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Articles by Susan Friesen

Browse every published article connected to Susan Friesen, with exact attribution and full-archive search.

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Business Development13

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363 articles by Susan Friesen · showing 13

Browse every published article connected to Susan Friesen, or search within this exact expert archive.

By Susan FriesenRecently published1 topic

Why You Shouldn’t Buy Instagram Followers

2 Big Reasons to Growing Your Instagram Followers the Right Way We’ve been talking lately about how amazing a tool Instagram can be for your business. Instagram is chock full of marketing opportunities – from paid ads https://evisionmedia.ca/beginner-steps-building-business-instagram-sponsored-posts/ to IGTV to product posts. However, capturing people’s attention isn’t just about sharing an image and collecting Likes and followers. You need to spend time interacting with people and liking other users’ posts - time that many business owners simply don’t have.

Primary topic: Business Development

Business Development

1,103 views

By Susan FriesenRecently published1 topic

Maximizing Your Marketing with Data Mining & Retargeting

3 Steps to Not Fearing These Marketing Techniques; Embrace Them Instead From increasing conversions to enhancing the customer experience, all types of companies use data mining and retargeting. They’re very effective marketing techniques, but many consumers view them as creepy rather than creative.

Primary topic: Business Development

Business Development

1,125 views5/5 (2)

By Susan FriesenRecently published1 topic

Does Your Business Need a Website Maintenance Plan?

Does Your Business Need a Website Maintenance Plan? What Can Happen if You Neglect Your Newly-Built Site So, your new site is complete – congratulations! There are a lot of moving parts to a build, from coding to design to content. However, if you want to attract and retain customers, you can’t have a “set it and forget it” mentality once the initial work is finished – marketing your business is not only about creating a web presence. It’s crucial that you make a website maintenance plan a priority for your small business. Here are 4 reasons why:

Primary topic: Business Development

Business Development

1,298 views

By Susan FriesenRecently published1 topic

3 SEO Keyword Research Strategies for Service-based Businesses

How to Get Found When People Are Looking for Your Offerings Where do you go when you need to find a lawyer, restaurant or interior designer? To Google, of course! But with so many businesses competing for everyone’s attention, if you are a service-based business you really need to focus on search engine optimization (SEO) as one of your main marketing strategies. Wondering if your business could benefit from SEO? Read: 5 Service-Based Businesses That Really Benefit from Local SEO. https://evisionmedia.ca/5-service-based-businesses-benefit-local-seo/rnr

Primary topic: Business Development

Business Development

1,084 views

By Susan FriesenRecently published1 topic

3 Success Stories You Can Learn from to Build a Profitable Online Store

Succeeding with online sales isn’t easy so we looked at 3 examples of entrepreneurs who made it work! It could be as simple as the right product at the right time, but success isn’t always only luck alone. Succeeding with an online store takes the right initiative and know-how. Whether you’ve got a store online already or you’re just starting out, these businesses learned the hard lessons already, so you won’t have to.

Primary topic: Business Development

Business Development

1,171 views

By Susan FriesenRecently published1 topic

How Cross-Selling Can Help Your Business

4 Best Cross-selling eCommerce Practices to Boost Check-Out Sales Your business likely has more than one offering and your clients might be interested in more than just one product or service. When you defined your ideal clients you likely identified who they are and what they want from your business, but did you map out how to sell more than one product or service through cross-selling? Cross-selling is the act of selling something to an active user who is already buying something else.

Primary topic: Business Development

Business Development

1,439 views5/5 (2)

By Susan FriesenRecently published1 topic

8 Secrets to Keeping Your Business Going While on Vacation

The summer means it’s vacation time! Time to get away and enjoy sun and summer fun! But when you are a business owner, the thought of leaving your business can be stressful. I know it took me several years before I allowed myself the opportunity to truly take time off for some badly needed respite. When you are on holiday, you should be able to unwind… not sit and worry about lost productivity and things falling through the cracks. So how can you ensure your business will run smoothly while you’re gone?

Primary topic: Business Development

Business Development

1,326 views

By Susan FriesenRecently published1 topic

How to Define Your Brand Identity with 5 Simple Questions

Why the wrong brand identity can mislead clients about your business and cost you valuable leads. A business with the wrong brand identity is swimming against the current and creates issues for itself that can be avoided with the right branding. But the right part is what is so complicated. A solid brand identity serves your business by showing off your core values without needing much assistance and it should be the centerpiece for all your marketing efforts.

Primary topic: Business Development

Business Development

965 views

By Susan FriesenRecently published1 topic

How to Target Your Ideal Clients with Digital Newsletters

5 Ways to Create the Right Content for Your Audience This month we’re talking about digital newsletters as a highly effective marketing tool. Regardless of the size of your business, they’re an efficient way to reach current and potential clients and to easily measure the results of your efforts. Not sure if sending newsletters is something you should do? Read 5 Reasons to Consistently Send Newsletters That Will Generate Leads https://evisionmedia.ca/5-reasons-to-consistently-send-newsletters-that-will-generate-leads/rnr

Primary topic: Business Development

Business Development

1,063 views

By Susan FriesenRecently published1 topic

How to Optimize Your Website for Voice Search

Voice Search Trends: Is Your Business Ready? When Google launched the Voice Search app for the iPhone in 2008, it was far from perfect. Over the years, speak-activated technology has become much more accurate and human-like. Stats show that Google’s English recognition accuracy rate is now over 95%. People want instant solutions when they’re searching for something online.

Primary topic: Business Development

Business Development

1,394 views

By Susan FriesenRecently published1 topic

4 Simple Steps to Improving Newsletter Click-Through Rates

How to Engage Your Target Audience for More Clicks Newsletter marketing can be extremely effective and really grow your business, but it has to be done right. Bloated copy or an incoherent message are easy ways to torpedo your own potential to have users click through from the email. While Click-Through Rates (CTR) vary by industry, you can improve your chances of being at the top of your niche by following rules that have shown that, regardless of industry, they’ll prompt users to click more.

Primary topic: Business Development

Business Development

1,033 views

By Susan FriesenRecently published1 topic

Marketing for Interior Designers: Building Brand Exposure

4 Interior Design Marketing Strategies It can be a challenge for people working in interior design to gain recognition with customers seeking their specific services. Why? Traditional marketing methods such as radio or print ads aren’t usually as effective as they are for people offering more widely-needed services or homogenous goods. And, while word of mouth is a great way to build business, it’s not likely going to be enough to make your design business profitable.

Primary topic: Business Development

Business Development

913 views

By Susan FriesenRecently published1 topic

12 Ways to Keep Your Data & Identity Safe Online

How to Boost Your Digital Security for Peace of Mind From the recent Facebook data breach to compromised customer data at huge companies like FedEx and Delta, personal security is more relevant than ever. In fact, it might even seem that our data is under attack! While you can’t always prevent data security issues, here are 12 ways to help you protect yourself in this fast-moving digital age: 1. Stop sending sensitive information digitally.

Primary topic: Business Development

Business Development

1,341 views5/5 (2)

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