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Articles by Susan Regier

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71 articles by Susan Regier · showing 21

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By Susan RegierRecently published1 topic

First Impressions Count

Your clothes set the stage. Your words set the tone. And your actions set everything else in motion. If you’re looking for a job, selling to a new client, or motivating peers, your first impression speaks volumes about what will happen next. People form impressions of you by looking at ...Your clothes set the stage. Your words set the tone. And your actions set everything else in motion. If you’re looking for a job, selling to a new client, or motivating peers, your first impression speaks volumes about what will happen next.

Primary topic: Marketing Strategy
Marketing Strategy
1,234 views
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By Susan RegierRecently published1 topic

7 Actionable Strategies For Greater Social Media Impact

With the growing expanse of social options to create brand awareness, do you know where you should be hanging out? It's impossible to be everywhere, so choose two or three platforms where your customers and prospects are hanging out and post, share, and comment regularly. To get the most out of your efforts, here are my top 7 actionable strategies to ensure your brand is receiving optimal impact.

Primary topic: Marketing Strategy
Marketing Strategy
847 views
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By Susan RegierRecently published1 topic

5 Factors to Ensure Your Freebie Isn’t Costing You $ales

Having a free report, ebook, audio recording (CD or MP3), start up kit, etc. is a fabulous way to give a “taste” of you to potential clients and help you to build your list. It’s a no-obligation, non threatening means of letting others get to know you before buying…but if you’re getting people to opt in for your freebie and then you don’t hear from them again, it’s time to take a hard look at what you’re giving away.

Primary topic: Marketing Strategy
Marketing Strategy
1,725 views
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By Susan RegierRecently published1 topic

10 Strategies For Connecting

Who are the people you’d like to meet that could make things happen, and more importantly, make things happen for you. And how do you go about meeting them to make a good impression? Everyone has a circle of influence. That can be your friends or coworkers, or maybe your employees. ...Who are the people you’d like to meet that could make things happen, and more importantly, make things happen for you. And how do you go about meeting them to make a good impression?

Primary topic: Marketing Strategy
Marketing Strategy
1,325 views
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By Susan RegierRecently published1 topic

How To Find Inspiration To Promote Your Brand Differently

When I begin working on content for new clients, I do what every competent copywriter does and I check out the competition's Web sites. And when speaking with a graphic designer recently, I discovered she does the same thing. This is not to copy or steal ideas – instead, it's a great launching point for something new and different. Sometimes, one word will give me an idea for a new slant than what I had been considering. Do this yourself. Check out your competition, both locally and internationally.

Primary topic: Marketing Strategy
Marketing Strategy
814 views
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By Susan RegierRecently published1 topic

9 Tips for Holiday Connecting & Schmoozing

Whether it’s in person or long distance, connecting during the holidays takes on a lighter, more festive air. But there can be a fine line when it comes to maintaining a professional image. Here are 7 tips to help you network effectively this holiday season. #1: Get in the Spirit – If you belong to a networking group and it’s suggested that you wear a tacky Christmas sweater to the next meeting for fun – do it! It leads to great conversations, connections, and shows your “fun” side you may have hidden away.

Primary topic: Marketing Strategy
Marketing Strategy
1,335 views
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By Susan RegierRecently published1 topic

If You're In Business, This Is One Award You Don't Want To Win

Recently, I stumbled upon an old episode of CBC's Marketplace (October 2014) on YouTube where they were searching for Canada's "Dumbest Charge." After speaking with Canadians across the country, they narrowed the results down to five contenders for this "notable" honour: paying fees for paper bills and bank statements, Touch-Tone phone service, ATM usage, airline seat selection, and Ticket Master purchases.

Primary topic: Marketing Strategy
Marketing Strategy
810 views
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By Susan RegierRecently published1 topic

Tips For Effective Writing

In the competitive world of business today it is imperative that all your written work be accurate and concise. Whether it’s sales letters, brochures, newsletters, or daily correspondence, clients and prospects will measure your company’s professionalism by the quality of your ...In the competitive world of business today it is imperative that all your written work be accurate and concise.

Primary topic: Marketing Strategy
Marketing Strategy
1,172 views
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By Susan RegierRecently published1 topic

5 Ways You May Be Giving Away Your Power In A Sales Conversation

There are a lot of considerations that go into pricing your products and services, including the value you offer, your expertise, and what your market will bear. And when you know you’re priced right and prospects show great interest – but you’re struggling to make a sale, it could come down to your Sales Conversation. The words you say – or don’t say – could be the reason they walk away or look for help elsewhere. Read on to ensure you’re not making these mistakes.

Primary topic: Marketing Strategy
Marketing Strategy
1,479 views
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By Susan RegierRecently published1 topic

5 Steps To Win The Battle Of Impostor Syndrome

Have you ever thought to yourself, “One of these days people will realize I don’t know as much as they think”? If so, it’s okay – it happens to everyone – especially high achievers because they understand the more you learn, the more you realize how much you don’t know. This has become such a wide spread phenomenon that its been given a name – IMPOSTOR SYNDROME. It’s all about thinking – and believing – that you are not BEING ENOUGH. Usually, you end up looking at what you’re doing wrong and forget to look at everything you’re doing right in your life.

Primary topic: Marketing Strategy
Marketing Strategy
1,527 views
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By Susan RegierRecently published1 topic

7 Areas To Check When Your Info Product Does Not Sell

It’s not what you want to discover after you’ve spent days – weeks even – creating a new info product and it’s simply not selling. Before you throw in the towel, check out these 7 areas. rn#1 Keywordsr Is your product easily found? Your product solves a problem – if you had this problem, what keywords would you type into Google to find the solution? Check it out; do you come up? If not, who does come up? Your competitors or something completely off target? Ensure the words and phrases people are actively using to search for your products are integrated naturally into the content.

Primary topic: Marketing Strategy
Marketing Strategy
1,499 views
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By Susan RegierRecently published1 topic

Where Are You Being Ordinary?

Being extraordinary is a choice. Your business can be anything you want it to be. If you want to see massive changes and growth, it’s up to you to discover what you need to do today to make changes that will result in more clients and more profits. And if you choose to leave the status quo as is, your future results will be similar or you’ll see less growth. It’s up to you.

Primary topic: Marketing Strategy
Marketing Strategy
1,330 views
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By Susan RegierRecently published1 topic

Networking with the Media

Networking is all about building relationships…and it’s no different when networking with the media. You are never trying to sell anything – you are simply getting to know the other person. By getting to know your local media contacts in print, online, and on television and radio you can be ...

Primary topic: Marketing Strategy
Marketing Strategy
1,292 views
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By Susan RegierRecently published1 topic

Checklist to Capture Media Attention

Recently, I sent out a media release for a company owned by my brother, Scot Morgan. Scot has been in business for himself for twenty years, and in all that time he had never tried to get the free publicity you just can’t buy – that is, by sending out a media release. And interestingly enough, I have been writing media releases and other marketing materials since 1997, but Scot never really understood what I did for a living or the fact that I have helped hundreds of businesses get free media publicity.

Primary topic: Marketing Strategy
Marketing Strategy
1,664 views
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By Susan RegierRecently published1 topic

7 Remarkable Examples of Extreme Rejection And Perseverance

Recently, I listened to the fascinating story of Colonel Sanders on the “We Regret To Inform You – The Rejection Podcast” (https://podcasts.apple.com/us/podcast/rejecting-colonel-sanders/id1503835352?i=1000578612315)from Apostrophe Podcasts. What an amazing story of perseverance! Harland Sanders faced rejection his entire life. He quit school in grade 7, was fired from many jobs, continuously re-branded his businesses, and was rejected more than 1,000 times when he tried to franchise his “finger-lickin’ good chicken.” In case you missed that – I said rejected more than 1,000 times!

Primary topic: Marketing Strategy
Marketing Strategy
595 views
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By Susan RegierRecently published1 topic

5 Lessons To Ensure You Do Not Fail

A friend recently posted that she was celebrating 20 years in business. That’s an amazing milestone for an entrepreneur today, and it got me thinking about how long I’ve been in business. I launched September 1997 – that means it will be 26 years this fall. How did I miss my 25th anniversary? I’ve seen and experienced many changes since those early days when the Internet was in its infancy and social media non-existent. So, I thought I’d share the top 5 growth lessons I’ve learned along the way. #1 Step Out of Your Comfort Zoner

Primary topic: Marketing Strategy
Marketing Strategy
544 views
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By Susan RegierRecently published1 topic

A Real Example of a Facebook Promo Gone Wrong

Recently, I read an intriguing post in one of my Facebook groups. It went as follows: “I published a Facebook post and had 9 people saying they are interested! Then I sent a message to each one. And got crickets! Now what? Trying to stay positive.” As a copywriter, my immediate thought was that the author of this post did not share the value of what she was offering or that her message was unclear in some way. So, I read the responses. The first response fell in line with my thoughts. It began:

Primary topic: Marketing Strategy
Marketing Strategy
610 views
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By Susan RegierRecently published1 topic

How to Easily Shift Your Business Model to Increase Joy & Customer Retention

You may think it’s time for a shift in your business – trends change, boredom sets in, or perhaps you simply want to add more flexibility. As industries and markets change over time, your business needs to keep up. And as an entrepreneur, you probably get tired of the same old routine and seek new challenges. Here are five things you can do to ensure your shift is going in the right direction. #1. Follow your passion.r

Primary topic: Marketing Strategy
Marketing Strategy
689 views
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By Susan RegierRecently published1 topic

What Are You Tolerating In Your Life?

Being tolerant is usually seen as a virtue as it helps you live and work with others peacefully. Tolerance shows strength as you can accept others’ opinions and perspectives even if you don’t necessarily agree with them. But putting up with things – being tolerant – of things that limit you or your business growth serves no purpose. And to be clear, a toleration is an unnecessary irritation that drains you of energy, time, and focus, leaving you feeling tired, frustrated, and annoyed.

Primary topic: Marketing Strategy
Marketing Strategy
627 views
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By Susan RegierRecently published1 topic

10 Strategies for Networking & Connecting

One of the most powerful ways to meet new customers and/or get referrals for new business is still the old fashioned way – face to face networking. For many, attending a formal networking event – or even a casual meet up – it’s out of their comfort zone…and that’s a good thing. Because when you get out of your comfort zone the magic begins.

Primary topic: Marketing Strategy
Marketing Strategy
1,296 views
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