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Articles by Michele PW Pariza Wacek

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71 articles by Michele PW Pariza Wacek · showing 21

Browse every published article connected to Michele PW Pariza Wacek, or search within this exact expert archive.

By Michele PW Pariza WacekRecently published1 topic

How Branding Can Lead to a Business's Success...or Failure

For better or worse, every business out there has a brand. I say for better or worse because you may not like what your brand is. Your brand could be confused. It could be nonexistent. It could be conflicting. Brands are more than a logo. Your brand is the core identity of your business. And if you don't know what your core identity is, or you never took the time to map it out, then you more likely than not have a confused, conflicting or nonexistent brand.

Primary topic: Marketing Strategy

Marketing Strategy

614 views

By Michele PW Pariza WacekRecently published1 topic

3 Tips to Get You Out of Overwhelm

One of the biggest issues I hear from entrepreneurs is how much they struggle with overwhelm. Unfortunately there's no easy answer to get you out of overwhelm completely, but if you start making a habit of the below 3 tips, chances are your life is going to get a lot easier. 1. Get very clear on exactly what you personally should be doing. Look I get it. For years I had a very busy feast-or-famine freelance copywriting business. I know what it's like to go at your business alone and just how many tasks you're trying to squeeze into your days.

Primary topic: Marketing Strategy

Marketing Strategy

739 views

By Michele PW Pariza WacekRecently published1 topic

3 Ways to Put Fresh Spins on Old Marketing Concepts

Are you struggling to find a new twist for your advertising or marketing campaigns? Tired of sounding like everyone else and want something new and fresh? Never fear. Here are 3 ways to get those creative juices (and new ideas) flowing. But before I get to those, there are a few things you should do to prime the pump, so to speak. What this does is clear your "conscious" mind so your muse will have an easier time sending messages to it.

Primary topic: Marketing Strategy

Marketing Strategy

851 views

By Michele PW Pariza WacekRecently published1 topic

3 Steps to Crafting Your 2012 Marketing Plan

There's no question you can start and grow a business without a marketing plan. However, I can tell you from personal experience, if you're feeling stuck and can't get to the next level, it's probably because you never took the time to put a marketing plan together. Having a marketing plan really is the key to growing and sustaining a successful, profitable business. Otherwise all you're doing is winging it, and winging it only takes you so far.

Primary topic: Marketing Strategy

Marketing Strategy

793 views

By Michele PW Pariza WacekRecently published1 topic

To Attend or Not to Attend -- 3 Keys to Determine the Right Event for You

In case you haven't been paying attention, there are more events out there then you can shake a stick at. And every time you turn around, even more events pop up. For the most part, I'm glad there are so many events because there are many good reasons to attend them. The networking, the learning, the "getting out of your rut and exploring new ideas" and more. But the problem is, how do you decide which events are worth you spending your hard-ea ed money (not to mention your time) attending and which are the ones you should skip?

Primary topic: Marketing Strategy

Marketing Strategy

720 views

By Michele PW Pariza WacekRecently published1 topic

What Do You Do When You Lose Your Mojo? 3 Tips

It happens. For many of us entrepreneurs, our business is built around us. So when we get tired, stressed, overwhelmed, burnt out or lose our mojo, our business suffers. And when that happens, it can impact us in all sorts of negative ways. So when we do lose our mojo, what can we do to get it back? Here are 3 tips to help you out:

Primary topic: Marketing Strategy

Marketing Strategy

969 views

By Michele PW Pariza WacekRecently published1 topic

Your Website Marketing Plan -- Your Guide to Launching Your Website to the World!

Congratulations! You've just completed the finishing touches on your brand new website, and now you're ready to launch it to the world! Except...how do you do that exactly? It's not like you upload it and your ideal clients magically find you. So, what you need is a launch guide for your new site. And you just happen to be in the right place, because I'm going to walk you through what you should do. And the best part? This even works if you DON'T have a new site and all you're looking for is a bump in traffic. Wahoo!

Primary topic: Marketing Strategy

Marketing Strategy

596 views

By Michele PW Pariza WacekRecently published1 topic

Your 2013 Mid-Year Check-In -- 5 Steps to End 2013 With a Bang Rather Than a Whimper

With 2013 half over, it's time to pause, take a breath, and see if you're on track with your goals. This is an essential part of running a successful business -- taking structured time throughout the year to work ON your biz and make sure the path you're on is, in fact, the path you want to be on. Don't do this and you're just asking to build a biz that doesn't serve you (not to mention waking up one more morning and realizing your actual results are nowhere near what you want them to be). We don't want that to happen to you so let's get started with your Mid-Year Check-In.

Primary topic: Marketing Strategy

Marketing Strategy

662 views2/5 (1)

By Michele PW Pariza WacekRecently published1 topic

3 Mistakes Entrepreneurs Make While Building Their Businesses

Over the years I've had the pleasure of working with both very successful entrepreneurs and ones who aren't so successful. What makes one entrepreneur successful while the other one not-so-much? Chances are they're making one (or all three) of these mistakes. Read on to learn more. 1. Marketing their business is not a priority. This is probably the biggest reason why I see businesses fail or either get sucked into a stressful feast-or-famine model (either too many or too few clients). They don't make marketing their business a priority.

Primary topic: Marketing Strategy

Marketing Strategy

826 views3.7/5 (10)

By Michele PW Pariza WacekRecently published1 topic

Does Your Business Need a Good Spring Cleaning?

Over the years I've discovered that most things in life can be improved with a good spring cleaning. Your business is no different. After all, you choose to do a spring cleaning because stuff accumulates. Whether it's dust or dirt or junk mail or clutter or just "stuff" in general, it's good to take some time and get rid of it all. Then you can start fresh and clean. Your business is the same way.

Primary topic: Marketing Strategy

Marketing Strategy

652 views3/5 (1)

By Michele PW Pariza WacekRecently published1 topic

Is Your Timing Keeping You From Being Successful In Your Business? Part 2

Last week I talked about how either moving too fast or too slow can sabotage your success. (You can read part 1 by visiting my blog… my website address is listed below.) Today I'm going to talk about a place where entrepreneurs typically move too slow -- creating products or programs. Does this sound familiar? You've been working on your book or your program or product for several months or maybe even years. You're close to finishing -- you just have one or two more things to do. Of course, every time you finish those one or two things, one or two more things crop up.

Primary topic: Marketing Strategy

Marketing Strategy

592 views3/5 (1)

By Michele PW Pariza WacekRecently published1 topic

3 Tips to Getting Your 2014 Marketing Plan Together

It's that time of year to make sure your marketing plan is all ready to go - just in time to kick off the sparkling New Year that's right around the corner. But how do you get a marketing plan together that will actually get you the results you're looking for? Here are 3 tips to get you started: 1. Start with the end in mind. Make sure you figure out specific and REALISTIC goals. While I'm all for having a hit-it-out-of-the-park goal (like building your list to 10K when you have 500 on it right now), you should also have a goal that's doable AND will make you happy if you reach it.

Primary topic: Marketing Strategy

Marketing Strategy

819 views

By Michele PW Pariza WacekRecently published1 topic

The Biggest Mistake Entrepreneurs Make that Impact Their Sales

Awhile ago, I was attending an event and I met someone who offered a service I needed. We exchanged cards and promised to be in touch when we returned home. When I got home I turned over all those business cards to my team member as usual to enter into our database for follow up. It was about a month later when I realized this potential vendor had not contacted me or followed up with me.

Primary topic: Marketing Strategy

Marketing Strategy

554 views

By Michele PW Pariza WacekRecently published1 topic

What Information Products Can Do For Your Business

After spending the past few issues talking about mistakes entrepreneurs make creating and selling information products, I thought maybe it was time to talk about why you want to bother with this whole mess to begin with. Well, let me give you 5 reasons why you want to add information products to your business: 1. An additional income stream. If you're just making money selling your services, adding information products gives you a passive or leveraged income stream. It also can help stabilize your cash flow.

Primary topic: Marketing Strategy

Marketing Strategy

560 views

By Michele PW Pariza WacekRecently published1 topic

Quiz: Which Social Networking Platform is Right for You? Part 2

Last week, I put together a simple quiz you can take to figure out which social networking platform is the place for you. If you want to see the quiz plus the explanatio AROUND the quiz (yes, there is a reason other than the entertainment value -- it not only helps you use each social networking platform more successfully, but it also helps you structure your time better, so you get the results you're looking for), you'll want to check out part 1 right here: http://bit.ly/1jakn6t Let's jump right in. If you’re a 3: LinkedIn.

Primary topic: Marketing Strategy

Marketing Strategy

933 views

By Michele PW Pariza WacekRecently published1 topic

Is Your Inner Critic on Your Biz's Board of Directors? 3 Ways to Tell

You know that voice. The one that berates you and criticizes you. "So-and-so has a successful business, what's wrong with you?" "Your mother (or spouse or friend) was right -- you're not cut out to have a business." "You only have 6 months left of 2012 and you STILL haven't accomplished anything on your to-do list." And on and on. You get the picture. This voice is your Inner Mean Girl or Inner Mean Bully, which I prefer to call Inner Critic (mostly because Inner Critic sounds way too nice for that nasty voice).

Primary topic: Marketing Strategy

Marketing Strategy

735 views

By Michele PW Pariza WacekRecently published1 topic

3 Ways Being Creative Can Hurt You In Biz

Yes you read the title right. This is all about how being creative can hurt you in biz. We all know being creative is definitely an asset when you're an entrepreneur. But... Your greatest strengths are also your greatest weaknesses. And being TOO creative can actually keep you from building the biz of your dreams. So let's dig into how creativity can actually hurt you in biz. 1. You love starting new things -- but finishing? Not so much. There's nothing like the rush of a new idea or a new brainstorm, is there? It's soooo much fun to live on the Island of Possibilities and Dreams.

Primary topic: Marketing Strategy

Marketing Strategy

883 views

By Michele PW Pariza WacekRecently published1 topic

Need a New Idea? Try Changing Your Perspective

One definition of creativity states that creative people look at the same thing everyone else does, yet they see something no one else does. But even creative people (which includes all of you, of course) can run into roadblocks every now and then. Sometimes it's not possible to see something different. Sometimes you've just been staring at a problem for so long it's now impossible to look at it in any other way. So what do you do in these situations? Why not try changing your perspective?

Primary topic: Marketing Strategy

Marketing Strategy

712 views

By Michele PW Pariza WacekRecently published1 topic

Results! Is Your Business Built on a Solid Foundation or Are You on Shaky Ground? 3 Ways to Tell

January 2005 was a turning point in my business. It was the month I incorporated my business. Before then, I had operated as a sole proprietor. I started my business in 1998 as a freelance copywriter. However, in 2003 I started getting that restless feeling. I knew I was destined for bigger and better things. I started researching how to take my freelance copywriting business to the next level. And part of that research included me looking into how my business was structured.

Primary topic: Marketing Strategy

Marketing Strategy

673 views

By Michele PW Pariza WacekRecently published1 topic

Why do we believe the Big Fat Lies about Internet Marketing?

As you may know, I am on a MISSION to shine a great big TRUTH spotlight on all the Big Fat Lies you’re most likely telling yourself about Internet Marketing right now. However, I can only do so much. I can tell you what the truth is. And you may even believe it. (In your head that is.) But then, come the darkest part of the night, you’ll wake up in a sweat. And you’ll be thinking: “What if Michele is wrong? What if the reason why I’m having so much trouble succeeding on the Internet really IS all about me?”r

Primary topic: Marketing Strategy

Marketing Strategy

662 views

By Michele PW Pariza WacekRecently published1 topic

Are You Using Marketing to Sabotage Your Business Success? 3 Danger Signs

Here’s the sneaky thing about mental blocks — they usually make their presence known through sabotage (your business, your relationships, your life, etc.) rather than let you know through more civilized means. Wouldn’t it be so much nicer if they simply tapped you on the shoulder and said “hey — this is an issue for you, maybe you should take care of it?” Alas, they prefer to communicate with you by wreaking havoc in your business and your life. And, when it comes to your business, one of their favorite ways of messing with you is through marketing.r

Primary topic: Marketing Strategy

Marketing Strategy

688 views

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