Barbara Wayman
Free
Public Relations Expert
Barbara Wayman Quick Facts
- Main Areas
- Public Relations and Marketing
- Career Focus
- Public Relations
- Affiliation
- Accredited Member, Public Relations Society of America Member, The Swedish-American Chamber of Commerce Member, Columbus Metropolitan Club B.A., Communications, The Ohio State University M.A., Public Relations and Marketing, The Ohio State University PR Measurement, Technology and Media (Burson-Marsteller/Chicago) PR Research, Measurement and Evaluation (Ketchum/New York) PR Emerging Technology/Internet Applications (Edelman Interactive Solutions/Chicago)
Barbara Wayman is a public relations veteran with a portfolio that includes award-winning campaigns for instantly recognized products like Cracker Jack, Creamettes Pasta and ReaLemon. She launched BlueTree Media in 2001, and her clients include OhioHealth, Wendy’s International, the Dave Thomas Foundation for Adoption, Riverside Methodist Hospital and AAA Ohio, among others.
Barbara’s core competency is her unique ability to balance results-driven strategy with creativity and attention to detail. A Business First 40 Under Forty recipient, she holds a Master’s in Jou
alism and a Bachelor’s in Communication from Ohio State University. She is an accredited member of the Public Relations Society of America and has donated her marketing expertise to several charitable organizations including the Northside Child Development Center where she served on the board of directors.
BlueTree Media, LLC was founded in 2001 by Barbara Wayman, APR, a former senior publicist for Borden, Inc. The company specializes in helping brands identify and deliver consistent messages to help them build awareness and gain market share.
BlueTree Media offers public relations and marketing services for clients in the consumer products, healthcare, manufacturing, professional services, food/beverage and luxury industries. We work with senior marketing and communications management and entrepreneurs/business owners who are committed to consistent, strategic communications efforts.
- Strategic PR and marketing plans
- Brand building
- Media relations
- Writing
Free Articles & Book Excerpts
Free Audio & Video Samples
Articles by this expert
SelfGrowth articles and saved writing connected to this expert.
Article
Why Consistency Matters
“Life is a perpetual instruction in cause and effect.” --Ralph Waldo Emerson Emerson called consistency the hobgoblin of little minds, but when it comes to public relations, consistency is THE most crucial key to success. Why? Because we live in a world of cause and effect. The number of people who know about your company is a result. Your company’s reputation is a result. The way people feel about buying from you is a result.
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Proximity is Destiny
“Tell me your friends and I’ll tell you who you are.” --Assyrian Proverb Do you have a life philosophy? For the past decade mine has bee “proximity is destiny.” This somewhat opaque saying speaks to me because it reinforces a basic fact of the universe – we become what we think about most of the time. And we tend to think about that which surrounds us, either in place, time, order or relation. I’ve noticed most self-development literature tends to overlook the importance of proximity. In fact, if you Google the phrase only 98 references pop up.
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Social Media Q&A
How to Hire Out Your Social Media Busy entrepreneurs often find out it’s not always best to do everything themselves. Embracing a new social media program can put unnecessary demands on a business that hasn’t thought ahead about how to manage the increase in workflow. Here are some common questions and answers around when and how to hire out social media work. When is it time to hire someone to manage your social media?
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Grow Your Business With Article Marketing
Did you know that writing and publishing articles on the Internet can be an effective and affordable way to grow your business and increase your visibility? There are hundreds of article aggregators online today that are actively looking for the kind of expert content you can provide to others.
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The Top 7 Marketing Mistakes New Consultants Make
Becoming self-employed can be liberating, exhilarating, frustrating and terrifying. Often all at the same time. Most entrepreneurs I meet know they need to be doing marketing. They just often lack a clear sense of what marketing is, or they have no idea where to start. Here are the seven most common mistakes I see new business owners making with their marketing (and how to fix them):
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Your Business Cards – Top 10 Blunders
They’re the most important marketing tools for any professional, yet many people continue to miss the boat when it comes to getting the most out of them. Business cards are often a company’s number one means of contact, follow-up and advertising, but they won’t work well if you are making any of these top errors with them. Run down this checklist and see if any of these apply to you. Top 10 Business Card Blunders 1. Flimsy paper – If you can bend your card into a curving s-shape the paper stock is too thin. Business cards need to hold up well.
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Article
Okay I'm On Twitter - Now What?
The logic of connecting more closely with your target audience has attracted many businesses to Twitter, but once they're there they can be unsure of best practices or what to do next. Here are some tips to help expand your reach in the Twitterverse.
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What “What do you do?” Really Means
“Build your reputation by helping other people build theirs.” --Anthony J. D’Angelo Aside from “How are you?,” “What do you do?” is probably the question you’ve been asked most often. Recently I heard a networking expert share what she thinks the question really means. Her take? It means “How do you help people?” or “How can you help me?” I thought this was an interesting re-frame because it totally changes how one answers the question. Let’s say you’re a computer consultant.
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Article
The F Word
No, not that one. I’m talking about a different “f-word” – failure. Our culture shies away from the failure label. Some folks even refuse to use it, preferring euphemisms like “challenge” or “issue.” There’s something even more powerful than pretending failure doesn’t exist. That is embracing it as evidence of growth and a crucial pathway to success.
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How to Grow Your Social Authority
Social authority isn't given, it's earned. To develop social authority you basically need to do two things: 1. Cultivate a following or network and 2. Consistently add value That's it. Sometimes people make it a lot more complicated than it really is.
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Inexpensive Ways To Attract Visitors To Your Website
Wouldn't it be great if once we finished all the work of creating a website, people flocked there of their own accord? I wish it worked that way, but alas, we have to get them to visit. Here are some quick tips on increasing your traffic: • Make sure your web URL is on every, and I mea EVERY source of information you send out. (Your URL is the address people type to get to your website, like www.cocacola.com.) That includes your business card, email signature, letterhead, footer of your invoices, direct mail materials, brochures, etc.
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Article
The 30 Day Lifestyle Diet
"Choose the life that is most useful, and habit will make it the most agreeable."rn --Sir Francis Bacon Nowadays diets tend to have a bad name. Overly restrictive and temporary, they often ensure that people revert back to their old habits quickly, thereby eliminating long-term results. This year I've discovered a new way to apply the idea of a diet to a host of goals that have nothing to do with food.
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Websites & resources
SelfGrowth-published websites, downloads, and contributor profile websites connected to this expert.
Website
BlueTree Media
Based in Columbus, Ohio, BlueTree Media, LLC specializes in strategic, high quality public relations and marketing communications. We know how to craft and connect your story to the people who matter most.
August 24, 2009
Website
BlueTree Media
Barbara Wayman, president of BlueTree Media, LLC, publishes The Stand Out Newsletter, an award-winning ezine for people who want to know how to leverage the power of marketing and public relations. Get your free subscription today at www.bluetreemedia.com/ezine.html
August 24, 2009
Favorite Quotes & Thoughts from Barbara Wayman
"Amplifying what makes you different"
"Don't be afraid to be distinctive"
Contacting Barbara Wayman
Insightful, impactful, influential™
Isn’t it time you got your marketing strategy on track? Call us to learn how our proprietary approach can help you reach your business goals.
BlueTree Media, LLC
(614) 766-6878
P.O. Box 1995
Dublin, OH 43017
info@bluetreemedia.com
How to get started
Barbara Wayman, president of BlueTree Media, LLC, publishes The Stand Out Newsletter, an award-winning ezine for people who want to know how to leverage the power of marketing and public relations. Get your free subscription today at www.bluetreemedia.com/ezine.html
Other highlights
- My 5-part ecourse, Be The BlueTree Publicity – How To Be The Caller That Makes Reporters Sit Up, Say “Wow,” and Cover Your Story ($350 value)
-
My new ebook The BlueTree Media Book of Marketing Tips with 15 actionable steps you can use to improve your marketing and PR today ($24 value) - Your subscription to The Stand Out Newsletter where I share expert marketing advice and tips every month ($147 value)
- Instant access to our article database where you can learn and enjoy articles like these:
- Top 5 Ways to Create Bad PR Outcomes
- How to Set Your Marketing Budget
- Three Secrets of Marketing
- Oprah Called – Setting PR Expectations
- 5 Tips to Name That Firm
- Your Thank You Chain
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