Developing Websites with WordPress
Building and Maintaining Websites with WordPress
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Browse every published article connected to Mira Web Services, with exact attribution and full-archive search.
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Browse every published article connected to Mira Web Services, or search within this exact expert archive.
Building and Maintaining Websites with WordPress
Creating Text for Online Publishing Drives Traffic There is a general rule of thumb that internet marketers and web designers live by: content is king. In the modern era of search engine marketing, nothing delivers more bang for your buck than original, useful, and engaging content. While Web 2.0 design standards emphasize clean and flowing graphics, the motor running everything is content.
Using Facebook, Twitter, and Google + to Market your Business
First the facts: there are over 800 million active Facebook users; Twitter averages about 140 millio Tweets per day; and Google + created nearly 100 million users in one year. For many these stats are utterly unimaginable. Furthermore, many find it difficult to reconcile the fact that there are millions of people freely sharing information about themselves and their lives online with the notion that there is an opportunity to promote your brand or business.
If you have a website, someone will have to take care of it in a variety of ways. There’s a certain perception that a website either (1) does not need regular maintenance or (2) is easy-enough to update. I’ve run into a number of business owners who think that they can run, update, design, and promote their website all as a hobby of sorts. While some individuals certainly can do this, many nonetheless simply lack the technical expertise to perform all the duties entrusted to a Webmaster.
Code is the foundation of any website–the framework of any home no matter how beautiful the aesthetics. That’s why I find it shocking how many websites are written in outdated or, at times, utterly illogical markup. Good code is the first start to any SEO or marketing and, unfortunately, does not come from website template builders or novices attempting to build one of their first sites.
Finding a Reliable Webmaster and/or Web Designer Individuals and business owners can find it quite frustrating when it comes to choosing a reliable website designer, webmaster, or web service company. For whatever reason, many have had a bad experience with certain developers or companies. Part of the problem is the lack of knowledge those hiring a web service provider have when it comes to evaluating a developer or company. When you do find the right web service provider, however, it can be quite rewarding in terms of their responsiveness and customer service.
Finding the Right Keywords for your Website SEO Marketing your website on the web is based around a handful of key concepts. One of the most notorious and important considerations is the keyword. The implementation of targeted keywords goes much further than the simple META tag. Furthermore, a great deal of time and energy has to go into keyword research in order to find those phrases which will give you the best ROI. When you find the right set of keywords, however, your website SEO will pay great dividends.
SEO is one of those terms that has a lot of baggage. In its purest form, Search Engine Optimization (SEO) is a set of principles and techniques that help websites get high rankings in the various search engines.
Using PPC Campaigns in your Internet Marketing Strategy Pay-Per-Click (PPC) campaigns can be a very powerful marketing source if used intelligently. If left unchecked or improperly setup, however, these campaigns can be quite expensive and ineffective. Many business owners, for example, are perfectly capable of managing their own campaigns and yet time restraints and an often confusing interface makes hiring a PPC management company worthwhile. With a smart, strategic implementation, these PPC campaigns can direct targeted users to your website and make them paying consumers.
Design and Payment Gateways in an e-Commerce Website
Behind Google Searches and the Necessity for SEO For many, search engine optimization (SEO) is a confusing and often maddening concept. While many typically have a broad and general idea of what is good for optimizing one’s website (a generalization that’s been acquired by just a few moments of web surfing), this knowledge typically has its limit in terms of application. Understanding SEO is much more complicated than we give it credit for, both in recognizing the basic components of good SEO and in responding to changes to the industry.
One of the largest trends in recent years in terms of user interaction with search engines has been the absolute dominance of local searches. Rather than searching for “Grocery Store”, users have been increasingly incorporating geo-local terms for the most convenient results, hence searching “Grocery Store Orlando” for example. Nowadays, most businesses on the web (depending on the industry, of course) cannot just target specific keywords. One must target that keyword in geographic locations in order to optimize local searches.
Using City Pages to Increase Local Search Results