By Robert (Bob) CannonRecently published1 topic Inventors are not marketers. A strong belief in their new product idea combined with little or no understanding of marketing causes them to look for an easy way to achieve commercial success. Sadly, many spend their time, effort and money on get rich quick schemes that drain them of resources before they achieve commercial success.
Probably the most common get rich quick scheme is the Infomercial scam. A number of companies cater to inventors. They promise to present the inventors product to the market via an infomercial for somewhere between $10,000 and $20,000.
Primary topic: Business Coach and Business Coaching