David Carleton

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Marketing Consultant San Diego | Local Business Marketing San Diego | Internet Marketing San Diego | Social Media San Diego Expert

David Carleton

David Carleton Quick Facts

Main Areas
Marketing Consultant San Diego | Local Business Marketing Consultant | Social Media Strategist | Internet Marketing Specialist
Best Sellers
The Book on Internet Marketing for Pool and Spa Dealers
Career Focus
Local Business Marketing Consultant | Speaker | Trainer
Affiliation
BBB

Local Business Marketing Consultant and President of Local Business Marketing Success, David Carleton has developed sales, marketing and training programs that have helped hundreds of businesses in 30 countries around the world generate leads, increase sales and enhance their overall marketing effectiveness.

He specializes in showing small business owners how to spend less and get more from their marketing and advertising using low cost guerrilla tactics in local business marketing, lead generation and conversion, Internet marketing and social media.

To download your Free Report "7 Steps to Website Success" visit https://LocalBusinessMarketingSuccess.com

Free Audio & Video Samples

David Carleton Books

Articles by this expert

SelfGrowth articles and saved writing connected to this expert.

43 total
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Do you want to get into the “fast lane” for increasing your sales? Creating a successful referral network may just be the strategy that can get you there. I've seen this one marketing strategy revolutionize many companies. A referral network is a group of businesses that offer complimentary products and services to a group of people who share the same buying interests.

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A few weeks ago I received phone call from a local business in San Diego. He told me that he’d been reading me blog and receiving my Local Business Marketing Success newsletter for years and found the information helpful. He then proceeded to tell me that sales at his company had declined steadily over the 4 years and now he was fearful that he may have to shut it down due to a lack of customers.

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Google My Business is Google’s new platform for creating, managing, and monitoring business listings. It is a good first step for companies that are just getting started on the web; but it has also become the main local business marketing strategy for businesses that previously used Google+ Local and Google Places for Business. If your brand claimed and verified your listing on one of the previous platforms, the information should have been automatically updated to Google My Business.

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Take a look at these amazing facts about YouTube... • If YouTube were a country it would the #3 populated in the world • YouTube is the second largest search engine on the planet • YouTube gets 1 billion views a day • 20 hours of video are uploaded to YouTube every minute

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Before we purchase anything these days we like to know a little more about what we are thinking about buying. Generally we will search online to read any reviews or complaints that have been posted about the product in question. Certainly for any business to succeed it must ensure that it can provide information that its potential customers will want. Certainly in the last few years the importance of mobile websites for local businesses has grown quite substantially.

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With the advent of such websites as LinkedIn, Facebook, MySpace, Twitter, etc. many are calling Web 2.0 the Social Media Revolution. It's time to demystify social media marketing Social Media Myth #1 - Social Sites Are Just For Teenagers Nothing could be further from the truth. While there are some sites like MySpace and others that were originally created to cater exclusively to teenagers, many of them are now attracting older participants.

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1 - Are you Ready and Committed to Your Social Media Marketing Plan?

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Social media marketing has been building a head of steam for the past decade. Today, social media platforms are an undeniable outlet for any company, organization or individual that wants to reach the masses, no matter how big or small they are. The fact of the matter is, when you want to sell an idea, good or service, you have to be where your audience is. Today, that simply means you have to be on social media. Period. Why Does Social Media Marketing Work?r

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OK, so store or website traffic is down and a lot of consumers have slowed or completely stopped buying non-essential products like home improvement, hot tubs, new cars, etc. and many of the other products you sell. Unless you are ready to throw in the towel, and close up shop, it’s time to start finding new ways to drive prospects to your store. According to some estimates, the average consumer is exposed to about 3000 advertisements per day. So in order to capture your prospects attention, you must offer something unique. Here are a couple of unique ideas to think about.

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Imagine what your business would be like if you could generate 50-500 qualified leads a month from your website. If it isn’t doing that now and doing it on a consistent basis then it’s not working hard enough. Unfortunately very few websites accomplish that goal. Why? Because many small business websites were created by designers, friends, relatives or “techies” not marketers. Your website should be more than just an online brochure, it should be a lead generating machine!

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One of the reasons Search Engine Optimization seems so complex is that it there are so many foreign terms used. In this short article, I'll list some of the most common terms and will try my best to give you "geek free" definitions. 1. SEO SEO stands for "Search Engine Optimization." This is a set of techniques and processes used by a SEO Specialist to improve your website's rankings in the search engines for a particular set of keywords, or keyword phrases.

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Some studies suggest that as much as 70% of all Internet searches are for local products and services. Google has apparently taken notice of this and over the last few months has changed and updated some of the ways they return search results, placing more emphasis on local. One of the most exciting for small business owners is Google Places. Google Places is a FREE local business listing service and Google has already created these sites for almost 50 million businesses around the world.

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Contacting David Carleton

David Carleton

David Carleton
www.LocalBusinessMarketingSuccess.com
1150 Garden View Road, 235707, Encinitas, CA 92023

858-442-3131

Facebook Fan Page: http://www.facebook.com/NewMarketingIdeas
LinkedIn - http://www.linkedin.com/in/davidcarleton
Twitter - http://twitter.com/DavidCarleton
YouTube - http://YouTube.com/GetStreetSmart

Other highlights

Local Business Marketing
How to Dominate Your Market By Dominating Page
One of The Search Engines
The challenges facing local businesses these days are too numerous to mention - just pick up a newspaper or watch the evening news - it's not pretty!
I specialize in guerrilla marketing strategies designed specifically to get your local business the best results in the shortest amount of time and at the least cost.
We handle everything from website creation, to marketing plan development, lead generation, and follow up marketing.
Have a website but no traffic? We can design and manage either a Pay Per Click program like Google Adwords or create internet marketing and search engine optimization programs to get you and keep you on page one. PAGE 1 = MORE CLICKS = MORE SALES!
Each program is customized to fit your company's specific needs.
These services include but are not limited to:
  • Lead Generation - specific online and offline strategies customized for your business
  • Internet Marketing - strategies designed to drive tons of traffic to your website
  • Local Search Sites - one of the most overlooked yet highly effective tools you can use
  • Customer Review Sites - a powerful tool that can drive tons of qualified leads & referrals
  • Marketing Plan Creation - the roadmap to your short and long term success
  • Website Design or Makeovers - you must make your website lead generation ready
  • Video Marketing - want to dominate page one - video marketing is the way to go!
  • Search Engine Optimization (SEO) - if Google can't find you, neither can your prospects
  • Pay Per Click Advertising Like Google Adwords - the fastest way to get on page #1 is using Google Adwords...BUT, without a specific plan, you are throwing away your money!
  • Social Media Marketing - Facebook, Twitter, YouTube, LinkedIn - these sites can drive traffic if you know how to use them
  • e-Mail Marketing - stay in touch, build trust, sell products and services
  • Viral Marketing - get clients and prospects to send leads to your website for free!
  • Follow-Up Marketing - once you get the lead then what? I will develop online and offline follow up marketing strategies designed to help close more sales
  • Referral Marketing - many business owners get sales from word of mouth. But word of mouth is NOT a system! I design referral marketing systems that increase your sales.
  • Website Traffic Analytics, Tracking and Conversion - if it can be measured it can be improved - we employ the latest tracking tools to help measure marketing effectiveness
  • and much, much more
Interested in a customized Local Business Marketing Plan for your company? Feel free to e-mail me at David@StreetSmartSalesAndMarketing.com