Alrick Robinson
MS
Free
Author & Small Business Consultant Expert

Alrick Robinson Quick Facts
- Main Areas
- Small Business Coaching and Consulting
- Best Sellers
- The Small Business Survival Guide: Insights into the First Two Years
- Career Focus
- Author & Entrepreneur
- Affiliation
- Small Business Mentor
Alrick Robinson has a Bachelor of Science degree in engineering and a Master's degree in management. He has considerable experience in sales, marketing and management, including over twelve years in corporate employment and over thirteen years as an entrepreneur. He is the Managing Director of Integrated Chemical Services Limited, a distributor of specialized chemicals and lubricants; co-founder of Health Creations Industries Limited, a manufacturer of alkaline drinking water; and the founder of You Unlimited, a company focusing on self-mastery and self-improvement.
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Articles by this expert
SelfGrowth articles and saved writing connected to this expert.
Article
It is your Attitude, Not your Aptitude, That Determines your Altitude
How does your attitude affect your business? President Obama frequently reminds us that we are facing the worst recession since the Great Depression. That might be so. But it is our collective attitudes that got us here. Paradoxically, people now have more information, are better educated, and are more informed than before, but our negative attitudes brought us to this crisis, and it is a change in attitude that will get us out of the hole.r
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Success and Suffering
Amy Winehouse “The more spiritually ignorant you are, the more you suffer” – Eckhart Tolle. Singer Amy Winehouse is dead at age 27. This brought to the fore an observation by a local newspaper that she is the latest member of the “27 club”; that is, another musician who has died at age 27 and one of those struggling to cope with fame. The group includes such people like Jimi Hendrix, Janis Joplin, Jim Morrison and Brian Jones. The famous Michael Jackson lived well beyond 27 years but one did not need to be a friend to disce a great deal of suffering in him.
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The Human Condition
In the Abundance of Water the Fool is Thirsty....Bob Marley In his song, Rat Race, Bob Marley tells us that in the abundance of water the fool is thirsty. Much of the lyrics of songs like these go unexamined but he is on the mark here. Who is the fool?
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7 Things that Lead to a Successful Business
Ok, so we all need a successful business and we all try to get that bit of magic that puts us ahead. But, are there things that you can point out that will pin down success definitively? Many people claim to have the answers and some even claim uniqueness in their abilities. For example, they will assume that all you need is a well-organized “sales funnel” and all will be well. Yet, some businesses successful at sales do not have good receivables management. Or, some overreach to sell and overstretch the firm’s resources leading to debilitating cash flow situations.
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What is your life's purpose?
The idea of “purpose” takes on several meanings. It is hardly considered without some material sense of the forms, values, culture, etc., with which we have identified. I spent a long time trying to figure out what is my purpose because so many teachings explains it in the context of what you do in a career, a field of study, or a task related to something, somewhere or someone. Not to mention an amount of money that we should accumulate!
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Perfection vs. High Standards
You should try to set high standards for the service you provide. You need to have high-quality employees. However, you should not aim for perfection. Perfection has an alter ego: procrastination. Many times people with good ideas sit around on them, awaiting that perfect time, that perfect product, that perfect person to come along—or that perfect plan. Perfection is an illusion.
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Business Ownership: A Conversation with Yourself or Your Partners
A critical aspect of business strategy and survival is the matter of ownership. Many people who go into business do so because they have had enough of not being in charge and in full control of their fortunes. Hence ownership provides an opportunity to take full responsibility.
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6 Things to Contemplate Before Venturing into Your Small Business
If you do not inherit a business, you will have challenges building one. So, are you ready to take on the challenge of starting a business? Consider the following pointers and questions. 1. Think about whether you want to work for yourself. Do you enjoy being the boss? Or do you feel more comfortable reporting to someone else?
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Your Life – A Continuum of “Nows”
After you have lived past your thirties or so you will have begun to realize that life is funny, ironic, unpredictable, difficult, hard, and you can go…these are the judgment we form.
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Strategy vs. Culture in the Small Business
In a newsletter of March 17, 2011, Graham Mitchell, writing in ActionSTEPS, a publication of ActionCOACH, says that “culture eats strategy for breakfast”. He went on to elaborate that many times the quest to change a company’s strategy is frustrated by the company’s culture. There is much truth in that. Indeed, it is one of the reasons that very serious managers of change, especially those coming into an organization to implement change, will remove many older employees because they know that the required changes will be resisted.
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It Takes a Little More Than an idea, Money, or Qualifications
When the small business person wakes up each day he/she has to come around to seeing the world from an angle of personal responsibility. Frequently, there is no one on whom to call but there is an idea that is being pursued that promises to be the road to financial freedom, prosperity and independence.
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Technology and the Small Business - The Reality Check!
I went into business at the time when email way making its way into the thrust to improve efficiency. This was not an “upgrade” situation, it was a big change. Email has made cables, faxes, telephone calls and such prior scientific advancements in communication dwindle in importance, especially at the minimal cost and fast speed of emailing. Importantly you can communicate with dozens of persons simultaneously. This ease of communication was greatly appreciated by our team because we had very little cash. So, technology works.
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Websites & resources
SelfGrowth-published websites, downloads, and contributor profile websites connected to this expert.
Website
When Success Feels Empty
Awakening to your life's challenges and purpose
August 2, 2011
Website
Small Business Mentor
The official web site of Alrick Robinson, author of The Small Business Survival Guide - Insights into the First Two Years.
January 18, 2011
Website
Small Business Mentor
Official website for the book The Small Business Survival Guide: Insights into the First Two Years by Alrick Robinson. Also offering Small Business Coaching and Consultancy Services.
January 6, 2011
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Visit www.SmallBusinessMentorJa.com to learn more about The Small Business Survival Guide: Insights into the First Two Years and Small Business services and workshops
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