You Engage on Social Media—but Are You Engaging?
Many businesses get one very basic thing about social media engagement wrong. The average entrepreneur thinks about engagement in terms of single interactions. A post that gets a lot of shares and likes is not really engaging the audience. It’s only when there is a long-term relationship that you really start engaging. Think of it as a real-life engagement. Consider that every single interaction is a date with your customers.You get to know each other on these dates. You tell them what you’re about and they tell you what they like and what they don’t.
Primary topic: Management Skills
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