C.J. Hayden
MCC, CPCC
Free
Marketing and Sales Expert
C.J. Hayden Quick Facts
- Main Areas
- Marketing, Sales, Entrepreneurship, Social Entrepreneurs
- Best Sellers
- Get Clients Now!, Get Hired Now!, The One-Person Marketing Plan Workbook
- Career Focus
- Author, Business Coach, Activist
C.J. Hayden, MCC, is the best-selling author of Get Clients Now! (AMACOM, 2007), Get Hired Now! (Bay Tree, 2005) and The One-Person Marketing Plan Workbook. C.J. is a business coach and trainer who helps her clients achieve their right livelihood through building businesses that make a difference. She is a former management consultant with over 25 years of business experience. C.J. has been speaking and training professionally since 1978, and coaching since 1992.
C.J. has taught entrepreneurship, marketing, and personal growth skills for hundreds of organizations, including John F. Kennedy University, Mills College, The Coaches Training Institute, Chevron, Federal Express, Marriott, Wells Fargo, SCORE, and the U.S. Small Business Administration.
As one of the leaders in the emerging profession of coaching, C.J. was a founding director of the worldwide Professional & Personal Coaches Association (now part of the International Coach Federation). She also founded and served as editor of Being in Action: The Jou al of Professional & Personal Coaching. She holds the credentials of Master Certified Coach and Certified Professional Co-Active Coach. C.J. currently serves on the boards of Grameen Shakti, Global Initiative to Advance Entrepreneurship and Choice: The Magazine of Professional Coaching, and directs the Send Girls to School Project.
A popular speaker and workshop leader, C.J. has presented hundreds of programs on fearless self-promotion, entrepreneurial success, and finding right livelihood to corporate clients, nonprofit associations, and small businesses. Her articles have been published internationally in Home Business, Selling Power, and CareerSource magazines, and in numerous regional publications, including Califo ia Job Jou al and Bay Area BusinessWoman. She contributes regularly to dozens of websites, including About.com, Business KnowHow, and RainToday.
C.J. has been featured in numerous books, including Get Slightly Famous, Take Back Your Time, and The Business and Practice of Coaching. She has been widely profiled internationally by print and broadcast media, including Investor's Business Daily, Priority Magazine, and Costco Connection.
Free Articles & Book Excerpts
Get Clients Now! Sample Chapter
http://www.getclientsnow.com/Get-Clients-Now-Sample.pdf
Get Hired Now! Sample Chapter
http://www.gethirednow.com/GHN-Sample-Chapter.PDF
Article: If You Can't Make a Living, How Can You Make a Difference
http://www.socialentrepreneurcoach.com/resources/if-you-cant-make-a-living.html
Free Audio & Video Samples
C.J. Hayden Audio & Video Programs
Marketing Recipes Audio Workshops
http://www.getclientsnow.com/marketing_recipes.htm
Person Marketing Audio Workshop
http://www.getclientsnow.com/marketingptp.htm
Overcoming the Fear of Self-Promotion Audio Workshop
http://www.getclientsnow.com/overcoming_fear.htm
Your First Book Audio Workshop
http://www.getclientsnow.com/yourfirstbook.htm
Introduction to Social Entrepreneurship
http://www.socialentrepreneurcoach.com/workshops.html
C.J. Hayden Books
Get Clients Now!
http://www.getclientsnow.com/book.htm
The One-Person Marketing Plan Workbook
http://www.getclientsnow.com/marketing-plan-workbook.htm
Get Clients Now! Facilitator's Kit
http://www.getclientsnow.com/group_become.htm
Get Hired Now!
http://www.gethirednow.com/book.shtml
Get Hired Now! Facilitator's Kit
http://www.gethirednow.com/facilitator_kit.shtml
Articles by this expert
SelfGrowth articles and saved writing connected to this expert.
Article
Have You Created an Impossible Business?
It's easy to think that any business can be successful if you work hard enough, but there are many situations where this just isn't so. Consultants, coaches, and other service professionals often start a business believing that all they need to do is charge a "reasonable" fee and sell "enough" of their time. But unless you do the math to prove or disprove your assumptions, you may be creating a business that can never succeed.
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Article
Managing the Time You Haven't Got
Do the words "time management" rub you the wrong way? For many busy professionals, the real problem seems to be that there isn’t any time left to manage. You can sometimes get better at managing your time by prioritizing all your tasks and scheduling carefully. But when you're already using all the time you have efficiently and there's still not enough, there are four strategies you can try. 1. Make more time. The fastest way to make time can be to buy it. You may think you don't have enough money to pay for help, but think about what your time is worth.
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Article
Being Unique is a Good Thing... Isn't It?
New entrepreneurs frequently hear the advice to "be unique" in their marketing. The basic idea is a valuable one -- to get attention in a crowded marketplace, you must stand out in some way. Distinguishing your product or service from the competition can make your marketing more effective. Crafting a novel marketing message can attract the notice of more potential customers. There's no question that an element of uniqueness in your marketing can make your business more memorable, competitive, and special to your target audience. These are all reasons why being different can be good.
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Article
New Year's Revolution
No, that's not a typo in the title. Resolutions are easy; most of us make them at least once a year. A revolution, on the other hand, is something you may not have made since you started your business. Starting a business is actually quite revolutionary. When you began yours, there were probably many details of your life that changed. Some of those changes were intentional, others accidental; some you liked, some you didn't. Other changes you always meant to make just never happened. Is your business everything you meant it to be? Is it giving you all that you wanted?
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Article
Networking on the Net
Networking is one of the most effective ways to find clients for any consulting or professional services business. But if you limit your networking to only what you can do in person, you'll be missing out on a huge number of possibilities. Networking is more than entering a room full of people and exchanging business cards. It's creating a pool of contacts with whom you can exchange clients, referrals, resources, ideas, and information.
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Article
What's Your Marketing Attitude?
Entrepreneurs pay a lot of attention to the mechanics of marketing. They take workshops, read books, and hire consultants to find out how to do the best job they possibly can. With my own clients, I often discover that their knowledge of marketing techniques is quite good already. What they might lack is the right kind of marketing attitude. Do any of the attitudes described below sound familiar? If so, you may be sabotaging your own marketing efforts. Read on for some possible solutions. 1.
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Article
Is Procrastination Holding You Back?
When you look at your marketing to-do list, do many of the items on it look all too familiar? Have entries like "call Donna Sanchez" and "follow up with Floyd Corp." been copied from a previous week? Putting off unappealing tasks may be human nature, but for an entrepreneur, procrastination can be deadly. Delays in contacting a prospect can lose the business to the competition. Failing to get the word out about an upcoming event may forfeit dozens of opportunities. Wasted marketing time can never be recovered.
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Article
Turning Your Services into a Product
One of the biggest challenges in selling professional services is that what you are offering is intangible. Your product can't be seen, touched, or tasted. Until your prospective clients experience what you do, they have no way of knowing if it will turn out, whether they will like it, and how well it will work in their situation. To make a buying decision, the client must first trust that your work will produce the result that they need. The most common way to package professional services is by the hour or day.
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Article
Changing Your Position When There's Competition
Are you finding many of your best prospects already working with competitors? When you pursue a new opportunity, is someone else capturing the prize? Maybe it's time to re-evaluate your positioning. Your market position is the place you occupy in the mind of your prospective clients. It's how they think of you as compared to your competitors. Adjectives like established or cutting-edge; high-quality or inexpensive; convenient or full-service are all relative terms.
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Article
From Prospect to Client in Thirty Seconds
The process of converting a prospect to a client can seem like it takes forever. You meet a prospective client, follow up with him or her over time, and hopefully have a chance to make a sales presentation or schedule an initial consultation at no charge. Then you follow up some more, trying to close the sale. Months can pass, or even years, between your first encounter and getting the prospect to sign on the bottom line. How do you keep following up for all that time without being a pest? Is asking prospects over and over, "Are you ready to buy yet?" the best way to go about it?
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Article
Making Time for Marketing
"I don't have time to market." It's a common complaint from self-employed professionals. When you are the only one who can serve the clients, manage the business, and perform all the sales and marketing functions, time becomes the most precious commodity you have. How can you find time for marketing with so many other important priorities? There are many time management techniques at your disposal, of course. You can defer tasks or delegate them, chunk down projects to smaller steps, and set aside time on your calendar for making calls, writing letters, or updating marketing materials.
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Article
What You Are Marketing Is Yourself
"Call us today and change your life," proclaimed the hot pink flyer on the bulletin board. It was signed "Sunrise Hypnotherapy" with a phone number and a blind email address. No practitioner's name appeared anywhere on the flyer. Posted near it were numerous other leaflets, advertising everything from life coaching to bookkeeping. Fully two-thirds of the flyers I spotted were similarly anonymous. Some displayed a business name; others simply described the service, e.g.
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Favorite Quotes & Thoughts from C.J. Hayden
I know that you went into business for yourself, or chose the line of work you're in, for a reason. You saw that it would get you something you wanted -- control over your time, a better working environment, more money, the possibility of passive income, using your talents, sharing your vision, changing the world -- whatever it was. And that choice you made was about actually doing the work: serving your clients, whoever they are.
But if you don't have clients, or don't have enough of them, you're not getting what you want -- you're not changing the world fast enough, doing enough of what you love, earning enough to feel secure, having more control over your life -- because you're spending too much time and money on marketing.
The purpose of my work is to help you get what you want in life by making your business more successful, and to do that with as little struggle as possible. That's what I want for you.
Contacting C.J. Hayden
Wings Business Coaching LLC
P.O. Box 225008
San Francisco, CA 94122
(415) 981-8845 or (877) 946-4722
How to get started
Other highlights
Get Clients Now! 28-Day Program
Increase your sales and marketing success by combining the Get Clients Now! system with the coaching, accountability, perspective, and support provided by a 28-day program. In this highly effective action group format, you and a team of other independent professionals use the power of group coaching to help each other get more clients.