Dawn Pigoni

Social Media Marketing Specialist

Official Guide

Social Media Virtual Assistant Expert

Dawn Pigoni

Dawn Pigoni Quick Facts

Main Areas
social bookmarking, social networking profile setup and management
Career Focus
Social Media Virtual Assistant
Affiliation
IVAA Member, Certified Social Media Specialist

I come from a printing, direct mail marketing and former owner of Trenee, Inc. (offering office services to small businesses) background. Trenee, Inc offered payroll, data entry, filing, mail merge, and Quickbooks services. The only problem with the offline services, you have to drive from client to client and that didn’t work well with 2 small children at home. So I decided to take my work online and see what I can do.


The Social Networking world is important to online businesses and I felt that I could bring value to other companies by offering social networking services to those small companies that don’t have the time or manpower to keep up with social networking.

There are numerous Virtual Assistants in cyberspace, but I will bring you the best in social networking because that is my focus. That is where my time, research and learning is spent.


I am a WAHM to two wonderful little boys. Running a household, with 2 boys, 2 cats, 1 bird and 1 husband has improved my diligence, strength, organization and determination.

Articles by this expert

SelfGrowth articles and saved writing connected to this expert.

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Typically, when it comes to social media, a particular question is brought up time and time again: “Will social media really benefit my business?” Because all businesses are very different, it’s hard to come up with a “one-size-fits-all” type of answer. However, if you asked me, I’d probably say “absolutely!” To help you figure it out, let’s go over what social media is.

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It really is no surprise that over the past two years social media marketing has received a ton of attention. Most often, you’ll see a lot of success stories by inte et celebrities, major brands and niche businesses and how they used it to their benefit. However, for others, the success stories just aren’t happening. Overall, some have had to deal with a plethora of commercial failure through social media.

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Did you know that social media is also a great tool for search engine optimization? It certainly can be if used in the proper manner. With the variety and abundance of businesses out there who are using the Inte et as their medium for releasing information, having a high-ranking search engine result is very important.

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I think we can all feel confident when saying “social media is here and here to stay.” What we probably are not so comfortable with is juggling our social media endeavors with our personal life. I’m sure social media doesn’t take away all of your personal life, but it can impose on it greatly if you aren’t careful. There are probably people who haven’t even begun to dabble in the social media world for fear of not having time or it taking up too much time. Great point! However, at this point in the world, you really can’t afford not to be a part of social media.

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With all things come change, and if you’re set on making positive moves for your business in 2011, there are some necessary aspects you should be aware of. More importantly, if you are using social media as a marketing or communication tool, it’s paramount that you add these changes to your strategies so you are well prepared. Here are some changes that are expected to occur in 2011:

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Due to technology advances and the economy, today’s online and offline businesses around the world are turning towards Social Media Virtual Assistants, rather than in-house assistants. Hiring a virtual assistant provides many benefits to the employer and the assistant. Not only can it be financially pleasing, it also allows for the employer to have more time to do other things. Outlined below are several ways a virtual assistant can make life easier for you and your business.

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Social media has been deemed the marketing front for all businesses wanting to be successful through the Inte et, and while this is, in fact, true, there are other areas of social media that quite often are overlooked. One of the most powerful tools that can be used through the Inte et is having a favorable ranking on search engines. The only way this can be achieved in an effective manner is by placing SEO throughout your website and/or blog. Furthermore, using SEO in all your social media endeavors is also useful and, typically, this section is overlooked.

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Social media has been deemed the marketing front for all businesses wanting to be successful through the Inte et, and while this is, in fact, true, there are other areas of social media that quite often are overlooked. One of the most powerful tools that can be used through the Inte et is having a favorable ranking on search engines. The only way this can be achieved in an effective manner is by placing SEO throughout your website and/or blog. Furthermore, using SEO in all your social media endeavors is also useful and, typically, this section is overlooked.

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Let’s face it social media and all the many tools, widgets and streams can be distracting. Not only can it pull us away from our work more often than we care to admit, but it can also be a place where we can easily lose focus. When in business one must learn to focus on the task or tasks at hand and block out the rest. It is important to use social media as a part of your business, but use it wisely, be “smart” about how you use your social media sources and your time.

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Today, it’s essential and similar to brushing your teeth, that for businesses to develop and bloom, a social media presence is of utmost importance for thriving businesses. Mostly, it is due to people talking about your brand or product, negatively and positively. Social media and the tools that they possess are extremely effective to reach millions of online users from around the world, verses a traditional website and definitely more effective than paper marketing because of technological advancement.

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For social media, Facebook Fan Pages can really enhance your business and catapult it into greatness. There are some awesome tools to use for your business and the added ability to connect with your audience. Facebook enables you to broadcast messages, ignite conversations with customers, encourage valued feedback, and allow your customers to gather information about your business. The following is a list that will help you to “rock” your Facebook Fan Page. 1. Don’t Mock your Twitter Strategy

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If you haven’t already, now is a critical time to get your social media checklist going, reviewed and implemented to make your 2011 a successful networking year. So many things change in such a short amount of time, so it’s hard to keep up with everything. However, if you want your business to be successful, there are certain areas within social media that you should take note of. Sometimes, not everyone will have time or understand all these areas, therefore, many people will need a social media virtual assistant to help.

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Websites & resources

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Contacting Dawn Pigoni

Dawn Pigoni

Social Media Virtual Assistant

BeSocialWorldwide.com

Be Social Blog

Dawntrenee on Twitter

815-893-7400

DawnTrenee@BeSocialWorldwide.com