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Articles by Tracey Lawton

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40 articles by Tracey Lawton · showing 40

Browse every published article connected to Tracey Lawton, or search within this exact expert archive.

By Tracey LawtonRecently published1 topic

3 Easy Tips for Keeping Your Client Information Organized

For many solopreneurs a large part of their business is working one-on-one with clients, and that means having a way of keeping all of their client information organized and easy to access. In this article I'm going to share with you my top three tips for keeping everything together, so that you can easily access your client information and know exactly where your clients are in your programs. 1. Physical: Create a Client Contact Sheet For most business owners there will be a physical client file that you'll need to create.

Primary topic: Entrepreneurs

2,778 views3.4/5 (9)

By Tracey LawtonRecently published1 topic

3 Simple Sign-up Strategies Revealed to Grow Your Email List!

Driving traffic to your website is only one side of the coin; once you’ve got visitors there you then need to get them onto your list! Having a sign-up box on your website detailing your ‘free taste’ in exchange for their name/email address is one way that you can do this, but deciding WHERE to ...

Primary topic: Entrepreneurs

931 views

By Tracey LawtonRecently published1 topic

Increase Product Sales with These 3 Types of Special Offers

When you’re an online solo service professional (solopreneur) it’s crucial that you move away from the hours-for-dollars business model and create a multiple streams of income business, i.e. your income comes from a variety of different sources: 1. Passive income through the sale of information products. 2. Leveraged income by creating and running group programs. 3.

Primary topic: Entrepreneurs

1,283 views2/5 (1)

By Tracey LawtonRecently published1 topic

Create Joint Venture ‘Giveaways’ to Boost Your List

One of the best ways you can give your list building efforts a HUGE boost is to partner with other solopreneurs to create a giveaway event … also known as a joint venture (JV). If done right this strategy can literally add hundreds of new subscribers to your list in a very short period of time. I’ve been involved in this strategy a number of times over the years and have welcomed several hundred new subscribers into my community in a matter of days.

Primary topic: Entrepreneurs

1,770 views

By Tracey LawtonRecently published1 topic

3 Simple Facts About Managing Your Budget And Cashflow Explained

I bet just the very title of this article is enough to make you run for cover! Along with paper piles, budget and Cashflow is another area that can drive solo business owners over the edge! In your corporate days you would have had a bookkeeping/accounting department that took care of all of ...

Primary topic: Entrepreneurs

975 views

By Tracey LawtonRecently published1 topic

Article Marketing: Repurpose Your ONE Article in 3 Easy Steps!

So, you’ve written your ezine article and published it in your ezine – now what? Do you just let it sit there, never to see the light of day again, or do you repurpose it and let it really work for you to grow your list? I say the latter – repurpose your article and let it build your list! You know I’m a huge fan of repurposing your material and really leveraging your time, and using your articles in this way is one of the most effective strategies you can implement to build your business and grow your online community, a.k.a.

Primary topic: Entrepreneurs

1,112 views

By Tracey LawtonRecently published1 topic

Plan For Success

As a solopreneur there is always an endless list of projects that we want to work on or need to complete in order to grow our business. If we don't plan properly and build in time to work on these projects we can very quickly become overwhelmed, and in the end we don't complete anything. This ...

Primary topic: Entrepreneurs

1,001 views

By Tracey LawtonRecently published1 topic

Streamline Your Office Management Systems In 3 Quick Steps!

Running an efficient and streamlined business is all about continuously improving and 'tweaking' your office management systems so that they grow with your business and not hinder your business. But why do you need efficient office systems in place? Here are some answers! nn# To quickly and ...

Primary topic: Entrepreneurs

1,068 views

By Tracey LawtonRecently published1 topic

5 Winning Strategies To Use For Getting Highly Targeted Traffic To Your Website

As a solopreneur, one ingredient you need for a successful online business is traffic… and lots of it! But there are so many websites out there, all competing for the same traffic, that it can be difficult to attract visitors to YOUR website! Today, I’d like to share with you my ...

Primary topic: Entrepreneurs

870 views

By Tracey LawtonRecently published1 topic

Autoresponders - Put Your Follow-up On Autopilot!

As a solopreneur being able to follow-up with your clients and potential clients is crucial in growing and sustaining your business, and keeping a steady flow of new clients coming on board. However the downside is the time it takes to follow-up with each and every one of your contacts – after ...

Primary topic: Entrepreneurs

1,044 views

By Tracey LawtonRecently published1 topic

Create A Business Plan in 3 Simple Steps

There comes a point in every solopreneur's business where they need to sit down and plan ... and I mean, really plan!

Primary topic: Entrepreneurs

1,409 views3/5 (4)

By Tracey LawtonRecently published1 topic

7 Simple Steps to Organizing & Hosting a Successful Teleclass

One of the best ways you can grow your list practically ove ight and interact with your audience is to host your own Teleclass.

Primary topic: Entrepreneurs

1,583 views3/5 (1)

By Tracey LawtonRecently published1 topic

Instant Solutions To Keep A Steady Flow of Clients And Prospects Coming Into YOUR Business In Step-by-Step Detail

Building a successful long-term profitable business isn't about "marketing" your business, it's about "managing" your business - the marketing comes once you have your management systems in place. n You cannot begin to market your business if you can't find the information you need, don't ...

Primary topic: Entrepreneurs

849 views

By Tracey LawtonRecently published1 topic

The Ultimate Guide To Managing Your Emails

Email management is a major source of overwhelm for many solo business owners; I only have to read my new subscriber notices every day to know this! When I asked my subscribers what their biggest office headache is email is right up there with the rest of them! Comments such as: "Emails - ...

Primary topic: Entrepreneurs

965 views

By Tracey LawtonRecently published1 topic

Three Key Office Systems You Need To Manage Your Business

How many ebooks, products, or ecourses have you bought lately that tell you how to "manage" your business? I'm guessing that NONE of them tell you how to "manage" your business, but rather they tell you how to market your business, get more clients, and increase your income. Building a ...

Primary topic: Entrepreneurs

971 views

By Tracey LawtonRecently published1 topic

Effective Strategies For Discovering What Your Target Market Wants That You Can Use Starting Today

As a solo service professional, you are probably already clear on who your niche is, i.e. you know who those people are who want and need your services, but are you providing the solution to their problems in the way that they want? If your products, programs, and/or services are not selling ...

Primary topic: Entrepreneurs

971 views

By Tracey LawtonRecently published1 topic

4 Social Networking Pitfalls … And How To Avoid Them

Social networking sites originally became popular as a way for friends to stay in touch with one another and to keep up-to-date with what was happening in their lives, but they quickly became a place for business owners to grow their networks too. These days you can use these sites as a business building tool, but, more importantly, you can get to know your prospects, clients, and colleagues in a more relaxed and friendly environment.

Primary topic: Entrepreneurs

1,325 views

By Tracey LawtonRecently published1 topic

5 Ways to Effectively Manage Your Business for Successful Business Growth

Let me share a secret with you that many successful online solopreneurs already know - you have to manage your business before you can market your business, and if you’ve been with me for a while you’ve no doubt heard me say this many times! So, if you can answer YES to at least ONE of these questions then you know you are not effectively managing your business: * Do you feel overwhelmed at the start of each day – you don’t know what to do first? * At the end of each day do you feel like you’ve achieved nothing, yet you’ve been ‘busy’ all day? * Do you find projects

Primary topic: Entrepreneurs

1,325 views2.7/5 (3)

By Tracey LawtonRecently published1 topic

Creating Your Online Marketing Flow in 3 Simple Steps

Many business owners make the mistake of picking one or two online marketing strategies, trying them for a couple of weeks, deciding that they don't work because they're not bringing in new subscribers, and then moving on to the next hot online marketing strategy that they've heard about. Don't make this same mistake! There are many, many, different online marketing strategies you can implement to grow your business and attract new subscribers to your list, but the key to making any of them work is consistency and persistence. It simply isn't good enough to try one for a short time, dec

Primary topic: Entrepreneurs

1,413 views

By Tracey LawtonRecently published1 topic

Sending Emails To Your List: How Often Is Too Often?

Knowing how often to send emails to your mailing list is a big dilemma that many solopreneurs face. You don't want to bombard your subscribers with emails, but neither do you want them to forget you. One of my own subscribers recently emailed me to ask me about how often you should send emails to your subscriber. Here’s an excerpt of what she said: "Your article piqued my interest today, and offered solid advice.

Primary topic: Entrepreneurs

1,232 views

By Tracey LawtonRecently published1 topic

Solopreneurs: Are You Losing Potential Clients?

If you find yourself missing out on potential clients, contacts falling through the cracks, or not following up in a timely manner then your problem is simply a lack of an efficient contact management system! So let me ask you: 1. Do you have a record of each of your clients/colleagues contact ...

Primary topic: Entrepreneurs

987 views

By Tracey LawtonRecently published1 topic

The Basics of Online Marketing Systems That You Can Benefit From Starting Today

One questio I get asked a lot is which online marketing service should I use (or variations thereof): "I use Constant Contact for my newsletter but want to start selling products via my website. Do I need 1ShoppingCart to do this?" "Which is the best service to use for my newsletter – ...

Primary topic: Entrepreneurs

1,001 views5/5 (1)

By Tracey LawtonRecently published1 topic

5 Ways to Significantly Increase Attendance of Your Free Teleclass

Hosting a free teleclass is one of my favorite ways to increase my subscriber base as well as get to know members of my community. Setting up your teleclass is relatively straightforward too – all you need is a: * Registration page * Teleconference bridge line * Follow-up system usually via an autoresponder And you’re good to go.

Primary topic: Entrepreneurs

1,399 views

By Tracey LawtonRecently published1 topic

Online Shopping Cart System: 6 Points You Need to Know BEFORE Choosing Your System

I recently ventured into the world of creating digital information products and selling them via my website. One of the biggest dilemmas I faced was deciding which shopping cart provider to go with. Having worked on various shopping cart systems for clients, I knew my way around setting these ...

Primary topic: Entrepreneurs

1,172 views

By Tracey LawtonRecently published1 topic

5 Tasks You Can Delegate to Free Up Your Time

Very often solo business owners know they have a need to partner with a Virtual Assistant (VA), but are not really sure how a virtual assistant can help them grow their business - they don't fully understand what services the VA provides. This is usually discussed during the client consultation ...

Primary topic: Entrepreneurs

958 views

By Tracey LawtonRecently published1 topic

Top 5 Automation Tools for Your Online Solo Service Business

Part of running an efficient and organized business is making full use of the technology and resources available to you. It’s great to set up systems and processes and have them work for you, but in order to fully automate your business you also need to know which technologies are going to work best to support you in that. Over the years I have worked with many different automation tools (either in my own business or for my clients) that have helped to support an online solo business owner, and today I’d like to share my top five favorite ones with you.

Primary topic: Entrepreneurs

1,377 views3/5 (2)

By Tracey LawtonRecently published1 topic

5 Top Tips for Managing Your Emails

Technology is a wonderful thing - it allows us to work virtually,from anywhere in the world, and makes our lives easier. However, it can also hinder us, and this is particularly true in the case of emails. Every day we are bombarded with hundreds of emails, only a small percentage of which are ...

Primary topic: Entrepreneurs

990 views

By Tracey LawtonRecently published1 topic

Effective Strategies For A Client Conversion System That You Can Use Starting Today

One of the best time-saving strategies I've implemented is my client conversion system. You know the drill; a potential client comes along and emails/calls you asking about your services. You spend time responding, maybe even putting a detailed proposal together, and then you never hear from ...

Primary topic: Entrepreneurs

1,274 views

By Tracey LawtonRecently published1 topic

5 Great Ways To Use Spreadsheets And Stay Organized!

Does just the mention of the word 'spreadsheet' cause your mouth to go dry? Do you immediately think of sums, formulae, and figures? Well fear not any more -- I'm here to tell you that spreadsheets aren't just for sums! I'm going to share with you my favorite top five tips on how you can ...

Primary topic: Entrepreneurs

1,565 views

By Tracey LawtonRecently published1 topic

Office Organization: 5 Steps to Setting Up Your Core Systems

For many solopreneurs they think that once they’ve set themselves up in business it’s all about marketing, marketing, marketing. But there’s one very important piece of the puzzle you need to have in place before you start your marketing … and that’s your managing. Building a successful ...

Primary topic: Entrepreneurs

1,402 views

By Tracey LawtonRecently published1 topic

3 Simple List Building Strategies Explained

My clients and regulars to my ezine have heard me say many times that the gold in your business starts with the list. Having a list of interested potential clients, who want to know more about you and your services, will provide you with a long-term, successful, business. And guess what? When ...

Primary topic: Entrepreneurs

910 views

By Tracey LawtonRecently published1 topic

Email List Management: What Happens When You Choose the WRONG Email List Management Service!

Over the years I have worked with many solopreneurs helping them to create their online marketing systems and stay in touch with their audience via a regular ezine (or electronic newsletter). Usually they come to me having already started to build their list, and have even subscribed to an ...

Primary topic: Entrepreneurs

970 views

By Tracey LawtonRecently published1 topic

How to Create the “VIP Experience” for Your Clients with a Welcome Packet

When you start working with a new one-on-one or high-end client you want to set the scene for your relationship together and make them feel that they really have made the right choice in deciding to work with you – even though YOU know that they have! Whether you’re a coach, VA, or other service professional when you work one-on-one with your high-end clients you need to develop the “VIP experience” so that your clients feel that they are more than “just another client”.

Primary topic: Entrepreneurs

1,703 views3/5 (1)

By Tracey LawtonRecently published1 topic

7 Ways To Build Your Relationship With Your Subscribers

As an online business owner you know how important it is to build your list in order to have a ready pool of clients, potential clients, and customers who are interested in your business and your services/programs. But as a list owner you also have a responsibility to those people on your list to treat them well and build a relationship with them – it’s known as creating the like, know, and trust factor – and is crucial for sustaining a long-term business.

Primary topic: Entrepreneurs

1,358 views

By Tracey LawtonRecently published1 topic

Ezine vs Blog? Making the Right Choice for Your Solo Service Business

I often read debates on forums about whether you should have just a blog or just an ezine, with questions like, “I currently publish an ezine and a blog, but I’m thinking of dropping the ezine and going with just the blog.” My answer... you need both! And here’s why: Creating a blog post is ...

Primary topic: Entrepreneurs

1,040 views

By Tracey LawtonRecently published1 topic

How To Find Out Everything There Is To Know About Creating A Filing System In 7 Simple Steps

I know… you probably think of filing as the most boring job in the world, and there are probably a 101 other thing that you would prefer to do instead. However, as a solo business owner, it is down to you to do the filing and stay organized. As a result this is one of the areas that a lot of ...

Primary topic: Entrepreneurs

1,099 views

By Tracey LawtonRecently published1 topic

Expand Your Team And Add More Hours To Your Day Without Losing Any Sleep!

There are only so many hours in a day and working on your own as a solopreneur means that if you want to really grow your business you either have to find a way of going without sleep, or expand your team! Personally, I prefer the latter! And this is what I’ve been doing recently too. My web ...

Primary topic: Entrepreneurs

895 views

By Tracey LawtonRecently published1 topic

How to Set Up An Efficient Article Tracking System

One of the most successful online marketing strategies you can do these days is to submit your articles to various article submission websites. This is a great way to promote your services, your expertise, and your book (if you’re a published author!). It has been well documented that one-way ...

Primary topic: Entrepreneurs

1,398 views

By Tracey LawtonRecently published1 topic

How To Fix Low Ezine Newsletter Deliverability

If you publish your ezine through one of the emailing list services then you will also be provided with tracking stats for each issue. Are you happy with the open rate, or does it seem exceptionally low for each issue? Not only is it important that you publish your newsletter regularly, but ...

Primary topic: Entrepreneurs

1,165 views

By Tracey LawtonRecently published1 topic

3 Simple and Low Cost Marketing Ideas to Create Visibility

Marketing your business is one of the biggest challenges for any solopreneur – it’s a task we all find quite daunting, and are simply overwhelmed by all the information that’s available. Below I have put together some information on 3 simple and low cost marketing ideas, which you can easily ...

Primary topic: Entrepreneurs

1,177 views

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