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363 articles by Susan Friesen · showing 50

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By Susan FriesenRecently published1 topic

6 Ways to Increase Sales After the Holidays

Your Business Guide on Beating Post-Holiday Fatigue It’s no surprise that people shop more doing the holiday season. A report by Adobe Analytics found that consumers spent $80.3 billion—and that was just online—from November 1 to December 6 in 2018. If you were fortunate, your business enjoyed great seasonal success. But whether you made a hefty profit or experienced a holiday sales slump, there are ways to increase sales in January. I’m sharing 6 of my favourites: 1. Throw another sale.

Primary topic: Business Development
Business Development
780 views
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By Susan FriesenRecently published1 topic

Why Building Trust is So Important for a Successful Rebrand

A Case Study on Rose Marie Swanson No matter what kind of business you own, if you want to ensure a successful rebrand, you’ve got to be perceived as trustworthy. Hopefully, once you’ve gotten to the point of wanting to refresh your brand, you’ll have already built up a considerable amount of trust. But if you don’t do what you can to preserve what you’ve already built, you could alienate your customers and quickly lose whatever trust you have. If you’re the owner of a well-established brand, regardless of how trustworthy it might seem, this becomes even more important.

Primary topic: Business Development
Business Development
560 views
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By Susan FriesenRecently published1 topic

Things to Consider When Refreshing Your Brand Identity

Building a brand is anything but easy. There’s a long list of things to consider, and it can be very overwhelming. Among many other things, you’ve got to figure out the design of your logo, define your brand identity, and pinpoint your target market. But if you don’t have a background in marketing, this can all feel like nothing more than a guessing game. And even if you’ve already done all this stuff to the best of your ability, there are probably a few areas that could use some tweaking. But where do you start? What aspects need to be updated?

Primary topic: Business Development
Business Development
709 views
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By Susan FriesenRecently published1 topic

3 Barriers to Break and Get Your Service-Based Business E-commerce Ready

You might not think your service can be sold online but here’s 3 reasons why you might be wrong! We’ve all seen how rapidly e-commerce has taken over but many service-based small business owners and entrepreneurs are still gun shy about taking their business to the next level online. Whether you sell a physical product or provide a service you could benefit from online sales.

Primary topic: Business Development
Business Development
1,498 views
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By Susan FriesenRecently published1 topic

Smart Calls-to-Action for Every Buying Stage to Maximize Conversions

Have you ever wondered why some websites convert better than others? You can have the best copywriting in the world but if you don't have effective calls-to-action on each page, you won't get the sale. So what’s the best way to get prospects to take action? In a previous article, we defined what a “Call-to-Action” is https://evisionmedia.ca/defining-call-to-action-website/ and why your website must use them. This article provides effective example calls-to-action to reach shoppers at every stage of the buying cycle to boost conversions.

Primary topic: Business Development
Business Development
1,080 views5/5 (2)
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By Susan FriesenRecently published1 topic

3 Ways to Help Your Business Become a Trusted Brand

3 Ways to Help Your Business Become a Trusted Brand When it comes to generating leads and making sales, one of the most important elements is the ability to build trust and rapport with potential customers. This is tough enough at a brick-and-mortar store, but when you’re selling your products and services online, as most of our clients do, things can get much more complex, and more difficult. When you meet a prospect in person, it’s simple and straightforward. You shake hands, strike up a conversation and build a connection.

Primary topic: Business Development
Business Development
622 views
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By Susan FriesenRecently published1 topic

Is Video Marketing right for you and where should you use it?

Why Video Marketing Garners Great Results for Business Owners and Entrepreneurs Video marketing is a hot topic for us lately and for good reason. Online marketing is a dynamic business but not always unpredictable. For years now we’ve seen consistent trends that indicate certainties such as users are used to watching ads while browsing the internet and now more than ever those videos influence their purchasing habits. To help those on the fence with regards to their own video marketing we’ve put together a list of answers to commonly asked questions.

Primary topic: Business Development
Business Development
1,054 views
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By Susan FriesenRecently published1 topic

Why Building a Successful Business Relies on Consistent Marketing

Keys to Consistency: How to get into a marketing rhythm to boost your business income Let me ask you a question. How many of you NEVER missed a day sending your newsletter, posting daily social media, or publishing a blog post? That’s what I thought… Guilty! What’s funny is that deep down we know the importance of marketing our business consistently, but SO many entrepreneurs and business owners are an epic fail at delivering on that promise. Many entrepreneurs are an epic fail at delivering marketing consistency. You too?Click To Tweet

Primary topic: Business Development
Business Development
1,125 views
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By Susan FriesenRecently published1 topic

Deck Out Your Business Website and Social Media in Holiday Style!

It's the most wonderful time of the year; a time for celebration of the holiday season... As we deck the halls with boughs of holly and trim the tree, it's also time to get your business showcased for the holiday season. This is the time to make sure your social media profiles and website are ready for the festive season. Here's some ways to dress up your website and social media for the holidays: Decorate Your Website Home Page

Primary topic: Business Development
Business Development
1,010 views
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By Susan FriesenRecently published1 topic

11 Graphic Design Trends to Watch Out for in 2024

Whether you’re making marketing materials, creating content, or something else entirely, building a successful brand requires a lot of design prowess. And no matter what it is you’re designing, if you want to ensure you’re making use of all the tools at your disposal, you’ve got to stay up to date on the latest graphic design trends. For this year, I think it’s safe to say that the dominant trend will be the use of AI in graphic design, and that will likely continue to be the leading trend for several years into the future.

Primary topic: Business Development
Business Development
402 views
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By Susan FriesenRecently published1 topic

Top Tips on Blogging to Keep Your Audience Engaged and Coming Back for More

Whether you’re a seasoned blogger or you’re just starting out, keeping your audience engaged can be incredibly challenging. Consistently coming up with fresh ideas can be draining, and even with the best of intentions, blogs can sometimes fall flat, leaving your readers disengaged or worse, clicking away from your website without giving it a second glance. Moreover, with so many voices competing for attention, standing out requires more than just good writing – it demands creativity, strategy, and a deep understanding of your audience.

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

The Serious Job of Protecting Client Information

6 Important Small Business Cyber Security Tips Chances are, you think twice before entering your credit card information online to buy something, watch out for malicious links in emails and keep your PC updated against viruses, spyware and hackers. However, how much thought do you put into your small business data security and protecting client information? Hopefully a lot, because according to Microsoft: • An attacker resides within a network for an average of 146 days before detection • The average cost of a data breach to a business is $3.8 millionr

Primary topic: Business Development
Business Development
1,386 views
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By Susan FriesenRecently published1 topic

How to Have More Inclusive Brand Marketing—Authentically

Add Diversity to Your Brand with Integrity & Honesty In recent years we’ve been hearing more and more about diversity and inclusion (D&I) in the workplace. The words “diversity” and “inclusion,” are similar, but they don’t have the exact same meaning. The well-known diversity advocate VernÄ Myers explains it as, “Diversity is being invited to the party. Inclusion is being asked to dance.”

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

3 Tips for Social Media Storytelling

How to Build Better Engagement for Your Business Stories predate television, the internet and social media, but they’re a big part of the modern marketing landscape. Social media is—or should be—a big part of your marketing strategy, no matter what line of business you’re in. Social media storytelling can increase reach and brand awareness and help you gain new followers. However, there is a great deal of noise out there. If you don’t attract attention, your message is going to be lost in a sea of other competing messages.

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

7 Blogging Tips To Get You More Raving Fans

In a previous article I wrote about the benefits of blogging and how it can greatly affect your long term business success. Judging by the comments it generated, it looks like my goal was achieved by inspiring entrepreneurs and business owners just like you to put some serious blogging effort into their online marketing efforts. So now that I have you all fired up to start blogging, there’s a few things that you need to be aware of for those benefits to materialize and get you some raving fans who will happily comment on and share your posts to their followers.

Primary topic: Business Development
Business Development
1,338 views
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By Susan FriesenRecently published1 topic

How to Define Your Brand Voice

3 Steps to Help You Create This Essential Part of Your Business Brand Identity Creating your brand identity involves many different facets including the logo, taglines, website colours and brand voice. Every brand has a voice. Your brand is unique, so your brand voice should be too. Your brand voice is the constant personality you use when communicating your message to the world. Is your business all about you? Read our article: Embracing Your Personal Branding Uniqueness for Business Success https://evisionmedia.ca/embrace-your-personal-brand/rnr

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

How to Calculate Twitter ROI

Get to Know Your Social Media Metrics It doesn’t matter which social media platforms you’re using to promote your business?—if you’re not measuring your results, you’re wasting your time! You need to be tracking things like which posts perform better than others, and which types of content your users like best.

Primary topic: Business Development
Business Development
945 views
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By Susan FriesenRecently published1 topic

How to Protect Your Business from Cyber Crime

Is your business secure? It may not be. Many unscrupulous individuals are operating online looking for new ways to exploit honest people. I was recently pulled into a scam enacted by someone yet to be identified via a freelance work website. Because of how personally this affected me and my brand reputation, I’ve decided to write today’s blog post about securing your business online. My personal experience involved Upwork.com, which is a website boasting about the value of freelance talent. Well as the old saying goes: there is nothing more expensive than cheap labour.

Primary topic: Business Development
Business Development
1,470 views
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By Susan FriesenRecently published1 topic

3 Ways to Promote Brand Values in Your Marketing

Establishing values is an integral part of the creation of any successful brand. But why are brand values, something which can seem so insignificant, so vital to the success of your brand? Well, when you promote brand values, it allows you to establish an emotional connection with current customers and potential patrons, giving you the opportunity to build much-needed trust, loyalty, and familiarity.

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

How Industry Jargon is Scaring Your Clients Straight to Your Competitor

Are you speaking a different language to your prospective clients and aren’t even aware of it? I travelled to Montreal Quebec recently and even though my stay was brief, it was not without its challenges in the communication department. In case you’re not familiar with Canada, English is our primary language with French being secondary. This is primarily due to the province of Quebec having a very large French speaking community. I was never fully aware of just how large this community was until I tried to be a tourist there.

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

5 Keys to a Winning Website Content Strategy

Getting qualified visitors to your website is like the holy grail of online marketing. And once they are there you want to keep them there. Having content that is relevant, engaging and compelling is key to keeping visitors on your website. But how do you do that? Here are five ways to crafting attention-grabbing content your visitors can't resist. 1. Less is More On your home page, visitors want to know immediately who you are, what you do, how you help them, and why they should choose you.

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

How to Pivot Your Small Business Strategy During the COVID-19 Crisis

Easy Ways to Create a Coronavirus Crisis Management Plan As small business owners, we’re prepared for a lot of things, whether it’s a seasonal shift in sales or an unexpected employee absence we have to step in and cover. But we’ve never seen anything like the COVID-19 pandemic, leaving us uncertain about how to cope in these strange times. I know that this is a scary and isolating time both personally and professionally. I hope you’re staying safe and healthy, and that this article can help you with planning for business challenges related to the coronavirus.

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

5 Tips for Creating the Best Website Content Strategy

See Why Now’s A Great Time To Update Your Website – And Howr Designing a website that drives conversions by giving potential customers what they want can be a long, difficult process. Among other things, it’s got to look great, the user interface has to be just right, and you have to find ways to say everything that needs to be said with as few words as possible. Believe it or not, even after two decades of designing websites, creating something that checks all those boxes still feels like no small feat.

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

Website Spring Cleaning: 6 Tips to Update Your Online Presence

See Why Now’s A Great Time To Update Your Website - And How Be honest: how much Spring cleaning did you get to this year? Did you clean out your gutters, sweep out the pantry, organize your closets? What about your business website? Doesn’t it deserve a fresh start too? The truth is websites are living, breathing things. And living, breathing things require upkeep. That’s why Spring is a lovely time to freshen up your website and get the metaphorical dust out of its corner. Keep reading for my top 6 tips to update your website: 1. Clean Up WordPress

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

5 Website Improvement Ideas for a New Economy

What Small Businesses Should Focus on Now to Improve Their Website Content Over the past few months, we’ve all been focused on getting through the pandemic healthy and safe. If you’re a small business owner, you’ve also been trying to survive and thrive—whether that’s creating or updating an eCommerce website, selling a new product that’s in-demand or offering delivery or pickup options to customers. The pandemic has forever changed some of the ways we approach and market to customers. Are you keeping up with this new economy or will you be left behind?

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

13 of the Best Ways to Generate Leads with Social Media

Since I just started the 14-Day Facebook Marketing Challenge yesterday (it’s not too late to join us!), I have Social Media on the brain. I’ve been thinking about one of the biggest reasons why businesses and entrepreneurs take the time to be on social media. Aside from showing off their cute pets or grandbabies, it’s to help grow their business.

Primary topic: Business Development
Business Development
1,198 views
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By Susan FriesenRecently published1 topic

How to Grow Your Business with Reddit

Most businesses hone in on a familiar group of social media platforms for promoting themselves online but many forget about one of the biggest players: Reddit Reddit is an extremely popular website with thousands of what are called “subreddits”. It was built by offering users a place to convene on topics of interest and discuss their passions. Its untraditional format and user-driven rise to prominence makes it a difficult nut to crack for many companies though as they’ve become used to the controlled, sanitized corporate advertising and promotion.

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

How to Stay One Step Ahead of Changing Customer Behaviours

5 Ways to Align Your Business Practices to Manage Consumer Behaviour In today’s digital world, where people want instant gratification, it can sometimes feel like keeping customers happy is a moving target. Shifts in customer behavior, demographics and preferences can change so fast you might not even notice it, until it starts to negatively affect your business. The main reason for this is technology. Everything has gone digital and customers are much more informed than they were in the past.

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

A Newbie’s Guide to Hashtags on Social Media

Tips, Explanations and Examples on How to use Hashtags for your Business If you are new to social media you may wondering what hashtags are about. We see them everywhere – Twitter, Facebook, Instagram, Google+, Pinterest and even Tumblr. But what are they supposed to do? Why do they seem so random? Who is supposed to use them? It’s no wonder this all can seem very confusing! That’s why I’ve put together some tips to help you understand what the heck hashtags are and how to use them strategically in your business. What are #Hashtags

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

Get to the Top of the Search Results with SEM

How to Create a Powerful SEM eCommerce Strategy It seems like SEO gets most of the attention when it comes to marketing, but we can’t forget about SEM! Now… what is SEM? First, let’s go over the basics: SEO stands for search engine optimization. It’s a non-paid effort that centres around optimizing your website and content with words and phrases that people would type into a search engine. For example, if your eCommerce site sells supplements in Canada, you might utilize a mix of words and phrases including: • online supplement store canada • protein shakes for athletesr

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

7 Keys to Creating a High Conversion Website Home Page

Have you ever said, "If only I knew what to put on my website home page, I'd do it!"? Knowing the EXACT things to include to maximize sales and conversion on your website can be difficult sometimes. You want to look good and get results online, but the truth is many home pages rank poorly in terms of conversion. No one wants that. So keep reading and learn the exact items, words, and images to turn your website home page into a selling machine. Critical Elements Every Website Homepage Must Have 1) Openerr

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

Why Brand Consistency (or Lack Thereof) Can Make or Break the Success of Your Business

When you’ve been helping business owners to build their brands for as long as I have, you learn a thing or two about brand consistency, and why it’s so important. But what is a brand anyway? The term gets thrown around a lot, but in my experience, a lot of people (business owners included) would be unable to define it. Many people think it’s just a logo or a website, but the truth is, it’s much more than that. A brand is not only what people see when your business is presented to them, but also what they feel.

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

3 Easy Steps to Embrace Your Holiday Brand Voice during COVID-19

How to Differentiate Your Seasonal Marketing Campaign in 2020 When it comes to defining your brand it’s easy to get caught up in the visuals: the logo, the font size of the text, the imagery you want to represent your business… But defining how you’re going to speak to your customers is essential too. You may have the most beautiful, speedy and well-stocked website in your industry, but if you don’t have a powerful brand voice, you’re not going to have the impact you want, resulting in disappointing sales.

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

Secrets to Creating a Visual Brand Identity That Sets You Apart

8 Key Areas You Want to Keep Your Visual Brand Consistent Have you ever wondered what your social media followers think about you? Is it possible you are sending mixed messages to your prospects? This month we’re talking about the importance of personal branding and how it helps your business. This article ties closely in with that regarding your visual brand – essentially how you come across to others.

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

3 Reasons You’re Not Making Business Profits (and How to Avoid Them)

Tales from the Online Marketing Crypt #17 Stop Doing These 3 Wasteful Things in Your Business to Start Making Net Profits! “Waste not, want not.” “Don’t waste your breath.” “What a waste of time/space/energy.” The list goes on and I’m sure you’ve either heard or said any number of these idioms over the years. Being the system type of personality that I am, wasting time is a big pet peeve of mine.

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

These Two Methods Can Help You Get More Traffic to Your Website

In today’s world, virtually every industry is oversaturated with competitors, and some of them are bound to fade into the background. That being said, if you don’t know how to get more traffic to your website, it can be practically impossible to stand out from that crowd and convince potential customers to choose you. But bringing in a consistent amount of website traffic can be challenging, to say the least. So, how can you actually get people to visit your website?

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

How Building Your Personal Brand Can Help You Escape from the Corporate World

Over the last few years, we’ve seen record numbers of people quitting their jobs. There are many different reasons for this, but undoubtedly, a big contributor is a growing entrepreneurial spirit and a desire to escape the confines of the corporate world. For example, in a report from Catalyst and CNBC published last year, half of respondents said they intended to make career changes, and 22 per cent said they were planning to quit their current job and start their own business.

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

6 Business Investments Every Entrepreneur Should Do to Achieve Success

How my Growing up on a Farm Fostered The Truth About Building a Business that Will Save You Wasted Time, Money and Effort in the Long Run When I was 9, our family moved from Vancouver to a 10-acre farm in Bradner. The shock of moving from a city to a farm was definitely felt by all of us but for my Dad, it was his dream of being a farmer coming true. We were all put to work, much to my brother’s and I chagrin. Mom and Dad continued to work full time in Vancouver so their day meant getting up very early to feed the cattle and milk our cow, Emma, before driving the hour long commute.

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

6 Hot Tips to Rock Your Social Media Results

Social media is a powerful way to build a following, turn prospects into leads, and drive sales. One of the biggest complaints I hear is that business owners are investing lots of time in social media and not seeing the returns on those efforts. If you aren’t getting the social media results you are looking for, perhaps it’s time to look at new tactics. If you are ready to get more out of your social media marketing, here’s 6 techniques to try:

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

9 Ways To Make Your Blog More Engaging

Simple Blogging Tips To Get You More Raving Fans Knowing how to make your blog engaging is one of the most important elements of any smart digital marketing strategy. I encourage all small business entrepreneurs to start blogging, because a blog can dramatically increase brand awareness and drive quality traffic to your website. In today’s digital landscape, using blogs to convert just makes sense.

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

Looking to Redesign Your Logo? Here’s What You Need to Know

Building recognition and familiarity for your brand can be a lengthy and difficult process. Not only do you have to create your visual brand, including your logo, but you also have to ensure that you’re putting those various elements in the right places where your ideal customers will see them. Depending on what products or services you sell, how you sell them, where you’re located, or what industry you’re operating in, this can be much easier said than done.

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

5 Secrets to Creating a Business That Has Longevity

Top customer service strategies to create and sustain a profitable business This weekend Daniel and I were invited to the Abbotsford Airshow as a guest of Chef Michael Dicks of Culinary Touch Catering. He was the official caterer of the 8 Chalets there and served over 5000 guests during the 3-day event. That’s pretty astonishing! This isn’t Michael’s first “rodeo” at the show and after many years of doing this, he and his team have everything down to a science where it all ran very systematically and smoothly.

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

How to Optimize Your Website for Local Search

7 SEO Strategies to Optimize Your Local Business Website In the past year (has it really been a year since we first went into COVID-19-mode?!), we’ve heard a lot about the #ShopLocal movement. Especially over the holidays, people were focused on buying gifts within the community to support small businesses. The Retail Council of Canada’s (RCC) found that 90% of Canadians intended to shop local during the 2020 holiday seasons, and 83% preferred to purchase items that were also made in Canada.

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

Your 2022 Guide on How to Use Video in Email Marketing

It’s not news that video is at the forefront of marketing these days. From creating videos for your website to hosting Facebook Live sessions, this marketing tool has transformed from a nice-to-have to a must-have if you want to effectively engage with your audience and build a loyal following who will be more likely to purchase from you. Video-based marketing is a great way to stand out from the multiple messages people get in their inboxes every day, not to mention how effective it is on social media.

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

Secrets to Creating a High Converting Website Home Page

We all know first impressions are very important. That’s why, whether you are redesigning your website or building one from scratch, the home page is undoubtedly the most important page of your website. So how do you create a design that is eye-catching, engaging, and draws visitors to take the next step with you? Here is what to include on a truly effective homepage. Define Your Target Market Before you write a single word or jump into designing a snazzy logo you need to identify your target market. Ask yourself questions like:

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

Unlocking Success: Step-by-Step Strategies on How to Identify Your Target Audience as a Clinical Counsellor

After spending more than 20 years working in branding, marketing, and web development, I’ve learned a lot about the challenges business owners have to face. And after all those years, one of the things I’ve seen business owners struggle with the most is how to identify their target audience and connect with their ideal clients. Oftentimes, they’re unfamiliar with the term target audience, unaware of why it’s so important to define this aspect of their brand, and unsure of whom they would consider an ideal client.

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

Our Top 10 Tips to Enhance Your Online Store and Increase eCommerce Sales

Now that your online store is finally up and running, you’re probably excited beyond belief. It may have taken months, if not years, to get to where you are today, and you’re likely anxious to start shipping orders to your customers. But regardless of how exciting this can be, if you’re struggling to stay afloat, and you need to increase eCommerce sales just to keep your head above water, it can be incredibly devastating.

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

11 Graphic Design Trends to Watch Out for in 2024

Whether you’re making marketing materials, creating content, or something else entirely, building a successful brand requires a lot of design prowess. And no matter what it is you’re designing, if you want to ensure you’re making use of all the tools at your disposal, you’ve got to stay up to date on the latest graphic design trends. For this year, I think it’s safe to say that the dominant trend will be the use of AI in graphic design, and that will likely continue to be the leading trend for several years into the future.

Primary topic: Business Development
Business Development
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