Articles

Articles by Susan Friesen

Browse every published article connected to Susan Friesen, with exact attribution and full-archive search.

articles
363
shown per page
50
search signals
Topic + expert

Articles

363 articles by Susan Friesen · showing 50

Browse every published article connected to Susan Friesen, or search within this exact expert archive.

By Susan FriesenRecently published1 topic

Key Steps Before Implementing an Online Marketing Plan

Part One: You Have a Website; Now How Do You Attract New Clients? Having a website doesn’t do much for your business if no one visits it. Try these initial steps to marketing your website online. Whether a big corporation or a solo-entrepreneurship, there is likelihood some form of online presence is necessary. And for anyone dealing in business to consumer (B2C) space, a website can even be the business. So you get a new website build, but what about getting qualified potential customers to it?

Primary topic: Business Development
Business Development
1,086 views
Read article
By Susan FriesenRecently published1 topic

Get Your Website Mobile Ready Or Lose Business

What Google’s Algorithm Change Means to You If there’s one thing you really need to focus on as a business owner this year, it’s getting your website optimized for mobile use. Why? The search engine game has changed – again. In the past, most online searches used to be performed from desktop computers but now, more and more of your potential clients and customers are searching using their mobile devices. That means if your website isn’t set up to accommodate their specific needs, then you could very well lose business.

Primary topic: Business Development
Business Development
1,259 views
Read article
By Susan FriesenRecently published1 topic

Making the Most of Facebook Live for Your Business

5 Steps to Getting Great Results with Your Live Broadcasts Facebook Live is a free streaming tool you can use to boost your business. But before you dive in there are some key factors to take into consideration to avoid risking losing your credibility. Facebook Live is an excellent way to get the engagement Facebook wants on your Business Page with their latest algorithm updates. As long as you’re prepared, you will garner a great reach and higher views than natively uploaded videos. Just remember, when your Live, you are LIVE!

Primary topic: Business Development
Business Development
1,218 views
Read article
By Susan FriesenRecently published1 topic

How to Blog Without Breaking the Law

6 Important Legal Issues Bloggers Need to be Aware of Whether you write about your financial services or your travel destinations, you want current and potential clients or followers to find your website, get all the info they need and choose you over your competitors. Regardless of the size of your audience or the type of information your website provides, you need to stay informed if you want to avoid legal issues for bloggers. What you say online can be used against you! Here are 6 ways bloggers can stay on the right side of the law:

Primary topic: Business Development
Business Development
1,159 views
Read article
By Susan FriesenRecently published1 topic

The Entrepreneur’s Beginner’s Guide to Hashtags

How a Few Words Can Increase Social Media Engagement I’m sure you’ve noticed there’s no shortage of social media techniques and tips out there! But have you also noticed the majority of those tips focus on general info, like how to get more followers or likes, or how to post compelling content to engage your users? Those resources are important, but I notice that sometimes hashtags get forgotten about.

Primary topic: Business Development
Business Development
837 views
Read article
By Susan FriesenRecently published1 topic

How to Build Real Followers on Instagram

The Right Way to Grow Your Business Using this Powerful Brand, Audience and Content-Marketing Tool https://evisionmedia.ca/media/build-real-followers-instagram.jpgWe’ve been talking lately about how to boost your business marketing with Instagram. Contrary to what many people still believe, Instagram isn’t just a fun app where you can post food, holiday and family pics. Instagram has become a powerful brand-building, audience-building and content-marketing tool for businesses. It has over 200 million active monthly members sharing 60 million images and 1.6 billion likes per day.

Primary topic: Business Development
Business Development
1,127 views
Read article
By Susan FriesenRecently published1 topic

How to Engage & Inspire with Interactive Content Marketing

Easy Ways to Stand Out from the Competition I’m sure you’ve heard the old adage “Content is king.” While that’s certainly true, it’s not enough anymore to simply write a text-rich blog post and expect engagement to happen. According to a study by Microsoft, the average human has an attention span of eight seconds. Eight seconds! You need to attract your readers’ or followers’ attention and require their active engagement quickly. That can easily be done with something called interactive content marketing.

Primary topic: Business Development
Business Development
850 views
Read article
By Susan FriesenRecently published1 topic

How to Use Twitter Social Videos to Boost Your Business Visibility

Why Incorporating Video on Your Twitter Account is Good For Social Marketing Last month I shared several articles and video eTips on the use of video marketing for your business, especially in the realm of social media marketing. But an often overlooked video marketing option is using video on Twitter. Using videos on your Twitter channel can provide a much richer experience for your followers than by simply posting images or text. Plus videos allow your followers an opportunity to get to know, like and trust you all that much quicker and easier.

Primary topic: Business Development
Business Development
1,322 views
Read article
By Susan FriesenRecently published1 topic

Defining Your Brand’s Purpose: The Power of Crafting a Compelling Value Statement

If you want your brand to thrive, it has to inspire trust in the minds of consumers. This is of the utmost importance, regardless of the size or nature of your business, because in today’s trust economy, people are more conce ed than ever about whether a brand can be trusted, and whether its values are aligned with theirs.

Primary topic: Business Development
Business Development
534 views
Read article
By Susan FriesenRecently published1 topic

How to Find Ideal Clients

5 Important Steps for Defining Your Niche Market I talk a lot to clients about branding and finding their niche but this can be quite challenging to new entrepreneurs or even seasoned business owners when it isn’t clear what their brand is or who they would ideally want to work with. New entrepreneurs have a vision of how they want to help people and have a gift they can share that will help solve their problems, but they struggle with getting the right message to the right people who can benefit from their services.

Primary topic: Business Development
Business Development
1,233 views
Read article
By Susan FriesenRecently published1 topic

10 Best Practices for a Compelling About Page that Works

Could you be turning off visitors on your website without even knowing it? Unfortunately that’s exactly what many online business owners are doing on their websites. When you think about it, people perusing your website are potential clients deciding whether or not to call you or purchase from you. They’re looking for a reason to like you… are you qualified to help them? Will you solve their problem? Will you relate to their needs? And having a properly done “About” page helps visitors answer these questions.

Primary topic: Business Development
Business Development
1,377 views
Read article
By Susan FriesenRecently published1 topic

What’s the Difference Between a Tagline and a Slogan?

If you don’t build brands for a living, you may be under the impression that there’s no difference between a tagline and a slogan. After all, they are somewhat similar, and the terms tagline and slogan tend to be used interchangeably. If you were to go back several years and ask me this question, even I might not have known how to explain the difference. But as I’ve found out over more than 20 years of helping business owners build their brands, there is a significant difference between a tagline and a slogan.

Primary topic: Business Development
Business Development
403 views
Read article
By Susan FriesenRecently published1 topic

How To E-A-T Your Way to the Content Google Likes

Follow These EAT Guidelines to Improve Your Website SEO You know what they say – you are what you eat. Of course, when people say this, they’re usually discussing your diet, and how your food choices impact your health. But what about the health of your website? Turns out what your website ‘eats’ plays a big role, too! I’m talking, of course, about EAT, part of Google’s new search guidelines. If you want to create content that Google likes, then you MUST follow EAT! EAT stand for three important criteria that Google uses when evaluating your site: Expertiser Authorityr

Primary topic: Business Development
Business Development
593 views
Read article
By Susan FriesenRecently published1 topic

How We Helped A Local Consultant Get More Visibility (And Become A Bestselling Author!)

A Case Study On Douma Leadership Apologies if I sound like a broken record, but there are some things that are so important in the world of digital marketing, that I can’t say them enough. One: you need a good website. And two: a good website isn’t enough. Even if you know this, of course, there’s a difference between knowing and doing. And it’s easy for small business owners and entrepreneurs to struggle with information overload when it comes to marketing. That was the case for our client, Yvonne Douma.

Primary topic: Business Development
Business Development
574 views
Read article
By Susan FriesenRecently published1 topic

5 Service-Based Businesses That Really Benefit from Local SEO

Does your service-based business serve a specific local-based geographic area? If so, your success depends greatly on attracting local traffic. Local SEO can be a great way to reach customers. While virtually any business can benefit from SEO, keep reading to discover five fields where this strategy can really pay off to reap great business rewards. Looking for more Local SEO strategies for your business? Read our article: 13 Strategies to Optimize Your Website for Local SEO. https://evisionmedia.ca/optimize-website-local-search/ 1. Medical and Dental Clinics Love Local SEOr

Primary topic: Business Development
Business Development
1,022 views
Read article
By Susan FriesenRecently published1 topic

Choosing The Right Photos For Your Website & Online Brand

How smart companies use images to boost their online presence You might think for an agency that does so much web design and blogging, we’re just writing and geeking out on code all day. And that’s partly true - we do do a lot of writing and custom coding (see why custom built websites are usually your best bet here). But part of being a good digital agency is understanding the role that visuals play, both in creating a website and fostering an online brand and presence. Forget the old saying. Online, a picture is worth way more than a thousand words.

Primary topic: Business Development
Business Development
550 views
Read article
By Susan FriesenRecently published1 topic

Getting Your Business Ready NOW for Holiday Shopping

Black Friday and its good friend Cyber Monday are over. But it’s not too late to prepare for the next big spending spree: The Holidays Christmas shopping and websites didn’t always go together. For years consumers had the option of ordering online for contacting a new business, but an unfamiliar audience only really took the online shopping and procuring services via websites in more recent years.

Primary topic: Business Development
Business Development
980 views
Read article
By Susan FriesenRecently published1 topic

4 Top Email Marketing Services for Entrepreneurs

Your newsletters don’t have to be a chore. Writing about what you do should be an enjoyable experience and when it is, it will reflect in the content – which then leads to a better read for your users! One thing that can be frustrating is getting that content out there. For some businesses newsletters are all they do, and these kinds of companies have become staples in almost every online marketing strategy. Many email services like Gmail even have separate tabs now devoted to promotional emails so users can have them all organized in one place.

Primary topic: Business Development
Business Development
1,279 views
Read article
By Susan FriesenRecently published1 topic

Should Your Small Business Use eCommerce Chatbots?

The Pros and Cons of Conversational Commerce Conversation is a core part of the buying process, whether you’re asking the wine clerk what red she recommends or messaging a store owner on Facebook to see if they sell gift cards. I’m sure you’ve visited a website and had a chat box pop up, asking if you needed help or offering to start a conversation. Chances are, the “person” with whom you’re speaking isn’t human.

Primary topic: Business Development
Business Development
905 views
Read article
By Susan FriesenRecently published1 topic

9 Reasons Why Social Media Has Become An Epic Fail for Your Business

Stop wasting your time; here’s what you can do right now to turn things around Wish you were getting better results with your social media? Many entrepreneurs I talk to are frustrated they aren’t seeing anything come of their social media efforts. They’re ready to give up, thinking it’s all been a huge waste of time. This is when I tell them social media marketing isn't as easy as creating and posting content. Indeed, there’s much more that goes into making social media marketing work effectively for a business.

Primary topic: Business Development
Business Development
1,241 views
Read article
By Susan FriesenRecently published1 topic

Why Your Website Needs a Page for Every Purpose

Your website may be the online representation of your business, or the actual business, but either way it’s there to service your customers and clients. Users visit your website looking for what you provide and the last thing you want to do after spending time and money on online marketing is confuse them or not provide them with the information they’re looking for. This is why it’s so important to make sure whatever it is you’re selling, you have a page dedicated to it!

Primary topic: Business Development
Business Development
997 views
Read article
By Susan FriesenRecently published1 topic

2 Easy Steps to Increase User Engagement for Small Businesses

Posting to social media is a great but even better is creating conversation. For years companies all over the world have been leveraging the power of social media to grow their business. But many fall short when it comes to the true intentions of content marketing. When you post something that is intended to appeal to your ideal users, don’t walk away. Those notifications letting you know how the post is performing are the important part.

Primary topic: Business Development
Business Development
1,064 views
Read article
By Susan FriesenRecently published1 topic

The Right Reasons for Rebranding Your Business Logo

Thinking About Changing Your Marketing Graphics? Over time your business will grow and evolve. You may offer new services or products, enter different markets or target another demographic. If this happens, you might need to consider changing your marketing graphics. However, you need to be careful you’re not undoing all the hard marketing and branding work that you’ve done and that you fully understand how to rebrand for the most effective results. Your brand tells a powerful story; you don’t want to dilute that by fixing (or breaking) something that doesn’t need fixing!r

Primary topic: Business Development
Business Development
1,084 views
Read article
By Susan FriesenRecently published1 topic

Basic Search Engine Optimization Principles for Entrepreneurs

How Keyword Rich Content is Directly Related to SEO for your Business Ever wonder what SEO really is but were afraid to ask? SEO is an acronym for “Search Engine Optimization”. It’s the umbrella term for all the methods you can use to ensure your website is found by various search engine result pages (SERPs). Google is the most widely used search engine but it’s certainly not the only one. There’s Bing, Yahoo!, AOL and others. If your website does not appear higher up in their search rankings, then you are missing out on a huge opportunity.

Primary topic: Business Development
Business Development
1,156 views3/5 (1)
Read article
By Susan FriesenRecently published1 topic

5 Steps to Help You Build an eCommerce Store

Your Guide to Starting an Online Business Whether COVID-19 pushed you to pivot from a brick-and-mortar store to an online environment, or you’ve decided to take the plunge and set up a web-based shop, starting an eCommerce business can be a rewarding venture. From 2017 to late 2019, approximately 28.1 millio Canadians made purchases online. That’s a lot of people who are landing on webpages and whipping out their wallets if they like what they see.

Primary topic: Business Development
Business Development
733 views
Read article
By Susan FriesenRecently published1 topic

7 Crucial Elements to Building an Effective Personal Brand

How to Gain More Income, Influence and Impact Through Building a Personal Brand It used to be that if you had a logo and a website you had a business brand. But today's consumers demand a lot more. Branding for them is about the experience of being with you, the owner of that business. Today businesses have to look a lot deeper when it comes to creating a personal brand that is in harmony with their business brand. When you have a strong personal brand, you become a mini-celebrity in your field. With that strong brand comes clout and credibility. People look up to you.

Primary topic: Business Development
Business Development
1,072 views
Read article
By Susan FriesenRecently published1 topic

The Grapefruit Confusion: The Cost of False Assumptions

Are False Assumptions Costing Your Business Valuable Sales? When I was in grade 11, our high school music department held a fundraiser selling grapefruit. Yes, grapefruit. Don't ask. Our local community channel (shout out to MSA Cable 3!) caught wind of this initiative and wanted to interview one of the students during their live Thursday night "What's Happening" program. For whatever reason, I was chosen for this honour. Who knows, I probably was the first to raise my hand and volunteer when no one else was jumping at the opportunity. Be on TV? I'm IN!

Primary topic: Business Development
Business Development
1,186 views
Read article
By Susan FriesenRecently published1 topic

The Importance of Brand Consistency

What is a brand anyway? Many people think it’s a logo or website, but it’s much more than that. A brand is not only what people see when your business is presented to them, but it’s also what they feel. And it’s that feeling that makes or breaks a business. It’s the perception of what your audience thinks and feels about you and your business that makes up your brand.

Primary topic: Business Development
Business Development
1,109 views
Read article
By Susan FriesenRecently published1 topic

10 Important Questions To Ask Your VA Before They Develop Your Website

I think VAs (Virtual Assistants) can have an important role in an entrepreneur’s business. They can help out with many tasks that are often not something that busy people want to do, nor can do. VAs can be very handy with managing calendars, sorting through dozens of emails, doing minor website updates and even helping manage campaigns to ensure all the moving pieces are all lined up.

Primary topic: Business Development
Business Development
1,436 views
Read article
By Susan FriesenRecently published1 topic

What’s the Difference Between a Tagline and a Slogan?

If you don’t build brands for a living, you may be under the impression that there’s no difference between a tagline and a slogan. After all, they are somewhat similar, and the terms tagline and slogan tend to be used interchangeably. If you were to go back several years and ask me this question, even I might not have known how to explain the difference. But as I’ve found out over more than 20 years of helping business owners build their brands, there is a significant difference between a tagline and a slogan.

Primary topic: Business Development
Business Development
398 views
Read article
By Susan FriesenRecently published1 topic

The Benefits of Content Marketing for Non-Profits

When you think about how a charity or other non-profit promotes itself, content marketing is probably not the first thing that comes to mind. But the truth is, content marketing for non-profits shouldn’t be seen as any less important than it is for any other organization. Blogging and other forms of content should be considered key aspects of any charitable foundation’s marketing strategy, and the vast majority of marketers would agree.

Primary topic: Business Development
Business Development
383 views
Read article
By Susan FriesenRecently published1 topic

Competitive Positioning for Nonprofits

How to Create a Brand Positioning Statement It’s an important question every organization must ask themselves: what sets you apart from the competition? Notice I said “organization.” Don’t think that just because you’re part of a nonprofit that you don’t need to put time and effort into branding! Nonprofits need to be aware of the link between a brand's strategic value and its organizational impact. Here are a few things that can happen if you don’t put the time and effort into creating this simple yet powerful statement: • You’ll probably be confused with similar organizations.r

Primary topic: Business Development
Business Development
920 views
Read article
By Susan FriesenRecently published1 topic

Your 2020 Holiday Marketing Guide for Business

How Will COVID-19 Impact Holiday Shopping? COVID-19 is a global crisis that has affected economies, supply chains and retailers around the world. Your customers’ purchasing decisions this fall/winter may look completely different from what they did last year. As marketers, we’ve had to pivot our strategies in the face of COVID-19. Those tried-and-true marketing tactics that worked for us before may not anymore. No matter what type of small business you have, it’s crucial to realize that because the retail landscape has shifted, your holiday marketing plan must too.

Primary topic: Business Development
Business Development
664 views
Read article
By Susan FriesenRecently published1 topic

How to Crush it With Lead Generation on LinkedIn Pulse

Blogging was promoted to be the promised land for entrepreneurs, business owners and marketers. Do you ever spend time crafting a brilliantly written article, posting it on your blog, only to hear the sound of crickets? So to boost the number of people seeing your article, you post it on social media and send a blast to your email list. You check your web stats the next day only to see that your blog masterpiece has largely gone unseen. What’s a frustrated marketer to do? Enter LinkedIn Pulse, LinkedIn’s publishing platform

Primary topic: Business Development
Business Development
1,185 views
Read article
By Susan FriesenRecently published1 topic

How to Marie Kondo Your Website

9 Website Redesign & Refresh Tips You’ve probably heard of Marie Kondo by now: she sparked a whole movement of decluttering, and has a Netflix show called “Tidying Up With Marie Kondo.” Also known as the KonMari method, her focus is on organizing your home by getting rid of items that do not “spark joy.” While her method applies more to dresser drawers and workspaces, there’s no reason why you can’t Marie Kondo your website! Just like your home and office, your site needs to be cleaned from time to time.r

Primary topic: Business Development
Business Development
936 views
Read article
By Susan FriesenRecently published1 topic

Website Planning: Why Strategy Beats Design Every Time

What to Do First Before Designing Your Business Website I see it all the time. People are excited about their business. They set out to hire a web designer. They share their vision for their website and excitedly wait for the big reveal. Then, disaster strikes. "You got it all wrong." they say. Design dollars are wasted. Revisions begin. Everyone scratches their heads and wonders where it all went wrong. And before you know it what should have been a simple project becomes a nightmare. This doesn't have to happen to you.

Primary topic: Business Development
Business Development
1,022 views
Read article
By Susan FriesenRecently published1 topic

Small Acts of Kindness That Grow Your Bottom Line

Have you ever gone out of your way to make someone feel special? When Daniel and I were involved in KindActs, a local Random Acts of Kindness Foundation chapter, it was our mission to spread the word on how powerful acts of kindness can be on others. It’s a subject I’m passionate about because growing up was not easy for me. I was bullied at home and at school where I received, on a daily basis, very convincing messages that I was a freak, insignificant, and unworthy.

Primary topic: Business Development
Business Development
1,310 views
Read article
By Susan FriesenRecently published1 topic

How the 2015 Facebook Algorithm Changes Affect You: Popular content rules while spam drools

Is Facebook marketing dead? Not yet. While it is certain that the January 2015 Facebook algorithm update will force businesses to change their strategy, there's still value to be found on Facebook for brands. While this popular Social Media channel still provides the potential to reach thousands of viewers, the challenge now is how to ensure your Facebook business page content appears in your fan's news feeds. Why Facebook made the algorithm change

Primary topic: Business Development
Business Development
1,197 views
Read article
By Susan FriesenRecently published1 topic

3 Ways to Get More Traffic to Your Online Store

An Introduction to Marketing Your Store Online No matter how wonderful your products are, finding ways to encourage consumers to buy from your online store can be a challenge. With so much competition out there – especially if you’re competing against a big retailer – means you need to always be focusing on ways to get more traffic to your online store. Here are 3 ways to grow your online store: 1. Create Compelling Content

Primary topic: Business Development
Business Development
1,465 views
Read article
By Susan FriesenRecently published1 topic

Why Entrepreneurs Shouldn’t Build Their Own Websites

There, I said it. After reading this article, you'll understand why… Back when I was at the Vancouver Film School learning how to build websites, there was no such thing as Wordpress or even content management systems for that matter. If you wanted a website created, you had to know two things: a thorough understanding of HTML (CSS was just starting to emerge at that time) and a solid comprehension of what you were doing on the World Wide Web. The World Wide Web’s landscape has changed dramatically since then.

Primary topic: Business Development
Business Development
1,167 views
Read article
By Susan FriesenRecently published1 topic

10 Ways to Attracting Clients Through Kindness

Why Being Generous in Your Business Will Result in More Loyal Customers Have you ever noticed feeling compelled to do something for those who have helped you– even if they haven’t asked you to? That's the Law of Reciprocity at work. This law says whatever you give, whether it's money, time or effort… that it comes back to you with a tenfold return. I know for a fact this law works as we’ve experienced it many times over the years. Almost like clockwork, we notice a distinct increase in leads that come in after making a donation or doing something extra for a client.

Primary topic: Business Development
Business Development
1,337 views
Read article
By Susan FriesenRecently published1 topic

Tales from the Online Marketing Crypt #8 - The Inconvenient Side Effect of the Shop Local Movement

What Local B2C Businesses Need to Focus on to Stay Open Since COVID-19 barged in on our lives, there’s been a lot of rallying on social media about the #ShopLocal movement. I’ve been on that cheerleading team too—what about you? But when push comes to shove, are you REALLY shopping local or just supporting from the sidelines while continuing to order from Amazon or some big-box store in a different country, capitalizing on all the juicy sales happening during the holiday season? It’s OK. I think many of us are guilty, myself included.

Primary topic: Business Development
Business Development
777 views
Read article
By Susan FriesenRecently published1 topic

12 Wordpress SEO Hacks to Boost Your Business Website Traffic

We all want websites that are search-engine friendly. But sometimes when you are busy it's easy to publish a new blog post and be off to the next thing on your to do list. Over time, this can really hurt your SEO efforts. That's why I've put together this short hit list of things you can do to boost your Wordpress SEO. Schedule these tasks in your calendar to make your blog traffic soar! 1) Post New Stuff Regularly

Primary topic: Business Development
Business Development
1,805 views
Read article
By Susan FriesenRecently published1 topic

Too Many Gurus: Why Less is More and How to Refocus

Are you overwhelmed by the volume of advice you see and read each day by business and marketing experts? It's easy to get excited about trying new things in your business and ending up following a lot of experts on social media and subscribing to their eZines and newsletters. But over time this can result in too many gurus, too much confusion and too little time to do everything they say you should be doing.

Primary topic: Business Development
Business Development
936 views
Read article
By Susan FriesenRecently published1 topic

How to Set Your Social Media Goals For 2018

Social media experts are everywhere and there are many varying opinions on what’s ahead in the constantly changing landscape. In this post we’re going to look at setting your goals based on what you’ve done so far and how you should adjust it so you’re getting the most out of your content marketing. If you’ve never taken stock of your social media or set goals, then this is the article for you. It’s important to measure the successes and failures honestly and to set your ego aside and admit that some of what you did may have been wasted effort.r

Primary topic: Business Development
Business Development
1,148 views
Read article
By Susan FriesenRecently published1 topic

How to Optimize Your Website for Local Search

13 Strategies to SEO Optimize Your Local Business Website If you run a store-front business or offer a service that is within a specific local-based geographic area, then you will want to focus your marketing efforts on getting in front of local traffic. Since many marketing initiatives are of a more global nature that don’t help you at all, there’s actually a few specific things you can do to ensure you get visible in front of the local people that you want to attract to your business.

Primary topic: Business Development
Business Development
1,161 views
Read article
By Susan FriesenRecently published1 topic

A Comprehensive 2019 Guide to the Website Redesign Proces

There are so many different reasons why a small business owner may decide to rebrand a website: poor conversions and/or sales, confusing navigation or an outdated design, to name a few. However, as I mentioned in my previous blog The Right Reasons for Rebranding Your Business Logo, it’s essential to have strong reasoning, logic and stats behind rebranding your business. For example, are poor conversions due to an ineffective design or a glitchy shopping cart? Is your website truly outdated or are you just bored of the colour scheme?

Primary topic: Business Development
Business Development
905 views
Read article
By Susan FriesenRecently published1 topic

Using Facebook Messenger Bots to Boost Your Business

Facebook Messenger is a free tool for all Facebook users, including businesses, that is accessible through both the website interface and a downloadable Messenger app available for all phone operating systems. Its purpose is simply for communication, which is very important for any business with a profile. Many users do some searching before committing to making a purchase and an easy way is to check a Facebook page or profile for further insights.

Primary topic: Business Development
Business Development
1,062 views
Read article
By Susan FriesenRecently published1 topic

5 Ways to Successfully Manage a Remote Team

Leadership Skills for Small Businesses Whether you have a few people that telecommute to the office or a huge virtual team, remote employees are now the norm. It can be a challenge not only to find reliable remote employees, but also to effectively manage your team from afar. Employees and leaders need to understand their roles, be motivated to work hard and communicate with other team members. It’s also essential to understand that certain industries lend themselves better to remote opportunities.

Primary topic: Business Development
Business Development
1,210 views
Read article