What’s The Story With Sales Storyboards?
In the last couple years, you’ve been hearing this word more often. Storyboard your sales presentation. Storyboard your video. Storyboard your whiteboard. Storyboard your sales pitch. Hey, everyone is talking about it… What’s the story? First, let’s clear up the ‘name’ confusion. Some people say ‘storyboard’ while others say ‘blueprint.’ Some people use the term and don’t have a clue what it really means. Others are thinking purely about graphic layouts—not a combination of pictures and words.