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Articles by Sydni Craig-Hart

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192 articles by Sydni Craig-Hart · showing 50

Browse every published article connected to Sydni Craig-Hart, or search within this exact expert archive.

By Sydni Craig-HartRecently published1 topic

4 Steps to Powerful Subject Lines That Get Results

Your subject line can make or break your email marketing efforts. With the right subject line, you'll make an impact with your list members and encourage them to open your email and take a look inside. Also, you can increase your sales, deepen your connection and be more valuable to the recipients of your messages. There are four simple steps to creating more profitable subject lines: 1. Get to the Point

Primary topic: Marketing Strategy
Marketing Strategy
1,113 views
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By Sydni Craig-HartRecently published1 topic

Simple Tracking Tips for Better Marketing Results

If you want to get the best results from your marketing efforts, you've got to be strategic in your approach. Choosing the right strategies for your business starts with selecting techniques that fit your goals and the solutions your ideal prospects are looking for. Then you need to IMPLEMENT those techniques and consistently track your results.

Primary topic: Marketing Strategy
Marketing Strategy
827 views
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By Sydni Craig-HartRecently published1 topic

4 Keys to a Successful End of Year Review

Entrepreneurs generally have a lot in common. We're passionate about our work. We care deeply about delivering high quality products and services to the people who need us. We have a "never-say-die" spirit. Another thing we have in common is a bad habit of focusing on what went wrong. We often lose sight of the great things that went RIGHT, especially when it comes to doing a year end review. When you focus on the negative, you can make growing your business much more difficult than it needs to be.

Primary topic: Marketing Strategy
Marketing Strategy
1,166 views
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By Sydni Craig-HartRecently published1 topic

Local Networking Secrets: How to Greet Your Way to New Clients

Do you attend local networking events? Being part of formal referral and networking groups has been a big part of my success in growing two successful businesses in the past 6 years. Keep in mind that your networking doesn't have to be limited to official events. I've used a terrific technique lately that is low-stress, low-pressure and very effective for connecting with new prospects. Here's what I do: • I create a list of businesses in the area that would be a good fit for my services.

Primary topic: Marketing Strategy
Marketing Strategy
889 views
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By Sydni Craig-HartRecently published1 topic

Top 10 Reasons To Hold A Webinar Today

Are you currently using webinars as part of your content marketing strategy? If not, you may have an outdated idea of exactly what a webinar is and just how powerful webinars can actually be. In the past, webinars were used primarily for product demonstrations and to usher customers through a company's sales funnel. Today, webinars are being used for everything from list-building and panel discussions to interactive courses and mastermind groups.

Primary topic: Marketing Strategy
Marketing Strategy
1,103 views
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By Sydni Craig-HartRecently published1 topic

Marketing a Service Business with No Marketing Budget

Marketing a service business will inquire an investment of your time and financial resources. What if you don't have a lot of money to spend on marketing? Now what? Does that mean you simply cannot market your service business and your only hope is waiting on the sidelines for someone to hire you? Not at all! Today is the day you learn that marketing a service business with a minimal budget is not only possible, it's easier than you think.

Primary topic: Marketing Strategy
Marketing Strategy
558 views
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By Sydni Craig-HartRecently published1 topic

7 Subject Line Tricks to Get Your Emails Opened

You get it. You need to be sending a regular email newsletter to stay in touch with prospects, create sales opportunities and increase engagement with your audience. What happens as soon as you hit send? You start looking at your reports to see who and how many people are opening your message! Have you struggled with your email marketing because sometimes your emails get high open rates, while other times no one on your list can be bothered to open them? It could be a problem with your subject lines.

Primary topic: Marketing Strategy
Marketing Strategy
1,211 views
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By Sydni Craig-HartRecently published1 topic

How to Use Your Smartphone to Make Videos That Get You Clients

Creating a marketing video for your business used to mean booking time with a professional studio and paying a hefty price tag. Now you can do many of the same things using your own smartphone. Whether you have an iOS or Android device, you can use your smartphone or tablet as your personal video studio to craft content that speaks to your target audience. But in order to get started, you need the right apps. There are several video recording apps to choose from for your smartphone. Here are a few of your best options. For iOS Devices:

Primary topic: Marketing Strategy
Marketing Strategy
1,256 views
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By Sydni Craig-HartRecently published1 topic

How To Use Automation to Short Cut Your Marketing Efforts and Increase Your Profits

I often hear entrepreneurs making this excuse about why they aren't marketing their business consistently: "I don't have enough time to market Sydni!" I'll refrain from going off on a rant about making excuses (and how that correlates to how successful you are in business), but I will say that we are each gifted 24 hours each day. How you choose to spend that time is entirely up to you. But you can easily buy more time to help you specifically with your marketing. "How is that?" you ask.

Primary topic: Marketing Strategy
Marketing Strategy
860 views
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By Sydni Craig-HartRecently published1 topic

How to Find Your Marketing Power Zone

Have you ever noticed on some treadmills that there is a setting called the "fat burning" zone? Theoretically, if you keep your pace, speed and incline at a certain level, you will maximize your work and keep your body in its prime "fat burning" zone. Which is obviously the goal if you are spending some time on a treadmill - you want slim, trim, tangible results!

Primary topic: Marketing Strategy
Marketing Strategy
879 views
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By Sydni Craig-HartRecently published1 topic

7 Small Business Advertising Ideas That Rock

Uncover the 7 small business advertising ideas that will help you grow your business to a huge success. Having a variety of small business advertising ideas at your fingertips is a necessity for any business owner who wants to build his business and succeed in his niche. While there are literally hundreds of ways to advertise your small business, focusing on a select few proven ideas will deliver the best results. Here are 7 quality small business advertising ideas to help you meet your goals. Work with a Complementary Business

Primary topic: Marketing Strategy
Marketing Strategy
745 views
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By Sydni Craig-HartRecently published1 topic

Is Your Business Really Your Top Priority?

In order to grow your business and achieve your goals, you have to streamline your activities and focus your efforts. What does this look like on a practical level? Learn to Say "No." It means that you're going to have to say "no" to any nonessential activities in your business, in your personal life and in your day that are distracting you from what you need to do in your business.

Primary topic: Marketing Strategy
Marketing Strategy
1,016 views
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By Sydni Craig-HartRecently published1 topic

3 Simple Steps to Giving Clients Exactly What They Need

Top-notch salons and spas provide value by giving their clientele exactly what they need. Follow these steps to create offers your clients can't refuse. 1. Learn about your clients Giving your clients exactly what they need starts with understanding their needs. The easiest way to do that is with a survey. Surveys are the perfect way to find out what is most important to your clients and how you can best serve them.

Primary topic: Marketing Strategy
Marketing Strategy
665 views
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By Sydni Craig-HartRecently published1 topic

Small Business Marketing Is Easier Than You Think

Small business marketing is not only necessary to your success as an entrepreneur, it's easier than you think. Statistics say your small business has a 1 in 6 chance of survival, but without effective, ongoing marketing, your odds are far less than that. Utilize proven small business marketing strategies that will let you spread the word about your business quickly and get in front of the right people.

Primary topic: Marketing Strategy
Marketing Strategy
513 views
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By Sydni Craig-HartRecently published1 topic

Network Your Way to a More Profitable Business

Networking. Love it or not, when done correctly, it's one of the easiest and fastest ways to attract ideal clients and increase your revenue. Entrepreneurs who don't enjoy networking often feel that way because they have convinced themselves that they aren't good at it. Another common reason for resisting in-person networking is that some haven't enjoyed the results they expected.

Primary topic: Marketing Strategy
Marketing Strategy
780 views
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By Sydni Craig-HartRecently published1 topic

Read Your Way to Success

Think for a few minutes about the last book that you have read. How long has it been since you started or completed a book? Reading deeply and widely can help you tremendously in your Virtual Assistance business. Let's take a look at several of the benefits that you can gain from picking up a book (or iPad or Nook or Kindle).

Primary topic: Marketing Strategy
Marketing Strategy
1,115 views2/5 (1)
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By Sydni Craig-HartRecently published1 topic

3 Easy Ways to Simplify Your Marketing Efforts

Many entrepreneurs reach out to me for help because they have hit a wall and finally got sick of their perpetual state of overwhelm. Have you ever found yourself trying to figure out which way is up? Or perhaps you've been completely confused about what steps to take to grow your business? Remember that success in business (and marketing) follow a very simple method. Identify a problem and then offer a solution. Your ideal prospects have problems (or a compelling desire) and your business provides the solutions to those problem (or helps them create their desired result).

Primary topic: Marketing Strategy
Marketing Strategy
1,083 views
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By Sydni Craig-HartRecently published1 topic

How to Find Out EXACTLY Where You Should Be Promoting Your Business

I recently reviewed my client list over the past 18 months to see where my clients had come from so that I could fine tune my marketing efforts. You see, Smart Simple Marketing is not about doing more. It's not about doing the "latest and greatest thing". It about doing what works and doing that consistently. After I completed my analysis, I found the statistics fascinating: • 27% of my clients came from FREE Teleseminars I'd hosted or participated in • 25% came from Online Marketing • 19% came from Referrals • 15% came from Networking

Primary topic: Marketing Strategy
Marketing Strategy
489 views
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By Sydni Craig-HartRecently published1 topic

Three Keys to a Successful Webinar That Gets You Clients

Webinars are a prime way to build your audience and establish trust, but there's a right way and a wrong way to go about doing them. By making sure your webinar provides value, and leaves participants wanting more of what you have to offer, you can get the most out of this form of marketing. 1. Selecting the Right Content Focus Your participants will get the most value out of a webinar that is focused and on point. Avoid overwhelming your participants with everything that you know about a subject.

Primary topic: Marketing Strategy
Marketing Strategy
770 views
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By Sydni Craig-HartRecently published1 topic

Webinar Hosting Reviews: Pros and Cons of GoToWebinar, Livestream, and OnStream Webinars

Creating and marketing a great webinar is tough. Choosing a webinar hosting platform shouldn't be. That's why we've researched the top-selling webinar hosting platforms on the Internet and compiled this handy list of pros and cons for each. We reviewed each application and evaluated the following: -Cost and value for the money -User-friendliness -Tech support and tutorials -Video streaming options -Integration with social media and other websites -Webinar marketing assistance

Primary topic: Marketing Strategy
Marketing Strategy
1,962 views
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By Sydni Craig-HartRecently published1 topic

5 Powerful Strategies for Creating a Powerful Mindset

Building a business is a fantastic and challenging experience. You can wake up exhilarated to begin your day and go to bed feeling overwhelmed and frustrated. The key to success is to maintain a positive "yes, I can do it" mindset. Easier said than done, right? Here are 5 keys to help you create and sustain a positive mindset so you attain the success you desire:

Primary topic: Marketing Strategy
Marketing Strategy
1,071 views4/5 (1)
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By Sydni Craig-HartRecently published1 topic

A Simple Analysis That Defeats Marketing Paralysis - Part 1 of 3

The term analysis paralysis is fitting when a person over-analyzes a situation to the point where a decision is avoided or action is not taken, thus paralyzing the outcome. Success ALWAYS responds to decisive action. So even if an action you take leads to an outcome you didn't expect, it doesn't mean you've made a mistake. The goal is to create results! Make this easy on yourself! Instead of wasting time and energy worrying about which step to take next, review what you've done in the past to help determine what you should be doing now and into the future.

Primary topic: Marketing Strategy
Marketing Strategy
1,030 views5/5 (1)
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By Sydni Craig-HartRecently published1 topic

How to Lay the Groundwork for a Referral Based Business

How much more profitable would your business be if the majority of your clients came from referrals? How would your life be different? Would you spend less time on prospecting? Receive more qualified leads? Grow your business faster and easier? There are multiple benefits. Now, what are you doing each day to create that reality?

Primary topic: Marketing Strategy
Marketing Strategy
617 views
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By Sydni Craig-HartRecently published1 topic

Connect With Your Clients On Their Terms - And Increase Your Profits!

If you want to fill your pipeline with prospects and increase your income, you have to speak the language of your ideal clients. When you speak their language, you'll be able to connect with them on a deeper level and show that you understand their problems. Some solo professionals struggle with describing what they do in a way that connects with their clients - but if you take the following three steps you'll be able to avoid this struggle. You can connect with more people who need what you have to offer.

Primary topic: Marketing Strategy
Marketing Strategy
521 views
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By Sydni Craig-HartRecently published1 topic

It's All About You (... Or Is It?)

You can become a very successful Virtual Assistant if you focus on the right things at the right time. For example, if you are interested in becoming a virtual assistant but have not yet started your business, that is the perfect time to focus on YOU. Here are some things that you want to consider. You Focus Do you have: 1. The right mindset to become a business owner? 2. The ability to persevere through stress? 3. A strong desire to succeed? 4. Enough knowledge to make sure that starting a business is a good step for you?

Primary topic: Marketing Strategy
Marketing Strategy
1,126 views
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By Sydni Craig-HartRecently published1 topic

REFERRALS: 3 Easy Ways to Get More Clients

You've heard it said, "Ask and you shall receive." This is NEVER truer then when it comes to asking for referrals. Many service professionals are hesitant to do this for a number of reasons. It might be because you are afraid of "bothering" the person you're speaking to, because you're worried about what they might think of you, or (gasp), because they may say no.

Primary topic: Marketing Strategy
Marketing Strategy
552 views
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By Sydni Craig-HartRecently published1 topic

3 Easy Steps to More Profits in Your Business

Most service professionals know that they need to market their business consistently to get great results. But knowing and doing are two very different things. It can seem challenging to market consistently when you’re so busy serving your clients, actually running your company, and trying to take care of and enjoy the other aspects of your life.

Primary topic: Marketing Strategy
Marketing Strategy
597 views
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By Sydni Craig-HartRecently published1 topic

How to Create a Marketing Plan to Meet Your Goals

As you think back over the last year of your business, are you pleased with your results? I hope so. I am proud of what you accomplished and you should be too! Are there some goals that you didn't quite reach? If so, you're not alone! Being goal oriented and stretching yourself is part of being an entrepreneur. But, for a variety of reasons, sometimes you miss the mark and don't get the exact results you were looking for.

Primary topic: Marketing Strategy
Marketing Strategy
885 views
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By Sydni Craig-HartRecently published1 topic

How to Create Systems to Simplify Your Email Marketing

You need to have strong email marketing systems in place in order to effectively monetize your email list. Why? Because sending out email marketing without having systems in place is like throwing spaghetti at the wall to see if it sticks. Without systems, your email: -Might get opened, it might not.rn-Might get sent on a Wednesday, or maybe a Friday. That is, if you remember to do it in the first place.rn-May do more harm than good in terms of creating strong relationships with your list members.

Primary topic: Marketing Strategy
Marketing Strategy
991 views
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By Sydni Craig-HartRecently published1 topic

3 Things You Can Do RIGHT NOW To Be More Attractive to Prospects

Finding new prospects for your business is similar to dating. At the first encounter there is a level of attraction that causes a person to want to get know more about the individual who has caught their attention. After learning more about this attention grabbing person, a decision is made as to whether or not it is even worth pursuing a deeper relationship.

Primary topic: Marketing Strategy
Marketing Strategy
1,081 views
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By Sydni Craig-HartRecently published1 topic

How to Stop Cloning Unsuccessful Businesses

"Whenever you find yourself on the side of the majority, it is time to pause and reflect." ~ Mark Twain What makes you different? One thing that makes humans amazing is that there are not (and never have been) two people that are exactly alike. Try matching your fingerprints or dental impressions to anyone who has ever lived. It's impossible! You are absolutely unique. Your business is absolutely unique. So, why is it that your business looks similar to every other business in your industry?

Primary topic: Marketing Strategy
Marketing Strategy
1,015 views
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By Sydni Craig-HartRecently published1 topic

Is Virtual Assistance a Real Business?

Many people are fed up and are looking for another way to support themselves financially. Does this sound familiar to you? It is possible that you have reached your limit of dealing with office politics, feeling unappreciated by your superiors, or just tired of the monotonous grind that you have experienced ever day for a number of years.

Primary topic: Marketing Strategy
Marketing Strategy
1,283 views
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By Sydni Craig-HartRecently published1 topic

How To Host a Profitable Event - Even If You Have ZERO Experience In Event Planning

You don't have to be a professional event planner to host a workshop or seminar that gets you clients and generates new streams of revenue. However, you do need to pay close attention to the details! Put your attendees' needs first Dates, times, locations and dress codes, these are things your attendees will need to know. It only takes one uninformed (or worse, misinformed) attendee to turn a perfect night into a ruined relationship or a missed opportunity for your organization.

Primary topic: Marketing Strategy
Marketing Strategy
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By Sydni Craig-HartRecently published1 topic

How to Avoid Missing Out On the Exact Opportunities You're Looking For

I often see entrepreneurs looking at their proverbial glass as half empty instead of half full. They might say: • If I only had the connections that person has... • If I only had the experience that person has... • If I only had the personality that person has... The list could go on and on. This type of thinking can sabotage a person in many ways, but perhaps the most critical is that it can cause you to overlook priceless opportunities that are available right in front of you. Instead of focusing what you don't have, focus on what you DO have.

Primary topic: Marketing Strategy
Marketing Strategy
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By Sydni Craig-HartRecently published1 topic

How to Gather Fabulous Testimonials About Your Work Without Feeling Uncomfortable

Doesn't it feel great to receive commendation for the work you do? There's nothing better than knowing you've truly made a difference in someone's life or business and have helped them reach a new level of success. Even better than your personal feelings is the fact that receiving positive feedback from your clients creates social proof for prospective clients. This is one of the reasons websites like YELP are so popular. Like it or not, the folks who are considering hiring you are going to details about what it's like to work with you.

Primary topic: Marketing Strategy
Marketing Strategy
1,115 views
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By Sydni Craig-HartRecently published1 topic

Tap Into Your Unstoppable Potential (Yes, You Do Have It!)

So often, it isn't a lack of knowledge that prevents service professionals from achieving their business and marketing goals. Instead, a lack of focus and motivation are more often the culprits. You may be a person who knows exactly what you need to be doing. You possess the knowledge, but not enough confidence in your ability to make it happen and succeed as an entrepreneur.

Primary topic: Marketing Strategy
Marketing Strategy
906 views
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By Sydni Craig-HartRecently published1 topic

Consistently Increase Your Revenue With Email Marketing

Email campaigns are a highly effective way to deliver interesting and valuable content to every prospective, current and past customer. They provide the perfect medium for the personal touch you need to create incredible relationships - the kind of relationships that build trust and earn you income, not just once, but consistently over time.

Primary topic: Marketing Strategy
Marketing Strategy
827 views
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By Sydni Craig-HartRecently published1 topic

How to Market Your Services and Maintain a Consistent Income

With the myriad of options available to market your small business, it's quite easy to become overwhelmed in trying to figure out where you should focus your attention. Let me help you simplify the process. First, consider, who is an ideal client for YOUR business. This is critical, because you cannot be all things to all people. (I know you think everyone and anyone needs your service. But that is simply NOT true. The quicker you accept that, the more successful your business will be).

Primary topic: Marketing Strategy
Marketing Strategy
891 views
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By Sydni Craig-HartRecently published1 topic

The Top 3 Email Programs for Busy Entrepreneurs

For many entrepreneurs and small business owners, email marketing remains something of a mystery. You know you're supposed to be emailing your list, but when? How often? And what about? Choosing a great email program takes a lot of the guess-work out of email marketing, because you can measure exactly how your emails are being received by potential clients and customers. For example, you might enjoy a 33% open rate when you share your latest blog post, but only an 11% open rate when you send an email pushing a product or service you're trying to sell.

Primary topic: Marketing Strategy
Marketing Strategy
984 views
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By Sydni Craig-HartRecently published1 topic

How to Find Great Partners for Webinars and Teleseminars

Webinars are a great way to build your audience - they give you an opportunity to "show and tell", which builds trust and credibility for your business. With webinars, you also have the opportunity to partner with another business offering complementary products and services, which can build your following even faster by getting exposure to their audience. Whether you're just starting out or have been in business for a number of years, additional profits for your business await you when you partner with another professional. Follow these simple tips to make it happen:

Primary topic: Marketing Strategy
Marketing Strategy
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By Sydni Craig-HartRecently published1 topic

How to Find Clients You LOVE!

Do you ever scream after working with a particular client? It is not the end of the world when you find yourself in a working relationship that is well, NOT working. I would really love to help you avoid (or get out of) a bad client situation. How can you do it? Know what you HATE To help me stay focused on only working with ideal clients (meaning those folks with whom I can do my BEST work and create the BEST possible results), I've developed a simple system that you too can model.

Primary topic: Marketing Strategy
Marketing Strategy
930 views
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By Sydni Craig-HartRecently published1 topic

Stop Being Overwhelmed and Start Marketing

Feeling overwhelmed with marketing your business? We've all been there at one time or another. But you don't have to stay there! Being in a constant state of overwhelm is a choice. It's a choice one makes partially as a result of a limiting belief that being successful in business is hard and can't be done with grace and ease. It's also partially a result of poor time management and disorganization. Whatever may be contributing to your overwhelm, let's get you out of there!

Primary topic: Marketing Strategy
Marketing Strategy
601 views
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By Sydni Craig-HartRecently published1 topic

How to Create New Business Opportunities From NOTHING!

Being successful as an entrepreneur requires one to take initiative and maintain a spirit of innovation. You can't sit back and wait for clients and a steady income to be handed to you. Instead, you have to get out there and create the opportunities you're looking for. If you are looking to enroll more clients into your practice, increase your income or create more flexibility in your schedule, I have a question for you. What are you actually doing EACH WEEK to create this reality?

Primary topic: Marketing Strategy
Marketing Strategy
902 views
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By Sydni Craig-HartRecently published1 topic

Get Better Results With Less Time And Effort With A Lazy Email Newsletter

You see the need to stay in touch with your clients, prospects and supporters. You likely have great intentions of doing so. But for some reason, getting your newsletter out the door consistently just isn't happening. You might be time crunched (but who isn't), don't have a clue what to write about (I've been there) or maybe just struggle to finish the projects you start. The good news is, it's not that difficult to put a newsletter together and it can actually be fun! Especially if you take the lazy way out! Here's how to do it: 1. Decide what (and how) to write

Primary topic: Marketing Strategy
Marketing Strategy
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By Sydni Craig-HartRecently published1 topic

3 Tips For Writing Like A Pro - Even If You Don't Know What You're Doing!

Developing high quality content is a critical component to being successful with your marketing efforts. At the very least you need to decide what to say on your business card and on your website. If you decide to blog you've got to figure out what to write there, and participating in social media requires a steady stream of interesting, engaging and results focused content. So, what are you to do if you have ZERO writing skills and don't even particularly like to write? A few things:

Primary topic: Marketing Strategy
Marketing Strategy
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