Charlie Cook
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Charlie Cook Books
15 Second Marketing
http://www.marketingforsuccess.com/
How to Sell: Eliminating Obstacles to Sales
http://www.marketingforsuccess.com/
Creating Web Sites That Sell
http://www.marketingforsuccess.com/
5 Principles of Highly Effective Marketing
http://www.marketingforsuccess.com/
Creating Opportunity with Next Step Marketing
http://www.marketingforsuccess.com/
Opening Doors With Your Articles
http://www.marketingforsuccess.com/
Marketing For Success
http://www.marketingforsuccess.com/
Winning Client Meetings
http://www.marketingforsuccess.com/
Articles by this expert
SelfGrowth articles and saved writing connected to this expert.
Article
The Key to Eliminating Objections and Increasing Sales
You're in a meeting with a promising prospect. You review the project and the services you provide and then, just when you're hoping to get the okay, the prospect raises an objection. They may tell you: "I haven"t got the time right now." "Send me a written proposal and I'll think about ...
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Article
What Santa Knows About Marketing...
What's that ringing sound you hear at this time of year? It's the sound of store registers ringing up the sales generated by Santa Claus. Just because he's old, overweight, long haired and unshaven and dresses funny, don't overlook his marketing success. Santa is a marketing expert and you can become one, too, if you follow his marketing methods. What's that you say? You don't believe in Santa Claus or you don't celebrate Christmas? It's true that Santa may be mostly mythi
January 15, 2007
Article
When Is the Best Time to Make a Sale?
Do you know when the best time is to help your prospects make their first purchase? Timing is everything in marketing. Get it wrong and you can't get your prospects' attention. Get it right and you'll see your revenue grow each month of the year. My daughter was twelve when we got a dog. She couldn't get enough of that cute, cuddly puppy and made good on her promises to take care of it – at first, anyway. The first week she fed, walked and brushed our new dog. The second we
November 10, 2006
Article
Are You Targeting the Right Prospects with Your Small Business Marketing?
Steve called from Minneapolis to ask how to attract new clients for his auto repair shop. He has been in business for two years and has four trained technicians to keep busy, but he was having difficulty attracting enough new customers. Steve wasn't just waiting for people to show up at his shop. He regularly mailed letters to new homeowners in the area. His rationale was that people who had just moved into town would be looking for a mechanic before long. Steve wanted to k
October 10, 2006
Article
Make Your Web Site Sell With These 3 Steps to Improve Your Web Site Marketing
"I'm getting zero conversion on my Web site (no ezine sign-ups). What can I do to improve my lead generation and income?"n- Beth, from Chicago If you have a web site or are thinking of building one you want it to do two things. You want it to generate leads for your business and help you grow your business. What should you do if your web site marketing isn't accomplishing these two tasks? Imagine you had a new car in your driveway that didn't start reliably or wasn't runnin
August 13, 2006
Article
HOW TO PULL IN CLIENTS LIKE A MAGNET
Your marketing could be pulling in clients and profits like a magnet. Think about how many people could benefit from your products and services. Even if only a fraction of them bought from you, you'd be amazingly successful. It doesn't matter if the economy is headed up or down, there are plenty of people looking to spend money to solve their problems and meet their needs. People are happy to spend money on things they want, whether it's a five thousand dollar painting, five
June 3, 2006
Article
HOW AGGRESSIVE IS YOUR MARKETING?
Cathy, a business writer, emailed me and said, "Boy, do I need to work on my Web site this year!" I gave her a couple of ways to improve her site and had her look at several websites that sell effectively on the Internet. Her response was a common one; she thought those sites were marketing aggressively and she worried about turning her prospects off with a "hard sell". Are you conce ed about being too aggressive in your marketing? No one in business wants to be seen as the
May 9, 2006
Article
Use These Two Numbers to Double Your Business in 12 Months
Everyone wants to see growth in sales and net revenue. It's important for small business owners to set income goals and to watch sales results, but too much emphasis on these numbers can prevent you from reaching your goals. Using your revenue figure to guide your marketing is like driving by looking in the rear view mirror the whole time. That number tells you where you've been. It doesn't tell you how to get where you want to go. There are a couple of key numbers and rati
April 16, 2006
Article
How To Create a Burning Desire To Buy With Your Small Business Marketing
You could be generating 50% to 100% more sales with your marketing. How? By working with basic human nature to convert more of your prospects to customers. Each week 100 or 1000 people visit your web site or read your small business marketing materials but only a handful of those are contacting you. You can double the number of people who buy your products and services and double your profits. The biggest mistake made by small business owners is that they treat marketing as
March 20, 2006
Article
WHY DON'T YOU HAVE TEN TIMES AS MANY CLIENTS? YOU COULD!
You know that hundreds, if not thousands, of people want and need your products and services. You're spending good money on advertising and mailings and you have a great looking website up, but you're still not getting all the clients you want or could handle. Why aren't more people responding to your marketing? The most likely reason is your small business marketing materials aren't answering the questions your prospects are asking about your goods and services. Imagine yo
February 5, 2006
Article
THE BEST KEPT WEB SITE MARKETING SECRET
If you have a web site that's not pulling in prospects and sales, I have a marketing secret to share with you. Your s.ales and profits will increase as soon as you apply it. Whether you're marketing on the web, in print or in person, you are guaranteed to improve your web site marketing and make more sales. Here it is; people buy from you when you give them what they want. Sounds obvious, but most people don't apply this secret to their online and offline marketing. Many pe
January 5, 2006
Article
WHAT'S THE MOST POWERFUL WAY TO ATTRACT NEW CLIENTS?
Do you know what one of the most powerful incentives you can use in your marketing is? One that is guaranteed to capture your prospects' interest and attention? You may be surprised to learn that it's not money or love. Is it making offers of products that are "guaranteed", "limited", "proven", "easy and simple to use", "on sale", "includes a free offer", or "new"? You're getting warmer. Offers like the ones above are helpful in getting a prospect's attention and are some o
December 10, 2005
Websites & resources
SelfGrowth-published websites, downloads, and contributor profile websites connected to this expert.
Website
Marketing for Success
Helping you attract more clients
January 15, 2008
Website
Small Business Marketing Ideas That Work
Discover the 7 secrets every successful business owner needs to know along with hundreds to top small business marketing tips and ideas you can use to boost business.
November 15, 2007
Website
Small Business Marketing Ideas
Marketing ideas and strategies for small business success: free articles, marketing resources, and business coaching
September 23, 2007
Website
15 Second Marketing
Discover how to sell in 15 seconds and double your sales.
September 23, 2007
Website
How To Sell
How to sell anything to anybody - Discover the secret to selling!
September 23, 2007
Website
Marketing Mentoring
Attract All The Clients and Business You Can Handle When Charlie Cook Teaches You His Top Money-Making and Business Building Secrets In One Of the World’s Most Effective Marketing Mentoring Programs
September 23, 2007
Website
Creating Web Sites That Sell
Want a Website that Sells? Use the "Hidden" Strategies that Every Web Site Owner Needs to Know to Attract a Flood of Leads and Sales and ... Put Your Profits On Autopilot
September 23, 2007
Contacting Charlie Cook
Marketing For Success, LLC
3 West End Avenue
Old Greenwich, CT 06870 USA
TEL: 203-637-1118