Articles
Browse every published article connected to Stephanie Ward, with exact attribution and full-archive search.
Articles
Browse every published article connected to Stephanie Ward, or search within this exact expert archive.
Do you know how much time you spend on your business being ‘in motion’ instead of ‘in action’? Are you aware of the difference? Motion keeps you busy. Action creates momentum and the results you want. Think of it this way, action is something that moves you closer to your goals. Action ...
Would you like to increase your business? In Jay Abraham’s book, Getting Everything You Can Out of All You’ve Got, he says there are only three ways (or a combination thereof) to increase your business and make more money. They are: 1. Increase the number of your clients 2. Increase the ...
Whether or not you are currently using advertising as one of your marketing strategies, I want to share a fabulous way to make the most of the money you do invest in advertising. You probably know Google as a popular search engine that is used to find all kinds of information. They have more ...
Many times business owners get stuck when it comes to marketing because they feel uncomfortable doing it. They are afraid of being seen as pushy, intrusive, or fake. What if you could change the way you think about marketing by connecting to your true intention for doing it in the first ...
Have you tried advertising as a marketing strategy to grow your business? Did it work? If not, you may have missed one, or all, of the following components of effective advertising. You must advertise in the right places, place ads the right number of times, and have the right ad. It is key ...
How often do you actually get to speak to prospective clients? Do you believe that it would help your business if people could hear your voice? Imagine if you could ‘talk’ to loads of prospects without having to do it one-on-one. The great news is that you can! It is possible to convey ...
As a business owner your time is precious. You probably have multiple requests from people that are pulling you in many directions. But, if you say yes to every invitation that comes your way, you will not have time for the activities that are critical to growing your business. What I ...
As a business owner do you ever find yourself trying to act the way you think your clients want you to? Or even more dangerous, are you trying to be more like your competition? Trying to “fit in” is not a smart business strategy. Conformity is not profitable and frankly it’s ...
It’s no secret that effective headlines are a crucial part of successful marketing. The big question is, how do you create effective headlines that command attention. Today, more than ever, attracting the interest of prospective clients is extremely difficult. Imagine you’ve written a great ...
You may not realize it, but you already have a gold mine ofnendorsements waiting to be created. Everyone who is seriousnabout building a business and creating credibility uses thisnidea. What is it? Testimonials from your satisfied clients. Whether you are just starting out or have been in ...
It’s a big shock to realize that no one really cares about your business, at least in the beginning of the process. What people do care about, and want to know, is what your business can do for them. You can imagine that information about how long you have been in business or why you started ...
The question isn’t whether or not your business has a website, it’s a given it does. The real question is this: Does your website allow you to connect and interact with visitors? If it doesn’t, you are missing out on an enormous opportunity to grow your business. A website that is nothing ...
As a business owner you know a lot of people, and you continue to meet new people. This is your network. But what are you doing with it? How often do you connect with people in your network? Do you have a plan to stay in touch consistently and develop your relationships? If you’ve ...
What’s stopping you from doing the things you know you want to do in your business? Not enough time and a lack of focus can be obstacles to taking action. But take a closer look and see if these are the real issues. Is it possible that you really do know what you need to do but that fear is ...
The best way for people to get to know you, and find out how your business can help them, is to offer a complimentary sample of valuable information. This can be something written, like a special report, or valuable audio tips. If you don’t already have a valuable give away, then please read ...
As a business owner, you’ve got a lot going on. Sometimes it’s hard to know what your top priorities are and where to put your focus. And since there are only so many minutes in a day, you need to find the best way to utilize your time so you can grow your business. Figuring out what your ...
Getting new clients by referral is one of the most effective, simple, and low cost ways to grow your business. So how many referrals have you received lately? How often do you ask for referrals? It’s exciting to open an e-mail or pick up the phone to find that unexpectedly someone you know ...
Disorganization costs your business money. Not only that, it’s just plain stressful. You know the feeling, you want to find a certain document or an article you need for a project but you can’t find it. Or, things may be in such a state that you’re discouraged from even ...
As a business owner you know the kinds of clients you want. Why not go one step further and make a list of actual companies you would like to have as clients? Then, get clear about who it is you want to contact within each company. What position does the person hold? Is it the owner? Is it ...
How can your prospects know if they want what your business offers? How can they know if what you have, is what they need? A great way to let them find out is to offer a sample, a taster, of your products or services. You can do this by sharing your expertise, letting them experience what ...
Have you been hearing all of the buzz about social networking? Feeling confused? Don’t worry, you’re not alone. The great news is that it isn’t as complicated or time consuming as it may seem. Plus, it’s more than just social; it’s good for your business to get involved. The list of social ...
As a business owner you have all kinds of ideas about what products and services you want to offer to your clients. If you’re like me, you probably think about it a lot. The question is, do your clients really want what you are offering? Are you meeting their needs and helping them with the ...
It’s no secret that as a business owner, you want to attract more clients to your business. And you want to attract clients that are the best fit for your business. Of course it is easier to do this when you are very clear about the specific problems your business solves and for whom you solve ...
As a business owner you’ve probably heard about three criteria people use when deciding to do business with you. Consciously, or subconsciously, people do business with people they know, like, and trust. Of course you must deliver a quality product or service but that’s not enough. Options ...
In addition to direct marketing strategies you want to bensure your existing passive, or indirect, marketing activitiesnare as effective as possible. When is the last time you tookna good look at your existing marketing activities? Here are some fast, easy (and free to inexpensive) ways ...
As a business owner I know you are working very hard in your business, serving clients and staying on top over everything else that needs to be managed. But what if all the hard work you are currently doing is not necessarily the most effective way to grow your business? A solid business is ...
As a business owner you may struggle with the question of how you will be able to get everything done. This is especially true for independent service professionals and solopreneurs. There are only so many hours in the day, this isn’t going to change. So something else has to. And if you ...
Do you know how you can create a connection with all of your potential clients with one action? How to build relationships over time in a consistent way? One of the most efficient ways to do this is with a newsletter also known as an ezine. Don’t panic, there are many ways to create valuable ...
You may be aware of them, you may not be. In any case, chances are high that even if you are aware of them, you probably don’t realize the negative impact they are having on your business. What are they? Things you are tolerating in your work environment. Anything you are tolerating is ...