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Articles by Stephanie Meacham

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19 articles by Stephanie Meacham · showing 19

Browse every published article connected to Stephanie Meacham, or search within this exact expert archive.

By Stephanie MeachamRecently published1 topic

3 Grand Opening Ideas that Set the Stage for Your Business

While there are no firm statistics, professionals have noticed that the majority of businesses that close within the first two years did not have an official grand opening event. Those same pros continue to surmise that if you create a successful grand opening, you'll set the pace for the weeks and months ahead. This has never been truer than it is today, as we see company after company closing its doors or downsizing. But what can be done for your particular business? Which types of grand opening ideas can draw the attention of customers as well as the media?

Primary topic: Marketing Strategy

Marketing Strategy

1,579 views

By Stephanie MeachamRecently published1 topic

Discover the Serious Side of Promoting with Fun Inflatable Parade Balloons

Parades have always been one of the best ways to generate excitement. Usually centered on a holiday such as Veteran's Day, July 4th or Thanksgiving, this fun gathering of the masses is a tradition that goes back well over a century. But savvy business owners and organization managers will take note of one fact: A parade equates to a captive audience. And don't we all just love a captive audience?! 3 Important Strategies for Making the Most of Parade Exposure

Primary topic: Marketing Strategy

Marketing Strategy

702 views

By Stephanie MeachamRecently published1 topic

3 Ways to Boost Team Spirit and Attendance with Inflatables

Whether you work in pro, high school or college sports marketing and promotions, one of your primary goals is to increase attendance. If you have no fans in the stands, everything else suffers. Admission revenues decline; concession stand income is reduced, and sponsors lose interest. The question has always been: How do I boost team spirit and attendance in a way that won't break my bank? Inflatables get the job done.

Primary topic: Marketing Strategy

Marketing Strategy

1,477 views

By Stephanie MeachamRecently published1 topic

The Science of Getting More Traffic to Your Trade Show Booth

What do heat maps and shopping have to do with trade shows? Most marketers know that heat maps are developed by following the eye path of customers as they look over advertising material such as websites, brochures, etc. What you may not know, however, is that the same eye-catching elements that perform well online or in print can also pull top performances with trade show displays.

Primary topic: Marketing Strategy

Marketing Strategy

780 views

By Stephanie MeachamRecently published1 topic

Effective Visual Marketing with Inflatables for Themed Events

Want to know the one thing that causes themed events to fail miserably? Not carrying the theme throughout every aspect of the affair. If your charity is hosting a Mexican night, you'll want to do more than simply serve tacos and play mariachi music. You'll want to infuse every element of the event with all things Mexican. That means forfeiting the ordinary in exchange for the memorable. Using inflatables for special events built upon themes is one surefire way to make your visual marketing more effective. That's because inflatables offer characteristics not found elsewhere.

Primary topic: Marketing Strategy

Marketing Strategy

918 views

By Stephanie MeachamRecently published1 topic

3 Ways to Make Outdoor Events User-Friendly

Outdoor events, in and of themselves, are special just because they take place outside. What many event coordinators may forget is that outdoor events require special care in several areas to ensure visitors remain comfortable and have fun. The most important factor is the weather. Whether winter, spring, summer or fall, most events are planned too far in advance to account for the possibility of inclement weather. It's important to be prepared and have a backup plan.

Primary topic: Marketing Strategy

Marketing Strategy

829 views

By Stephanie MeachamRecently published1 topic

The Failsafe Way to Create Buzz for a New Product Launch

Buzz. First introduced as a - well - "buzzword" in about 1998, it faded from the marketing vocabulary a few years later. However, with the explosion of Web 2.0 in recent years, the catchphrase is back in full force. What better way to describe the phenomenon of everyone chattering about your new product tha "buzz"?

Primary topic: Marketing Strategy

Marketing Strategy

770 views

By Stephanie MeachamRecently published1 topic

Franchise Marketing with Custom Inflatables

Franchises benefit from corporate advertising such as television and radio spots, coupons, newspaper inserts and more. But individual franchisees can’t expect to succeed by resting on the efforts of others or broad-sweeping efforts performed in a catchall fashion. It’s up to you, as the local franchise owner, to coordinate and implement marketing campaigns that will rally favor with the community.

Primary topic: Marketing Strategy

Marketing Strategy

868 views

By Stephanie MeachamRecently published1 topic

Inflatable Arches Add Fun to Cause Based Racing Events

When you need an entrance – or an exit – custom inflatable archways mark the route in a highly professional manner. From corralling runners, to guiding visitors to the festival gate, to serving as a photo opp, inflatable arches light the way like beacons. And, because they are brandable, your sponsors get great exposure at the event and in the media. Attention Grabbingr

Primary topic: Marketing Strategy

Marketing Strategy

813 views

By Stephanie MeachamRecently published1 topic

3 Product Launch Ideas Designed to Deliver Primo Results

Inflatable Product Replicas Punch Up Your Product Launch There are literally hundreds of thousands of new products launched every year. The enormous task of bringing these products to the attention of the public falls in the laps of business owners and/or marketing directors. Your choices for promotion may seem obvious. There's the traditional mass mailing. You could opt for a coupon insert in the local papers. Or you could break the mold and add one (or all) of these 3 product launch ideas to the mix and see primo results. 1. Point-of-Purchase, Inflatable Product Replicas

Primary topic: Marketing Strategy

Marketing Strategy

1,074 views

By Stephanie MeachamRecently published1 topic

Clever Ideas for Sponsorship Event Marketing

Let me ask you a question. What's the key to successful event marketing? Without a doubt, it's standing out in a crowd. Among the thousands of people milling around, you have to find some way to get noticed. However, this seems to be a notion most people miss. Just look around at the next tradeshow you attend. Same old, tired exhibits are what you'll see at most booths. That's a shame because with a little effort, custom inflatables can transform your exhibit from ordinary to outstanding.

Primary topic: Marketing Strategy

Marketing Strategy

1,674 views

By Stephanie MeachamRecently published1 topic

Custom Inflatable Colons Take the Scary Out of Screenings

There are certain things the vast majority of the population is extremely uncomfortable talking about. Included on that short list are changing their diets, their in-laws coming to visit and cancer. (The in-laws are probably the most intimidating of the three!) In order to converse with people about these and other awkward topics, you have to navigate around the emotional brick wall.

Primary topic: Marketing Strategy

Marketing Strategy

649 views

By Stephanie MeachamRecently published1 topic

Easy and Effective Event Marketing with Portable Trade Show Booths

Have you ever watched a trade show manager at work? Shipping manifest in one hand and cell phone pressed to her ear, she tried to bring order out of chaos. Scanning a crowded exhibit hall for a late display vendor, she watches the clock as the limited time available for set up slips away and a critical part of her booth remains AWOL. If you've ever been that unlucky manager you know the helpless feeling of depending on others to make your display pop. But opt for inflatable and portable trade show booths and you might just find your next event is stress free.

Primary topic: Marketing Strategy

Marketing Strategy

880 views

By Stephanie MeachamRecently published1 topic

Rooftop Advertising with Inflatables Offers Big Impact in Small Packages

These days, your advertising dollar has to work hard. Your customer’s attention is being pulled in a hundred directions, and the competition for her time – and money – is fierce. What you need is a big presence with the power to captivate and charm an audience. That’s where inflatable rooftop advertising really shines. Three Big Elements of Effective Rooftop Displaysr

Primary topic: Marketing Strategy

Marketing Strategy

857 views

By Stephanie MeachamRecently published1 topic

Inflatable Stage Props: The Flexible Choice for Concerts, Theater & TV Shows

Whether you're producing a rock concert, a theatrical performance or a television show, props are major elements in the mix. Coming up with everything needed to make the stage interesting and inviting to your audience can send you running from one corner of the world to another. And when finding a readymade purple dragon wearing a tutu proves insurmountable, you turn to expensive artists who develop something crafted from wood, metal or hard plastic. (A nightmare to ship from city to city.)

Primary topic: Marketing Strategy

Marketing Strategy

1,401 views

By Stephanie MeachamRecently published1 topic

7 Proven Tools that Increase Marketing Response for Community & Nonprofit Events

Creating goodwill. Giving back. Celebrating your community. Raising funds for worthy causes. These and others are excellent reasons for participating in community events. But, marketing in these venues can be tricky. Will you get lost in the crowd? Are you able to attract attention? Are the tools you've been using effective? Are they cumbersome to transport and set up? Do they work in the ways you want them to work? Let me share 7 easy-to-use tools that have been proven to increase your response when marketing at nonprofit events.

Primary topic: Marketing Strategy

Marketing Strategy

678 views

By Stephanie MeachamRecently published1 topic

3 Ways to Gain More Exposure with Event Marketing

Fairs, conventions, trade shows… events such as these have many things in common, but one stands far and above the rest. They draw huge crowds. That means, in order to achieve success, you have to get noticed. Easier said than done with thousands of people milling about. Since the golden rule of event marketing is to attract attention, you have to thing outside the box (or booth). Here are 3 ways you can stand out from the crowd and ensure higher traffic levels for your exhibit. #1 - If They Go Low, You Go High

Primary topic: Marketing Strategy

Marketing Strategy

731 views

By Stephanie MeachamRecently published1 topic

10 Ways to Get Giant-Sized Exposure with Advertising Inflatables

Whether you're planning a grand opening, attending a trade show or undertaking a full-blown mobile marketing campaign, you want big results. Few marketing strategies deliver the giant-sized exposure better than advertising inflatables. Here are 10 proven techniques you can use to pull in incredible amounts of traffic to your location.

Primary topic: Marketing Strategy

Marketing Strategy

1,015 views

By Stephanie MeachamRecently published1 topic

Inflatables Give 3 Powerful Advantages to Mobile Marketing Tours

If you’ve participated in mobile marketing tours for very long, you’ve seen what it takes logistically to be successful. Booths or exhibits that are all two-dimensional and the same height become invisible once the room fills with a crowd of attendees. Stagnant displays of pictures or ordinary signage fade into the background in a sea of exhibits that only offer static imagery. But inflatables naturally overcome the biggest roadblocks in promotional marketing: mobile or otherwise. Here are 3 powerful advantages giant inflatables offer:

Primary topic: Marketing Strategy

Marketing Strategy

833 views

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