David Mason

Free

Business Coach and Business Coaching Expert

David Mason Quick Facts

Main Areas: Personal and Professional Performance Development, Small Business Marketing and Growth Strategy
Best Sellers: Marketing Your Small Business For Big Profits, Living in Abundance
Career Focus: Author, Speaker, Performance Development Coach, Small Business Marketing Strategist

David Mason was a Performance Development Coach and Small Business Marketing Strategist. He helped small business owners, entrepreneurs and sales & service professionals from around the world through his books, eClass, teleseminars, training and coaching.

David was as an internationally best-selling author, speaker, trainer and Performance Development Coach. He helped his clients make more money in less time. Mason coached his clients to develop laser sharp focus, set and prioritize goals and take purposeful action on implementing what they know to take their business and their lives to the next level.

David's mission was "to help people become more successful so that he could help those that cannot help themselves, to have a better quality of life."

Free Articles & Book Excerpts

12 Killer Questions For Conducting An Anonymous Telephone Survey

http://www.selfgrowth.com/articles/12_Killer_Questions_For_Conducting_an_Anonymous_Telephone_Survey.html

The Secret is Purposeful Action

http://www.selfgrowth.com/articles/The_Secret_is_Purposeful_Action.html

5 Proven Steps To Selling Anything Face-To-Face

http://www.selfgrowth.com/articles/5_Proven_Steps_To_Selling_Anything_Face_To_Face.html

Small Business Coaching: Are You Ready To Become A Success Story?

http://www.selfgrowth.com/articles/Small_Business_Coaching_Are_You_Ready_To_Become_A_Success_Story.html

17 Openings That Make Closing A Snap

http://www.selfgrowth.com/articles/17_Openings_that_Make_Closing_A_Snap.html

Small Business Coach: Your Partner In Success

http://www.selfgrowth.com/articles/Small_Business_Coach_Your_Partner_in_Success.html

Success Can Be Learned - It's Not Just For The Gifted

http://www.selfgrowth.com/articles/Success_Can_Be_Learned_It_s_Not_Just_For_The_Gifted.html

Success For Less With Postcards

http://www.selfgrowth.com/articles/Success_for_Less_with_Post_Cards_-_6_Steps_To_Creating_The_World_s_Smallest_Sales_Letter.html

Top 10 No Risk, All Reward, Hesitation Busting Guarantees

http://www.selfgrowth.com/articles/Top_10_No-Risk_All-Reward_Hesitation-Busting_Guarantees.html

Marketing Your Small Business

http://www.selfgrowth.com/articles/Marketing_Your_Small_Business.html

Following Up With Prospects and Clients

http://www.selfgrowth.com/articles/Following_Up_With_Prospects_and_Clients.html

The Value of Press Releases

http://www.selfgrowth.com/articles/The_Value_of_Press_Releases.html

What To Include in a Press Release

http://www.selfgrowth.com/articles/What_to_Include_in_a_Press_Release.html

How to Motivate Customers With Rewards

http://www.selfgrowth.com/articles/How_to_Motivate_Customers_with_Rewards.html

Coaching vs. Consulting

http://www.selfgrowth.com/articles/Coaching_vs_Consulting.html

Differentiate or Die

http://www.selfgrowth.com/articles/Differentiate_or_Die.html

Know Success by Knowing Your Market

http://www.selfgrowth.com/articles/Know_Success_by_Knowing_Your_Market.html

Revitalize Your SMall Business by Avoiding the Maturity Trap

http://www.selfgrowth.com/articles/Revitalize_Your_Small_Business_by_Avoiding_the_Maturity_Trap.html

David Mason Books

Marketing Your Small Business For Big Profits

http://www.amazon.com/gp/redirect.html?ie=UTF8&location=http%3A%2F%2Fwww.amazon.com%2FMarketing-Your-Small-Business-Profits%2Fdp%2F1600370764%3Fie%3DUTF8%26s%3Dbooks%26qid%3D1205259173%26sr%3D8-1&tag=wwwmasonperfo-20&linkCode=ur2&camp=1789&creative=9325

Living in Abundance

http://www.amazon.com/gp/redirect.html?ie=UTF8&location=http%3A%2F%2Fwww.amazon.com%2FWake-Up-Live-Life-You-Love%2Fdp%2F1933063092%2F&tag=wwwmasonperfo-20&linkCode=ur2&camp=1789&creative=9325

Articles by this expert

SelfGrowth articles and saved writing connected to this expert.

22 total

Article

*** Following Up With Prospects And Clients

Follow-up is one of the most important steps in customer service, sales, and in any type of business in which you are hoping to make a sale. Why? Follow up shows people that you care that their experience went well and if they were happy with the service. Or in the case of a prospect, it ...

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Article

*** The Secret Is Purposeful Action

I’m sure you have heard of The Secret, by Rhonda By e. It is a hit movie on DVD, a best selling book and audio book. It is based on the premise that the secret to success is the Law of Attraction. Basically, if you focus on what you want and set the intention to get it, eventually the ...

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Article

***17 Openings that Make Closing A Snap

Do you want a sales letter that sells? Well then, that means someone has to read far enough to get to the Call To Action. This means that the opening has to be so compelling that the reader simply must read on. These openings make it almost impossible for consumers to stop reading. They ...

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Article

*** 12 Killer Questions For Conducting An Anonymous Telephone Survey

Phone surveys are a wonderful way to conduct market research. If possible, schedule time to speak to someone in advance so that you don't catch them off-guard with your call. They'll be more receptive to spending time with you that way. Another advantage to phone surveys is that people feel ...

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Article

*** 5 Proven Steps To Selling Anything Face-To-Face

Fuller brushes and encyclopedias are some of the "iconic" itemsnthat we all think of when the topic turns to door-to-door sales (i.e. face-to-face). And when we think of face-to-face salesmanship be it door-to-door, on a showroom floor or in an office. Whether the product is a vacuum cleaner, ...

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Article

*** What To Include In A Press Release

By now I'm sure you know the marketing value of a good press release. However, it is important to write a press release properly to ensure it will be given the necessary attention. The following steps will give you an acceptable format and include what media outlets expect to see in a press ...

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Article

*** Success for Less with Post Cards - 6 Steps To Creating The World's Smallest Sales Letter

Printing and mailing costs can make direct mail a costly investment. But as you've learned, there's nothing quite like putting your offer right into the hands of the consumer. But hey, who says it has to be a 5-piece mailer with a brochure, response card, sales letter, lift letter, ...

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Article

*** Establishing Prices And Offering Value

Sometimes it is just plain hard to figure out at what price you are going to sell your item or service. You might need to do a comparison with your main competitors and find out at what price they are selling their items. In doing a comparison, you will want to fully compare the products or ...

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Article

*** Differentiate Or Die

In my book, Marketing Your Small Business For Big Profits, I talk about the importance of separating yourself from the pack. Finding your unique benefits and promoting them. It is a Unique Selling Proposition (USP) and it lets everyone know why they should use you over all the others that ...

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Article

*** Marketing Your Small Business

Small business marketing may be the most important part in owning and maintaining a successful small business. A good portion of the marketing effort is determining the needs of your target market and then explaining that you provide solutions to meet those needs. Contrary to popular ...

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Article

*** Top 10 No-Risk, All-Reward, Hesitation-Busting Guarantees

The fear of making a mistake is a HUGE obstacle that keeps many consumers from opening up their wallets. That's understandable. We all hate to be wrong, especially when it comes to making a purchase. Offering a guarantee of satisfaction means that there's no chance that the consumer can go ...

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Article

*** The Value Of Press Releases

Press releases can have significant value. Depending on the type of press release, the value can differ. The different types of press releases include announcements, spots, reaction stories, bad news, and local 'hometown' releases. An announcement can include a public service announcement, ...

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Favorite Quotes & Thoughts from David Mason

"Success is based on persistency and consistency, not magic."

"If you would like to get more done in less time, allow less time to get the work done."

"Sometimes we look at a large project and see an ominous beast, and we just don't know where to begin. By breaking the project down into smaller action steps we literally slay the beast."

"The real secret is purposeful action."

"Before you go to bed at night if you can't think of anything you have learned that day, don't go to bed yet."

"A day without learning is a wasted day."

"I try to look for the positive in everything. If something goes wrong or I have a bad experience I look for the learning point or what was the positive that came from this. I feel that if I don't learn something from every experience I have wasted my time, and I hate wasting time."

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Other highlights

David Mason was nominated for Fast Company Magazines 2006 "Fast 50".

David was also nominated for a 2007 Ethan Award for his best-selling book, Marketing Your Small Business For Big Profits.

David was in Califo ia being filmed for the movie Wake Up... Live the Life You Love, pending release in 2008. The movie is based on the book series which is currently one of the worlds fastest growing book series.