Brenda Bence
Certified Speaking Professional, Certified Executive Coach, Harvard MBA
Free
International Corporate and Personal Branding Expert
Brenda Bence Quick Facts
- Main Areas
- Corporate and Personal Branding, Executive Coaching, Leadership
- Best Sellers
- How YOU™ Are Like Shampoo, How YOU™ Are Like Shampoo for Job Seekers, How YOU™ Are Like Shampoo for College Graduates
- Career Focus
- Speaker, Author, Trainer, Executive Coach
- Affiliation
- President and Founder of Brand Development Associates International Group Pte Ltd., Certified Speaking Professional, Certified by the International Coach Federation, Member of Asia Professional Speakers (Singapore) and International Association of Facilitators
Brenda S. Bence is an international branding expert who has helped corporate clients, marketers, senior executives, and business managers build successful, growth-oriented corporate and personal brands for more than 25 years. Whether as an international speaker or trainer, Brenda captivates audiences with her engaging sense of humor and thought-provoking seminars and presentations.
With an MBA from Harvard Business School, Brenda spent most of her career building mega brands for companies like Procter & Gamble and Bristol-Myers Squibb, where she was responsible for billion-dollar businesses across four continents and 50 countries.
In 2002, Brenda left the corporate world and founded Brand Development Associates (BDA) International. Now doing business across 25 countries with offices in both the U.S. and Asia, BDA provides training, coaching, and speaking services to clients located across the U.S./North America, Southeast Asia, Greater China, Western & Eastern Europe, the Indian Subcontinent, Australia/New Zealand, and Africa.
Free Articles & Book Excerpts
How YOU™ Are Like Shampoo (Book Excerpt)
http://www.brendabence.com/books-products/how-you-are-like-shampoo/excerpt.php
How YOU™ Are Like Shampoo for Job Seekers (Book Excerpt)
http://www.brendabence.com/books-products/how-you-are-like-shampoo-job-seekers/excerpt.php
How YOU™ Are Like Shampoo for College Graduates (Book Excerpt)
http://www.brendabence.com/books-products/how-you-are-like-shampoo-for-college-graduates/excerpt.php
Can People Be Branded? (Article)
http://www.brendabence.com/media-room/articles/Can_People_Be_Branded.pdf
The Top Ten Secrets to Mastering Your Personal Brand (Article)
http://www.brendabence.com/media-room/articles/The_Top_Ten_Secrets_to_Mastering_Your_Personal_Brand.pdf
The Top 10 Branding Mistakes Entrepreneurs Make (Article)
http://www.brendabence.com/media-room/articles/Top_10_Branding_Mistakes_Entrepreneurs_Make.pdf
Top Five Behaviors That Can Damage Your Leadership Personal Brand (Article)
http://www.brendabence.com/media-room/articles/Top_Five_Behaviors_That_Can_Damage_Your_Leadership_Personal_Brand.pdf
The Top 10 Job-Search Personal Branding Mistakes (Article)
http://www.brendabence.com/media-room/articles/The_Top_10_Job-Search_Personal_Branding_Mistakes.pdf
Free Audio & Video Samples
Brenda Bence Audio & Video Programs
Brenda Bence Books
How YOU™ Are Like Shampoo: The breakthrough Personal Branding System based on proven big-brand marketing methods to help you earn more, do more, and be more at work
http://www.brendabence.com/books-products/how-you-are-like-shampoo/
How YOU™ Are Like Shampoo for Job Seekers: The prove Personal Branding System to help you succeed in any interview and secure the job of your dreams
http://www.brendabence.com/books-products/how-you-are-like-shampoo-job-seekers/
How YOU™ Are Like Shampoo for College Graduates: The Complete Personal Branding System to Define, Position, and Market Yourself and Land a Job You Love
http://www.brendabence.com/books-products/how-you-are-like-shampoo-for-college-graduates/
Would YOU Want to Work for YOU? How to build an executive leadership brand the inspires loyalty and drives employee performance
http://www.brendabence.com/books-products/would-you-want-to-work-for-you-book.php
Articles by this expert
SelfGrowth articles and saved writing connected to this expert.
Article
How Well Do You Know Your Customer?
In his 1985 book, Ogilvy on Advertising, David Ogilvy famously said, “The consumer is not a moron; she is your wife.” Of course, he’d have a hard time getting away with that kind of comment today, but his point is still a valid one. The truth is: Too many businesses think of their target market as one large, pulsing mass. But your target market is actually made up of individuals just like you, your wife, your husband, your mother, your father, or your children. Your customers are people with hopes, dreams, frustrations, families to feed, bills to pay, and vacations to plan.
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Executive Challenge #3: “I’m Unsure Where My Career Is Headed.”
Let’s face it: These are tough times in the lives of executives. The markets are topsy turvy, layoffs are rampant, stock options are under water, and people are running scared. For expatriates, add in the complexity of living outside your home country, and all of this can leave you wondering where you’re headed and worried about a future that is increasingly murky and unclear.
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Article
Unexpected Riches: The Six Advantages College Grads Have in a Job Search
As a college student getting ready to graduate, do you find yourself worrying that you’re at a disadvantage in the job pool because you don’t have as much experience as older applicants? If so, you’ll be glad to hear that you have some definite advantages while looking for a job just by virtue of being young and new to your job search. If that sounds too good to be true, here are six reasons you may very well be chosen for a job over an older, more experienced candidate:
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Article
Top Myths About Personal Branding – It’s Not What You Think
When you hear the words personal branding, do you think, "That's for people who are into how they dress," or "That's for people who are into self-promotion?" Unfortunately, those are just two of the myths that people often believe about personal branding. As a result of these myths, the concept of personal branding has gotten a bit of a bad rap that it simply doesn't deserve.
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Article
Do YOU Make Any of These Top 5 Job Interview Mistakes? Recruiters Vote on Grads’ Worst Fumbles in Job Interviews
What do more than 50 seasoned college recruiters from top-level corporations and universities say are the biggest mistakes college grads make in job interviews? That’s the questio I recently posed to recruiters from companies and schools like Google, Disney, Sony, and Stanford University. The outcome of their votes? Their 20 ‘biggest bloopers’- five of which are outlined here. Are YOU committing any of these mistakes in your job search?
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Article
Personal Branding Myth #1: Personal Branding Is All About Self-Promotion
This couldn't be further from the truth! True personal branding is not superficial. It's more about understanding who you - and, therefore, 'YOU™' - are. That's right - the Trademarked You. This is how you are like shampoo. But just like in corporate branding, no matter how much money a company spends on marketing its brands, product brands aren't all about promotion either.
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Article
Executive Challenge #1: “I Have No Work/Life Balance!”
What are the biggest challenges facing successful business people today? In my work as a certified executive coach for C-Suite Executives, Directors, Managers, and Entrepreneurs, there are many recurring themes that seem to surface. One at a time, I’ll be sharing with you 12 of those top challenges along with hints, tips, and steps you can take to avoid or eliminate altogether these key issues that might be holding you back from achieving the kind of success you are aiming for. Challenge #1: “I have no work/life balance!”
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Article
The Top Ten Secrets to Mastering Your Personal Brand
What do Sir Richard Branson, Barack Obama, and Suze Orman all have in common? They have each built powerful personal brands that have propelled them to the top of their businesses, their careers, and their lives. How did they do it? Like other successful personal branders, they took the time to define, communicate, and protect their brands. You can be sure they followed all of the top ten secrets below to reach their great success.
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Article
Executive Challenge #6: “I Really Need to Get More Organized.”
Imagine a life without clutter: No mail piled up in your “in” tray, you easily stay caught up on your e-mails. Your productivity is up, but your schedule isn’t packed. You avoid interruptions, arrive on time to appointments, and leave the office early enough to enjoy quality time with your family at the end of the day. Is this an accurate picture of your life? If not, you may need to beef up your organizational skills.
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Executive Challenge #4: “I’m Struggling With an Extremely Tough Decision.”
As a senior manager or executive, you’re constantly faced with making difficult decisions. Most of the time, you can make those decisions based on experience, on financial analysis of the situation, on input from a colleague or your boss, or even perhaps based on pure instinct. But once in a while – and this happens to us all as executives – you are faced with a truly gut-wrenching decision that simply has to be made, and there doesn’t seem to be any “right” or “obvious” choice anywhere you look.
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Article
You Are What You Think – Face a Weak Economy with a Strong Personal Brand
So much has been said, discussed, and argued about the "economic situation" in the past year. Is it possible that there is a stone untu ed on this topic? Well, yes there is ...
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Article
YOU and Your Company: Making the Corporate Brand / Personal Brand Connection
You may already know that defining and communicating your unique personal brand on the job is a powerful way to further your career. But have you ever thought about the connection between your personal brand and your company's brand? What role does that "connection" -- or lack of a connection -- play in your career success? And how do you determine if your personal brand is out of sync with your company's brand? Whether we're talking about personal brands or corporate brands, here's a secret that the best marketers know: Great brands don't get to be great by accident!
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Websites & resources
SelfGrowth-published websites, downloads, and contributor profile websites connected to this expert.
Favorite Quotes & Thoughts from Brenda Bence
What you give comes back to you ten-fold.
Contacting Brenda Bence
Office in the U.S. / Chicago, Illinois: 1-312-242-1830
Office in Asia / Singapore: +65-6322-1491
Email:
Brenda@BrendaBence.com
Other highlights
- Using her experience as a senior marketer and brander for well-know Fortune 100 companies like Procter & Gamble and Bristol-Myers Squibb, Brenda will show your team how to build powerhouse corporate brands that can dramatically improve your company’s bottom line.
- As a Certified Executive Coach and internationally renowned expert and author on the topic of personal branding, she will walk your team through a practical, step-by-step personal branding system, showing how to turn “you” into “YOU™” - The Trademarked You - for better on-the-job success.
- Combining these unique qualifications, Brenda helps you make the "Corporate Brand / Personal Brand Connection",showing your team how the success of your company’s brand largely depends on each of their individual personal brands.
- What do you want to achieve next?
- Are you facing a new challenge but not sure what steps to take
- Do you have the right balance in your life?
- How do you accomplish even greater goals without losing that balance?