Debbie LaChusa
Free
Author of Breaking the Spell: The Truth about Money, Success, and the Pursuit of Happiness Expert

Debbie LaChusa Quick Facts
- Main Areas
- Marketing & Redefining the Pursuit of Money, Success, and Happiness
- Career Focus
- Outspoken Author, Blogger, Speaker, Consultant
- Affiliation
- Debbie LaChusa Consulting
After spending 25 years in the marketing industry, Debbie LaChusa became so frustrated with its "be more, do more, have more" mentality that she began speaking out about it. She wrote a book entitled Breaking the Spell: The Truth about Money, Success, and the Pursuit of Happiness, created The Money Success Happiness Blog, and reinvented her business as The Business Stylist®, vowing to help service professionals learn how to Package, Brand, Market, and Sell their services with integrity and without hype. Her mission is to help people wake up and stop chasing money, success, and happiness and instead discover the true path to a happy, healthy, wealthy life.
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Articles by this expert
SelfGrowth articles and saved writing connected to this expert.
Article
Four Money Belief Patterns
According to a study by researchers at Kansas State University and published in the Jou al of Financial Therapy there are four money belief patterns that may have a negative impact on our financial health: 1. Money Avoidance
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Life Without Facebook: The Anti-Social Media Experiment
I've made the decision to try life without social media. What that really means is getting off Facebook. While I have accounts on Twitter, Google+, and LinkedIn, I rarely visit those sites. But Facebook is different. For some reason, even when I vow not to visit, it draws me in. Calls to me. Compels me to log in and browse my feed. And yet when I do, more often than not I walk away aggravated, not inspired. So why do I keep going back? I'm not sure, but it's definitely time to step back and re-evaluate.
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The Right Thing is Often The Hard Thing
I can't help reflecting on all the times I have had to make the hard choice in life. To forgo the easy path and take the tough one. It's mind boggling and reassuring at the same time. At least I know with hindsight that it always works out. It really is about letting go. The easy thing is usually the thing that's most comfortable, so we hang onto it. But that keeps us exactly where we are. It's what we know, even if it's not what we want. For that reason it's often frustrating. Because deep down we want something else, we just don't have the courage or strength to go for it.
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When Bad Things Happen to Good People
Yes, it's true, bad things happen to good people. But it's also true that... GOOD things happen to BAD people. And, BAD things happen to BAD people. And yes, even GOOD things happen to GOOD people. It's called life, folks.
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Happiness Lessons From an Octogenarian
My dad just turned 80 years young. As I get older I'm realizing that my dad has taught me a lot about how to be happy. Although he wasn't really "teaching" me... more like setting a great example by the way he has lived his life. Unfortunately, as is common with kids, I didn't appreciate or realize most of it until now. My dad was very successful in his career.
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Marketing is like Fertilizer
WIIFM is a popular marketing acronym. It stands for "What's In It For Me?" But the "me" it's referring to is your ideal clients, not YOU as the business owner. Yet it seems many business owners are applying this acronym literally. Peruse the plethora of online marketing promising to teach us how to get more clients and make more money. While the intention may be good-trying to help people build a successful business-I believe the focus is in the wrong place. Yes, your business needs clients and it should make money and be profitable.
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Run Your Own Race
Running has taught me many life lessons. It's an activity that provides great wisdom. Both in terms of how it relates to life, and in the way it opens your mind and allows the voice of your higher self to come through loud and clear. Last week I was running at a lake near my home and this lesson was brought to life for me. You see, there are usually many people walking, running, and biking at the lake in the evening. And this night was no exception. As I was running along, I found myself passing another female runner.
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Are You Playing Small?
A friend emailed me the other day and confided that after hearing so many "successful" people talk about the concept of playing small, she wondered if maybe we were. We've both chased big success and found that instead of finding that pot of gold at the end of the rainbow, all we really did was lose ourselves. So we have stepped back. We are much less conce ed with the size of our businesses, email lists, social media friend lists, and all of the other ways we used to measure our success. Instead we are finding what fulfills us and serves others.
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How Much Should You Invest In Your Business?
If you're a solo professional running your own service-based business-such as a coach, consultant or other "expert"-you may wonder how much money you should invest each year in activities to grow yourself and your business. How much should you spend on activities such as marketing, and professional or personal development? It's tough to find an answer to that question.
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Has Good is Good Enough Killed Quality?
When I worked in advertising agencies and we created a print ad or any other piece of marketing, it saw many eyes before it went public. It was created by experts, and critiqued, reviewed, and proofread by multiple people inside the agency. After that it went to the client for approval, and only then did it see the light of day. Fast-forward to today and the Internet Marketing world. It seems to be all about "good is good enough." I can't even count the times I've heard the advice: Forget trying to be perfect... just get it out. Even I've shared this advice in the past.
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The Secret to Finding a Profitable Niche
The other day I was trading emails with a potential client who was struggling to find a profitable niche for his coaching/consulting business. He had been testing the waters but feared he wasn't doing something right. That he was missing some secret step that would magically tell him if his business idea truly had wings. I wanted to share what I shared with him, because I know he's not alone. I believe many people think there must be a magic formula or secret step to uncovering whether or not the idea they have for a business is one that can actually make them money.
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The Body Heals Quickly. Why Doesn’t the Mind?
A cut medically known as an avulsion. Not really even a cut or a gash. Basically, the removal of a chunk of flesh. After a visit to the ER, where the doctor told me there wasn’t much he could do—after all, there was nothing to stitch up—I had no choice but to give it time to heal. For several days I wore a large gauze bandage around my thumb. And, I discovered I pretty much couldn’t do anything that required the use of my right hand. I fumbled through for a few days, and as the doctor instructed, as soon as the injury began to heal, I removed the bandages and let it breathe.
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Contacting Debbie LaChusa
debbie[at]debbielachusa[dot]com
Debbie LaChusa Consulting
PMB 310, 9625 Mission Gorge Road, Suite B2
Santee, Califo
ia 92071, U.S.A.
Phone
1-619-334-8590
www.Facebook.com/DebbieLaChusaPage
www.Facebook.com/TheBusinessStylist
www.Facebook.com/BreakingTheSpell
Linked In
www.linkedin.com/in/debbielachusa
Google+
Blogs:
www.MoneySuccessHappiness.com
www.FollowingInspiration.com
www.DebbieLaChusa.com/blog