Articles
Browse every published article connected to Rochelle Togo-Figa, with exact attribution and full-archive search.
Articles
Browse every published article connected to Rochelle Togo-Figa, or search within this exact expert archive.
I recently met with my client, Jenny, who left her corporate job to start her own business two years ago. Her business has quickly grown, she had built up a clientele of loyal customers and she was ready to go after bigger accounts. Yet, there was something in the way that was ...
Even with everything we've been hearing about the economy, people are still spending money. I stood in line to buy my chai latte at Starbucks...people were buying expensive coffee! I stood in line at the supermarket waiting to buy my groceries...people's carriages were filled to the top with food!
When a client tells me they’re not bringing in the sales they want, one of the first questions I ask is “Are you asking for the business?” Their response is either “No, I don’t know what to say” or “What if I ask and they’re not interested”? Well, if you don’t ask, you’ll never know where you stand with your prospect. The close is a crucial moment of decision in the sales process when the prospect decides whether to enter into a business relationship with you or not.
It’s not uncommon as an entrepreneur to get stopped when it comes to charging what you’re worth. There’s always a time during the meeting with the prospect that the prospect will ask you “How much are your fees?” For many entrepreneurs, this is where you freeze. You may have thoughts like “What if I charge too much, will I lose them?” Or, “I better lower my fee so they’ll hire me.” And, then they hire you.
Now is the time to become a "smart" entrepreneur about your business by doing more not less. What I mean by "doing more" is increasing your sales and marketing efforts. Instead of pulling back as many entrepreneurs are currently doing, beat out your competitors by finding new ways to stay visible. An economic slowdown can be a problem for your business if you allow it to be.
I’m the first to say that it’s important to invest in yourself to grow your business. As a solo business owner, I’m always interested in learning new ways to grow my business and help my clients. I know that by learning the latest products and cutting edge information, I have more to offer my ...
Do you have a sales strategy plan for growing your business and bringing in more sales? The dictionary’s definition of a “strategy” is a plan of action intended to accomplish a specific goal; a method of making, doing, or accomplishing something. Your sales strategy plan is a very clear statement of what your business has to do for you to achieve your sales goals. The wonderful thing about having a plan is it gives you a sense of control over the direction of change in your life. Now, the type of pla I’m talking about is a plan for growing your sales and clients.
As entrepreneurs and business owners, we all have dreams of closing sales beyond our wildest dreams, signing up lots of clients, and making more money than we ever thought possible. Unfortunately, it doesn’t always happen as quickly as we’d like it to. Many entrepreneurs and business owners come to me frustrated with their lack of sales, hoping to learn specific sales skills to turn around their businesses.
As I think about the incredible workshop I just led, I realize that I manifested this! I had wanted to lead my very own workshop for several years. I wrote a vision of what the workshop would look like and read it daily. When I walked on stage on the first day at the beautiful hotel where the workshop was held and looked out at the amazing people in the audience, this was exactly what I had envisioned. Several years ago I had no idea what it was to manifest. I didn’t understand that by focusing on what you want, you could attract the things you want into your life.
I’m leading a teleseries to an amazing group of entrepreneurs and coaches who are learning how to powerfully speak to groups. One of the topics that have made the biggest impact is teaching them how to share their personal story with the audience. And, as I thought about this topic, I realized that sharing your personal story is not only for when you speak to groups, it has the same powerful impact when you’re meeting with a prospect or a client.
Do you have some great ideas to grow your business, but when it comes time to taking action, you suddenly come up with all the reasons and excuses not to do it? Do you find yourself lit up with a new idea that you can’t wait to implement? But, then your fears come up and you decide you’re not ...
One of the most effective ways in getting more business is following up with the prospect. Sadly, 80% of sales opportunities are missed because people do not follow up consistently. Studies have shown that most prospects, who do not buy short-term, usually make a purchase within 12 months. When ...
One of the fastest ways to attract clients is to become known as the expert by speaking to groups. Yet, most people would rather be pushed from an airplane than get up in front of a group and speak. No one was ever born a natural speaker. When you watch dynamic speakers, it may seem as if they ...
Donna is the owner of a home décor business, who came to me seeking help in closing the sale. She had recently lost a sale due to her fear in presenting her fees. Donna had met with the prospect several times, uncovered their needs, answered questions, handled objections, presented a proposal, ...
Whenever we step into something new or take on something we’ve never done before, it’s not uncommon to experience fear. It could be the fear of failure, fear of rejection, or fear of success. The fear can manifest itself in different ways that we’re not always aware of. Some signs of hidden fear ...
Imagine selling your product or service without selling! Typically when we think of selling, the image of the proverbial used car salesperson, the one who pushed you into buying something you really didn’t want or need because the sales pitch was so “slick,” comes to mind. Well, I have some good ...
As solo business owners, we sometimes feel like “Lone Rangers” on our own, trying to figure out ways to bring in more clients. A business owner’s survival and growth depends largely on bringing in new clients. Who wants to be alone on the range, single-handedly trying to figure out how to bring ...
More and more people are letting go of the belief that it’s impossible to make money and also do what you love. Working with passion is more than just making money; it’s about being fulfilled by your work. I used to think the key to fulfillment was all about making money. I was always focusing ...
As a sales professional or business owner, you’re always selling yourself or your product. Whether you’re attending a networking event or trade show, you only have a few seconds to introduce yourself and grab the prospect’s attention. Do you remember how you introduced yourself to a prospect at ...