitter is the brand spanking new kid on that shiny new block.

Primary topic: Marketing Strategy

Marketing Strategy

631 views3/5 (1)

By Michele PW Pariza WacekRecently published1 topic

The 3 Top Things Every Successful Entrepreneur Needs to Focus On

Have you ever seen those commercials where the business owner talks about wearing every hat including the janitor's? While those commercials are definitely true, what I don't like about them is they also imply it's okay to KEEP wearing all sorts of hats in your business, like the janitors. You see, it's one thing when you first start out to do everything in your business. At that point you have more time, less clients and not a lot of money flowing in. And chances are you're so excited you WANT to be working on your business all the time.

Primary topic: Marketing Strategy

Marketing Strategy

690 views2/5 (1)

By Michele PW Pariza WacekRecently published1 topic

3 Powerful Habits to Set You Up For BIG Success in 2014

The good news about being a biz owner is you get to set your own schedule. And the bad news? You get to set your own schedule. (And we haven't even talked about how that looks when you work out of your home and all the distractions THAT brings.)

Primary topic: Marketing Strategy

Marketing Strategy

935 views

By Michele PW Pariza WacekRecently published1 topic

What Dancing With the Stars Can Teach You About Business

In case dancing isn't your thing, Donald Driver, wide receiver for the Green Bay Packers, won this year's Dancing With the Stars. Even if you're not a Green Bay Packers fan, there are a lot of reasons to root for Donald. He's the classic rags-to-riches story: Dad in jail when he was born, family was homeless during much of his childhood. He was a seventh round draft pick of the Packers and ended up becoming one of the most productive receivers in Packer history. (Plus he's just an all-around really nice guy.)

Primary topic: Marketing Strategy

Marketing Strategy

765 views

By Michele PW Pariza WacekRecently published1 topic

Do You Even Need a Website or Blog Anymore? A Simple Assessment

It's official. Social networking is here to stay. Forget using it just as a business tool. It's everywhere. You can't get away from it. (And we're not even talking about, ahem, inappropriate uses of it such as sending nasty pictures of yourself over Twitter when you really ought to know better)

Primary topic: Marketing Strategy

Marketing Strategy

757 views

By Michele PW Pariza WacekRecently published1 topic

What "Cut Throat Kitchen" Can Teach You About Business

I'm not a huge reality television show watcher, but what I do like to watch are competition shows. Whether it's sports or competitive cooking, I like watching how people respond to pressure. (After all, as entrepreneurs we're always under pressure - it's just not as condensed as it is on television nor is it typically terribly visual.) Anyway so there's a new cooking competition show called "Cut Throat Kitchen" that is the perfect analogy for how we view challenges in our biz.

Primary topic: Marketing Strategy

Marketing Strategy

740 views

By Michele PW Pariza WacekRecently published1 topic

Are You Throwing in the Towel Too Soon? More Musings from the Marathon

When people realize I walk marathons, one of the questions I frequently get asked is "how did you do it? How did you finish the marathon once you hit the point of 'nothing helps?'" Well, I can tell you it's not easy. Lots of demons come out to play and you have to push past them. But I'm getting ahead of myself. Why would knowing how to finish a marathon have to do with your business? Because you might be having the same problems in your business -- demons coming out to play and you throwing in the towel too soon and not seeing the success you deserve. Let me explain.

Primary topic: Marketing Strategy

Marketing Strategy

579 views3/5 (1)

By Michele PW Pariza WacekRecently published1 topic

Ask Ms. Social Networking Manners

I'm a professional athlete who sometimes gets bored off the field. There's only so much television you can watch, so that's why I like to hop on Twitter. I especially like to do this when I'm really angry about something. But I've discovered I get a big backlash when I do this. I've blamed the Mad Twitter Hacker, but the problem is no one believes there is a Mad Twitter Hacker and they still get mad at me. I don't get it -- nobody is really reading Twitter anyway, right? Any professional athlete, any city Dear Any Athlete,

Primary topic: Marketing Strategy

Marketing Strategy

820 views

By Michele PW Pariza WacekRecently published1 topic

3 Keys to Writing Copy that Attracts and Invites (and Doesn't Feel Sales-y and Slime-y)

If you're like so many conscious/heart-centered entrepreneurs, a lot of traditional copywriting probably makes you pretty uncomfortable. (Copywriting is writing promotional materials, nothing to do with protecting your intellectual property.) But everyone tells you that you need that "type of copy" if you want to make money. So what do you do? Make money and feel slime-y and sales-y with the copy you're using -- or don't make money, but feel like your copy is at least aligned with your core values?

Primary topic: Marketing Strategy

Marketing Strategy

769 views

By Michele PW Pariza WacekRecently published1 topic

3 Crucial Elements Every Money-Making Website MUST Have

I'm about to make your life so much easier. Putting up a money-making website can be as simple as 1, 2, 3 -- just as long as you have these 3 crucial elements in place. (And, if you don't have a website, I'm going to share just how easy it can be to get one up TOMORROW. Yes, it really can be that simple -- so no more excuses about "I need to get my website finished before I can do X,Y,Z.") Let's get started. 1. Have a place for people to opt-in and download a special free gift from you. This can be as simple as a box located at the upper right-hand corner of the screen.

Primary topic: Marketing Strategy

Marketing Strategy

941 views5/5 (1)

By Michele PW Pariza WacekRecently published1 topic

3 Keys to Getting Your Message Out into the World So You Can Make a Difference

If you're one of the thousands of heart-centered and conscious entrepreneurs, getting your message out into the world in a big way is important to you. In fact, it might even be the reason why you started your business in the first place. The problem, of course, is how. How do you get your message out into an already crowded marketplace? How do you make sure you're getting your message in front of the people who so desperately need to hear it?

Primary topic: Marketing Strategy

Marketing Strategy

710 views

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