Burke Franklin

• Best Selling Author: BizPla Builder® business planning software
• 2,000,000+ copies sold worldwide
• Author: Business Black Belt business development guide
• International Speaker

Burke Franklin is the president & CEO of JIAN (jee’-on) Software, a successful Silicon Valley software company renowned for BizPla Builder business plan software, popular for its for producing a comprehensive business plan.

Burke graduated from the University of Califo ia with a BA in business, plus a minor in electrical engineering—while there he started “The Auto Exchange,” a do-it-yourself used car business he ran from his apartment. He took his first corporate job as a field sales rep for Texas Instruments selling electronic components. Besides working in sales and management for mostly high-tech companies, Burke’s career also includes a position as the Electronics Buyer and a copywriter for the Sharper Image Catalog.
Management & marketing experience spans 35 years

With an extensive background in sales, marketing and management, Burke brings a very practical approach to everything he does. In 1995 Burke was elected to the White House Conference on Small Business and in 1996 he was nominated for Ernst & Young’s “Entrepreneur of the Year.” Also, Burke is an instrument-rated pilot, and is a second-degree black belt in TaeKwo Do. Burke’s book, Business Black Belt draws parallels from the martial arts and teaches you about building and running a business by using the disciplines of a karate master.

“I'm always hesitant about reading business books written by so called consultants. Anyone can give himself the title of consultant. All they have to do is read a couple of books on the latest business trends and start using the jargon picked up from the reading. What I love about Business Black Belt is that Burke Franklin has been down the road, up and down, several times. His is a narration from the trenches of battle, not from the comfort of a battle cruiser a few miles out at sea. He tells it to you with all the gory details that business life entails. Most of the books that are out there right now are written by infopreneurs that are trying capitalizing on our thirst for answers. Alas, most of these writers' knowledge of business consists of cashing the checks they receive from their publishers. The wisdom contained in this book is more valuable than what you'll learn from reading all the current business bestsellers. Buy this book. You can thank me when you're done.”
~ Adolfo Bernal Jr. "Adolfo" (Austin, TX)

JIAN (jee’on) has been involved in the development, marketing, sales and distribution of computer software tools for building and managing small to medium sized businesses since 1988. The Company’s flagship product, BizPla Builder®, plus MarketingBuilder® marketing plan software, seven other proprietary JIAN titles and dozens of individual modules comprise the current product line.

JIAN’s products draw upon the experience of successful business professionals from nearly every industry and business model imaginable, plus the feedback from thousands of customers.

BizPla Builder was featured in PC World magazine rating business planning software products, and was issued the publication’s “Best Buy” award. To date, more than 2,000,000 units of JIAN’s software have been licensed worldwide.