Anthony Mora
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Anthony Mora Quick Facts
Anthony Mora began his media career as a freelance jou alist for such publications as Us, Rolling Stone and other local and national publications. He also served as editor-in-chief of two Los Angeles-based entertainment and lifestyle-oriented publications. In 1990, Anthony formed Anthony Mora Communications, Inc. a Los Angeles-based media relations company that specializes in media placement, image development, and media training. AMC Inc. has placed clients in: Time, Newsweek, 60 Minutes, CNN, The Wall Street journal, The Oprah Winfrey Show, The New York Times, Los Angeles Times, and other local, national, and international media outlets. ! Anthony has been featured in: USA Today, Newsweek, The New York Times, The Los Angeles Times, The Wall Street journal, The BBC, CNN, Entrepreneur, Fox News, MSNBC, and other media. He has written three books. The most recent, "Spin to Win," is a step-by-step guide on how to define goals and utilize the power of the media to achieve success in any field.
Articles by this expert
SelfGrowth articles and saved writing connected to this expert.
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Launching Your Independent Film Online
The traditional film production/distribution model is dramatically shifting, yet with change comes opportunity. As in the fields of music and publishing, the Internet has opened up new avenues to promote market and create a buzz for your film. Whereas traditional public relations is still a critically important aspect of any film marketing campaign, it’s one tool in your overall marketing and promotion kit. PR includes reviews, interviews, and feature stories in print radio or TV.
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Controlling Your Media Image: Why Many Celebrities Fail
Generally those who have the most trouble trying to utilize the media are those that have no real idea how it works. Simply because someone is a celebrity, or head of state, and has been continually highlighted in the media, doesn’t mean he or she truly understands the inner workings of the press. Appearing in front of the camera day after day does not make one an expert in the process. Those who have had the most media coverage are often the ones that have the most naive or delusional take on how the media actually works.
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Illuminative Marketing: Creating Business By Offering Benefits And Solutions
How do you respond to cold calls, ads, direct marketing pieces, email spam? Exactly. Now why would you expect your prospects to react differently? Generally people either run from or lash out at aggressive hard sell marketing.
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The YouTube Star Making Machine
According to a YouTube press release: More than 13 million hours of video were uploaded during 2010. 35 hours of video are uploaded every minute. More video is uploaded to YouTube in 60 days than the 3 major US networks created in 60 years. YouTube reached over 700 billion playbacks in 2010. Less than a month after its fifth birthday, YouTube has announced that it has exceeded two billion video views per day.
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Why You Absolutely Do Need PR To Succeed
Public relations is the most effective and least expensive way to build your brand, grow your business and establish you as a go-to expert in your field. Whether or not you should launch a media relations campaign should not be the question, because the answer to that is a no-brainer; yes you should. The real question is how are you going to do that? Your best bet is to bring on a firm or media consultant who can chart your marketing course for you and launch your campaign. But whatever avenue you choose, the following points apply.
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Is All Publicity Good Publicity – Well, Maybe If You’re Lady Gaga
There is perhaps no bigger myth than the one that states all publicity is good publicity. PT Barnum is said to have made that statement along those lines. But who knows. If it wasn’t PT, whoever said it certainly made an impression, since it has now become a part of our lexicon. If he did say it, I’m not sure you want to take branding and image advice from a guy who owned a circus and made a living out of promoting what he referred to as freaks. If you own a circus, maybe your PR standards are a bit different, but even then, all PR is certainly not good PR.
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The PR Power of Statistics and Numbers
People love statistics and so do the media. Statistics (percentages and numbers) seem real, whether they are or not. Stats are great to offer to producers, writers, editors, bloggers & media outlets. It gives them a hook, something to work with. They can use your stats and then your quotes to come up with interesting, off beat and fun sound-bites, articles, and segments. Using statistics in your pitches is an excellent way to give an editor or producer a good media hook, and garner media coverage for you and your company. Would you like to know:r
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5 Tips to Creating a Successful Small Business Marketing Strategy
Everyday we are bombarded with news about new apps, new social media sites, and the latest online marketing approaches. It’s easy to get lost trying to keep up with the latest developments. It’s also dangerous; you can spend your time trying to stay ahead of the information curve, but fall behind when it comes to effectively marketing your company. Your main focus needs to be on developing a marketing and PR approach that reaches your target market; sells products, brings in clients and grows your business.
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Building A Medical Practice Through Media Relations
There are several reasons why physicians, more than those in other professions, can benefit from an effective media relations campaign. The traditional media is how most consumers and potential patients learn about the latest medical breakthroughs, news, or studies. Those physicians that are featured in the media are seen as trusted experts. They are the physicians that the consumers and potential patients are going to seek out.
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5 Tips to Creating An Effective PR Campaign
Whether you hire a public relations firm, a PR consultant, or try a do-it-yourself media relations approach, the following is a quick outline on how to create your own public relations campaign. If you’re working on a shoestring budget, or are launching your campaign on your own, remember what you don’t know definitely can hurt you. Study the media and do your homework before trying to land media placements. The wrong story idea, pitch or approach can end up doing you more harm than good.
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Success Secret: Sell Your Value, Not Your Service or Product
The clients are out there, you just need to reach them. And the best way to get them to take notice is to sell your value not your product or service. But, before you can present your value, you have to understand exactly what it is. Your product or service is what is most apparent, that’s what people see, but your value is generally a bit more hidden. If you own a beauty salon, your service is pretty straightforward, you cut, style and color hair. But what is the value you’re offering? You help people feel younger, more attractive, happier, or more successful.
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Promoting your Art Utilizing PR
If you’re a sculptor, painter, photographer, craftsperson, musician, author, cartoonist and/or performance artist, creating your art is step one when it comes to launching a successful career. From my perspective, once you’ve given your time and care, blood, sweat and tears to your artwork, you owe it to your art to get it seen and experienced. Have fun with it. Don’t just keep your creativity for your art; use it in your marketing. You owe it to yourself, your work and the public. The following are four PR tips to marketing you and your artwork.
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Websites & resources
SelfGrowth-published websites, downloads, and contributor profile websites connected to this expert.
Website
Public Relations Services
Melding the Credibility of Traditional PR with the reach of Social Media: We combine traditional and online PR to create the most effective marketing tool available.
July 23, 2010
Website
Effective Public Relations
Everything Public Relations. Study target markets, your message, and brand. Learn about how to meld traditional PR with social media and internet marketing strategies.
July 1, 2010
Website
Public Relations Services
Founded in 1990, Anthony Mora Communications, Inc. is a media relations firm that specializes in media placement and image development.
July 1, 2010
Contacting Anthony Mora
Anthony Mora Communications, Inc.
323.667.3107
10061 Riverside Dr. #382
Toluca Lake, CA 91602