cathy-goodwin

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How To Use Career Assessments For Mid-Life Career Change

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How Service Businesses Can Experience Business Growth Online

Website marketing can be challenging to independent service professionals who want to grow their businesses without investing huge sums. Service business owners often believe they need to start with a web designer. They worry about obtaining graphics and designing a logo. They feel overwhelmed because they need to find a way to maintain relationships with prospects and communicate information, while working through the hundreds of resources available to help. During your first few months, you need to focus on creating a message and message strategy.

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Book Marketing: Why Authors Don't Get Good Book Reviews

In the twenty-first century, book marketing increasingly includes online book reviews. These reviews are written by ordinary people who read books and want to share their views honestly, as part of a community. Before buying a book, or even borrowing a book from a library, readers increasingly turn to online book reviews. Publishers now send advance reading copies to online "amateur" reviewers as well as official reviewers of print and radio media. Why do some books get bad reviews?

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5 Ways Smart People Make Dumb Career Mistakes

I was inspired to write this post after reading about a former flight attendant who made a whole bunch of these mistakes.

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10 Ways to Resign from Your Job With Professionalism and Pride

While some employees fear lay-offs, often my clients find themselves in the happy position of accepting a new job and saying good-by to a current employer. Surprisingly, many admit they’re nervous about telling a current boss they’re leaving. And if you've held the same job for a long time, you may be wondering how to resign gracefully yet still protect your own longer-term career interests. 1.

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Three steps to successful midlife career change

Q. After several years, I finally left middle school teaching, a career I had come to hate. Now I feel like a failure. My skills mean nothing to the business world. I have considered becoming a librarian, jou alist or social worker, but I can’t afford to return to school. And I need a job ...

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How to Make Friends with Your Finances During a Life Transition

“Kevin” was experiencing sticker shock. After years of life in the corporate world, he had accumulated a healthy nest egg. The kids were grown and gone. Time, he said, to launch an Internet marketing business. “But everything is so expensive!” he exclaimed. “Take this weekend seminar. Over four hundred dollars for two days? That’s outrageous!” When you’re experiencing a major life change, it’s hard to evaluate prices. You feel like you’re spending big bucks every day. Travel. Moving. Resume Services.

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Time Management: Five Steps to Taking Charge of Your Life

Clients often begin a career consultation with, “I feel overwhelmed.” Often they’re right. These days we really have more to do than ever before. Ironically, much of our overwhelm comes from awareness of what we need for a healthy, meaningful life. Our grandparents (and maybe our parents) didn’t schedule three gym visits a week. They probably didn’t engage in networking activities or career exploration. And their best friends and close family members probably lived in the neighborhood, or at least the same city.

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A Job is Like a Pie

Let's say you have baked a magnificent coconut cream pie and you've cut the pie into slices, ready to serve at a special dinner. As the hour approaches, you realize something is very wrong with your pie. At one extreme, let's say some slices got more whipped cream than others. That's easy - a ...

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Ten Steps to a Job-Winning Interview

These days, interviews don't come easily. When you get The Call, make the most of your time -- and go for it! 1. Investigate the company's culture, markets, and finances. But resist the temptation to show off what you've researched: "I just read that you're about to embark on a new product line") unless you have a question directly related to your career. 2. Look like you belong. Learn the company's dress code and err on the side of conservatism. When you're seeking a senior position based on industry experience, you'll be expected to know the rules without being told. 3.

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Career Crisis: In your mind or in your market?

You're becoming convinced that no one wants your services -- at least enough to pay for them! You're ready to give up. Are you being negative -- or facing a tough market? 1. Take a reality check. Are others in your field experiencing similar frustrations? Do you resemble those who succeed or ...

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How to attract - not attack - your next career

Very few people change careers by the book: listing their strengths, identifying options and aggressively pursuing choices. When career specialists conduct research on life change, they find that most people can point to a chance encounter or a moment when everything came together. The word ...

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MidlifeCareerStrategy.com

Career change and career planning for mid-life, mid-career professionals.

September 12, 2011

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Career Planning for Mid-Career Professionals, Executives and Business Owners

Mid-life, mid-career professionals will find resources for career change, career planning, relocation and more.

May 6, 2011

Website

Copywriting, Website Development and Online Marketing Management

Copywriter, Consultant and virtual Online Marketing Manager. Full range of services for professionals who want to create a compelling, profitable online presence: website makeovers, sales letters, social media and blog posts, and more.

May 6, 2011

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The Copywriting Detective

Website marketing: 3 clues to find your missing website profits and 3 red herrings that take you off the trail.

March 24, 2011

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About Cathy Goodwin

This is the website that links to all my sites and products.

March 31, 2010

Website

Copy-Cat-Copywriting

Copywriting and copy coaching for independent professionals and small service businesses.

June 11, 2008