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Articles by Susan Friesen

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363 articles by Susan Friesen · showing 50

Browse every published article connected to Susan Friesen, or search within this exact expert archive.

By Susan FriesenRecently published1 topic

Your 2019 Business Guide to Instagram Stories, Posts & Live Videos

The Basics & 5 Tips on Using IG for Optimal Social Media Engagement I’ve said it many times in the past, and I’ll say it again: social media is probably the most powerful way to share your brand with the world. It can be an incredibly cost-effective method to grow followers and build engagement. Instagram can be a challenging platform for business owners to understand. Some might use it as a personal photo sharing platform to post about family vacations or food, but not know how to utilize it beyond that. So, how can IG work for your business? First, let’s go over the basics:r

Primary topic: Business Development

Business Development

768 views

By Susan FriesenRecently published1 topic

Why Books Make Powerful Lead Magnets for Your Business

Are you looking for a way to stand out from your competitors? Consider writing a book! Imagine being a real estate agent, vying against hundreds of real estate agents in your local area. What if you were the one realtor with your own book – say, “Sell Your House in 48 Hours Flat.” Suddenly you would become the go-to agent, putting you miles ahead of your competition! Getting your book out of your head and onto paper The idea of writing a book for your business may sound intriguing, but how do you write one? Where do you find the time? What if you’re a terrible writer?

Primary topic: Business Development

Business Development

1,006 views

By Susan FriesenRecently published1 topic

Get More Website Leads & Grow Your Sales

9 Easy Ways to Increase Online Conversions So you’ve built a great website with professionally designed graphics, user-friendly navigation and compelling content. But instead of the steady stream of traffic and purchases you were expecting, you’re not even getting a trickle. So what gives? Too many entrepreneurs and small business owners have an “If you build it, they will come” mentality. They think that building something that looks nice is all they need to do to attract buyers.

Primary topic: Business Development

Business Development

608 views

By Susan FriesenRecently published1 topic

3 Hard Truths About Your Online Business Presence

Tales from the Online Marketing Crypt #20 Busting the Fairy Tales You Keep Being Told to Dor We’ve been living in a fairy tale this past week. Well, more like a nightmare with this scorching heat that has engulfed the Pacific Northwest with record-breaking temperatures! When I was younger I couldn’t handle the heat at all. I was prone to heat exhaustion – and that was in temperatures nowhere near the heat we just experienced!

Primary topic: Business Development

Business Development

740 views

By Susan FriesenRecently published1 topic

Why Building an Email List Is an Excellent Brand Booster

When you consider the plethora of platforms and myriad marketing strategies that are available today, the thought of building an email list might seem a bit antiquated. To be fair, if that’s what you’re thinking, I can see where you’re coming from, as email marketing has been around for so long. Believe it or not, the first use of email marketing was way back in 1978 when Gary Thuerk, the marketing manager for Digital Equipment Corporation at the time, sent a mass email to hundreds of potential clients over ARPANET, which was the precursor to today’s internet.

Primary topic: Business Development

Business Development

289 views

By Susan FriesenRecently published1 topic

How to Determine Who to Hire To Be Your Next Ideal Web Developer

Critical Benefits and Drawbacks You Need to Know About Different Web Developer Types I get asked to do website estimates a lot and sometimes it’s downright heartbreaking to hear about the struggles and challenges entrepreneurs and business owners face when trying to find the right web developer. Too many times I hear about people who feel they were ripped off by their previous webmaster and are very reluctant to hire someone new for fear of the same thing happening again.

Primary topic: Business Development

Business Development

1,473 views

By Susan FriesenRecently published1 topic

3 eCommerce Challenges & Solutions for Tough Times

How to Start Selling Online More Effectively To call these “tough times” may be a bit of an understatement to you, or perhaps you’ve pivoted your marketing strategy nicely and aren’t negatively affected by the COVID-19 crisis. There’s no arguing this pandemic has led to increased internet traffic as people work, socialize, and entertain themselves online. Distributel, a company that buys wholesale access to Rogers Communications Inc.’s internet backbone, has seen a traffic increase of about 50%, according to this article.

Primary topic: Business Development

Business Development

719 views

By Susan FriesenRecently published1 topic

Your 2020 Guide on How to Get the Most Out of Video Marketing

Video Content Marketing Trends & Tips In the past few years we’ve seen a massive increase in video content popping up online, and there’s no sign of it slowing down. From creating webinars to putting short clips in emails, a video marketing strategy is a must if you want to truly engage with your audience in order to improve brand awareness and boost leads and sales. According to Wyzowl, a company that creates animated explainer footage, 83% of marketers say video helps them with lead generation, and 87% say it has increased traffic to their website.

Primary topic: Business Development

Business Development

722 views

By Susan FriesenRecently published1 topic

How We Helped a Local Payment Processor Create a Brand That Stands Out in a Crowd of Giants

A Case Study on Lucid Paymentsr In late 2021, the founder and CEO of Lucid Payments, Surge Cumiskey, contacted us looking for help with her website. She was disappointed with the one she had at the time, and unimpressed with the lacklustre services she was receiving from the agency that built it. What’s more, she needed to create a brand that would be able to stand out amongst a massive crowd of giants, including the big banks, which dominate the payment processing industry.

Primary topic: Business Development

Business Development

407 views

By Susan FriesenRecently published1 topic

Using Your Story for a Stronger Audience Connection

How Stories Greatly Enhance Your Business Brand Positioning Have you incorporated your story into your business marketing? I recently attended a live event, WOW – Women of Worth, at Harrison Hot Springs where several women took the stage to inspire, educate and motivate the audience. WOW Event in Harrison Hot Springs 2016Each of the guest speakers had their own unique story to tell, which captivated the audience and left us wanting to hear more.

Primary topic: Business Development

Business Development

1,009 views

By Susan FriesenRecently published1 topic

5 Steps to a Strong Personal Brand on Social Media

Social media is everywhere and having yourself on it can be great; however, your professionalism doesn’t stop at your professional profiles. If you’re an influencer in your industry or the face of your business, then paying attention to personal branding is essential in your social profiles. So how do you get personal branding working for you? Here’s 5 steps to ensuring you have a strong personal brand that will help with your business success: 1. Audit Yourselfr

Primary topic: Business Development

Business Development

1,276 views

By Susan FriesenRecently published1 topic

3 Ways to Make a Website for Your Target Market

Tap into What Your Customers Want in a Website As entrepreneurs and small business owners, we’re proud of our self-made success—and we should be! It takes a lot of determination and grit to get to where we are. But entrepreneurs and small business owners often think too objectively when it comes to their website. Here are three ways they miss the mark: 1. They feel they only need to share what it is they do or provide or facts about why they are qualified. 2. They focus on the product or service specs, not on how it can make their customers’ lives better.

Primary topic: Business Development

Business Development

925 views

By Susan FriesenRecently published1 topic

11 Keys to High-Converting Webinars

Aside from the marketing efforts needed to get people to register and attend your live webinar, it’s important to plan it out so you get the best conversions possible. Below are some tips to create webinars that rock! 1. Add Interest With a Co-host. They can introduce you and set the stage for excitement when your webinar kicks off. If you are nervous about hosting a “solo” webinar, having a co-host can add an element of interest by making it more interactive. The co-host can ask you questions and make the webinar feel like an informative conversation.

Primary topic: Business Development

Business Development

1,466 views5/5 (1)

By Susan FriesenRecently published1 topic

10 Ways to Rise up to Facebook’s Algorithm Change and Get More Page Post Engagement

You’ve heard it many times by now with Facebook changing their algorithms yet again and understand it’s all about the engagement but what the heck are you supposed to do to get this all-important engagement? This eTip share 10 ways you can garner more engagement on your Facebook page posts so you can rise up to the Facebook algorithm change, meet it squarely in the face and say “No Problem”! https://www.youtube.com/watch?v=QjLNcF0nFFA&feature=youtu.bernr

Primary topic: Business Development

Business Development

1,190 views

By Susan FriesenRecently published1 topic

Why SEO is Just One Part of Your Business Success Equation

When you log in to your Google Analytics account, do you let out a sigh of disappointment? I mean your site is SEO optimized. You send hourly Tweets. You just added new graphics to your site. What gives? As a digital marketer I can tell you the secret to getting steady traffic to your website is not just about making your website search engine friendly. It’s about being a true resource. Here’s some ways to be so compelling visitors keep coming back to your website for more: Be A Wealth of Information

Primary topic: Business Development

Business Development

1,097 views

By Susan FriesenRecently published1 topic

Reputation Management: What Your Emails Are REALLY Saying About You

15 Crucial Guidelines That Will Prevent You and Your Business From Looking Unprofessional When embarking into the wonderful world of business, it’s a sad fact that you are instantly set up to be judged. Prospective clients do it all the time – judge us for our service, the quality of our product, whether our prices are too high or too cheap… there’s a lot of judgement going on that can adversely affect our reputation for sure! But one of those judgements, whether you realize it or not, is a by-product of our email correspondence.

Primary topic: Business Development

Business Development

1,110 views

By Susan FriesenRecently published1 topic

A Beginner’s Guide to Getting Started With Google+ for Business

You may be wondering about Google+ and if you should bother with it to help give your business some extra brand exposure. What is all the hype about anyway? Are your customers really on Google+? If you are active on Facebook, Twitter and LinkedIn isn’t that enough? Like you, many business owners are curious if they should be focusing on Google+ in their marketing efforts or if it’s just a passing phase. After reading this article, you’ll find out more about what exactly Google+ is and why you should seriously consider being active on this social media network for your business.r

Primary topic: Business Development

Business Development

1,296 views

By Susan FriesenRecently published1 topic

4 Ways to Make More Money with Social Media Marketing

I’m sure you've heard plenty of stories about how people built million-dollar empires ove ight using Facebook. But if you ask real business owners, the fact is, many of them haven’t figured out the “Facebook thing” and how to use social media to actually make money. After reading this article, you’ll have heard about four proven strategies that will help you make more business income, are easily implemented and will transform your business results.

Primary topic: Business Development

Business Development

1,294 views

By Susan FriesenRecently published1 topic

4 Tips to Market Your Small Business Locally

Take Your Seasonal Marketing Strategy to the Next Level Whether you’ve recently started a small business or have pivoted your sales tactics for your company because of COVID-19, you’re probably thinking about how to increase holiday sales. It’s approaching fast, and now’s the perfect time to start your seasonal marketing strategy so you can bring shoppers through your doors or to your website. But first...understand the holidays are going to look very different this year.

Primary topic: Business Development

Business Development

711 views

By Susan FriesenRecently published1 topic

7 Tips MedSpas Can Follow to Increase Website Traffic

How to Let Potential Clients Know About Your Website You’ve done the hard part; you’ve built your vision of a MedSpa business. You invested in having a nice website built but…nothing is happening. The phone isn’t ringing to book new appointments. But why aren’t you getting any business from your website? It’s because you have to ensure that your potential clients know you exist! The simplest way to do that is to have a website that is beautiful AND functional. How do you let potential clients know you have a website?

Primary topic: Business Development

Business Development

750 views

By Susan FriesenRecently published1 topic

11 Tips to Boost Website Traffic for New Business Owners

So, you’re a new business owner, and you’ve finally got your website up and running. You’ve worked hard and invested a lot of time and money in making that happen, but even after all that effort, nothing much has happened. You’re not being flooded with new leads, orders aren’t pouring in, and the phone hasn’t rung once. At this point, you’re probably wondering, “Why am I not getting any business from my website?” and you’re likely looking at ways to boost website traffic. But why is it that you’re struggling to get that traffic in the first place?

Primary topic: Business Development

Business Development

351 views

By Susan FriesenRecently published1 topic

Effective Lead Generation Through Digital Marketing

How to Increase Your Small Business Lead Generation Lead generation is a critical component of many different businesses. Take an insurance agency for example, whether you’re providing car, life, home, life, health or business insurance, you need to understand how to consistently get more customers and utilize your sales funnel. A lead is a person who has shown interest in your company's product or service in some way.

Primary topic: Business Development

Business Development

1,024 views

By Susan FriesenRecently published1 topic

Our Top 10 Tips to Enhance Your Online Store and Increase eCommerce Sales

Now that your online store is finally up and running, you’re probably excited beyond belief. It may have taken months, if not years, to get to where you are today, and you’re likely anxious to start shipping orders to your customers. But regardless of how exciting this can be, if you’re struggling to stay afloat, and you need to increase eCommerce sales just to keep your head above water, it can be incredibly devastating.

Primary topic: Business Development

Business Development

415 views

By Susan FriesenRecently published1 topic

8 Strategies On How To Use LinkedIn Like a Small Business Pro

Did you know that LinkedIn is one of the premier business networking sites? It provides amazing coverage of the professional market and one that you shouldn’t ignore, especially if you are a B2B business (a business where your clients are other businesses.) Unlike Facebook or Twitter, LinkedIn is geared more for business owners who have the intention of connecting, supporting and sharing information with other business owners. Below are some basic tips and strategies to get you started in the world of LinkedIn social media marketing. Through LinkedIn, you have the ability to:

Primary topic: Business Development

Business Development

1,312 views

By Susan FriesenRecently published1 topic

October 2020: New Facebook Content Standards

How Will Changes to Facebook’s Terms of Service Affect Your Business? To say that 2020 has been a year of changes would be an understatement! While we never know what the future will bring, one thing I can say for certain is that social media will continue to change and evolve. And it seems like not a week goes by that there isn’t a social media update! It’s enough to frustrate even the seasoned marketer. One of the new Facebook guidelines in 2020 was FB5, otherwise known as the "New Facebook."

Primary topic: Business Development

Business Development

1,238 views

By Susan FriesenRecently published1 topic

Website Neglect: How To Go From BUST to BOOM

7 Vital Website Updates To Achieve Better Business Success How long has it been since your website’s home page has been updated with fresh new text and images? How about your blog? Has it been months? Years even since your last entry? Do you even have a blog? What about the last time you sent out a newsletter to your list? If you now have a strong urge to click the delete button due to the sudden guilt pangs that just hit you, hold off on that temptation… instead keep reading to find out why those questions are so important… Your Website Doesn’t Have To Be A BUST

Primary topic: Business Development

Business Development

1,043 views

By Susan FriesenRecently published1 topic

How To Properly Use Lead Generation That Results in More Sales

Tell tale signs you’re leaving money on the table and how to create more sales with your marketing Marketing can mean a lot of different things to entrepreneurs and business owners. For some, it’s a form of advertising and to others, it’s getting more known on Social Media. Still others see marketing as a means for lead generation: doing whatever it takes to get people into a database list According to the American Marketing Association:

Primary topic: Business Development

Business Development

1,447 views

By Susan FriesenRecently published1 topic

12 Trends in Marketing to Watch Out for in 2024

With winter just around the corner, and Christmas coming up fast, it really is hard to believe that 2023 is almost over. It seems like just a few weeks ago my team and I were meeting to discuss ChatGPT and decide how we’ll be using artificial intelligence moving forward. But then again, after using AI on practically a daily basis for nearly a year, it almost feels like these tools have been around forever, and it’s hard to think back to a time when we didn’t have them.

Primary topic: Business Development

Business Development

442 views

By Susan FriesenRecently published1 topic

How to Choose a Web Host That’s Right for Your Business

If your business needs a website, then you’re going to need some form of web hosting. But if you don’t work on websites for a living, then understanding how to choose a web host that’s appropriate for your business can be daunting, to say the least. There are many different types of hosting, each with its own price points, features, and capabilities. And trying to figure out all this stuff can be pretty overwhelming.

Primary topic: Business Development

Business Development

608 views

By Susan FriesenRecently published1 topic

How Your Small Business Can Easily Leverage AI

It’s been less than a year since ChatGPT was launched, and already it’s changed the business landscape in ways we can only begin to imagine. But even a few years ago, if you’d told me I’d soon be publishing an article on how to use AI for small business, I would have thought you were out of your mind. Up until recently, the idea of artificial intelligence seemed like something straight out of a science fiction flick, and the thought of it being readily available to anyone with an internet connection had never even seemed like a possibility.

Primary topic: Business Development

Business Development

468 views

By Susan FriesenRecently published1 topic

The Importance of Blogs to Increase Engagement

5 Advantages of Blogging for Marketing No matter what type of small business you have, blog article writing is extremely important for a number of reasons. It is a key ingredient in your marketing strategy to increase brand awareness and drive traffic back to your website. Today, there are a whopping 600+ million blogs out there, out of over 1.7 billion websites. This week, I’m going to share some of the advantages of blogging for marketing and the components of an effective blog post so you can join them! So first, let’s explore 5 advantages of blogging for marketing:

Primary topic: Business Development

Business Development

884 views

By Susan FriesenRecently published1 topic

The Pitfalls of Guerrilla Marketing and Automatically Adding Friends to Facebook Groups

What you need to be aware of when you add friends to your Facebook group without their permission and how it can harm your business reputatio As an entrepreneur, sometimes it’s hard to know who to listen to and trust with marketing advice. On one hand, you’ve got the Guerrilla Marketers who have the “push” marketing mentality and then on the other hand, the Content Marketers who have the “pull” marketing mentality. Each have their own specific strategies they use to build a business and many times, these strategies are completely opposite from each other.

Primary topic: Business Development

Business Development

1,098 views

By Susan FriesenRecently published1 topic

Conquering Mount ‘Social Media’ 101

Starting at Base Camp: 7 Strategies to Post You’re Way to the Top No matter what size or stage your business is in you know social media is a biggie in today’s world… you might also know that it can feel like an impossible task. Like anything else, there are some strategies to accomplishing the impossible. If you have a plan in place and understand what it is that you want to accomplish Mount Social Media can be conquered with ease.

Primary topic: Business Development

Business Development

1,184 views

By Susan FriesenRecently published1 topic

Is Social Media Really Worth It for a Small Business?

As a business owner and solopreneur, it’s really important to know that the time, energy, and resources you invest in your business provides a generous return on investment. Social media platforms are a powerful tool that can help you market your business, but unless you know how to use it to generate tangible ROI for your business, is it really worth it? This article will provide you with a clear breakdown of all the information you need to make the best decision for your business. How Much Time Does Social Media Require?

Primary topic: Business Development

Business Development

1,098 views

By Susan FriesenRecently published1 topic

The (Un)Impressive Life of Fake Instagram Influencers

Tales from the Online Marketing Crypt #11 Why You Will Never Get Millions of Instagram Followers (Unless You Fake It) Are you like me and can be impressed quite easily? Or does Shania Twain’s song, “That Don’t Impress Me Much” play as your typical anthem? Lite Brite and Etch-a-SketchMaybe it was the way I was raised that has me appreciate certain achievements. We didn’t have a lot growing up so the seemingly “rich” neighbourhood kids were always impressing me with their Etch-a-Sketches and Lite-Brites my brother and I could only dream of having!

Primary topic: Business Development

Business Development

711 views

By Susan FriesenRecently published1 topic

The Ugly Truth: Why SEO Isn’t Driving Better Website Sales

7 SEO-Related Strategies You Can Do Now to Increase Website Conversions It’s been said you can lead a horse to water, but you can’t make him drink. This is certainly true when it comes to online marketing as well. While business owners are hungry to achieve 1st page Google rankings (and if they’re not, they should!), sometimes they are puzzled why greater traffic doesn’t lead to greater sales. After reading this article, you’ll find out what SEO is, what it isn’t, and how to harness the power of SEO to drive more sales for your business. What SEO Is

Primary topic: Business Development

Business Development

1,157 views

By Susan FriesenRecently published1 topic

How to Generate Leads with Landing Page Giveaways

Creating an Effective Free Giveaway Website If reading the headline is making you think you’re going to have to spend big bucks, think again! Generating leads doesn’t have to blow your marketing budget, and it can actually be quite easy. The goal of a giveaway on your website is generating leads by collecting email addresses. Then, you can start to look at other ways to move your potential customer farther down the funnel and towards a sale. Let’s look at a few different ways you can use this marketing technique to your advantage:

Primary topic: Business Development

Business Development

890 views

By Susan FriesenRecently published1 topic

AI Innovations That Will Revolutionize Marketing in 2025

Over the last year, artificial intelligence has completely reshaped the marketing world. Initially, there was a lot of pushback and apprehension about what this would mean for marketers, and rightfully so. At the time, among many other questions, we were all wondering: Was this technology going to make us obsolete? Would we still have a viable business model a year from now? And how would this end up affecting things like privacy and copyright?r

Primary topic: Business Development

Business Development

225 views

By Susan FriesenRecently published1 topic

5 Top Time Saving Social Media Management Tools

Sharing content regularly on social media is critical for staying top of mind. Yet many businesses struggle to find the time to do daily social media posts. While sharing timely posts live is important, pre-scheduling social media posts using social media management tools helps you save time. Planning your posts also helps you to align your posts with upcoming promotions and topics on your marketing calendar. Last but not least, planning and scheduling your posts ahead of time can give you peace of mind from the worry of “what should I post about today?”.

Primary topic: Business Development

Business Development

1,130 views

By Susan FriesenRecently published1 topic

How to Create a Powerful Corporate Brand

4 Questions to Ask When Creating a Brand for Your Small Business Whether it’s a large corporation or a small business, branding is one of the most important aspects of marketing. Your brand differentiates you from your competitors, and it tells your customers what they can expect from you. According to a Nielson survey, 59% of consumers prefer to buy new products from brands familiar to them. Corporate branding is one of the best ways to build and keep your customers’ trust.

Primary topic: Business Development

Business Development

1,005 views

By Susan FriesenRecently published1 topic

Will Recent Twitter Timeline Changes Kill Your Marketing Results?

7 reasons why diversifying your social media efforts is becoming increasingly important Every time a social media network updates their timeline algorithms, it sends marketers in a tizzy. The same is true now for the recent update Twitter made in their timeline algorithm. Now instead of showing Tweets in order, they will be displayed according to relevancy. But don’t let all the outrage and #RIPTwitter hashtags frighten you.

Primary topic: Business Development

Business Development

1,087 views

By Susan FriesenRecently published1 topic

The Key To Smart Branding

I know that for some new entrepreneurs, ‘branding’ can be a scary word. The ‘big guys’ spend millions on their branding efforts, so how can you possibly compete? In a word – consistency. You compete with consistency in your branding. I promise – a strong focused brand will attract the perfect customers to you like a magnet. So why is consistency the #1 best thing you can do for your branding? And how do you keep your branding consistent? Let’s jump in. Use Consistency For Better Brandingr

Primary topic: Business Development

Business Development

653 views

By Susan FriesenRecently published1 topic

Our Top 10 Tips to Enhance Your Online Store and Increase eCommerce Sales

Now that your online store is finally up and running, you’re probably excited beyond belief. It may have taken months, if not years, to get to where you are today, and you’re likely anxious to start shipping orders to your customers. But regardless of how exciting this can be, if you’re struggling to stay afloat, and you need to increase eCommerce sales just to keep your head above water, it can be incredibly devastating.

Primary topic: Business Development

Business Development

430 views

By Susan FriesenRecently published1 topic

What Excuse Are You Using to Not Get Professional Photos Done? I bet it’s not any better than mine

“Why do you think you’re not pretty?” This was the question asked of me from one of our long-time clients-tu ed-friend after I finally got the nerve to get professional photos done and posted several of them on Facebook. More on answering that thought-provoking question in a moment but first, I wanted to share the reason why I FINALLY got the photos done. Ever heard of the saying, “Do as I say and not as I do”? I was getting tired of saying that to clients when I saw their beach photo or a picture of their kids as a representation of their brand on social media.

Primary topic: Business Development

Business Development

1,949 views

By Susan FriesenRecently published1 topic

The Ugly Truth: Why SEO Isn't Driving Sales for Your Website

7 Things you can start doing now to turn that aroundr It’s been said that you can lead a horse to water, but you can’t make him drink. This is certainly true in marketing. While business owners are hungry to get 1st page Google rankings, sometimes they are puzzled why greater traffic doesn’t lead to greater sales. After reading this article, you’ll find out what SEO is, what it isn’t, and how to harness the power of SEO to drive sales for your business. What SEO Isr

Primary topic: Business Development

Business Development

1,188 views

By Susan FriesenRecently published1 topic

5 Huge Reasons Why Your Website Should Be Treated Like A Busy City Storefront

When I was a young girl, my Oma and Opa owned a bakery in Lilloette BC. Each summer my brother and I got to go and visit them for a week or so and oh, what a treat that was! I remember standing in front of the bakery window, with wide-open eyes as I scoured all the tasty treats and hoped with all my might that Oma would share a morsel or two with her favourite granddaughter. ï Of course, from a 10 year old’s perspective, I didn’t look at their bakery as a business, but a place of awe and wonder where delectable, mouth watering pies and pastries were miraculously created.

Primary topic: Business Development

Business Development

1,346 views

By Susan FriesenRecently published1 topic

How Brand Positioning Transformed a Counselling Business into a Market Leader

Standing Out from the Crowd: A Case Study on TalkOnline Counsellingr When you’re a business owner, one of the biggest problems you’ll face is figuring out how to differentiate your business from the competition. It might not sound that tough, but the truth is, no matter what level of competition you’re dealing with, making a name for your business and building awareness of your brand can be incredibly difficult. And for businesses operating in oversaturated industries, it can feel like an impossible task.

Primary topic: Business Development

Business Development

531 views

By Susan FriesenRecently published1 topic

3 SEO Pitfalls Service-Based Businesses Should Avoid

Search Engine Optimization has become one of the most complicated aspects of having an online presence. The variables that are key to earning your rank constantly update and change and there are many things that can go wrong. Moreover, SEO for service-based businesses have goals that are not necessarily going to be achieved through strategies built for other types of businesses. In this article we’re going to look at 3 pitfalls you should avoid when marketing your service-based business online.

Primary topic: Business Development

Business Development

1,197 views

By Susan FriesenRecently published1 topic

5 Tools to Help Boost Your Small Business Sales

In order to keep your efficiency up and allow yourself to focus on the tasks most important to your small business, you need to know what the best tools that are available. One way to do this is by using a number of online tools that have been built for the sole purpose of supercharging your small business, so you can make more sales. The best tools are designed to bring in more customers and assist in boosting your profits. Here are five must-have tools that all small business owners should use. 1. SumoMe

Primary topic: Business Development

Business Development

1,567 views

By Susan FriesenRecently published1 topic

Which is better for Building Your Small Business: Pinterest or Instagram?

Discover which platform your ideal users prefer and how to you know if it’s right for growing your business Visual aggregator platforms for social media marketing really boil down to the two majors: Facebook-owned Instagram and Pinterest. Both have their own way of presenting images and allowing users to compile images they like but they also have limitations that may push your ideal users towards the other option. Growing your business with Instagram is a great idea but don’t count Pinterest out.

Primary topic: Business Development

Business Development

901 views

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