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363 articles by Susan Friesen · showing 50

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By Susan FriesenRecently published1 topic

Selling on an eCommerce Site vs. A Social Media Marketplace

The Difference Between Social Media Selling & eCommerce Over the past few weeks, I’ve shared some tips on improving your eCommerce website as well as some of the different ways to sell on social. This week, I’m going to help you choose whether you should focus on selling on an eCommerce store or opt for a social media marketplace. But first, a quick refresher: • ª Selling on an eCommerce store means you’re selling products or services on your own domain. You’re responsible for everything from web design to creating compelling content and managing SEO.

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

Get Your Website Mobile Ready Or Lose Business

What Google’s Algorithm Change Means to You If there’s one thing you really need to focus on as a business owner this year, it’s getting your website optimized for mobile use. Why? The search engine game has changed – again. In the past, most online searches used to be performed from desktop computers but now, more and more of your potential clients and customers are searching using their mobile devices. That means if your website isn’t set up to accommodate their specific needs, then you could very well lose business.

Primary topic: Business Development
Business Development
1,262 views
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By Susan FriesenRecently published1 topic

6 Website Must-Have’s for Small Businesses

Are you a small business owner or entrepreneur and aren’t happy with your website’s performance? This eTip is all about making the most of your website for your business. If you want to see more of a return from your website, then I’ve got 6 must-haves that are just for you! So what are these 6 things you must have in order to have a high performing website? Keep watching! 6 Essentials For a High Performing Business Website 1. Consistent & Professional Branding

Primary topic: Business Development
Business Development
1,126 views
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By Susan FriesenRecently published1 topic

5 Ways to Strengthen Your Brand Identity

How the Business of Branding Works to Meet Your Sales and Marketing Goals One of the most important elements in making sales is the ability to build trust and rapport with prospects. In person it's easy. You shake hands, strike up a conversation and build a connection. But online sales are a bit different. Often times you are doing business with strangers who have never met you. They have doubts about who you are, if you can create the results they are looking for, and if you are specialized enough to understand their needs.

Primary topic: Business Development
Business Development
1,175 views3/5 (1)
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By Susan FriesenRecently published1 topic

11 SEO Trends You Need to Know About in 2024

When you’ve been working in marketing for as long as I have, you tend to get asked the same questions over and over again. One thing people are always asking me is, “Is SEO still relevant?” I can’t tell you how many times I’ve been asked this question, and I always answer with the same emphatic, “Yes!” For the purposes of this article, I’ll say it again: Yes, SEO is still relevant in 2024, and it will continue to maintain its relevance into the foreseeable future, as search engines like Google aren’t going anywhere anytime soon, if ever.

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

Personal Branding Tips to Boost Business Success

Never Forget: You’re the Face of Your Business If I asked you what you could do to be more successful as an entrepreneur or small business owner, you would probably list off things like advertise or network more, improve your website or marketing materials and close more sales, right? Would your answer include personal branding? It should, because it absolutely impacts your success. First, it’s important to clarify we aren’t just talking about big brands. It’s the personalities that represent them that help these companies create a brand.

Primary topic: Business Development
Business Development
1,256 views
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By Susan FriesenRecently published1 topic

Nurturing Your Practice: A Guide to Marketing for Therapists

As a therapist or clinical counsellor, it can be tough to make yourself stand out amongst the plurality of professionals with whom you’re competing. All things considered, marketing for therapists can actually be a pretty difficult endeavour, not least here in Canada, where therapists are forced to adhere to some pretty strict guidelines.

Primary topic: Business Development
Business Development
471 views
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By Susan FriesenRecently published1 topic

7 Frustrating Things Your Visitors Hate About Your Website

Why Your Business Can’t Ignore the Importance of Providing a Positive User Experience (UX) Does your site provide the best user experience? Bad website usability is not only bad for your users; it’s bad for your business too. What exactly is website usability? It’s definitely one of those industry jargon terms that many entrepreneurs and business owners might not be familiar with. But should! Website usability means: how easy is it to use your website? If you’re unsure of what that is, then chances are you may need some help building a strategy for your website.

Primary topic: Business Development
Business Development
1,117 views
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By Susan FriesenRecently published1 topic

What You Can Do to Create an Online Store People Trust

If you own an online store, you’ve probably worked really hard to get everything up and running. But if you want to continue to reap the rewards of that hard work, and keep your store going long into the future, you have to create an online store people trust. Because regardless of how good your offerings are, if you’re not seen as trustworthy, it’s going to be difficult to convince anyone to do business with you. Luckily, there’s evidence to show that consumers already have a considerable amount of trust in eCommerce.

Primary topic: Business Development
Business Development
378 views
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By Susan FriesenRecently published1 topic

7 Compelling Reasons to Hire a Marketing Team For a Big Business Boost

Are you short on time for marketing your business? Do you have so many marketing ideas you're not sure where to start? If so, you're like hundreds of other business owners who say they're overwhelmed with marketing their business. While bootstrapping helps early on, as your business grows, hiring a marketing team is a smart strategy to consider. Imagine the time, energy, and focus you'd have not worrying about building your website and making ongoing updates, writing sales copy, SEO, social media, webinar management and content creation.

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

The Importance of Empathy-Based Marketing

3 Ways to Use Empathetic Content Marketing When I say the word “empathy,” what do you associate it with? Kindness to a family member going through a hard time? Supporting your partner when they’ve had a bad day? Or, does a business-related example come to mind? I’m going to guess that many people don't associate “empathy” with buying or selling. Unfortunately, many brands don’t either! But as we move forward from COVID-19, empathy-based marketing isn’t just the right thing to do, your customers now expect it.

Primary topic: Business Development
Business Development
723 views
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By Susan FriesenRecently published1 topic

5 Tips for Creating the Best Website Content Strategy

See Why Now’s A Great Time To Update Your Website – And Howr Designing a website that drives conversions by giving potential customers what they want can be a long, difficult process. Among other things, it’s got to look great, the user interface has to be just right, and you have to find ways to say everything that needs to be said with as few words as possible. Believe it or not, even after two decades of designing websites, creating something that checks all those boxes still feels like no small feat.

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

How to Get Clients Fast Using Warm Letters

Are you keeping your business a secret? You may think you are doing a great job on social media, networking, and marketing online to grow your business. But you may not be utilizing your very biggest asset… and that is your own personal network. Most of us have established a network of at least 250 people. It’s important to keep in touch regularly with your network to stay top of mind. And the best way to do this is with a warm letter. Below are tips on what to write in a warm letter to send our to your personal network of friends and colleagues.

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

Customer Service Strategies in a Digital World

How to get your social media presence set up right so you can deal with customer complaints like a Pro With social media being so prevalent, users often take to their favourite channel with their complaints. 75% of users surveyed said they include social media when evaluating a purchase. 32% want a response within 30 minutes and 42% expect a response in under an hour! When you set up your social media keep that in mind. How to use social media for customer service

Primary topic: Business Development
Business Development
998 views
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By Susan FriesenRecently published1 topic

Our Top 10 Tips to Enhance Your Online Store and Increase eCommerce Sales

Now that your online store is finally up and running, you’re probably excited beyond belief. It may have taken months, if not years, to get to where you are today, and you’re likely anxious to start shipping orders to your customers. But regardless of how exciting this can be, if you’re struggling to stay afloat, and you need to increase eCommerce sales just to keep your head above water, it can be incredibly devastating.

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

In the Know: Health and Wellness Website Legalities

When Health Consulting Businesses are Legally Responsible One thing the internet is infamous for is being a source of advice for our health and well-being. It doesn’t matter where we turn there is someone with a website telling us what to do to lose weight, slow down ageing or treat our illnesses. We all do it. We aren’t feeling well so we type our symptoms into “Dr. Google” and voila, thousands of results telling us we have everything from a common cold to 6 months to live. We then take our results in hand to our doctor and tell him what we have.

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

How to Ensure Your Website is Ideally Positioned For Your Target Market

5 Key Components Your Website Requires to Attract Your Ideal Client and Get the Sales You Want Is your website attracting the right people who are actually interested in purchasing from you? Or is it just sitting there and not really accomplishing what you hoped it would? Every business owner wants to get more qualified traffic to their site and then convert that traffic into sales. I mean there’d be no point in having one if that weren’t the ultimate goal! But it seems to me a lot of business owners miss the mark in HOW to make that goal a reality.

Primary topic: Business Development
Business Development
1,108 views
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By Susan FriesenRecently published1 topic

Why Am I Losing Newsletter Subscribers? 6 Reasons Why People Unsubscribe and What You Can Do About It

As a business owner, your mailing list is one of your most valuable resources. This list of subscribers is essential to the success of your marketing efforts, as it offers a fast, affordable way to stay connected to your audience. But when you send a newsletter and see that several people have unsubscribed, it can be incredibly unsettling. When this happens, you’ll be wondering, “Why am I losing subscribers?” and you may even find yourself asking, “What’s wrong? Don’t they love me anymore?” But you really shouldn’t take this personally.

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

The Entrepreneurial Bright and Shiny Object Syndrome Exposed

What You Need to Know Before You Sign Up for Yet Another Program There’s an insidious travesty happening in the entrepreneurial world and I’ve stayed silent about it long enough. It’s time to expose what’s really happening to unsuspecting entrepreneurs and business owners when it comes to seeking the perfect answer to their business needs. You probably already know it as chasing after the bright and shiny object syndrome. It happens when the perceived need to learn more, be more and do more outweighs the need to actually get clients and run a business.

Primary topic: Business Development
Business Development
1,591 views
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By Susan FriesenRecently published1 topic

Your 2019 Guide on How to Use Video in Email Marketing

It’s not news that video is at the forefront of marketing these days. From creating videos for your website to hosting Facebook Live sessions, this marketing tool has transformed from a nice-to-have to a must-have if you want to effectively engage with your audience and build a loyal following who will be more apt to purchase from you. Video-based marketing is a great way to stand out from the multiple messages people get in their inboxes every day, not to mention how effective it is on social media.

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

8 Personal Branding Mistakes that are Hurting Your Business

There’s no denying consumers crave a deeper connection with the companies they do business with. And that’s why these days having a fancy website and logo isn't enough to define your brand. Therefore, it's very important to thoughtfully create a personal brand that truly shares who you are and what you stand for. If a brand isn't appealing to your audience or not genuine, it can repel customers. But the process of creating a brand can be intimidating for some. So how do you avoid personal branding blunders when it comes to helping instead of harming your business?

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

How an Ideal Client Avatar Helps You Better Connect with Your Website Prospects

When visitors come to your website they want to know if you understand their issues and can help them. I have found many businesses falter when it comes to connecting with potential customers. They write about their products and services but forget it's really about the customer and what they are needing when they visit a website. That's why using your ideal client avatar to create a "who we help" page on your website is important. It helps your website visitors self identify if they are your ideal customer.

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

Is it Time for a Website Makeover?

8 Critical Reasons to Update Your Website I’m sure you’ve been on the hunt for a specific product or service and have come across a website that looked old and stale. What did you feel in your gut when you landed on it? What was your first impression? I’m guessing it wasn't good, and I’d also bet you didn’t buy anything. Much like your wardrobe, websites need to be freshened up from time to time. That doesn’t mean that you need to completely overhaul everything, but many business owners don't spend enough time keeping their most important marketing tool up to date.

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

eVision Media’s Top Marketing Blogs of 2021 + Why They’re So Popular

Our Top 10 Marketing Articles of 2021 Here at eVision Media, we’re passionate about helping entrepreneurs and small business owners build their businesses, define their brand identities, and bring their dreams into reality. It’s why I started this business, and it’s why I and my team continue to do what we do. One of the ways we do this is by offering insightful content on our blog.

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

How to Increase Website Traffic & Attract Qualified Visitors

What is the True Purpose of a Business Website? Like it or not, if you own a business, you’ve got to have a properly done website. Most business owners understand this, but unfortunately, there are far too many of them who think they can just haphazardly slap something together and that’ll be good enough. But the fact of the matter is, if your website isn’t well-designed, it’s not going to do much for your business, and it can actually do more harm than good.

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

What’s the Difference Between a Tagline and a Slogan?

If you don’t build brands for a living, you may be under the impression that there’s no difference between a tagline and a slogan. After all, they are somewhat similar, and the terms tagline and slogan tend to be used interchangeably. If you were to go back several years and ask me this question, even I might not have known how to explain the difference. But as I’ve found out over more than 20 years of helping business owners build their brands, there is a significant difference between a tagline and a slogan.

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

How to Make a Million Dollars in Your Business—and Why You Probably Won’t

What’s essential before your business can grow to the next level I’m sure you’ve seen the headlines: “5 Steps to Creating a Million-Dollar Business” “How to Make a Million Dollars in 30 Days” or how about ”How to Make a Million Dollars Online in 2 Minutes” (Yes, this is a YouTube video title!) What comes to mind when you see those headlines? Are they true, or a bunch of hogwash? What if I told you both would be correct? Now before you hit the delete or back button, hear me out.

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

Top Success Principles for Breakthrough Success

I’ve been working with several mentoring clients lately who are looking ahead and coming up with a goal sheet on what they want to accomplish next year. With the end of the year almost here, now is definitely a great time to be doing this exercise. But goal setting can be a scary process for many… What often happens when big goals like this are solidified on paper and you are opening yourself up to the possibilities of what could be achieved, you may also be closing the door on what’s truly possible for you…

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

Tips on Managing Your Workforce Remotely

So many people are now working from home (WFH) 100% of the time. Hopefully if this is the case for you, you can maintain productivity and stay positive during the COVID-19 pandemic. While a lot of us are used to living the entrepreneur life from a home office, it's still a big adjustment to have to self-isolate and stop all face-to-face interactions with coworkers and clients. I encourage you to use this time to take a closer look at your overall business goals, focus on your health (both physical and mental) and self-care, and enjoy some family time at home.

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

What You Can Do to Create an Online Store People Trust

If you own an online store, you’ve probably worked really hard to get everything up and running. But if you want to continue to reap the rewards of that hard work, and keep your store going long into the future, you have to create an online store people trust. Because regardless of how good your offerings are, if you’re not seen as trustworthy, it’s going to be difficult to convince anyone to do business with you. Luckily, there’s evidence to show that consumers already have a considerable amount of trust in eCommerce.

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

Top Tips on Blogging to Keep Your Audience Engaged and Coming Back for More

Whether you’re a seasoned blogger or you’re just starting out, keeping your audience engaged can be incredibly challenging. Consistently coming up with fresh ideas can be draining, and even with the best of intentions, blogs can sometimes fall flat, leaving your readers disengaged or worse, clicking away from your website without giving it a second glance. Moreover, with so many voices competing for attention, standing out requires more than just good writing – it demands creativity, strategy, and a deep understanding of your audience.

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

How We Rebranded, Redesigned & Redefined a Small Business

A Case Study on Innovative Sleep Solutions, Surrey, BC The team at eVision Media loves helping small business owners rebrand—from bringing website redesign ideas to life to increasing engagement on social media. It’s not only because we’re passionate about the work, but also because we love seeing our entrepreneurs succeed. Now, I know it’s almost silly to mention how challenging a year 2020 has been for small businesses. I’m sure you’ve heard it a million times!

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

Your Guide to SEO Trends for 2021

3 of the Latest SEO Tips to Grow Your Website Traffic The end of each year is a time for reflection, both personally and professionally. One of the things I start to see in my email inbox and online are expert predictions on 2021 trends around everything from social media marketing to SEO (search engine optimization). Search engine optimization is the process of attracting organic (free) traffic from the search results in search engines. You want people who are typing keywords relevant to your business into the search engines to see your site right away.

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

Why You Should Be Careful What You Post on Social Media

Social media offers numerous ways for businesses to promote their products and services, connect with customers, and gain the trust and loyalty of their followers. But despite these benefits and many others, it also provides numerous ways to instantly ruin your reputation, reminding us that you’ve got to be careful what you post on social media.

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

Personal Branding Strategies for Women in Business

How a Personal Brand Plan Benefits Your Business Brand You don’t get a second chance to make a first impression. Truer words were never spoken, and they apply to both you and your business. If you’re a store owner, for example, you know that if someone has a negative interaction the first time they visit, they’re going to walk right out, and likely never come back. They might even tell a few friends. But if they have the time of their life on their first visit to your store, you’ve got a loyal customer for life. And again, they might even tell a few friends.

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

How This One Thing Can Destroy a Client Relationship

Tales from the Online Marketing Crypt #18 Why being mindful of clients’ perspectives can keep them supporting your business We all have them. Days when everything pisses us off. In fact, I doubt there’s a human being on this planet who hasn’t been in a bad mood every now and then. I know I sure have my fair share of them! And for a variety of reasons too. But there’s one thing we business owners have an unwritten rule about (well probably it’s written somewhere by someone) is that no matter what, we don’t bring our bad mood with us when communicating with clients.

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

How to Use Empathetic Marketing in Your Social Media Strategy

4 Ways to Increase Social Media Reach and Engagement If you’re like 44% of people worldwide, you’ve been spending more time on social media during the pandemic. Whether you’re catching up on the latest news on Twitter or chatting with family on Facebook, social media has allowed us to stay connected. But as a small business owner, are you spending more time on social media being empathetic? While sometimes confused with sympathy, which is feeling compassion for someone else, empathy means putting yourself in somebody else’s shoes.

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

Business in a Slump? 13 Ways to Get Your Motivation Back

Tales from the Online Marketing Crypt #14 How to Dig Yourself (and Your Business) Out of a Downward Spiral In my previous Tales from the Online Marketing Crypt, I wrote about it being the one-year anniversary of COVID-19 hitting our world. I shared some of my thoughts on how much of a strain it has caused for most of us. I also revealed how I was the victim of identity theft not that long ago, and how it devastated our lives, forever changing the trajectory of what was to come.

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

Yes or No: The Sharing Prices on Your Website Debate

Why displaying fees on your website may provide an advantage over your competitio Many small businesses use their web presence to generate leads to feed into their sales process. Each page has a purpose with variations on the intended users the business hopes to appeal to. Each piece of content has its purpose but overall the reason is to entice users to get in touch. In keeping with that, it seems reasonable to display your price structure so your leads are qualified before they get in touch. Or does it? Not all visitors to your website will be leads.

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

This Is The Social Proof You Need to Drive Sales

The power of the Internet gives us the ability to connect with thousands of potential buyers and clients around the world. But in a world where “know, like, and trust” leads to sales, how does one begin to build that rapport with strangers? The answer is testimonials. It's only natural for prospects to question when we toot our own horn. But testimonials have the power to dissolve doubt and create credibility.

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

3 Ways to Boost Sales with a Back-End Offer

Looking to grow your sales online? Provide an inviting back-end offer! Webinars and freebies are an excellent way to invite new prospects into your sales funnel, but where most people leave money on the table is forgetting to provide back-end offers. Once people say “yes” to your back-end offer, they are much more likely to say “yes” to you. Here are some techniques for creating back-end offers that drive sales: Create a Back-End Offer That Converts

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

Your Guide to Paid Marketing During COVID-19

Useful Paid Advertising Campaign Strategies If you’re wondering how COVID-19 is affecting paid advertising campaign strategies, you’re not alone! And the answer is: both negatively and positively. On the one hand, people are home more, and doing virtually everything online. But many people are reducing what they spend because they’ve lost their job or are trying to save some money to get their family through the pandemic.

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

7 Keys to Sticking to Your Goals and Achieving Anything

Change is hard. That's why there aren't thousands of self-help books telling people the secrets to change. But why is change so difficult and what can you do to make it easier? Here are seven tips to keep you inspired and moving forward towards your goals. 1. Create a New Belief Before you see change in your outer world, you need to start with change in your inner world. Who do you need to be and what do you need to believe about yourself to make this goal happen? Create an affirmation around the positive change you want to see. Here are some examples:

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

2017 Review: Content & Social Media Marketing Insights

What eVision Media’s Year-End Analytics Revealed About our Top 3 Performing Articles and how these Insights Can Help Your Business Marketing in 2018' It’s the end of the year and businesses are wrapping up their 2017 activities and preparing for new opportunities in 2018. Like many of you, we put a lot of time and effort into our business and branding. And one key element to all business marketing efforts is to look at the results in order to effectively plan out future marketing and business operation changes.

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

Proof Why Using Your Personal Email for Business Is Hurting Your Credibility

75 Percent Of Consumers Agree You Need to Stop Using Free Email Services For Your Business Email Think it’s convenient to use your Gmail, AOL or Yahoo email address for business? That might be true but it could also be turning away potential clients and harming your professional credibility without you even knowing it. I often receive emails from business owners and entrepreneurs who use free email services like Gmail, Hotmail or Yahoo etc. when representing their business. If you’re one of these people, it’s time to change your email addresses to your business domain.

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

Google’s 2022 AI Update: What It Is, How It Works, and How It Can Affect Your SEO

If there’s one thing Google’s known for, it’s the notoriously obtuse and frequent algorithm updates applied to its search engine. Given catchy names like Big Daddy, Panda, Penguin, and Hummingbird, these updates can have a significant effect on the way search engine optimization is done, and a devastating effect on website rankings. As a result, what were once considered best practices can quickly become obsolete not long after Google announces its next update, causing marketers to have to scramble to understand how to navigate these changes, often to no avail.

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

How to Choose a Marketing Company That’s Right for Your Small Business

How to Choose a Marketing Company That’s Right fo When you’re building a business, effective marketing is key, but choosing the best digital marketing company for your business can be incredibly tough. Most companies specialize in one aspect of marketing or another, such as advertising, branding, search engine optimization (SEO), web design, or something else entirely.

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

Where Social Media is Headed in 2020

Social Media Trends to Watch A social media marketing strategy is on the minds of many small business owners. And if it’s not on yours, it should be! The major platforms like Facebook, Twitter, LinkedIn and Instagram battle for market shares by adjusting their business models to balance providing better returns for shareholders with improving the user experience. As these platforms develop, how you use them for your small business must change too. Let’s look forward to some ways to promote your business on social media in 2020. Facebookr

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

Busting the Myths About Social Media and Email Marketing

If you post it and you Tweet it they will come. Right? Maybe not. While Social Media is an excellent way to build rapport with potential clients, it can’t begin to compare with email marketing for driving sales. Yes, social media is an important part of your marketing plan, but I see too many businesses putting all their eggs in the social media basket and being frustrated with the results. Today we will look at the myths about social media and email marketing and why utilizing consistent email marketing is critical to building your client base and increasing sales.

Primary topic: Business Development
Business Development
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