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Articles by Sydni Craig-Hart

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192 articles by Sydni Craig-Hart · showing 50

Browse every published article connected to Sydni Craig-Hart, or search within this exact expert archive.

By Sydni Craig-HartRecently published1 topic

How to Find a Steady Stream of New Clients for Your Salon or Spa

Have you ever heard a marketing consultant tell you that you need to identify your ideal client profile? Most folks start thinking about demographics: age, education, income level, marital status and occupation. But defining your ideal client goes beyond what the census bureau measures. In order to really fill your books with ideal clients, you need to think about the personality traits, hobbies and interests of your clients. The more you know about the people you serve the better you can targeted your marketing efforts for your salon or spa.

Primary topic: Marketing Strategy

Marketing Strategy

615 views

By Sydni Craig-HartRecently published1 topic

5 Ways to Use Social Media to Build Your Email List

You want to build your email list. You also want to grow your social media following. While both marketing techniques can be effective in and of themselves, using them together gets you better results. If you have a large following on Facebook or Twitter, just imagine being able to capture the email addresses of all those prospects - people who have already indicated interest in your brand! Similarly, being able to leverage your email list to increase and engage social followers is also an incredibly beneficial marketing technique.

Primary topic: Marketing Strategy

Marketing Strategy

1,091 views

By Sydni Craig-HartRecently published1 topic

Use Success Stories to Sell Your Services

As a service professional, an important element of your marketing strategy is to highlight why you are THE premier solutions provider for your target market. When you showcase your expertise and how others' lives and business have improved because of working with you, your services and products will be more compelling. You'll increase your visibility and you'll easily convert more prospects to clients.

Primary topic: Marketing Strategy

Marketing Strategy

536 views

By Sydni Craig-HartRecently published1 topic

List Building Tips To Get More Clients

Email marketing is, by far, the most cost effective online marketing strategy around. A recent statistic I read shared that for every $1 spent, $44.25 is the average return on email marketing investment. (Source: Experian) To utilize email marketing, however, of course you must have a list of people to send your emails to. In addition, you need to be continually looking for ways to get more strategic and creative about how you build your list.

Primary topic: Marketing Strategy

Marketing Strategy

987 views

By Sydni Craig-HartRecently published1 topic

How to Develop Profitable Partnerships to Grow Your Business

How often have you seen an announcement for a course, eBook or teleseminar presented by an amazing duo? Instead of wishing you were part of an incredible partnership, take the steps to form one on your own. It's easier than you think. The benefits of partnering for a project are enormous. Partnerships will expose your work to new audiences increasing your reach much faster than you ever could on your own. Many people in your partner's audience will become part of your tribe. Growing your audience leads to increased profits.

Primary topic: Marketing Strategy

Marketing Strategy

749 views

By Sydni Craig-HartRecently published1 topic

3 Ways to Use Eve ote For Your Business

If you would like a tool that gives you instant access to data that you have collected, you have no need to look any further tha Eve ote. Why can this be an effective tool for your Virtual Assistance business? Keep Track of Everything Eve ote has so many cool features that you just cannot get enough of using this awesome app! You can track absolutely everything that comes to your mind. One of the first things that you may want to do with Eve ote is to start saving data so that you can see how easy it is to collect information.

Primary topic: Marketing Strategy

Marketing Strategy

1,296 views

By Sydni Craig-HartRecently published1 topic

3 Easy Ways to Absolutely Crush Your Daily Task List

Staying focused and blocking out distractions is easier said than done. In addition to the myriad of requests, messages and tasks that have to be handled each day, you also have to fight against your own bad habits and tendencies. Figuring out what works for you can be a process of trial and error, OR you can adopt strategies that are tried and true. Following are 3 valuable tips on how to replace time-wasting activities with new habits that will empower you to be more productive, more focused and more effective during your work day:

Primary topic: Marketing Strategy

Marketing Strategy

1,063 views

By Sydni Craig-HartRecently published1 topic

3 Simple Keys to More Profits, Less Stress and More Visibility

Building your business and growing it to support the lifestyle you want is the whole point of becoming an entrepreneur. The first step in doing so is to define what success means for you. Perhaps it means that you work a certain schedule. Have the ability to travel extensively. Or maybe it has to do with the amount of income you generate. Be OK with whatever success means to you and resist the urge the be influenced by what the "gurus" say you should be doing. Instead, focus your efforts on bringing your vision of success to life! This means taking action to works towards your goal.

Primary topic: Marketing Strategy

Marketing Strategy

917 views

By Sydni Craig-HartRecently published1 topic

How to Create an Easy Referral System for Your Spa or Salon

Referrals are the lifeblood of your business. You need a consistent flow of referrals from your existing clients to achieve your weekly sales goals. A well designed referral program taps into your clients' networks rather than relying on you to make one-on-one connections. Don't be one of those spas or salons who leaves this to chance or throws together a program without much thought. Instead, create a system to generate referrals with grace, efficiency and consistency.

Primary topic: Marketing Strategy

Marketing Strategy

985 views

By Sydni Craig-HartRecently published1 topic

Spring Clean Your Marketing For Success

Just like closets and cupboards, marketing strategies and assets can accumulate clutter over the course of the year - It's time for some spring cleaning. My friends over at PR Web shared with me three great tips on how to make sure your marketing is current, polished, and efficient: 1. Clean up your lists

Primary topic: Marketing Strategy

Marketing Strategy

795 views

By Sydni Craig-HartRecently published1 topic

The Cheapest, Most Effective Form of Marketing That Consistently Gets Results

Content marketing. Yep, that's it. Plain and simple. What is Content Marketing? Award winning content marketer Amanda Maksymiw defines it this way: "Content marketing is the process of developing and sharing relevant, valuable, and engaging content to a target audience with the goal of acquiring new customers or increasing business from existing customers." Understand that your customers don't care about you, your products, or your services. They care about themselves, their wants and their needs.

Primary topic: Marketing Strategy

Marketing Strategy

1,557 views

By Sydni Craig-HartRecently published1 topic

How to Set Goals You Will Actually Achieve

Entrepreneurs are great at coming up with ideas! But we're not always very good at following through and turning our ideas into reality. Too many business owners fall in love with an idea or project, but then quickly become overwhelmed when it's time to execute. Thus they give up and never reap the rewards they were so eagerly seeking in the first place! Overwhelm leads to paralysis and unfinished projects. Don't let this keep happening to you! You need a better way to approach your goals. Follow these five steps to reach your goals and create more success in your small business.

Primary topic: Marketing Strategy

Marketing Strategy

977 views4/5 (1)

By Sydni Craig-HartRecently published1 topic

How to Get Back on Track With Your Goals and Increase Your Profits

Do you remember the goals that you set for 2012? How are you doing with being on track with those? I am asking you this for a VERY important reason. I want you to focus on your goals, remember them and crush them! Every year, people in general start the year off with fascinating expectations. But what normally happens to those expectations, goals or aspirations? By March or April, the target often becomes blurry and the objective is not accomplished.

Primary topic: Marketing Strategy

Marketing Strategy

570 views

By Sydni Craig-HartRecently published1 topic

3 Powerful Marketing Tools to Create Customers for Life

As a small business owner, you've probably given some thought to your target market. After all, you're not trying to sell life-coaching services (or basket weaving classes, or SEO eBooks) to everyone in the world. Right? You're simply trying to sell your product or service to the people who want and need it most. Finding out who those people are, and learning to connect with them in a meaningful way, is what marketing is all about.

Primary topic: Marketing Strategy

Marketing Strategy

1,058 views4/5 (1)

By Sydni Craig-HartRecently published1 topic

The Biggest Mistake in Your Marketing Plan

To market your business and to do it effectively, you need a marketing plan. Trying to just jump in and implement strategies as they come might seem like a carefree way to handle your marketing, but doing so will never create highly profitable results in your business.

Primary topic: Marketing Strategy

Marketing Strategy

565 views

By Sydni Craig-HartRecently published1 topic

It IS Impossible - That Is, If You Never Start.

Service professionals have to be proactive about finding and acquiring new clients. The marketplace continues to enable normal people like you and me to earn a living AND gives others the opportunity to get the services that they need. Why is that? It is because we can easily access the people who need the solutions that we offer to solve their problems. I have found various forms of networking to be highly successful strategies to help grow a business [i.e. enroll new clients]. If you want to see the best results with your service business, leverage the following opportunities:

Primary topic: Marketing Strategy

Marketing Strategy

891 views

By Sydni Craig-HartRecently published1 topic

5 Contest Ideas to Grow Your Email List Fast

Holding an online contest is a fun, affordable way to grow your email list and engage your followers with your brand. There are endless ways to create contests, ranging from huge, expensive giveaways ("Win an all-expenses paid trip to Maui!") to contests that don't involve money at all ("Submit a photo and we'll feature you on our website!") The type of contest you choose will depend on your audience, your budget, and the level of complexity you're willing to deal with.

Primary topic: Marketing Strategy

Marketing Strategy

1,136 views

By Sydni Craig-HartRecently published1 topic

Three Practical Marketing Solutions You Can Use NOW

Practical marketing solutions are necessary to build a successful business. As a solopreneur, you don't have a full-fledged marketing department at your disposal. You need some practical marketing solutions to grow your business without exhausting all of your time or money. Practical marketing solutions are things you can do quickly, repeatedly and cost-effectively. They can - and must - become part of your daily or weekly routine. Here are three practical marketing solutions you can put into practice immediately. Practical Marketing Solution # 1

Primary topic: Marketing Strategy

Marketing Strategy

528 views

By Sydni Craig-HartRecently published1 topic

The Biggest Mistake You're Making With Your Social Media Marketing

There are those small business owners who are die-hard social media fans and swear by its effectiveness. There are others who wouldn't touch Facebook with a 10-foot pole. Most of us fall in between these two extremes. The truth of the matter is that most (notice I didn't say all) entrepreneurs can attract high-quality leads for their business by strategically using social media to connect with and engage their audience. Did you catch that? I said by "strategically using social media to connect with and engage their audience."

Primary topic: Marketing Strategy

Marketing Strategy

1,438 views

By Sydni Craig-HartRecently published1 topic

Old Marketing Methods That Get You New Clients

Whether you've been in business for one month or ten years, there are basic marketing strategies that ALWAYS work, but that are easy to overlook. As you look to meet your goals of generating a certain amount of revenue, working with a certain number of clients, or breaking into a certain market, you want to be strategic with your marketing efforts, but also keep your campaigns as simple as possible.

Primary topic: Marketing Strategy

Marketing Strategy

532 views

By Sydni Craig-HartRecently published1 topic

How to Create an Effective Marketing Strategy That Makes You Money

I am often asked, "Sydni, how do I figure out a marketing strategy that will be broad enough to allow me to address a wide array of issues and ideas from a variety of viewpoints? I need it to be narrow enough that I have a niche and people feel I will adequately answer their questions." Let's first define what a strategy is. Simply put, a strategy is a plan of action designed to achieve a major or overall aim. You might also think of it as a checklist of steps that will lead you directly to achieving your goals.

Primary topic: Marketing Strategy

Marketing Strategy

836 views5/5 (1)

By Sydni Craig-HartRecently published1 topic

How to Ask For (and Get) the Right Referrals

Do you want to work with more of your ideal clients? Would you like to save time on marketing and get better results? Do you desire to become a recognized expert in your field? You can do all this and more when you build your business by referral. If you ask for and encourage referrals, you'll be able to fill your practice with ideal clients who need the exact solutions that you offer.

Primary topic: Marketing Strategy

Marketing Strategy

886 views

By Sydni Craig-HartRecently published1 topic

Start Your Virtual Assistant Business Part-Time

If you are currently employed with a company working as an Administrative Professional and are wondering how you are going to transition into your own home-based Virtual Assistant practice, the thought may have crossed your mind to start your business part-time. This likely led to a number of other questions, such as "How do I get started," "How will I balance my job, family and business?" and "Can I really do this and be successful?"

Primary topic: Marketing Strategy

Marketing Strategy

1,135 views

By Sydni Craig-HartRecently published1 topic

How to Create A Tribe Of Raving Fans That Grow Your Business For You

Don't you love it when you receive a compliment? You likely feel validated, intelligent, successful and helpful. Don't you also feel more confident? Especially when the compliment has to do with your work and your business? Of course you do! Even better, don't you LOVE it when you receive a phone call or an email from a prospective client and they say, "I'm reaching out to you because my friend Jim said you were the best person to help me with _____"?

Primary topic: Marketing Strategy

Marketing Strategy

1,030 views

By Sydni Craig-HartRecently published1 topic

How to Make Exponential Progress in Business

Sometimes, the most difficult part about being in business for yourself is holding yourself accountable to accomplish your purpose. When you're the boss there's no one looking over your shoulder to see if things are getting done. Also, it can be challenging to think through your ideas and figure out what direction to take next. Growing your business and achieving your goals is often the biggest challenge small business owners face.

Primary topic: Marketing Strategy

Marketing Strategy

866 views1/5 (1)

By Sydni Craig-HartRecently published1 topic

3 Keys to Providing the Right Solutions For Your Clients' Needs

Successful service professionals know that they are problem solvers for their clients. Positioning yourself as a problem solver helps your clients instantly see how working with you will make a difference in their life and/or business. It can also help your unique business stand out in the market. In order to put this strategy to work for you, you've got to find the right solutions to offer. When you take the time to learn your clients' needs, you'll dramatically increase your sales because you will offer exactly what your clients are looking for.

Primary topic: Marketing Strategy

Marketing Strategy

688 views

By Sydni Craig-HartRecently published1 topic

3 Activities That Get You More Ideal Clients

Marketing your business serves ONE key purpose: creating awareness for the work you do and attracting ideal prospects who are looking for what you offer. With the dizzying array of marketing strategies available to you, it's easy to think you have to do 92 different things to get results. Such is not the case. All you really need to do is this:

Primary topic: Marketing Strategy

Marketing Strategy

1,016 views

By Sydni Craig-HartRecently published1 topic

What Keeps Women Business Owners Up at Night?

A national survey of women business owners (WBOs) conducted by Web.com Group, Inc. (Nasdaq: WWWW) and the National Association of Women Business Owners (NAWBO) found a pervasive sense of economic optimism, including a prediction by most WBOs (85 percent) that more women will become entrepreneurs in 2013 than in past years. WBOs also plan to invest more (38 percent) or the same (54 percent) in hiring this year than they did in 2012 - a positive sign for the economy. 2013, the Year of the Female Entrepreneur

Primary topic: Marketing Strategy

Marketing Strategy

1,170 views

By Sydni Craig-HartRecently published1 topic

How to Market Your Business Consistently to Grow Your Income

Do you find that your marketing efforts are haphazard and all over the place? If so, you're not alone. Consistency is the one area where entrepreneurs often have the most trouble. It's an area to give careful attention though, because in order to grow your business and your income, you need to consistently connect with people who are already looking for what you have to offer. (Really, that's all marketing is.)

Primary topic: Marketing Strategy

Marketing Strategy

1,018 views

By Sydni Craig-HartRecently published1 topic

5 Simple Steps to Growing Your Business With Gratitude

Though we live in a modern, fast paced society, spend a lot of time communicating via text message, email and social media, and are extremely pressed for time, there is NO substitute for grace and expressing your appreciation in business. This is especially true when it comes to thanking those individuals who support your business efforts. To honor the relationship and encourage ongoing referrals it's important that you make the time to stay in touch with them and offer a heartfelt thank you.

Primary topic: Marketing Strategy

Marketing Strategy

877 views

By Sydni Craig-HartRecently published1 topic

How to Create More Consistency and Clarity in Your Business

Creating a successful business is a simple step-by-step process. Of course, there will be challenges along the way. You may make a few mistakes - I know that I have! I have literally made every mistake that an entrepreneur can make - but it hasn't stopped me from being successful. I've learned that as long as you stay focused on your goals and do the right things consistently you can create your version of a successful business. Here are three simple keys that you can use to create more success in your business NOW:

Primary topic: Marketing Strategy

Marketing Strategy

872 views

By Sydni Craig-HartRecently published1 topic

Unlocking the Secrets of Your Email Stats

You craft an awesome email blast. Your subject line couldn't be better. You click send. And then you check your email stats. With all of those numbers and percentages, where should you even begin? If you log in to the back end of your email program, whether it's Aweber or Constant Contact or Infusionsoft, you're faced with a variety of different numbers and statistics. When selecting your most recently-sent email blast, you'll be able to see your • Open rates • Bounces • Clicks • Opt-out's • Complaints

Primary topic: Marketing Strategy

Marketing Strategy

950 views

By Sydni Craig-HartRecently published1 topic

How to Earn While You Lea

Live events can be a great way to boost your business... if you work them correctly! I learned this valuable lesson in a mighty way when I attended my first large event in 2006. I was a new business owner and didn't know what to expect. I was also REALLY intimidated by the price tag... $1,500 for a 3-day online marketing workshop. But I stepped up because I needed to learn the skills that were being taught there and I knew investing in myself was the best investment I could make.

Primary topic: Marketing Strategy

Marketing Strategy

1,324 views5/5 (1)

By Sydni Craig-HartRecently published1 topic

5 Steps to Banishing Distraction and Procrastination

Procrastination and distraction instantly derail your efforts to grow your business and achieve your goals. Follow these five steps to banish distraction and work more efficiently: Step 1 - Get honest with yourself. This step is hard for most people. It can be difficult to admit that you're not focused - but it's essential to get real about the situation. This isn't about judging yourself or beating yourself up. Your goal is to be more efficient and more productive, so take a deep breath and ask, "Where am I procrastinating or getting distracted?"

Primary topic: Marketing Strategy

Marketing Strategy

983 views

By Sydni Craig-HartRecently published1 topic

Critical Website Mistakes - Is Your Site Driving Away Clients?

Your website is the number one marketing resource for your business. But far too many small business owners aren't using this important online real estate to its full potential. With the wrong approach, your website goes from a marketing asset to a liability. Even if you're not a web designer, you can follow a few basic principles (and get the right help) to make your website all that it should be. Here are five critical website mistakes that you need to fix immediately: 1. Working with no plan.

Primary topic: Marketing Strategy

Marketing Strategy

629 views

By Sydni Craig-HartRecently published1 topic

The No-Cost Way to Market Your Business and Grow Your Income

Whether you're in start-up mode or an established business owner experiencing a cash crunch, you may find yourself without as much capital as you'd like to spend on marketing your business. That may be your reality, but that is no excuse for not marketing your services. The only way you're going to grow your business and create more cash flow is to market your solutions consistently. Fortunately, there are several FREE strategies that you can use to put your business in front of the people who need what you have to offer.

Primary topic: Marketing Strategy

Marketing Strategy

552 views

By Sydni Craig-HartRecently published1 topic

Step-by-Step Social Media for Smart Entrepreneurs

It isn’t rocket science, but for a lot of service professionals, a simple step-by-step social media plan seems difficult to create. Yet, developing one takes all the intimidation and guess work out of using this popular tool for business marketing. If you’ve been holding off on using social media to market your services, then you’ll be especially interested in today’s article. Implement the following five steps and get ready to watch your business grow like never before. Step One: Understand the Game

Primary topic: Marketing Strategy

Marketing Strategy

529 views

By Sydni Craig-HartRecently published1 topic

The Top 3 Strategies for Profitable Networking

One of the best ways to get your ideal clients interested in your solutions is very simple - talk to them about how you can solve their problems. You may already be telling people you know about what you do, but there is a lot more to talking to your target market than that. There are networking opportunities all around you, you just have to learn how to take advantage of them. To really make a difference for your business, there are a few steps to follow to make the most of networking opportunities. Here are three ways to make sure that your networking time is well spent:

Primary topic: Marketing Strategy

Marketing Strategy

483 views

By Sydni Craig-HartRecently published1 topic

Get Clear! How to Gain Clarity So You Can See More Success

Clarity about what you want in your business is absolutely priceless. If you've ever been stopped dead in your tracks because you don't know what to do first or where to go, you can appreciate that. Knowing what you want to accomplish, even if you have no idea how to get there, is the first step on the path to success.

Primary topic: Marketing Strategy

Marketing Strategy

1,033 views

By Sydni Craig-HartRecently published1 topic

How Can You Keep Your Client Work Organized?

Are you a Virtual Assistant who is looking for an easy way to collaborate with you clients and stay organized? If you are having difficulty staying organized in working with your clients, you may have too many locations where you store stuff.

Primary topic: Marketing Strategy

Marketing Strategy

1,091 views

By Sydni Craig-HartRecently published1 topic

4 Ways to Keep Your Clients and Prospects Interested In Your Offers

As you start to plan your marketing activities for the new year, one aspect of your strategy you will want to give serious thought in the coming year is developing a higher level of engagement. Engagement simply means your audience's reaction to your marketing. It's when they follow through on whatever call to action you put in front of them, such as clicking on a link, responding to a survey or purchasing a product. No what matter marketing tool or technique you use, you want to make sure that you have a systematic way of tracking your level of engagement.

Primary topic: Marketing Strategy

Marketing Strategy

1,106 views

By Sydni Craig-HartRecently published1 topic

How to Prepare Your Business for Being Discovered By New Customers

These days, you never know how a new customer will hear about your business. It can be in a crowded conference center with 2,000 people, or it can be in a small café during a conversation between friends. It can also happen online - whether that's through a post on Facebook, a question on Twitter, or a photo shared on Instagram. Oftentimes, people won't be searching for your business name when they find you. Think about how you actually search for products and services online. You might type something into your browser like this: • Mexican restaurants in Berkeley. CA

Primary topic: Marketing Strategy

Marketing Strategy

1,071 views

By Sydni Craig-HartRecently published1 topic

5 Ways to Use Your Website to Get Clients and Increase Your Income

Your business website can't be successful without a plan. Before you launch, you need to have a clear and focused vision of what you want visitors to do. This way, you can create a plan for you and any service providers you hire to follow. How do you develop a plan? You start with setting goals. Business website goals are statements about what you want visitors to do, the experience you want them to have and the accomplishments you want to achieve. Just like you can't increase your income without a goal, you can't build a successful website without a goal in mind.

Primary topic: Marketing Strategy

Marketing Strategy

867 views

By Sydni Craig-HartRecently published1 topic

19 Winning Ways to Market Your Next Webinar

One of the most challenging aspects of webinar marketing is getting people to attend your webinar (not to mention getting people to buy once they're there!). But there's a reason webinars are one of the most effective content marketing strategies out there - because they work. The key to successful webinar marketing is creating, promoting, and hosting a webinar that will appeal to your target market and move them closer to the sale. Here are 19 proven webinar marketing tips that will help you create, promote, and host the most effective webinar possible:

Primary topic: Marketing Strategy

Marketing Strategy

1,165 views

By Sydni Craig-HartRecently published1 topic

5 Ways to Use Your iPhone to Grow Your Business

I just joined the Apple family by getting my first iPhone a couple of months ago! I've been having so much fun with all the cool features and completely understand why when you go Mac, you never go back! If you are a new user like me or considering getting an iPhone, I wanted to share a few nifty tricks I've discovered on how to grow my business using my trusty device:

Primary topic: Marketing Strategy

Marketing Strategy

1,011 views

By Sydni Craig-HartRecently published1 topic

Common Pitfalls That Are Killing Your Business (Despite Your Best Efforts)

Love it or hate it, marketing is a necessary part of creating a successful business. If you happen to reside in the "hate it" camp, it could be because you feel like marketing means you have to be pushy, sales-y or fake. We've all had the experience of having someone try to "sell" us and it doesn't feel good. Fortunately, such tactics are not necessary to enjoy a profitable business. And that is certainly NOT the Smart Simple Marketing way. To me, marketing is simply a matter of sharing solutions with people who are already looking for them.

Primary topic: Marketing Strategy

Marketing Strategy

875 views

By Sydni Craig-HartRecently published1 topic

5 Small Business Marketing Tips Every Business Owner Needs To Know

Having an arsenal of small business marketing tips can help you catapult your business to success. As a business owner, you should be constantly searching for small business marketing tips that can be used in your business. This will ensure that your marketing efforts are always fresh and relevant. We have collected some of the best small business marketing tips that every owner should know. Appeal to emotions because emotion almost always wins over reason.

Primary topic: Marketing Strategy

Marketing Strategy

881 views

By Sydni Craig-HartRecently published1 topic

Get Focused in 5 Easy Steps

Do you feel like you're working all of the time and struggling to get your tasks done? When you're unproductive and disorganized, you'll get further and further behind on your goals and feel even more overwhelmed. It's common feeling but fortunately, there's an easy fix. Being an entrepreneur doesn't mean working 24/7 but it does mean putting systems into place so you can do what you need to do when you need to do it. Use these five tips to increase your productivity and focus so you can get more out of each day: Tip #1 - Use only one calendar.

Primary topic: Marketing Strategy

Marketing Strategy

745 views

By Sydni Craig-HartRecently published1 topic

A Simple Analysis That Defeats Marketing Paralysis - Part 2 of 3

You may be familiar with the phrase, "throw enough against a wall and something is bound to stick." That might be true, but as you market your business (which is really just sharing solutions with people who are already looking for them) wouldn't you rather know what is going to stick before you start? This trial and error method will eventually become exhausting. You'll waste a lot of time and energy and end up with one ugly and messy "wall" in your business.

Primary topic: Marketing Strategy

Marketing Strategy

1,071 views5/5 (1)

By Sydni Craig-HartRecently published1 topic

Year End Promotions Your Customers And Clients Will Love

There's nothing small about the revenue potential of year-end (or holiday) season when it comes to small businesses. It's the time of year when your ideal clients are spending big, and - if you've got the right plan in place - primed and ready to spend with you. As the season approaches, it's important to identify factors that could influence your audience's purchase decisions. Keep these trends in mind as you start this year's planning and promotional strategy. 1. Your audience has gone mobile Here's a snapshot of what happened in the world of mobile this past year:

Primary topic: Marketing Strategy

Marketing Strategy

1,029 views

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