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Articles by Sheela Masand

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69 articles by Sheela Masand · showing 50

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By Sheela MasandRecently published1 topic

Understanding Our own Resiliency

Understanding the inside out nature of life has been so empowering in my life on the one hand, and then on the other, there have been many times when I have found myself extremely frustrated because I “should” know better now that I know how it works and be feeling happy, happy, happy! Now that I know that what I am feeling are the thoughts that are passing through my mind sometimes it appears to me, and to many other people, as something that we should be able to control.

Primary topic: Marketing Strategy
Marketing Strategy
1,045 views
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By Sheela MasandRecently published1 topic

Is Your Current Mindset Set to Business Success?

Last night I was watching David Neagle speak on the topic “Are you Marketable?” Just so that you know David is someone who knows what he's talking about, not only is he a multi-millionaire, he has also mentored hundreds of entrepreneurs to become millionaires, and one of the things he says a lot is “tell me what you want – anything – and I'll show you how to get it”

Primary topic: Marketing Strategy
Marketing Strategy
581 views
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By Sheela MasandRecently published1 topic

Is Fear Holding You Back?

I belong to a mastermind group, but we haven't been meeting up so frequently over the past year and so when we finally caught up the other day it was lovely to hear how everyone is getting along in their life and business. One of the ladies has written a book, and I thought she would have had it published by now since the last time we spoke a few months ago that was the plan. The book is pretty much her life story which illustrates how she came through her trials and tribulations with the intention of helping others to do the same.

Primary topic: Marketing Strategy
Marketing Strategy
906 views
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By Sheela MasandRecently published1 topic

Work smarter, not harder!

Work smarter not harder Do you like the sound of that? If so, then you need to get smart when it comes to your communication with potential clients in EVERY situation. Why? Because if you don’t, you are leaving money on the table. Let me give you an example of just how this may be happening for you since it is happening with most all the solopreneurs I know. It’s a true story – I just changed the name.

Primary topic: Marketing Strategy
Marketing Strategy
986 views1/5 (1)
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By Sheela MasandRecently published1 topic

Can Well-Being Really be Our Default Setting?

When I read through the top 5 tips my client had created recently as her opt in gift for her target market, Mums, I realized they could just as easily be applied to a solo-preneur. So how does that happen? How does a special report written especially for Mums who are struggling turn out to be useful information for heart centred service professionals too? All human beings are looking for well-being

Primary topic: Marketing Strategy
Marketing Strategy
895 views
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By Sheela MasandRecently published1 topic

Stuck In Your Business?

I was speaking to a client this week and she said she felt stuck. She had been working on her business to get lots of practical pieces in place such as her website, her programmes, her leaflets, Facebook business page, newsletter, and so on and with those achieved she said she felt stuck. “I want clients - I want to work with my ideal clients, so what now?”

Primary topic: Marketing Strategy
Marketing Strategy
953 views1/5 (1)
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By Sheela MasandRecently published1 topic

The Best Kept Secret in Marketing

One of the most important steps in marketing is building the know, like and trust with your potential clients. This is where you will be spending a lot of your marketing time. When someone new joins your community (your list), you have to assume they know very little about you yet. Your job is to allow them to get to know you. It's no different to any other relationship. Not in the authentic marketing world it's not anyway. This, for me, is paramount. And I'll explain why.

Primary topic: Marketing Strategy
Marketing Strategy
951 views
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By Sheela MasandRecently published1 topic

How can listening increase profit?

I have a client who is a coach and is having trouble with listening and I have been helping her improve this skill. If you are not a coach, or know nothing about coaching, you may not understand the implications of this. So let me explain. In my opinion, a really great coach always creates a safe space for a client to explore their own challenges/ desires/issues, and the only really effective way to do that is to listen at a really deep level.

Primary topic: Marketing Strategy
Marketing Strategy
2,400 views
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By Sheela MasandRecently published1 topic

Successful Marketing in 3 Simple Steps

“What's wrong with my marketing?” A very common question when clients aren't coming in as quickly as we'd like. My response is well, let's look at what is working. While exploring what's not working can be very helpful, focusing on the positive is far more productive to begin with. What we focus on expands and so looking for what is working means more of the same. So here are 3 important questions to ask yourself to uncover valuable clues on how to improve your marketing. 1. Where did your last few clients come from?

Primary topic: Marketing Strategy
Marketing Strategy
862 views5/5 (1)
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By Sheela MasandRecently published1 topic

The Illusion of Certainty in Business

This week I did a free session with a lovely lady who really wants to create a business model that serves both her and her ideal clients. She has a beautiful vision and an obvious passion to make a difference in the world. There were a few blocks that she could see to her bringing this vision into the form. One of them, and a very common one, was the uncertainty of what might or might not happen. Would she get the clients? Be able to fulfill her end of the bargain? Make the money? In other words, be successful?

Primary topic: Marketing Strategy
Marketing Strategy
1,011 views
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By Sheela MasandRecently published1 topic

What Every Coach/Practitioner Should Know About Marketing

Marketing is a word, a label for something, that’s all. So why does it drum up so much anxiety or disdain in people? Well, that’s an interesting question. A friend shared this on Facebook a couple of days ago and I shared it because it really impacted me and illustrated my point so clearly. “The same boiling water that softens potatoes also hardens eggs. Everything depends on what you are made of, not your circumstances”

Primary topic: Marketing Strategy
Marketing Strategy
917 views
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By Sheela MasandRecently published1 topic

How to Get More Ideal Clients

I don’t know about you, but when I first started out as a solo-preneur in my service business and sat down to write the copy for my website, I found it incredibly challenging. I had no idea where to start on my home page, let alone any others. So I did what most other coaches were doing, I spent days and days checking out other coaches’ websites, looking for ideas and inspiration for my own, comparing their sites, their pages, articles, prices, and all that good stuff.r

Primary topic: Marketing Strategy
Marketing Strategy
1,692 views
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By Sheela MasandRecently published1 topic

Do You Know Where to Start in Growing Your Business?

“I just don’t know where to start” This is one of the common answers I hear having asked the question – how can I help you? So in my business, practitioners are coming to me to help them grow their businesses/practices which generally means they need clients. They are heart centred service professionals and the fact that you are part of this community, I imagine you are one of these too and can relate. You may have just the same question too. Where to start?

Primary topic: Marketing Strategy
Marketing Strategy
1,081 views
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By Sheela MasandRecently published1 topic

Attracting Clients Effortlessly

Let's start with what effortless means. Basically, it's the opposite of effort. So making an effort speaks of really having to push, to try hard, to dig your heels in and get the job done. So effortless would mean we don't have to push, or try hard, or struggle to get the job done? That's exactly what I'm talking about, about not having to push, not having to struggle, not having to try hard. It 's the difference between rowing the boat in the water, or walking with the boat over your head alongside the river. What would you rather do? I know I'd rather be in the boat.

Primary topic: Marketing Strategy
Marketing Strategy
672 views
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By Sheela MasandRecently published1 topic

The Vital (and mostly overlooked) Ingredient to Effortless Cash Flow

What do you do when cashflow is down, or even non-existent? Well the first place most people look is to the experts. So Googling “how to make cash fast” or calling up a friend who has done what you want to do or is bringing in money doing what you do is often the first port of call. I know it has been for me. But is this helpful or is it a “red herring”? Could it be that we have been brainwashed into thinking that the answers are all out there – at our fingertips?r

Primary topic: Marketing Strategy
Marketing Strategy
822 views
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By Sheela MasandRecently published1 topic

Understanding the Operating System of the Human Mind

I made up my mind last month that I was going to live more simply, stop complicating my life and making it so hard. I had an insight that showed me just how much I was complicating things for myself. Well, you know how the best laid plans don't always work out......... that's what happened to me. I found myself overcomplicating my business again this week.

Primary topic: Marketing Strategy
Marketing Strategy
1,481 views
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By Sheela MasandRecently published1 topic

What's Approval Seeking Got To Do With Business?

We are conditioned from birth to seek approval, it's in our bones, our muscles, every cell of our bodies. At a recent seminar I attended it was likened to an addictive substance and I thought it was a brilliant analogy to highlight the power it has over us. So to share it with you, imagine that approval seeking is an addictive chemical substance that we are spoon fed from a very early age. It wasn't done intentionally to harm us, it is just part of the way our society functions.

Primary topic: Marketing Strategy
Marketing Strategy
753 views
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By Sheela MasandRecently published1 topic

The Fastest Way to Grow Your List and Make Money

Do you want to know one of the easiest and quickest ways of building your business as a heart based entrepeneur? Joint venture partnerships. Yep, this is the fastest growing trend when it comes to building your list both on line and off line. If you don't know what joint venture partnerships are, very simply put, they are 2 or more businesses coming together, with the same or at least similar target markets, to promote each others services and products.

Primary topic: Marketing Strategy
Marketing Strategy
930 views
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By Sheela MasandRecently published1 topic

IT’S ALL IN THE CONNECTION

I was coaching with a client yesterday, and I was reminded to share with her an insight I had been made aware of years ago. It struck a chord in her, it was one of those “Aha” moments and so I wanted to share it with you today. And it’s this …. “people don’t remember you for the way you look, or the things you say, they remember you for the way you make them feel”.

Primary topic: Marketing Strategy
Marketing Strategy
1,018 views
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By Sheela MasandRecently published1 topic

5 Ways To Increase Your Bottom Line

When my business partner and I set up our import business here in Spain with one very old 2nd hand van, his garage as storage space, and my living room as our office, with no business or marketing plan, we had no idea just how successful it was going to be.

Primary topic: Marketing Strategy
Marketing Strategy
1,389 views
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By Sheela MasandRecently published1 topic

The First Step in Attracting Your Ideal Clients

We talk a lot about attracting in our ideal clients or our target market, but have you taken the time to work out the specifics? By the specifics I mean what your ideal client looks like, thinks like, acts like, wants in life and so on? Have you been specific and let the Universe know who to bring you? Or are you willing to work with anyone who comes along? I know as heart based people we do have this feeling of wanting to help the whole world, but there are specific groups of people that are going to work better with you than with anyone else in the world.

Primary topic: Marketing Strategy
Marketing Strategy
865 views
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By Sheela MasandRecently published1 topic

A Simple Strategy to Rapidly Grow Your List (hint: it’s right under your nose)

This week I just wanted to share a very simple piece of information because it is …… well ………. Simple and I love simple! I could go onto make jokes about my partner, but I won’t! Not only is it a super simple and fast to create, but it will start growing your list for you quickly if you take the action. It’s about your “lead magnet” or in simpler terms, the thing that you give away to your ideal clients in exchange for their email address.

Primary topic: Marketing Strategy
Marketing Strategy
1,050 views2.5/5 (2)
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By Sheela MasandRecently published1 topic

Healthy Goal Setting

So let's quickly look at why goal setting is so important. And just in case the word “goal” turns you off, please replace it with a word that fits for you, it could be intention or objective, etc. It's the feeling that is behind the words that is the key here. Please choose a word that feels right to you.

Primary topic: Marketing Strategy
Marketing Strategy
952 views
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By Sheela MasandRecently published1 topic

How to Step out of Your Comfort Zone Effortlessly

I remember years ago being part of a group trip and stopping for a picnic. The organizer shared some crisps and then took a bite of one. She looked at me and said “Mmmmm, aren’t crisps just heavenly?” Back then, I was totally in my head and wondering why this woman was getting so excited about a crisp! And I replied with something like “don’t you normally eat crisps then?” to which she replied very kindly “yes, I do”, smiled and moved on to chat with someone else. I just didn’t understand why someone who eats crisps regularly could get so excited about eating them.

Primary topic: Marketing Strategy
Marketing Strategy
1,550 views
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By Sheela MasandRecently published1 topic

3 keys to effective results…follow the steps and build your business

So the first thing to remember when you are networking is it’s all about them, not you. This might sound a bit strange, after all you are going out to find clients aren’t you? Well, yes, but clients come and work with you after you have built up a relationship with them. Let’s liken it to a romantic relationship. If you went straight up to someone you fancied and asked him/her to marry you, they would run a mile! Well it’s no different with the client/service provider relationship. Asking for the business on the first meeting would be just like asking them to marry you!r

Primary topic: Marketing Strategy
Marketing Strategy
1,272 views
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By Sheela MasandRecently published1 topic

First Step to an Abundance of Clients

You must believe that you can get clients. One of the most damaging things I hear business owners do at the moment is talk about how bad things are and how there is no money around. I can hold my hand up and say I’ve done it too. And when I catch myself, then I remind myself, I am creating my own reality through my thoughts and beliefs. And what I focus on is what I get. Beware of taking part in chit chat about how bad the economy is, how business is suffering in your part of the world, the negative news, etc. The more attention you give to anything, the bigger it gets.

Primary topic: Marketing Strategy
Marketing Strategy
1,343 views
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By Sheela MasandRecently published1 topic

8 Compelling Reasons for the Heart Based Solopreneur to Run a Free Teleseminar

When two participants in my coaching group asked how to go about putting on a teleseminar last week and I went through the same explanation twice, it was a clear signal that it was time to share a module giving the whole group a step by step formula on just how to do that. It was great information for me too as to what to share with you today. Listening to the questions and goals of my clients is a great source of content for my blog and e-zine and is for you too!

Primary topic: Marketing Strategy
Marketing Strategy
1,124 views2/5 (1)
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By Sheela MasandRecently published1 topic

Three Keys to Achieving Success

When a business owner asks me what's the first step I recommend they take in order to get their business off the ground, my answer is to get very clear. Clarity is one of the most important keys to success. If you are not clear about the who, the why, the what and the when, then it's pretty much like putting your child (or pet) in the back of a taxi and saying, take him/her wherever you want and don't worry about the cost, how long it takes, or even if you go anywhere at all. In fact if you want to go round and round in circles, that's fine too!

Primary topic: Marketing Strategy
Marketing Strategy
676 views
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By Sheela MasandRecently published1 topic

Are you making this common mistake in your sales conversations?

Last week I was blessed to co-lead our Inside Out Business Retreat here in sunny Spain. We had a beautiful group of practitioners in the room all intent on growing their businesses. The main topic of the retreat was to help our participants get comfortable and become successful with having a sales conversation. We shared just how that is possible without it being pushy, sleazy, awkward, and most of all how it can be fun and enjoyable.

Primary topic: Marketing Strategy
Marketing Strategy
919 views
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By Sheela MasandRecently published1 topic

3 Top Tips to Achieving Success

Environment is key when it comes to being successful in achieving your goals. If you know me at all by now, you will know that I am all about the inside out rather than the outside in. So why am I talking about environment, isn't that about the outside? Well yes ..... and no. I'll address the yes first. When I am talking about your outer environment, generally I'm speaking about your workplace, home and who you hang out with. You know, everything that fills the space around you in your world.

Primary topic: Marketing Strategy
Marketing Strategy
933 views
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By Sheela MasandRecently published1 topic

Sale Conversion – 4 Keys to an Effective Mindset

If 2 people are using the same proven formula for closing the sale time and time again, and one is closing the sale 70% of the time, and the other one isn't, what is the difference? Well if they are using the same script and speaking to the same people, then the difference has to be in the person using the script. And of course, this all boils down to their mindset. The mindset being what we are thinking, feeling and believing, whether consciously or unconsciously.

Primary topic: Marketing Strategy
Marketing Strategy
1,120 views
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By Sheela MasandRecently published1 topic

A simple 3 step formula to create a compelling message

What do you do? The question that we want to hear when we are business, and also the question that can be the most terrifying. Terrifying in the sense that because you are so passionate about what you do that you could speak about if for hours, but you have experienced the “glazed over” look and polite excuses to get away many times over, and just don't want to go there again.

Primary topic: Marketing Strategy
Marketing Strategy
1,227 views
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By Sheela MasandRecently published1 topic

Does fear hold you back?

At 6 am on Monday morning. I was still wide awake – I hadn't slept a wink all night which was very unusual for me! On Sunday evening I had an insight, and that's what was playing on my mind all night. The insight was, in a nutshell, just how much time I spend in fear*. Now that may seem really obvious to you, but I honestly had not realised just how much of my life was tainted or even controlled by fear. Fear was in the driver's seat without me being aware of it. Most of my decisions were being made from a place of fear or insecurity.

Primary topic: Marketing Strategy
Marketing Strategy
1,114 views
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By Sheela MasandRecently published1 topic

10 Ways to Re-purpose Your Work and Save Heaps of Time

I was working with one of my clients last week on how to get her message out to the world so that she could attract in the clients she would love to work with, and just as importantly, how to do it without having to invest a whole lot of money and time. We had ascertained a couple of sessions earlier that her biggest strength, and one of the things she loved to do, was public speaking. And so I had suggested that she make some videos and put them onto YouTube especially since YouTube is the 2nd most popular search engine after Google.

Primary topic: Marketing Strategy
Marketing Strategy
1,315 views
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By Sheela MasandRecently published1 topic

Achieving Your Financial Goal

Being in business means making money, making a profit, because as I say to all my clients, if you are not making money, then you just have a hobby. So having ascertained that you are in business, then part of the business plan, and a big part of the business plan, is to set at least one money goal. Great! So now you have a goal. And so the next step is to work out how you are going to reach that goal and that’s what I’ve set out for you in this week’s article, a very quick and simple exercise that will let you know the facts.

Primary topic: Marketing Strategy
Marketing Strategy
984 views
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By Sheela MasandRecently published1 topic

The Fastest Path to Cash Flow

It’s not sexy, but it’s the truth. What do you think I am talking about? Well, if you are anything like my client, you will have no idea either, and even when I said it out loud specifically, he had no idea what I was talking about. You might be able to empathize. He is in a tough position financially – he needs cash flow now. He is busy, busy, busy – building his marketing funnel as he has been taught to do – spending lots of time tweaking his free giveaway, creating autoresponders, getting graphics just right, writing his blog posts, sending out tweets, and so on and so on.

Primary topic: Marketing Strategy
Marketing Strategy
1,077 views1/5 (1)
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By Sheela MasandRecently published1 topic

One Deadly Marketing Mistake Most Practitioners Make

While I am not a great believe in the one size fits all system when it comes to marketing your business - I am a firm believe in certain core marketing tools that are simple, down to earth, common sense and work! One of those is language. If we are not speaking the same language as our ideal client (knowing who your ideal client is a must as I shared in my last article “The Power of Choosing a Niche”), we have very little chance of them coming and working with us.

Primary topic: Marketing Strategy
Marketing Strategy
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By Sheela MasandRecently published1 topic

Niche and Target Market – what’s the difference?

So first of all, let me address why you would even need to know the difference. Basically, it makes life a lot simpler when it comes to marketing your business. And simplicity is an excellent benefit in and of itself. The simpler you can keep your life and business, the better. In fact, I am going to keep this article very simple with the aim of my message being very clear. When you know who your target market is, and your own niche, you will be on the road to getting more clients, I’ll tell you how that works a little later on.

Primary topic: Marketing Strategy
Marketing Strategy
1,102 views
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By Sheela MasandRecently published1 topic

How to Create a Flow of Clients on Tap

In a recent discovery session, a potential client was explaining to me about how she had just landed her first ever paying client. And then she got another one, and now she has other opportunities showing up to promote her business. Now this is an extremely lovely big hearted woman who provides a much needed transformational service and has been working with clients, but without getting paid for it for a very long time.

Primary topic: Marketing Strategy
Marketing Strategy
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By Sheela MasandRecently published1 topic

Spirituality and Money – do they mix?

Every heart based professional is at some time or other grappling with the dilemma of “being spiritual” and “making money”. And as they step up and become more successful in business, is it OK to make A LOT of money? Well, let's take this back to grass roots. It is a scientific fact that everything here on planet earth is made up of matter, we are all made up of the same matter, just that we are vibrating at different speeds. The slower the matter the vibrates, the denser the object seems. So a wooden table is vibrating at a much slower speed than a feather for example.

Primary topic: Marketing Strategy
Marketing Strategy
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By Sheela MasandRecently published1 topic

7 NO COST Hot Spots for Building Your List

If you are running an online business, bricks-and-mortar small business, or ANY kind of business, it's absolutely vital that you stay in touch with your potential clients, and present day clients. And since every person in the world has an email address (well nearly everyone, my Dad still hasn't!), building an email list is one of the cheapest, most cost-effective solutions for doing that.

Primary topic: Marketing Strategy
Marketing Strategy
956 views
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By Sheela MasandRecently published1 topic

Thinking Your Way to Business Success

So, you are working on your business, you are getting out there networking, you are talking to potential clients, writing articles, advertising, got the website up, and so on and so on, but you feel like things are just not moving fast enough. In fact, you’ve done way more than you ever thought you would be able to do, you’ve stepped out of your comfort zone and really gone to town, spent more time, energy and money than you ever thought possible.

Primary topic: Marketing Strategy
Marketing Strategy
541 views
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By Sheela MasandRecently published1 topic

Sex in the City ... and Me!

Oooh it's been a struggle to write this today Then I had a thought pop in, just start exploring that on screen. Why am I struggling? It's not that I don't want to write an article, it's not that I don't want to give good content, it's not that I haven't got the knowledge, information, and skills to share, so what is it? Am I procrastinating? And as I write this I feel like what's her name ...... Carrie, on Sex in the City!! You know where you see her typing on the screeen ...... so what DO single women want in New York? LOL!!

Primary topic: Marketing Strategy
Marketing Strategy
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By Sheela MasandRecently published1 topic

Use the 'A-Frame' to Business Success

I always speak about the win-win-win, my favourite kind of result. And I am an advocate of making it as easy as possible for your clients and potential clients to come in and work with you wherever they happen to be on their path. That's why the A Frame is such a vital component to your marketing plan. So what's the A Frame? Imagine a ladder propped up against a wall and it has 5 rungs to reach the top, wider at the bottom, narrowing towards the top. That's my version of the A Frame. It is your client's ladder to success, the higher the rung, the greater the investment.

Primary topic: Marketing Strategy
Marketing Strategy
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By Sheela MasandRecently published1 topic

Are You Running After Every Client?

So if you run after 2 bunnies at the same time, what are the chances of you catching them both? The answer would be practically none. And that would be exactly the same when it comes to business. If you have your eye on two different bunnies, ie, two different target markets, the odds of you capturing either one is very unlikely, or at best, very difficult. However, if you pick one and focus, and use all your energy, all your time and all your resources on that one bunny, you are much more likely to catch it.

Primary topic: Marketing Strategy
Marketing Strategy
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